The document discusses the impact of social media on employment and branding, emphasizing its growing use among professionals and companies. It highlights statistics on social media usage, personal branding strategies, and best practices for employees navigating social media in the workplace. Additionally, it addresses the potential risks and repercussions of careless social media behavior for employees.

1. Social Media for EmploymentPresented by: Melonie GallegosSeptember 18, 2009Follow us 

2. My StatsSocial Media Director, Geary Interactive in San DiegoClients: WD-40, Bumble Bee Tuna, 10+ years in digital marketingNorCal girlBachelors Degree in Marketing and Communications CSUSBusiness Blog: www.InteractiveMarketingCafe.comTwitter: @melonieHashtag for this event: #gearyi

3. Social media: a couple definitionsSocial media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings....a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.groundswell: winning in a world transformed by social technologies

4. The social media revolution: Fad?

5. Who uses it?Quiz: How many people use social media in the U.S.?Answer: Over 51.6% of U.S. internet users are on social networks, that’s 109.2 million people (eMarketer April 2010)

6. Adoption500 million active users100 million active users75 million active users100 million membersIf Facebook were a country, it would be the 4th largest.Sources: Facebook http://www.facebook.com/press/info.php?statistics, MySpace http://www.myspace.com/pressroom?url=/fact+sheet/, LinkedIn Feb 2010 http://en.wikipedia.org/wiki/LinkedIn, Twitter Jan 2010 http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/

8. What’s your social media personality?Photo credits: Flickr artists Urban Mixer, jonesor, uacheesehead

9. Social media at work“We’ve found that it’s a great way to form more personal connections with both employees and customers.”-Zappos CEO Tony HsiehMost activity occurs during the weekday during working hours22% of people Tweet for work related reasons and 9% for researchMore companies monitor employee social media regardless of location (work, home)Forward companies discovering the benefit of employees as a social media audience

10. Why companies use social mediaMarketingPRCustomer supportBuilding brand awarenessEmployee collaboration and team buildingBrand communicationsSales56% of people feel a stronger connection with brands who interact with them in social mediaSource: eMarketer 9/08

11. Social media corporate policyWhy?Transparency on employee privacy rightsAwareness on company policies and ethics in the Social WebExpectations on company confidentialityEstablish response processWho it affectsEmployeesPartners and vendorsC-LevelMarketing & PRCustomer servicePhoto credits: Flickr artist DanBrady

12. High risk areasWhy?Public vs. privateOpinions may be seen publiclyPictures and video

13. Facebook Fired8% of US Companies Have Sacked Social Media MiscreantsA Facebook post criticizing his employer, the Philadelphia Eagles, cost a stadium operations worker his jobA teenager was fired from her job after calling it boring on Facebook. Employee fired on Facebook for calling her boss a “Wanker”

14. The dirty pizzaemployee faux pausIn February Domino’s Pizza employees caught posting an online video of a coworker:Putting cheese up his nose Sneezing on foodPassing gas on salami…grossing out millions of people and causing a public relations headache for the international franchise.They were arrested and charged with food tampering.Viewed over 1MM times!

15. Best practices to keep out of trouble Be authentic, be yourselfCocktail party consciousness, the martini or wine drinkerBe thoughtful about what you put in writingPut party pictures in private groupsNever assume anything is private even behind the wall of privacy settingsBe aware of who you allow into your networks (friending your boss on Facebook)Be diplomatic in engaging with others (comments, discussions etc)Beer person?…that’s ok, just be ready to accept the consequences.

16. Using Social for the job huntHigh impact platforms for marketing your professional brand:LinkedInTwitterOnline portfolio, blog, resumeObjectives:Your brand name via profilesYour networkThought leadership and expertiseReferences and referrals

17. TipsCredibility through size and integrity of networkThought leadership using Status, Groups and Answers, SlideShareBuilding references through recommendations and using it on your resume

18. TipsNetworking tool in your industry based on subject matterNetworking conferences and events “TweetUps” “live blogging”Thought leadership through topical contentShared intelligence (Links)Collaborative thinkingProfessional adviceBlog syndication

19. Regardless of whether you want to participate, you are being Googled…may as well be in control of what people see Surprise, the one ballroom dancing lesson you took last year ends up being the only search result for your name…awkwardPhoto credit: _pixelmaniac_

20. Own it!Your nameisyourbrand

21. The answer = vanity search SEOWhat do people see when they Google “Your Name”?Pictures other people posted of your bachelorette party?Public information is now online. Bought a home? DUI, lawsuit, divorce?

22. Strategies for owning itDetermine your keyword your name, nick name, short name, married name, which do you need to own?Buy your domain and a build simple website or blogCreate social media profiles using your keyword nameBlog positioning your credibility, personality or expertise/thought leadershipTwitterComments, ratings, review (using your keyword name, no alias)

23. Monitor your brand, your nameSet up Google alertsMonitor Twitter mentions

24. Integrating socialto your resumeInclude in your contact info:You.com website urlBlog urlLinkedIn urlAttach a copy LinkedIn of your recommendationsAny other social profiles used for business (Twitter)And be prepared to be Googled…

25. QnATweet questions @melonieGet the presentation on SlideSharehttp://www.slideshare.net/gearyinteractive