product promotion, marketing advertisement, M.Sc AG MBA M.COM BBA basic details ppt

1. “Product promotion, Promotion
methods and Promotion mix-
Advertising, Sales promotion, Personal
selling”

2. Introduction
Sales Promotion includes several
communication activities that attempt to
provide added value or incentives to
conusmers, whole-sellers, Retailers, or their
organizational customers to stimulate
immediate sales.

3. Definitions
 According to Philip Kotler:-
“ Promotion encompasses
all the tools in the marketing – mix whose major role
is persuasive communication.”
 According to Stanton:-
“Promotion includes
Advertising, Personal Selling, Sales Promotion and
other selling tools.”

4. Forms of Promotion
There are follows as:-
 Personal Selling.
 Advertising.
 Sales Promotion.
 Publicity.
 Public Relation.
 Packaging.

5. Importance of Promotion
There are follows as:-
• Competition.
• Long distance between Producers & Consumers.
• Development of Distribution Channels.
• Economic Recession.
• High Standard of Living.
• Employment.
• Promotion Expenses.

6. Factors Influencing Promotional Decision
These are follows as:-
• Nature of the Product .
• Life-Cycle of the Product.
• Nature of the Market.
• Availability of Funds.

8. Meaning Of Personal selling
 According to Stanton:-
“Personal selling
consists in individual, personal
communication, in contrast to massrelatively
impersonal communication, advertising, sales
promotion and the other promotional tools.”

9. Types of Personal Selling
• Order – Getting Salesman.
• Order- Taking Salesman.
• Supporting Salesman.

10. Functions of Personal Selling
These are follow as:-
• Making Sales.
• Services to Customers.
• Keeping Records of the Sales.
• Developing Goodwill for Himself and the
Company.

11. Merits Of Personal Selling
These are follows as:-
 Pinpoints Prospects.
 Meets Objections.
 Demonstrates the Product.
 Helps Close Of the Sale.
 Provides Co-ordination.
 Provides Social Drive.

12. Demrits of Personal Selling
These are follows as:-
• Costs.
• Difficulty in reaching at Right Time.
• Lack of Good Salesman.

14. Meaning of Advertising
 According to American Marketing Association:-
“ Advertising has
been defined as “ Any paid form of non – personal
presentation and promotion of goods, services or ideas by an
identified sponsor.”
 According to C.L. Bolling:-
“ Adverstising can be described as
the art of creating a demand for article or a services.”

15. Objectives of Advertising
These are follows as:-
• To do entire Selling Job.
• To introduce New Product & Inform about
Changes.
• To build Brand Perfernce.
• To force Middlemen to Handle the Product.
• To Remind the Consumers.

16. Types Of Advertising
• Product and Institutional Advertising.
• .Primary and Selective Demand Advertising.
• Direct and indirect Action Advertising.
• National and Local Advertising.
• Consumer, Industrial and Trade Advertising

17. Methods of Allocating Advertising Budget
These are follows as :-
 Percentage of Sales Method.
 Affordable Method.
 Competitive Matching of Parity Method.
 objectivies and Task Method.
 Marginal Revenue Method.

18. Good Essential of Advertising Copy
These are follows as:-
• Attracting ttention.
• Arousing Interest.
• Understandable.
• Belivable.
• Prove Utility.

19. Problem of Advertising in India
• Problems of Language.
• Lack of Efficient Advertising Personnel.
• Lack of Advertising Research.
• Lack Of Scientific Advertising.

20. ANY QUESTIONS AND SUGGESTION