What Really Matters is Content Reception. The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception, and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from the start point and trying to find the end point, but then there are many paths that you end up going down, that just lead to dead ends. Instead, you probably quickly discovered that you could start at the end point and work backwards. By doing so, you connect the start and end points much quicker, with far less dead end lines. In this metaphor, the dead ends of the maze are content that isn’t received by your audience. We want your readers and prospective customers to connect and engage with your content, or why else would we do it? Inbound marketing has really changed the way the world works in terms of marketing. There is far less traditional advertising – throwing your image in front of people and trying to pull them in. Instead, inbound marketing provides some sort of information or content, that pulls people in to naturally fulfill their curiosity, then gets them to commit!

1. How to Develop
Content that
Delivers

2. What Really
Matters is Content
Reception

3. The subheading
here says it all. Too
many content
developers focus
on the
development of it,
rather than the
ultimate
reception, and
that’s what really
matters!

4. Consider when you were a
kid trying to figure out how
to complete a maze. You
could do it from the start
point and trying to find the
end point, but then there
are many paths that you
end up going down, that
just lead to dead ends.

5. Instead, you
probably quickly
discovered that you
could start at the
end point and work
backwards. By doing
so, you connect the
start and end points
much quicker, with
far less dead-end
lines.

6. In this metaphor, the
dead ends of the
maze are content that
isn’t received by your
audience.

7. You want your readers
and prospective
customers to connect
and engage with your
content, or why else
would we do it?

8. Inbound marketing
has really changed
the way the world
works in terms of
marketing. There is
far less traditional
advertising –
throwing your image
in front of people
and trying to pull
them in.

9. Instead, inbound
marketing provides
some sort of information
or content, that pulls
people in to naturally
fulfill their curiosity, then
gets them to commit!

10. Step 1:
Customer-
Problem &
Opportunity-
Centric
Content

11. Start by thinking
about your customer
and what problems
they are having or
opportunity that they
are looking for and
how you fulfill that
problem or
opportunity. Then,
make a list of all the
problems that they
can have.

12. Important: Think from your
target viewers' point-of-
view here by thinking of
not only what they’ll
search for, but how they’ll
do it (most times it's
different then you would)!

13. From there, think of how your
target customer thinks and
searches for it. It is best to make
a list of different possibilities for
these problem/opportunity
search queries.

14. Some may seem similar
and can be included in a
single piece, but many
may have slight
differences that warrant
individual content pieces.

15. Step 2: Prioritize and
Organize Your
Problem/Opportunity
Topics and Queries

16. The first step here is to
find out what problem or
opportunity your target
market has that will be
the most significant
opportunity for you!

17. Prioritization needs to
come from a mix of
service offerings and
market conditions. Let
me explain. Just because
your product is 100%
focused on a particular
query, you may not want
to target that because of
market saturation.

18. Instead, focus on a
peripheral use of your
product or service and
develop its niche
through content
writing.

19. The same goes for individual
search queries. See which
ones are the most valuable
for you and how you can
organize them to work
together synergistically.

20. Focusing heavily on 3 or 4
search queries that are
directly related to each
other will allow you to reach
efficiencies in content
creation.

21. Warning: Try to stay
as focused as
possible here. Don’t
try to focus on those
“efficiencies” so
much that you
spread your focus
too thin for anyone
to understand the
link.

22. Step 3: Make Sure
You Solve the
Problem or Provide
Them With the
Opportunity

23. If you are gaining people’s
attention by offering them a
solution or information on
an opportunity they are
looking for, make sure you
follow through!

24. This is even more important
than getting your visitors to
commit! That’s right – put
this back up in the priorities
section!

25. Your number 1
priority is to
be USEFUL!

26. This will work leaps
and bounds for you
in the future
because it builds
trust and credibility.

27. Think about it – Facebook
and Google became so
ungodly rich not for
chasing dollars at first but
for providing a solution.

28. Later they started as the
age-old saying goes, “The
fastest way to success is by
following those that have
already achieved it.”

29. Once you
provide useful
material to
them, then you
can get them
to commit. And
that is for the
next section!

30. Step 4: Guide and
Funnel Your Users
into Converting

31. You need to guide your
visitors into doing things
you want them to do.
Broadly stated, you want
them to take some sort of
beneficial action on your
site. Walk them from point
A to point Z. Hold their
hands and guide them.

32. This requires
providing enough
information to keep
your visitors
interested but
withholding enough
to keep them
coming back.

33. If you give them everything
right away, they’ll just leave
when they’re done. Instead,
give them a teaser or a value
add so they keep reading more.

34. Do I still have your
interest?
If you’re ready to begin
writing content, then you
may also want to start
thinking about another
kind of content…
VIDEO.

35. We can
help!

36. NewHorizons123.com
info@newhorizons123.com