Choosing an e-commerce platform? What does it takes to be successful online? Through this presentation, I hope to cover the technology essentials required for your online success.

2.  About Me
 Selling online? What does it take?
 Does your technology complement your
business?
 5 minutes | 10 questions

3. Amit R G
Biz Solutions Manager @ Iksula
Amitrg99@gmail.com
+91 987 079 4423

6. Merchandising Traffic
Google Shipping Brand
After-SalesSite Speed Experience PPC
Social MediaDisplay Price
Delivery-Time ADSDesign Competition

7. Marketing
Merchandising
Website
Experience

8. Marketing
Merchandising
Website
Experience

11. How fast are you?
Use FEO + CDN
1.

12. http://www.getelastic.com/site-speed-infographic/

13. http://www.getelastic.com/site-speed-infographic/

14. Source: http://www.marketingtechblog.com/infographic-why-webspeed-matters/

15. INCREASED REVENUES
 10% increase in revenue
(for every 1s of improvement)
 12% increase in revenue
(by improving page load speed
from 6s to 1.2s)
 5% increase in revenue
(for every 2s of improvement)
 50% more page views for
fastest visitors
(relative to slowest)
 9% more traffic
(for every 400 ms of
improvement)
INCREASED PRODUCTIVITY
 2% increase in productivity
 100% increase in productivity
(when application sped up by
2.7s)
 Fewer errors, a faster
engineering cycle & enhanced
data integrity
 25% increase in productivity

16. You may think if it’s that important,
It’s taken care of!

17. Study done by WebPerformanceToday.com age speed and
composition of 400 top European retailers, as ranked by Internet
Retailer magazine, to see how these sites would load for visitors
using Chrome 23
Source: http://www.webperformancetoday.com, March 2013

18. “There’s no single magic bullet for making pages
faster.”

19. Front End Optimization (FEO) = Transformation
and
Content Delivery Network (CDN) = Delivery

21. Delivery = “I will deliver what the server gives me as efficiently as
possible to the browser.”

22. Transformation = “I will transform what the server gives me, and
optimize it for the user’s browser.”

23. Front End Optimization
and
Content Delivery Network

25. How dependent your page load time is??
Use Asynchronous Loading
2.

26.  Integrations, Social elements create dependencies on how
fast your site loads
 So… if Facebook resources load slow one day, it slows down
our site
 Then addTwitter, Pinterest, Buffer, etc. to that and your
site’s chances of loading fast are reduced to virtually nothing
 That’s known as synchronous loading

27. Elements loading one after other
Download Link: http://friendlybit.com/js/lazy-loading-asyncronous-javascript/
Elements loading asynchronously
Vs.

28. How quickly can the user find the product?
Site Search
3.

29. Amazon found that a 0.1 second slower search results in
1% loss in Revenue
Source: http://www.marketingtechblog.com/infographic-why-webspeed-matters/

30.  Users want to combine text searches, taxonomy term
filtering, and other search criteria
 You want to hint users at related content they might not
have thought of looking for, but that could be of interest to
them
 Your site has too much content for it to be displayed through
fixed navigational structures, but you still want it to be
navigable
 You think that "advanced" search forms are not fun to use

31. Features
 Faceted Search
 Show similar product blocks… can be used for cross selling
 Customized search results, layout

32. Do you know where you customer is from?
Use localization
4.

33.  Localization:Translate your website to the language of the
user
 GeoIP: Give personalized website experience to people from
different locations

34. Do you offer personalized experience ?
User Segmentation
5.

36.  UserTracking
 Advanced user scoring of events
 User segmentation based on website behavior
 Product personalization based on segment
 Product recommendations based on segment

37. “How will this look on me?”
Use virtual trial rooms
6.

41. “I’m sold. What’s Next?”
Checkout
7.

42. When a customer enters checkout, there is only one place
you want them to go
order confirmation!

43. Navigation Menu removed
Isolate the checkout

44. Order Summary
DiscountCoupon
What stage am I on?
Address populated for second-time
customers
How many stages?

45. DeliveryTime
City, State populated
Based on ZipCode
(is the zip serviceable?)Ask only

46. Call to Action must be
Visually Salient andVisually Isolated

47. How portable are you?
MobileTheme and Apps
8.

49. Source: Flurry, January 2013
The time spent on retailer apps grew by 525%
between 2011 and 2012

50.  Responsive Web Design
 Optimized for different
screen sizes
Experience based on screen size:
Fluid layout

51. Increase LTV of customers by leveraging
Native Apps

52. Does your website offer gifting options?
Use intelligent gifting module
9.

53. Help Me.. I’m confused

54. Help Me.. I’m confused

55. Do not want to fill the details?
Login with FB

56. “Can I choose?”
Customizable products…
10.

60. Contact…
AmitRG99@gmail.com
+91 987 079 4423