In this workshop I explained the benefits of using WordPress for your business site. With its flexibility through themes and plugins, you can create a professional site that the search engines will find and sell your services and/or products.

1. How To Use WordPress
For Your Business Site
sponsored by

2. Bob Dunn - blogger, educator, podcaster
bobwp.com | @bobwp

3. I’m all about finding the easiest and
best ways to use WordPress.
I do not do code.

4. bonus stuff for you!
30-day access to the course
50% off lifetime membership at WP101
our 3 ebooks at no cost

5. WordPress.com vs WordPress.org
Your business site should be self-hosted.

6. hosting
cost | space | accessibility
uptime | support | WordPress friendly

7. shared hosting
managed WordPress
hosting

17. How To Find a Good Host For You?
Ask people you know and trust.

18. Is WordPress Easy?

19. A Peek Inside of WordPress
The Dashboard
aka Admin or backend

26. Categories and Tags
the way to organize your content for
yourself and your readers
think of categories as a chapter in a book
tags as the index

29. Navigation/Menus

33. Media

36. Do you need a blog?

37. Your Business Should Could
Have a Blog
Increased Traffic
Builds Your Brand
Makes You the Expert or Influencer
Engages Customers
Authenticity

38. Custom Post Types

39. Custom Post Types

40. Have a blog. But don’t blog.
Articles | White Papers
Recipes | Reviews
Testimonials | Product Specs
Events

41. Themes
Plugins
Widgets

42. What is a theme?

43. free vs. premium
updates - support - security

46. themes, themes and more themes
blog, magazine, portfolio, eCommerce, etc.
mobile, parallex, one-pagers, landing pages
parent themes, child themes, frameworks,
page builders

55. So what does it take
to set up a theme?

69. What happens when I want to change my theme?

77. Plugins and Widgets
search engine optimization - event calendars
donations - forms - eCommerce
formatting - customizations
galleries - slideshows - advertising
and on and on and on

82. When it comes to plugins
Quality Trumps Quantity

83. An example of a few
plugins

84. Akismet
WP Super Cache
Regenerate Thumbnails
Related Post for WordPress
Jetpack

85. Connecting with you
Simple Social Icons
Sharing your content
Shareaholic
Mashshare
Floating Social Bar

86. The Text Widget

87. SEO For WordPress by Yoast

89. Image Widget

90. A Couple of Plugin Examples for
Customizing

91. CSS

92. Genesis Design Palette Pro Plugin

93. Genesis Design Palette Pro Plugin

94. Genesis Design Palette Pro Plugin

95. Controlling Your Layout - PHP Files

96. Conductor Plugin

97. Conductor Plugin

98. Conductor Plugin

99. Plugins to sell your
products or services

100. the PayPal button

101. Gravity Forms Plugin

102. Gravity Forms Plugin

103. Gravity Forms Plugin

104. Gravity Forms Plugin

105. Gravity Forms Plugin

106. Gravity Forms Plugin

107. Gravity Forms Plugin

108. Gravity Forms Plugin

109. Easy Digital Downloads

110. Easy Digital Downloads

111. Easy Digital Downloads

112. WooCommerce

113. WooCommerce

114. WooCommerce

115. WooCommerce

116. WooCommerce
Products | Downloads
Services | Bookings
Courses | Memberships

117. Security

118. WordPress Is Secure
It’s everything else that isn’t.
but my hosting says they have security

119. A few tips:
1. Do not use the default “admin” as your user name.
2. Use a strong and unique password. eg. sb/9KDr_kH(8itqowC
3. Keep WordPress up-to-date.
4. Keep your theme up-to-date.
5. Keep all your plugins up-to-date.
6. Delete any unused themes or plugins.
7. Be careful of giving out your login info.
8. Delete any other WordPress installs you may have abandoned
8. Backup everything!

120. Security Plugins

121. Lastly, consider using a service to help.

122. thank you!