Business plan presentation

1. Marketing Plan

2. Communication Strategy
● We will reach our target market through the
luxury car companies and their “build your
own” process online or at dealerships
● Automobile & biometrics trade shows
● Brochures & catalogs delivered to luxury
dealerships

5. Digital Strategy
Website/App
●Adjust user settings
●Tutorial on how the product works
●Product information for investors and
customers
●Customer support and troubleshooting
through social media pages

7. Sales Strategy
● Entire selling process will be done by the same salespeople: communication, face to face, present
prototype, negotiation, and follow up.
● Salesmen learn by watching learning selling
● 5% Sales Commission at the beginning. High financial encouragement as motivation.

8. Pricing Strategy
● Current Price Of Items we will use
○ Luxury, smart key door handles
average: $150-$950 depending on
car
○ Biometric fingerprint print scanner:
$65-$300 depending on material
used
● Based on current prices and our
technology, our price for manufacturers
will be: $1,500
● Future Pricing
○ Increase 2-4% each year after 2025

9. Revenue Model
● Bottoms Up
● One time purchase by customers
● 3 year implementation timeline
● Estimate Selling Price per unit: $1500
● Estimate Price for Userr: $2000
Jan Feb Mar April May June July Aug Sept Oct Nov Dec Year 2 Year 3
Units
Sold
2 6 10 25 40 60 73 110 149 170 199 203 1465 2051
Revenue 3,000 9,000 15,000 37,500 60,000 90,000 109,500 165,000 223,500 255,000 298,500 304,500 2,197,500 3,076,500

10. Thank You