INTERNATIONAL MARKETING CHANNELS

1. INTERNATIONAL MARKETING CHANNELS
• AMIRUL FARHAN BIN ISMADI 08DPI12F2025
• NORHASHIMAH BINTI MOHD ISMAIL 08DPI12F2028
• NUR AZILA BINTI RUSLIN 08DPI12F2023
• NUR AFIQAH BINTI AHMADI 08DPI12F2022

2. Marketing Channels
Marketing channels is a set of independent organization that help
make a product or service available for use or consumption by the
consumer or business users.
Marketing channels assist marketers in moving their goods to the
customers

4. Direct Selling Channels
Producer sells a product directly to a consumer without the help of
intermediaries through one to one demonstrations, personal
contract as well as internet sales.
ADVANTAGES DISADVANTAGES
• Convenient for end user
• Allowing producer to communicate
directly
• Create strong desire for your product
• Can understand customers’ needs
• Requires greater investment to
build a customer base and provide
ongoing training to sales staff
• Costs may be higher overall to
support a direct sales force

5. Indirect SellingChannels
Selling through
home-country
intermediaries
another party has
to be entrusted
with the
manufacturer’s
products.
Simple and
inexpensive
-manufacturer and
middle man
interaction during
products trading.
Lack of
marketing
control
-intermediaries
took more control
in terms of price.

6. Types ofintermediaries
DIRECT INDIRECT

7. Types of intermediaries
Direct
channels
-Producer do not use
intermediaries to
deliver the product to
the consumer
- Examples, online
shopping (zalora
and Lazada)
- WITH
INTERMEDIARIES

8. -Product move from
the producer to the
retailer and finally to
the consumer
-Normally, the
retailer are large with
chain of store, able to
perform their own
wholesaler functions
-Examples: Gaint and
metrojaya
-NO
INTERMEDIARIES

9. Thank you