The increase of technologies in the business world marketer’s job changes from billboard and print advertisement to more on e-marketing mediums. The design, the target audience specified with the high increase of online marketing, online buying and selling, and online companies web-design. Today’s companies focused on designing the web-page for marketing their product rather than showing advertisements on TV, billboard, magazines, newspapers etc. e-marketing is the future of marketing, it is quick, less costly and give accurate information on time. This research shows that almost 80-90% people are attracted with the online advertisement which is done mostly on social websites, as social webs users are not specific to gender and age group so everyone see their type of advertisement on their Facebook pages. Today’s customers are buying products mostly after watching online advertisement rather than by reading a newspapers, magazines or watching T.V. As today’s customers are not brand loyal anymore so with the help of online marketing company give updates of their products or services to maintain loyalty with their customers. For staying into the nowadays business world, companies should adopt e-marketing, e-buying and e-selling, online banking facilities to purchase online goods, ATM cards, mobile marketing and other these kinds of marketing tool. E-marketing is the golden success factor for nowadays marketing firms. A good source of capturing the overall world marketing through online marketing is by imposing advertisement on YouTube, Facebook, E-mail, E-webs for both business advertisement and consumer buying products and services advertisements. For the greater success of any business companies are quickly adopting e-marketing style of advertisement because they see more spark in e-marketing rather than advertised on other commercial tools. Because of e-marketing, e-buying and selling increase, and because of e-buying and selling ATM cards and e-buying, e-shopping and e-marketing reach to the best stage of their success.
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
This document discusses the impact of the COVID-19 pandemic on digital marketing. It begins with an overview of digital marketing and its various channels like search engine optimization, social media marketing, Google AdWords, email marketing, and more. It then reviews literature on the general impact of digital marketing on businesses and the specific impact of COVID-19 on digital marketing practices. Studies found that digital marketing allows personalized outreach, better customer satisfaction, and cost-effective global reach. The pandemic accelerated many businesses' adoption of and investment in digital marketing due to lockdowns and increased online activity. It also discusses case studies of how some companies adapted successful digital marketing strategies during the pandemic.
The document is a student project report on internet marketing. It includes an introduction discussing the evolution of marketing and advertising. It then discusses internet marketing and advertising. Key points covered include the advent of the internet and how it has challenged traditional advertising, the 7 P's of internet marketing, benefits of internet marketing, types of internet advertising and trends. It also describes research conducted including objectives, methodology, findings and case studies on various companies' internet marketing strategies.
This document discusses the shift from Digital Marketing 1.0 to Digital Marketing 2.0. It provides examples of how companies like Xiaomi and OnePlus achieved success through digital marketing strategies rather than traditional advertising. Digital Marketing 1.0 involved websites, emails and SMS, while Digital Marketing 2.0 focuses on mobile apps, social media and messaging platforms. It emphasizes the importance of digital marketing as internet and smartphone usage grows in India. The digital advertising market in India is valued at Rs. 7,000 crore and is growing significantly year over year.
This document is a project report on internet marketing submitted by Piyansh Mantry, a student at Usha Pravin Gandhi College of Management. The report includes a declaration signed by Piyansh, a certificate signed by the principal and project guide, and an acknowledgements section thanking various individuals who helped with the project. The report will cover topics such as the evolution of marketing, growth of internet usage globally and in India, an overview of Indian internet users, the 7Ps of internet marketing, tools of internet marketing, e-commerce, blogging as a business, challenges to internet marketing, and the future of internet marketing.
This document discusses factors that influence consumer behavior and how understanding consumer behavior can help with marketing. It provides 3 key points:
1) Various personal, social, and economic factors can influence how consumers make purchasing decisions. Marketers need to understand what motivates consumers' choices.
2) There are different types of consumer purchasing behaviors that marketers should be aware of, such as complex purchases, dissonance-reducing behaviors, habitual behaviors, and variety-seeking behaviors.
3) Understanding patterns in consumers' purchasing locations, times, frequencies, and methods can provide useful insights for marketers. Effective consumer segmentation is important for customizing marketing strategies.
The document reviews literature related to web advertising. It discusses 20 sources including research papers and articles. Some of the key topics covered include:
- Internet as a marketing tool and how it has changed sales and marketing strategies.
- A comparison of traditional advertising vs internet marketing in terms of format, timing, and objectives.
- Factors that influence online advertising recall and recognition.
- Trends in online advertising spending globally and in India.
- A proposed interactive model of how users perceive and process online ads.
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
This document discusses the impact of the COVID-19 pandemic on digital marketing. It begins with an overview of digital marketing and its various channels like search engine optimization, social media marketing, Google AdWords, email marketing, and more. It then reviews literature on the general impact of digital marketing on businesses and the specific impact of COVID-19 on digital marketing practices. Studies found that digital marketing allows personalized outreach, better customer satisfaction, and cost-effective global reach. The pandemic accelerated many businesses' adoption of and investment in digital marketing due to lockdowns and increased online activity. It also discusses case studies of how some companies adapted successful digital marketing strategies during the pandemic.
The document is a student project report on internet marketing. It includes an introduction discussing the evolution of marketing and advertising. It then discusses internet marketing and advertising. Key points covered include the advent of the internet and how it has challenged traditional advertising, the 7 P's of internet marketing, benefits of internet marketing, types of internet advertising and trends. It also describes research conducted including objectives, methodology, findings and case studies on various companies' internet marketing strategies.
This document discusses the shift from Digital Marketing 1.0 to Digital Marketing 2.0. It provides examples of how companies like Xiaomi and OnePlus achieved success through digital marketing strategies rather than traditional advertising. Digital Marketing 1.0 involved websites, emails and SMS, while Digital Marketing 2.0 focuses on mobile apps, social media and messaging platforms. It emphasizes the importance of digital marketing as internet and smartphone usage grows in India. The digital advertising market in India is valued at Rs. 7,000 crore and is growing significantly year over year.
This document is a project report on internet marketing submitted by Piyansh Mantry, a student at Usha Pravin Gandhi College of Management. The report includes a declaration signed by Piyansh, a certificate signed by the principal and project guide, and an acknowledgements section thanking various individuals who helped with the project. The report will cover topics such as the evolution of marketing, growth of internet usage globally and in India, an overview of Indian internet users, the 7Ps of internet marketing, tools of internet marketing, e-commerce, blogging as a business, challenges to internet marketing, and the future of internet marketing.
This document discusses factors that influence consumer behavior and how understanding consumer behavior can help with marketing. It provides 3 key points:
1) Various personal, social, and economic factors can influence how consumers make purchasing decisions. Marketers need to understand what motivates consumers' choices.
2) There are different types of consumer purchasing behaviors that marketers should be aware of, such as complex purchases, dissonance-reducing behaviors, habitual behaviors, and variety-seeking behaviors.
3) Understanding patterns in consumers' purchasing locations, times, frequencies, and methods can provide useful insights for marketers. Effective consumer segmentation is important for customizing marketing strategies.
The document reviews literature related to web advertising. It discusses 20 sources including research papers and articles. Some of the key topics covered include:
- Internet as a marketing tool and how it has changed sales and marketing strategies.
- A comparison of traditional advertising vs internet marketing in terms of format, timing, and objectives.
- Factors that influence online advertising recall and recognition.
- Trends in online advertising spending globally and in India.
- A proposed interactive model of how users perceive and process online ads.
2 a project report on internet as a marketing toolJimish Panchal
This document is a project report submitted by Kartik Raichura to the University of Mumbai in October 2005 on the topic of "Internet as a Marketing Tool". The report provides an overview of internet usage growth in India, discusses the effectiveness of the internet in reaching audiences compared to traditional media, profiles typical Indian internet users, and identifies product categories and advertising options suited for online marketing. The report aims to study the future of marketing in the emerging digital economy.
Mobile marketing has evolved rapidly since the introduction of smartphones in 2007. It has grown from early text and picture messaging to personalized engagement across numerous mobile channels. Marketers now have more opportunities than ever to reach customers on their ubiquitous mobile devices through SMS, apps, websites, notifications and more. However, mobile marketing is still in its early stages and will continue to change as new technologies emerge and mobile becomes even more integral to people's lives. The future of mobile marketing is unclear but it will likely involve more personalized and seamless experiences across multiple connected devices through technologies like the Internet of Things. Marketers must adapt to stay relevant in this rapidly changing mobile landscape.
Far more than simply ecommerce, the digital channel is the growth engine to drive new markets, test merchandise quickly and cost effectively, acquire new customers, retain existing customers and tap them along with brand fans to propagate messages, content and influence purchases across all channels. In this session, you’ll learn why the digital channel is a growth engine for your business and how to realize its full potential. This session will delve into digital, its benefits and opportunities, and examine how the consumer purchase decision is forever altered by the new digital consumer.
Dm unit 1-introduction to digital marketing - rj - p1Radhikapertinax
Digital marketing involves promoting brands online through methods like search engine optimization, pay-per-click advertising, email marketing, and social media. It differs from traditional marketing in that it allows companies to track the success of campaigns in real time. Digital marketing has evolved significantly since the early days of banner ads and search engines in the 1990s. Advances like social media, mobile technology, analytics, and targeted advertising have changed digital marketing and how companies connect with customers online.
This document discusses strategies for digital marketing success. It covers topics such as search engine optimization, paid search marketing, video advertising, and using digital technologies like podcasts and webinars. The document also discusses how digital marketing is influencing companies today and provides an overview of emerging technologies like widgets, feeds, and customizing communications through multiple online channels.
Digital Marketing And Case Study Of Banking.Ullekh Niraula
What is digital marketing and why is it such a trending term in all big and small Financial Sector. Lets look at a short study of digital marketing in the Banking sector
Technology & Digital thinking form CIO forum submit 2019Duy, Vo Hoang
The document discusses digital transformation and the customer experience. It begins by outlining key aspects of a digital strategy, including intimate understanding of customers, seamless omni-channel experiences, and adapting to changing customer expectations. It then discusses the importance of the customer journey and minimizing stress points. The document proposes using insights from neuroscience to shape compelling experiences through personalization, gamification, and intelligent nudging. This would help transform stressful moments in the journey to and from the destination into moments of exhilaration and joy. It analyzes ancillary fees that cause micro-stresses for customers and how costs can be offloaded and ancillary revenue increased by enhancing the digital experience.
The study examined the effects of digital marketing on consumer behaviour in selected states in
Nigeria. The sample for the study is made up of 378 purposively selected consumers and marketers in the study.
The data for the study was obtained using a structured questionnaire. Inferential statistics such as multiple
regression among others
Gen Z values both online and in-store shopping experiences. They are highly influenced by social media and mobile technology. While they appreciate the convenience of online shopping, they also enjoy touching and trying products in physical stores. Retailers need to provide unique merchandise, a good in-store design, and personalized experiences both online and offline in order to appeal to Gen Z shoppers.
Measuring Social Media Prsa Digital ImpactAlan Chumley
The document discusses various approaches to measuring the impact of social media. It proposes looking at social media as conversations and communities rather than just coverage or audiences. It suggests measuring things like popularity, relevance, authority, engagement, advocacy/loyalty, sentiment, and how information cascades through networks. It argues for a holistic and networked approach rather than relying on any single tool or metric. Measurement should account for different objectives and campaign types. Outcomes could include on-site conversions and linking performance data with web analytics.
This document discusses digital marketing fundamentals. It begins with an introduction to Google and defines digital marketing. The main types of digital marketing are then described as pull marketing, where users seek out content, and push marketing, where marketers distribute messages. Several key digital marketing channels are also outlined, including SEO, social media, SEM, email marketing and mobile marketing. The advantages of digital marketing are noted as reach, measurement, interactivity and lower costs. Real-life examples of successful digital marketing by companies like Uber and Airbnb are provided.
Marketing Creativity 1.0 (ADC-3342-A) with Charlie Rosner
http://www.schoolofvisualarts.edu/ceCourseFinder/app?sDay=0&sTime=0&sLoc=&sDept=&sCourse=&sInstructor=rosner&sKeyword=
Lead Definition: Knowing your Perfect Customer ProfileSalesOptimize
In this slideshare, we talk about the complex nature of sales leads, knowing how to identify that perfect customer, and how you can work them through the sales pipeline.
Our previous blog on lead generation: https://www.salesoptimize.com/lead-definition-knowing-your-perfect-customer-profile/
The document discusses how technology and internet access has changed consumer behavior. It notes that over 4.9 billion people now have internet access globally, with Asia having the majority of users. The internet has transformed how people shop, entertain themselves, and access information. Consumers now expect to be able to shop and be entertained online from any device at any time. Businesses have had to adapt to these new consumer expectations and behaviors to remain competitive. New technologies like virtual and augmented reality and artificial intelligence are also changing consumer-business interactions further.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
This document discusses the impact of digital marketing on business. It begins with an introduction to the history and growth of digital marketing. It then discusses 10 important digital marketing trends that will impact business in 2015, including the growing role of big data, mobile, content marketing, social media, multi-channel marketing, personalization, ad retargeting, visual content, data analytics, and collaboration across platforms. It also outlines both the positive and negative impacts of digital media on business, such as faster information, greater reach, new technology, and more options. The conclusion is that digital marketing can minimize costs while increasing product awareness, reach, and sales through more effective targeting.
Marketing Attribution: Valuing The Customer JourneyDung Tri
This document summarizes a study on marketing attribution conducted by Econsultancy. The study included surveys of over 600 marketers and agencies as well as 22 interviews. Key findings include:
- Attribution is still new for most companies, with 83% having used it for less than 2 years. It allows marketers to better optimize budgets and understand customer journeys.
- Larger companies are using attribution more, and it is moving to mid-sized companies. Methods are evolving from last-click to more sophisticated multi-touch approaches.
- Attribution provides accountability for digital spending but can also cause budgetary conflicts. There remains a gap integrating online and offline attribution.
- No single approach works for all - success depends on
Comparative study between conventional marketing and E marketingUsman Khalid
This document provides an overview of the effectiveness and application of e-marketing in Pakistan compared to conventional marketing. It discusses how companies in various industries in Pakistan, including airlines, banking, and garments, are utilizing e-marketing techniques like websites, emails, mobile apps and social media to engage with customers and conduct business online. While conventional marketing is still widely used, more companies are recognizing the benefits of e-marketing in terms of lower costs, greater convenience, and ability to target broader audiences.
Digital marketing is the use of electronic channels to market products and services to customers. It allows businesses to introduce products instantly to consumers anywhere through digital channels like search engines, smartphones, and tablets. There are many ways to learn digital marketing, including online courses, books, and programs from institutions. Digital marketing provides benefits like allowing small businesses to compete with large brands and use cost-effective strategies like live online chat. It is a growing industry with high job and salary prospects for roles like content creation, data analysis, and copywriting.
2 a project report on internet as a marketing toolJimish Panchal
This document is a project report submitted by Kartik Raichura to the University of Mumbai in October 2005 on the topic of "Internet as a Marketing Tool". The report provides an overview of internet usage growth in India, discusses the effectiveness of the internet in reaching audiences compared to traditional media, profiles typical Indian internet users, and identifies product categories and advertising options suited for online marketing. The report aims to study the future of marketing in the emerging digital economy.
Mobile marketing has evolved rapidly since the introduction of smartphones in 2007. It has grown from early text and picture messaging to personalized engagement across numerous mobile channels. Marketers now have more opportunities than ever to reach customers on their ubiquitous mobile devices through SMS, apps, websites, notifications and more. However, mobile marketing is still in its early stages and will continue to change as new technologies emerge and mobile becomes even more integral to people's lives. The future of mobile marketing is unclear but it will likely involve more personalized and seamless experiences across multiple connected devices through technologies like the Internet of Things. Marketers must adapt to stay relevant in this rapidly changing mobile landscape.
Far more than simply ecommerce, the digital channel is the growth engine to drive new markets, test merchandise quickly and cost effectively, acquire new customers, retain existing customers and tap them along with brand fans to propagate messages, content and influence purchases across all channels. In this session, you’ll learn why the digital channel is a growth engine for your business and how to realize its full potential. This session will delve into digital, its benefits and opportunities, and examine how the consumer purchase decision is forever altered by the new digital consumer.
Dm unit 1-introduction to digital marketing - rj - p1Radhikapertinax
Digital marketing involves promoting brands online through methods like search engine optimization, pay-per-click advertising, email marketing, and social media. It differs from traditional marketing in that it allows companies to track the success of campaigns in real time. Digital marketing has evolved significantly since the early days of banner ads and search engines in the 1990s. Advances like social media, mobile technology, analytics, and targeted advertising have changed digital marketing and how companies connect with customers online.
This document discusses strategies for digital marketing success. It covers topics such as search engine optimization, paid search marketing, video advertising, and using digital technologies like podcasts and webinars. The document also discusses how digital marketing is influencing companies today and provides an overview of emerging technologies like widgets, feeds, and customizing communications through multiple online channels.
Digital Marketing And Case Study Of Banking.Ullekh Niraula
What is digital marketing and why is it such a trending term in all big and small Financial Sector. Lets look at a short study of digital marketing in the Banking sector
Technology & Digital thinking form CIO forum submit 2019Duy, Vo Hoang
The document discusses digital transformation and the customer experience. It begins by outlining key aspects of a digital strategy, including intimate understanding of customers, seamless omni-channel experiences, and adapting to changing customer expectations. It then discusses the importance of the customer journey and minimizing stress points. The document proposes using insights from neuroscience to shape compelling experiences through personalization, gamification, and intelligent nudging. This would help transform stressful moments in the journey to and from the destination into moments of exhilaration and joy. It analyzes ancillary fees that cause micro-stresses for customers and how costs can be offloaded and ancillary revenue increased by enhancing the digital experience.
The study examined the effects of digital marketing on consumer behaviour in selected states in
Nigeria. The sample for the study is made up of 378 purposively selected consumers and marketers in the study.
The data for the study was obtained using a structured questionnaire. Inferential statistics such as multiple
regression among others
Gen Z values both online and in-store shopping experiences. They are highly influenced by social media and mobile technology. While they appreciate the convenience of online shopping, they also enjoy touching and trying products in physical stores. Retailers need to provide unique merchandise, a good in-store design, and personalized experiences both online and offline in order to appeal to Gen Z shoppers.
Measuring Social Media Prsa Digital ImpactAlan Chumley
The document discusses various approaches to measuring the impact of social media. It proposes looking at social media as conversations and communities rather than just coverage or audiences. It suggests measuring things like popularity, relevance, authority, engagement, advocacy/loyalty, sentiment, and how information cascades through networks. It argues for a holistic and networked approach rather than relying on any single tool or metric. Measurement should account for different objectives and campaign types. Outcomes could include on-site conversions and linking performance data with web analytics.
This document discusses digital marketing fundamentals. It begins with an introduction to Google and defines digital marketing. The main types of digital marketing are then described as pull marketing, where users seek out content, and push marketing, where marketers distribute messages. Several key digital marketing channels are also outlined, including SEO, social media, SEM, email marketing and mobile marketing. The advantages of digital marketing are noted as reach, measurement, interactivity and lower costs. Real-life examples of successful digital marketing by companies like Uber and Airbnb are provided.
Marketing Creativity 1.0 (ADC-3342-A) with Charlie Rosner
http://www.schoolofvisualarts.edu/ceCourseFinder/app?sDay=0&sTime=0&sLoc=&sDept=&sCourse=&sInstructor=rosner&sKeyword=
Lead Definition: Knowing your Perfect Customer ProfileSalesOptimize
In this slideshare, we talk about the complex nature of sales leads, knowing how to identify that perfect customer, and how you can work them through the sales pipeline.
Our previous blog on lead generation: https://www.salesoptimize.com/lead-definition-knowing-your-perfect-customer-profile/
The document discusses how technology and internet access has changed consumer behavior. It notes that over 4.9 billion people now have internet access globally, with Asia having the majority of users. The internet has transformed how people shop, entertain themselves, and access information. Consumers now expect to be able to shop and be entertained online from any device at any time. Businesses have had to adapt to these new consumer expectations and behaviors to remain competitive. New technologies like virtual and augmented reality and artificial intelligence are also changing consumer-business interactions further.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
This document discusses the impact of digital marketing on business. It begins with an introduction to the history and growth of digital marketing. It then discusses 10 important digital marketing trends that will impact business in 2015, including the growing role of big data, mobile, content marketing, social media, multi-channel marketing, personalization, ad retargeting, visual content, data analytics, and collaboration across platforms. It also outlines both the positive and negative impacts of digital media on business, such as faster information, greater reach, new technology, and more options. The conclusion is that digital marketing can minimize costs while increasing product awareness, reach, and sales through more effective targeting.
Marketing Attribution: Valuing The Customer JourneyDung Tri
This document summarizes a study on marketing attribution conducted by Econsultancy. The study included surveys of over 600 marketers and agencies as well as 22 interviews. Key findings include:
- Attribution is still new for most companies, with 83% having used it for less than 2 years. It allows marketers to better optimize budgets and understand customer journeys.
- Larger companies are using attribution more, and it is moving to mid-sized companies. Methods are evolving from last-click to more sophisticated multi-touch approaches.
- Attribution provides accountability for digital spending but can also cause budgetary conflicts. There remains a gap integrating online and offline attribution.
- No single approach works for all - success depends on
Comparative study between conventional marketing and E marketingUsman Khalid
This document provides an overview of the effectiveness and application of e-marketing in Pakistan compared to conventional marketing. It discusses how companies in various industries in Pakistan, including airlines, banking, and garments, are utilizing e-marketing techniques like websites, emails, mobile apps and social media to engage with customers and conduct business online. While conventional marketing is still widely used, more companies are recognizing the benefits of e-marketing in terms of lower costs, greater convenience, and ability to target broader audiences.
Digital marketing is the use of electronic channels to market products and services to customers. It allows businesses to introduce products instantly to consumers anywhere through digital channels like search engines, smartphones, and tablets. There are many ways to learn digital marketing, including online courses, books, and programs from institutions. Digital marketing provides benefits like allowing small businesses to compete with large brands and use cost-effective strategies like live online chat. It is a growing industry with high job and salary prospects for roles like content creation, data analysis, and copywriting.
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
✅ Understanding your target audience and developing a buyer persona to tailor your marketing efforts effectively
✅ Creating a website that is optimized for search engines and user experience
✅ Building a strong social media presence across various platforms
✅ Creating high-quality and engaging content
✅ Case studies and real-world examples of successful online marketing campaigns and strategies.
This document summarizes a study on the effective of digital marketing to SME businesses in Thailand. The study used a quantitative survey method to investigate the elements of digital marketing, its influences, and models for business performance among SMEs. The results found that factors like age, education, business size, capital, type and duration significantly affected digital marketing effectiveness. Digital marketing channels and content were found to have high levels of influence. The study provides insights into how digital marketing can benefit small and medium enterprises in Thailand.
The article analyzes the peculiarities of digital marketing the definition of digital marketing, the advantages and disadvantages of digital marketing, the process of digital marketing. Digital marketing is an important stage in business planning, during which a strategy is developed that can help make the business much better known and at the same time sell much more goods or services. Digital marketing helps to increase brand awareness as interest in social networks, email marketing, content marketing grows every year. Digital marketing can be defined as the process by which the mayor strives to better understand customers and at the same time find out if the goods and services offered are suitable for the market. Margarita Išoraite "Digital Marketing Features" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd35785.pdf Paper URL : https://www.ijtsrd.com/management/marketing/35785/digital-marketing-features/margarita-išoraite
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It has grown significantly since the 1990s as digital platforms are increasingly used for marketing plans and in everyday life. Common forms of digital marketing include SEO, SEM, social media marketing, and email marketing. It allows for two-way communication between brands and customers and more effective targeted advertising. Brands can use digital marketing to increase brand awareness, create competitive advantage, and engage customers at a lower cost than traditional marketing methods.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
This document provides an executive summary and introduction to a report on digital marketing. The executive summary indicates that the report will explain the importance of digital media marketing in the present era and how it has impacted consumer buying behavior. It discusses research conducted through an online questionnaire to understand consumer buying behavior in the digital era. The main findings were that Indian customers extensively research products online before purchasing and brands can reach their target audience through various digital touchpoints. The introduction defines advertising and discusses how digital marketing has become more important than traditional television advertising due to its lower cost and ability to provide instant feedback.
In this comprehensive eBook, we demystify the complex landscape of digital marketing and provide you with the tools and strategies you need to thrive in the digital age. Whether you're a seasoned marketer or just starting out, this resource is designed to empower you with the latest insights, techniques, and tactics to navigate the digital marketing landscape effectively.
A study an awareness on digital marketingBhavik Parmar
The document discusses the history and growth of digital marketing. It explains that digital marketing has grown significantly over the past 20 years as internet usage has expanded globally. Traditional marketing methods have adapted to the digital space through websites, social media, paid search ads, and email marketing. The document also provides an overview of common digital marketing tactics like search engine optimization, pay-per-click advertising, social networking, and email marketing.
An ocean of jobs in digital marketing awaits you. You just have to read it. https://www.vaibhavk.com/digital-marketing-courses-in-mau/
The typical objective of digital marketing is to reach the public and engage with them through various e-channels. Digital marketing has impressively broken the chains over the years due to the far-flung use of digital devices and the internet. The campaigns of digital marketing can be custom-made based on audiences’ demographics, interests, and behavior.
The extensive use of digital marketing has resulted in a shift in how organizations approach marketing, emphasising data-driven tactics and personalized client experience.
The 2000s and 2010s saw a sudden growth in digital marketing due to the proliferation of devices capable of accessing digital media. Stats from 2012 and 2013 showed, digital marketing was still growing, indicating its charm in the marketing industry.
The development of social media platforms such as LinkedIn, Facebook, YouTube, and Twitter in the 2000s led to a significant change in customer behavior. As a result, customers expected a seamless user experience across different channels for searching product information, which led to the diversification of marketing technology.
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This document summarizes a research article about the impact of digital marketing on consumer behavior in Bangladesh. It begins with an abstract, introduction and literature review on digital marketing and its growth. It then outlines the study's objectives and methodology, which included surveys and interviews. Key findings are that most consumers in Bangladesh spend 2-3 hours per day on social media, especially Facebook. They typically access the internet via WiFi or mobile data. The document concludes that digital marketing provides an effective way for brands to reach consumers in Bangladesh at a lower cost.
This document provides an overview of a research project on current trends in internet marketing towards online shopping. It includes a title page with the research topic, submitting institutions, and names of the guiding professor and submitting student. It also includes declarations of authenticity and originality, certifications of supervision and completion, acknowledgements of support, and a table of contents outlining the project chapters. The abstract introduces the research questions around consumer perspectives on internet marketing and trends in how companies are moving advertising funds online.
This document provides an overview of a research project on current trends in internet marketing towards online shopping. It includes a title page with the research topic, submitting institutions, and names of the guiding professor and submitting student. It also includes declarations of authenticity and originality, certifications of supervision and completion, acknowledgements of support, and a table of contents outlining the project chapters. The abstract introduces the research questions around consumer perspectives on internet marketing and trends in how companies are moving advertising funds online.
This document discusses digital marketing trends and provides an overview of digital marketing. It begins with defining digital marketing and comparing it to traditional marketing. It then outlines various digital marketing channels like search engine optimization, social media marketing, email marketing, and more. It discusses advantages of digital marketing like lower costs and 24/7 access. The document also covers latest developments in digital marketing like increased segmentation and influencer marketing. Overall, the document provides a high-level introduction to key aspects of digital marketing.
Microfinance and the Challenge of Financial Inclusion for Sme’s Development i...IOSRJBM
This paper examined microfinance and the challenge of financial inclusion for SMEs development in Nigeria. The study adopted two separate econometrics models for capturing and testing for significance in the stated objectives between 2005 and 2015. The first model determined whether financial inclusion improve the financial well-being of low-income savers in the study period. The second investigated the impact that micro finance has on the performance of small and medium scale enterprises. Each of the models was subjected to the Ordinary Least Square regression to determine the appropriateness of models estimated. Findings from the empirical results in model one (1) and two (2) indicated relationship between financial inclusion in Nigeria, microfinance, and small business enterprises over 10 years period of study. The study found out that there is a significant relationship between financial inclusion and financial well – being of the low income earners. Empirical finding that examines the relationship between microfinance and small business in Nigeria indicates that there is a negative significant relationship between loan to small enterprises and loan to rural areas in Nigeria in the period under study. The study suggests therefore that financial inclusion will have a positive significant impact on the development of small business if the plan to include everyone works in Nigeria.
Corporate Capital of Domestic and Foreign Firms in Africa – An Empirical ReviewIOSRJBM
The study evaluated the existence and nature of systematic competition for corporate capital between local and foreign firms operating in major African economies. The study is motivated by the debate that foreign firms have easier access to corporate capital than domestic firms, and that the problem in the global financial market might push foreign firms to rely more on domestic financial markets for funds. To achieve the goal of this study, both microeconomic and macroeconomic data were sourced from diverse sources – including the World Bank's Global Development Indicators' database and the individual annual financial reports of firms. The data generated a total of 351 firms based in 11 African countries over a period 2009 to 2014. The results show that the average ratio of total liabilities to total assets is slightly higher among the listed foreign firms (at 48.8 percent) than among the listed domestic firms (47.9 percent), although the differences does not appear significant at conventional levels (t-statistic = 0.601; prob.>t = 0.548). For the whole sample also, it is shown that foreign firms have higher long-term liabilities to total asset ratio than domestic firms, and that the difference is significant at 10 percent level. Whereas the average long-term debt ratio among foreign firms stands at 12.1 percent, for domestic firms, the level is 10.7 percent (t-statistic = 1.751; prob.>t = 0.080). In none of the four sub regions, though, does the difference in the long-term debts ratio significantly differ between domestic and foreign firms. Consistent with the statistical evidence, the descriptive results seem to suggest that the survey evidence reported by the World Bank that in Africa, foreign firms are more profitable, larger, more valued in terms of investments in fixed assets, and older than domestic firms is not true. However, as shown in this report, such differences, with the exception of asset tangibility and age, are not very significant at conventional levels. This suggests that the major source of competition for corporate finance in Africa may be on the extent of collateral value and the reputation that arises from firm age
Improvement for Criterion for Minimum Solution of Inventory Model with Algebr...IOSRJBM
This document summarizes research on improving the criteria for finding the minimum solution of inventory models using an algebraic approach. It first reviews how calculus is traditionally used to solve such models by taking partial derivatives and setting them equal to zero. It then examines previous work that aimed to solve the problems algebraically, identifying questionable findings in one paper. The document proposes new criteria to guarantee the existence and uniqueness of the interior optimal solution for inventory models using algebra. It derives several theorems and lemmas presenting the minimum solutions under different conditions on the parameters of the inventory models.
The Relationship between Foreign Trade and Financial Performance of the Liste...IOSRJBM
The main objective of this study was to determine the relationship between foreign trade and financial performance of the listed manufacturing companies in Nigeria. The study focused on the 32 listed companies randomly drawn from the 74 listed manufacturing companies in Nigeria. The secondary data extracted from the financial statement of these companies were subjected to both descriptive and inferential statistics. The result shows a significant positive relationship between the two variables. It was therefore recommended that the management and the board of directors of the listed manufacturing companies should intensify efforts on how the locally produced products will be able to penetrate into the foreign countries as it was discovered that majority of the goods produced by the manufacturing companies in Nigeria are consumed locally
The Government Policy on Foreign Direct Investment in Sri LankaIOSRJBM
management know-how, and access to export markets-that are desperately needed in developing countries. However foreign capital can play an important role in raising investment levels so as to accelerate economic growth in Sri Lanka as in the case of many other developing countries which are handicapped by inadequate domestic savings. The purpose of this study is to examine the Government Policy on Foreign Investment in Sri Lanka. FDI increased initially due to the favourable investment environment created by the 1977 reforms. During the 1983-89 period, the incentives for FDI were eroded by the setbacks in the foreign trade and payments liberalisation momentum and the macroeconomic disequilibrium. Even though FDI was felt down in year 2000, there were increasing trend in FDI up to year 2008 and FDI was diminished as a result of global financial crisis in year 2009. Basically due to the secure macroeconomic environment, Sri Lanka reached highest level of FDI in 2014. The prospect for a significant expansion of FDI inflows in to Sri Lanka, however, do not seems too bright. To attract further investment, it is paramount that Sri Lanka be able to provide policy stability.
The Relationship between Dividend Policy and Shareholder’s Wealth (A Case Stu...IOSRJBM
This research is about the relationship between dividend policy and shareholder’s wealth from 37 mining companies listed in Indonesia Stock Exchange (IDX) from 2011 to 2013. Independent variable which is used in this research are dividend policy and profitability. Dividend policy is measured as dividend per share (DPS) and profitability is measured as Return On Equity (ROE). Dependent variable which is used in this research is shareholder’s wealth. Shareholders’ wealth is measured as Market Price Per Share (MPPS). Investment opportunity which is measured as fixed asset growth, is used as moderating variable which can strengthen the relationship between independent and dependent variable. The result of this research proves that dividend policy has significant influence to shareholder’s wealth, while investment opportunity, as a moderating variable, is proven to strengthen the relationship between dividend policy and shareholder’s wealth.
Understanding Attitudes towards Gasoline Import Demand in Viet NamIOSRJBM
Even with its vast reserves of oil and gas potential, the government has put this fuel resource the top of priority sectors for development, as it views as central to national economic growth as well as energy security, Viet Nam has remained a net importer of petroleum products over the past eight years. On another word, Gasoline importation has been a superior absorbability on the economy of Viet Nam, the determinants of the refined oil products imported activities analysis have been found no study yet. This paper aims to suggest the leading factors affecting import demand performances for petroleum products. The autoregressive distributed lag modelling framework (ARDL) have applied to this research; we estimated various short-run and long-run import demand models for Gasoline using time series study over the period 1995-2015. The results showed that the application of gas is stable prices in both the long and short term. Other principal operators of gas import probably are the real effective exchange rate, domestic petroleum production, and population growth. Moreover, a real economic activity found the most active and influential driver of gasoline demand accordance with the inelastic and elastic coefficients estimated in the short-run and long-run, respectively.
Cost-Volume-Profit Analysis as a Management Tool for Decision Making In Small...IOSRJBM
This study aimed to figure out if small business enterprises utilize cost volume profit (CVP) analysis as a management tool for decision-making process in Bayero University Kano, with a view to shed light on the reality of the use of CVP analysis as a decision-making tool in small business enterprises. The study population is made up of the entire small business enterprises within Bayero University, Kano. Primary source of data were utilized using structured questionnaires. The hypotheses were tested using Mann-Whitney U test and Pearson correlation coefficient. A very weak relationship (0.02) was recorded, it was discovered that there is no statistical significant difference between having the knowledge of a management accounting tools and its application. The study concludes that small business enterprises utilize CVP ignorantly and it is recommended
From Local to Global- Indian Organic Produce an OverviewIOSRJBM
Organic products have a growing market both in India and globally. The study focuses to explore the strengths and weaknesses of this industry so as to tap the global demand and achieve the export target for organic products. The study will aim to perform SWOT analysis and develop TOWS matrix which will provide an insight to the players of Organic market at all levels. The strategies framed are completely based on the researcher’s interpretation of the information collected from secondary sources and telephonic interviews of the agencies
Analysis of Internal, Market & Economic Based Financial Performance Measureme...IOSRJBM
The aim of this study is to investigate the financial performance of 10 commercial banks listed on Dhaka Stock Exchange. In this paper, financial performance has been measured by using three indicators. Internal–based performance measured by Return on Assets, Market-based performance measured by Tobin’s Q model (Price / Book value of Equity) and Economic–based performance measured by Economic Value adds. The correlation and multiple regression of annual time series data is used to find the impact of bank size, credit risk, operational efficiency and asset management on financial performance measured by the three indicators, The study rejected the null hypothesis and it is found that there exist statistically significant impact of bank size, credit risk, operational efficiency and asset management with ROA and Economic Value Added. On the other hand Tobin’s Q has insignificant impact on financial performance of commercial banks
Factors Influencing Purchase Decision of InstitutionalBuyers in Bangladesh: T...IOSRJBM
The Bangladeshi poultry industry is gradually becoming a leading industry in the Bangladeshi market. It is a labor- intensive sector which does not require lengthy training. Almost anyone can be engaged in the poultry farming because it can be done either on a larger scale or in one’s backyard. The purpose of the study is to identify the institutional buyer preference and to find out the purchase criteria factors which influence the purchase decision of the institutional buyers of poultry chickens in Bangladesh. A total of 110 respondents from 8 different categories of institutional buyers, who were directly related to poultry business were randomly selected to be the respondents for the collection of information within the Dhaka Metro City. All factors were randomly selected towards the collection of relevant information following pretested questionnaire. Advance statistical tools were applied for analysis of collected data. A factor analysis was conducted to identify the purchase criteria factors i.e. Brand, Freshness, Halal, How chicken are raised, Meat Cuts (Breast / Leg), Nutrition Value, Packaging, Price Sensitivity, Processed, Production Technology and Taste. Findings from the factor analysis showed that packaging, processed, production technology, taste and how chicken are raised have a significant effect on the selection of purchase criteria of the institutional buyers and their preference..
Effect of Public Services Quality on Satisfaction and Its Implication on Publ...IOSRJBM
: This research aims to determine: 1) The influence of the public services quality on public satisfaction at Samsat Office Kendari City. 2) The effect of public services the quality on public trust at Samsat Office Kendari City. 3) The effect of public satisfaction on public trust at Samsat Office Kendari City. 4) The mediate effect of public satisfaction in strengthening the influence of public services quality on public trust at Samsat Office Kendari City.The design of this research is associative (causal) design. The object of this research is the people who employ Samsat Office services. The samples were taken by purposive sampling (designation intentionally) which employ 110 respondents. The analysis used is descriptive statistical analysis and analysis of Partial Leas Square (PLS).This research concluded that: 1) The public services quality significantly influence the public satisfaction on Samsat Office Kendari City. it indicated that the good quality of public services is reflected by accountability, responsiveness, orientation to service and efficiency indicators which will increase the public satisfaction which is reflected by their attitude to respect service officers, abide by the rules, is proud of the work of the officers, has the spirit and initiative, and avoid of conflict. 2) The quality of public services does not significantly affect the public trust on Samsat Office Kendari City. This means that the public service quality at Samsat Office Kendari city cannot increase public trust significantly caused by the public tust in the service officer has not been optimal. 3) Public satisfaction has significant effect on public trust on Samsat Office Kendari City. This means that the public satisfaction will increase public trust which is reflected by the increasing of public trust in the service facilities. 4) Public Satisfaction mediates the effect of public services quality on public trust on Samsat Office Kendari City. This means that public satisfaction can strengthen the influence of public services quality on public trust.
Impediments and Inducements to Youth Entrepreneurship Development in Sylhet R...IOSRJBM
The purpose of this paper is to explore and identify the key impediments and constraints that obstruct young people from starting and running a new venture and at the same time, inducements and stimuli that trigger youths to entrepreneurial activities. Data were collected from 80 young entrepreneurs of Sylhet, Bangladesh through a questionnaire gleaned from the literature review following a convenience and purposive sampling technique. Findings revealed, insufficient personal savings, high interest rate, and negative attitude of financial institutions to young entrepreneurs due to high default rate are the major impediments to obtaining start-up fund, being their own boss and earning more money are the prime inducements to engage in business. Parents and teachers influenced most to start business while financial risk reported as the most critical demotivator. Managing fund and fierce competition are main problems in running the business successfully. Lack of vocational education and training and inappropriate and inadequate curriculum and study programs are the key educational constraints, unsupportive tax regulations, complex business registration procedure are the leading administrative and regulatory barriers, dearth of information on available business support services and lack of training and business counseling are the major impediments of business support services. The implications of the study bear far-reaching ramifications to the concerned stakeholders for facilitating and encouraging youth entrepreneurship development by addressing the start-up constraints and problems
An Overview of Export Performance of Agricultural Products in IndiaIOSRJBM
Exports are the basis of the overall growth performance of any country. By increasing the rate of exports, any developing country can pave a way for the development by earning international liquidity thereby; sort out the problem of reserves to start up of any project to come out the circle of poverty. So, it becomes a paramount importance for the country like India to start export promotion measures to boost up the pace of its exports and India has already taken many steps to increase the level of its exports. It is concluded from the results of the study that Cotton raw including waste, iron ore, plastic and linoleum and transport equipment has been observed as the products in which exports have been increased at the maximum rate, whereas exports of Tea, Iron and steel, Mica and Leather and Manufacturing have been identified as the area in which satisfied results have not been achieved. So, it is suggested by the results of study that government should promote exports of different sectors by providing different incentives to different sectors to avail the opportunity and fill up the gaps as well. Indian agricultural export has undergone significant changes during recent times. In this context, the present study has analysed the trend in exports of agricultural commodities from India, the changes in the comparative advantage, the Indian agricultural export scenario has witnessed during the past decade and the prospects for further boosting the agricultural export. The study has also analysed the comparative advantage of India’s exports, through revealed comparative advantage (RCA). The RCA was improving in case of cotton, maize, and certain fruits and vegetables over time, but declining in case of some spices, rice and wheat. In case of plantation based spices and other commodities, India is gradually losing its comparative edge, mainly to Asian countries. The study has so identified yield improvement through growth in total factor productivity (TFP) as a potential factor that would result in generation of exportable surpluses and boosting India’s export
Job Satisfaction and Faculty Turnover Intentions: A Case of Pakistani Univers...IOSRJBM
Retaining faculty members has been a problem in many universities for decades. When competent teachers quit, they depart with critical knowledge and experience that are essential for maintaininga competitive advantage. The aim of this study was to measure the impact of four facets of job satisfaction on turnover intentions of faculty members of different universities of Rawalpindi/Islamabad. A 16-item, selfadministered questionnaire was used to gather data on independent and dependent variables. In questionnaire, researchers used 5 point Likert scale for variables to measure respondent’s possible responses. 110 questionnaires were completed and returned back. Pearson Correlation and Multiple Regression tests were used to test the hypothesis. The results showed that the three facets of job satisfaction i.e. remuneration, supervisory support and work life policies have significant and negative relationship with turnover intentions while recognition has insignificant relationship with turnover intentions and this relationship did not support the researchers’ prediction. Results have been discussed andrecommendations have been made for universities’ administrations.
Health System in India: Opportunities and Challenges for EnhancementsIOSRJBM
One of the basic vitalities of good living is quick access to essential services like health care. But many times it could mean a condition of life and death for an individual who is unable to get the access to these services. Thus an important part of social sector development is incomplete without adequate health care facilities. The quality of human health is the foundation upon which the realization of life goals and objectives of a persona, the community or nation as whole depends. It is both an end and means of development strategy. The relationship between health and development is mutually reinforcing- while health contributes to economic development, economic development, in turn, tends to improve the health status of the population in a country. India as a nation has been growing economically at a rapid pace particularly after the advent of New Economic Policy of 1991. However, this rapid economic development has not been accompanied by social development particularly health sector development. Health sector has been accorded very low priority in terms of allocation of resources. Public expenditure on health is less than 1 per cent of GDP in India. This research paper focuses on the current status of the Indian healthcare industry, the challenges faced plus the comparison of few selected Indian states based on health indicators. Furthermore comparison of India with some developed and developing countries is also employed in order get the clear picture of the health sector. In order to boost the development line, some opportunities in the health care industry are also discussed and necessary policy implications. Regarding in this connection India lags behind in regard of health improvement as compared to U.S.A, Canada, China, and Brazil, but contrary to other developing countries like Pakistan, Bangladesh the scenario is better with life expectancy, Mortality ratios, health care spending speak volumes about the healthcare status. When analyzed through the prism eye, within India there are large disparities amongst states in achieving health outcomes as well. Before liberalization the improvement was at a snail’s pace, but after liberalization the whole picture changed because the key initiatives to improve the current healthcare standard a two prong strategy focusing on the infrastructure needs and the technology solution were implemented, which resulted in the healthy scenario of the healthcare industry. Healthcare sector, a leading weapon as the contributor to GDP (approx.8%) is thus the matter to be deeply looked into, so that golden harvest is reaped.
Total Quality Management (TQM) Practices toward Product Quality Performance: ...IOSRJBM
The purpose of this research was to test and analyze the effect of TQM practices impelementation which consists of leadership, strategic planning, customer focus, information and analysis, people management, and process management to product quality performance. The population were 108 food and beverage companies in Makassar, Indonesia. Respondents are production managers or operation managers. Sample technique which used is population sampling. Method of analysis which use both descriptive statistic and Structural Equation Modelling (SEM). Data processing uses two statistic tools i.e: IBM SPSS and AMOS 19.00. The findings of research indicate that leadership has significant effect on product quality performance, strategic planning has significant effect on product quality performance, customer focus has significant effect on product quality performance, information and analysis has significant effect on product quality performance, people management has significant effect on product quality performance, and process management has significant effect on product quality performance. Leadership factor has dominant effect on product quality performance (critical ratio = 9.760 > t-table = 1.960; and probability = 0.000 < α = 0.05).
The Influence of Work Culture, Work Stress to the Job Satisfaction and Employ...IOSRJBM
This research was carried out starting from the phenomenon of the performance which was not maximized by the employees of State Treasury Service Office in Jakarta. Based on the literature there was a suspicion that the performance which was not maximized due to a weak work culture, work stress and the decreasing of job satisfaction. The purpose of this research was to quantify and explain the relationship between variables of work culture, work stress, job satisfaction and employees performance in the State Treasury Service Office Jakarta. The research method was using quantitative methods. Research locations were located in six State Treasury Service Offices in Jakarta with samples of 152 employees. Data analysis technique was using Partial Least Square (PLS) with the help of Smart program. The results showed that the work culture has no effect on job satisfaction. Work stress has no effect on job satisfaction. Work culture affected to the employee performance. Work stress had no effect on employee performance. Job satisfaction had no effect on performance. The implication of this research was to establish a strong working culture to decrease work stress and increase job satisfaction which ultimately improved employee performance.
Work-Life of Indian Railway's Drivers (Loco-Pilots)IOSRJBM
Railways’ Drivers / Loco-Pilots are the most important person in executing the huge task of transporting nearly 25 Million passengers and more than 2.8 Million Tons of freight daily with the help of 2,29,381 wagons, 59,713 coaches and more than 9,213 locomotive engines of various kinds(www.Indian railways, Wikipedia).To transport 25 million passengers and millions of tons of freight and that too with taking care of both the traveler’s convenience and safety is not a mean task, the driver on whose sincerity the journey of a train depends. If he is not capable of carrying his responsibilities then the efforts of the other employees go waste, in this sense we can say that he is the most important person of the railways. The job of a Railway Driver demands hard work and great presence of mind along with courage to handle diverse conditions. For this one should have discipline, patience, responsibility, punctuality, commitment, courage and above all self-confidence. The job requires lots of hard work, stamina, alertness of mind, adaptability to follow difficult time schedules too. But the main and remarkable, highly appreciable role of Railway drivers is the only who works with full honesty, in day & night, in heavy cold, hot & Rainy weather. For Railways’ drivers operating on long distance routes, overnight stays in various locations will be necessary. Furthermore, it can be stressful, as delays and hazards on the track are not uncommon. His cab of the train should be relatively comfortable but it may be quite cold, hot and noisy.
Liquidity Determinants of Sharia and non Sharia StocksIOSRJBM
This study was conducted to analyze and testing stock liquidity differences of sharia and non sharia stock and determinants of sharia and non sharia stock of manufacturing industry at Indonesia Stock Exchange in 2009-2010. Dependent variable of this study is stock liquidity, measured by relative spread and depth. The Independent variable are insider ownership, institutional ownership, blockholder ownership, and foreign institutional ownership, trading volume, stock price, return volatility, Market to book value, dividend policy and size. In addition, this research is also supported by qualitative data obtained from in-depth discussions with key informants, including investment managers, stock exchanges institution and stock brokers. The results showed there is no liquidity difference, both for relative spread and depth of sharia a non sharia stocks. In sharia stocks, trading volume and dividend policy has a negative effect on relative spread, whereas in non sharia stock the trading volume, stock prices and company size has a negative effect on relative spread. Institutional ownership has negative effect, while foreign institutional ownership, trading volume, dividend policy, and size has positive effect on sharia stock liquidity. For non sharia stock, the trading volume, stock prices and company size has a positive effect on depth.
Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...IJECEIAES
Medical image analysis has witnessed significant advancements with deep learning techniques. In the domain of brain tumor segmentation, the ability to
precisely delineate tumor boundaries from magnetic resonance imaging (MRI)
scans holds profound implications for diagnosis. This study presents an ensemble convolutional neural network (CNN) with transfer learning, integrating
the state-of-the-art Deeplabv3+ architecture with the ResNet18 backbone. The
model is rigorously trained and evaluated, exhibiting remarkable performance
metrics, including an impressive global accuracy of 99.286%, a high-class accuracy of 82.191%, a mean intersection over union (IoU) of 79.900%, a weighted
IoU of 98.620%, and a Boundary F1 (BF) score of 83.303%. Notably, a detailed comparative analysis with existing methods showcases the superiority of
our proposed model. These findings underscore the model’s competence in precise brain tumor localization, underscoring its potential to revolutionize medical
image analysis and enhance healthcare outcomes. This research paves the way
for future exploration and optimization of advanced CNN models in medical
imaging, emphasizing addressing false positives and resource efficiency.
CHINA’S GEO-ECONOMIC OUTREACH IN CENTRAL ASIAN COUNTRIES AND FUTURE PROSPECTjpsjournal1
The rivalry between prominent international actors for dominance over Central Asia's hydrocarbon
reserves and the ancient silk trade route, along with China's diplomatic endeavours in the area, has been
referred to as the "New Great Game." This research centres on the power struggle, considering
geopolitical, geostrategic, and geoeconomic variables. Topics including trade, political hegemony, oil
politics, and conventional and nontraditional security are all explored and explained by the researcher.
Using Mackinder's Heartland, Spykman Rimland, and Hegemonic Stability theories, examines China's role
in Central Asia. This study adheres to the empirical epistemological method and has taken care of
objectivity. This study analyze primary and secondary research documents critically to elaborate role of
china’s geo economic outreach in central Asian countries and its future prospect. China is thriving in trade,
pipeline politics, and winning states, according to this study, thanks to important instruments like the
Shanghai Cooperation Organisation and the Belt and Road Economic Initiative. According to this study,
China is seeing significant success in commerce, pipeline politics, and gaining influence on other
governments. This success may be attributed to the effective utilisation of key tools such as the Shanghai
Cooperation Organisation and the Belt and Road Economic Initiative.
Null Bangalore | Pentesters Approach to AWS IAMDivyanshu
#Abstract:
- Learn more about the real-world methods for auditing AWS IAM (Identity and Access Management) as a pentester. So let us proceed with a brief discussion of IAM as well as some typical misconfigurations and their potential exploits in order to reinforce the understanding of IAM security best practices.
- Gain actionable insights into AWS IAM policies and roles, using hands on approach.
#Prerequisites:
- Basic understanding of AWS services and architecture
- Familiarity with cloud security concepts
- Experience using the AWS Management Console or AWS CLI.
- For hands on lab create account on [killercoda.com](https://killercoda.com/cloudsecurity-scenario/)
# Scenario Covered:
- Basics of IAM in AWS
- Implementing IAM Policies with Least Privilege to Manage S3 Bucket
- Objective: Create an S3 bucket with least privilege IAM policy and validate access.
- Steps:
- Create S3 bucket.
- Attach least privilege policy to IAM user.
- Validate access.
- Exploiting IAM PassRole Misconfiguration
-Allows a user to pass a specific IAM role to an AWS service (ec2), typically used for service access delegation. Then exploit PassRole Misconfiguration granting unauthorized access to sensitive resources.
- Objective: Demonstrate how a PassRole misconfiguration can grant unauthorized access.
- Steps:
- Allow user to pass IAM role to EC2.
- Exploit misconfiguration for unauthorized access.
- Access sensitive resources.
- Exploiting IAM AssumeRole Misconfiguration with Overly Permissive Role
- An overly permissive IAM role configuration can lead to privilege escalation by creating a role with administrative privileges and allow a user to assume this role.
- Objective: Show how overly permissive IAM roles can lead to privilege escalation.
- Steps:
- Create role with administrative privileges.
- Allow user to assume the role.
- Perform administrative actions.
- Differentiation between PassRole vs AssumeRole
Try at [killercoda.com](https://killercoda.com/cloudsecurity-scenario/)
Electric vehicle and photovoltaic advanced roles in enhancing the financial p...IJECEIAES
Climate change's impact on the planet forced the United Nations and governments to promote green energies and electric transportation. The deployments of photovoltaic (PV) and electric vehicle (EV) systems gained stronger momentum due to their numerous advantages over fossil fuel types. The advantages go beyond sustainability to reach financial support and stability. The work in this paper introduces the hybrid system between PV and EV to support industrial and commercial plants. This paper covers the theoretical framework of the proposed hybrid system including the required equation to complete the cost analysis when PV and EV are present. In addition, the proposed design diagram which sets the priorities and requirements of the system is presented. The proposed approach allows setup to advance their power stability, especially during power outages. The presented information supports researchers and plant owners to complete the necessary analysis while promoting the deployment of clean energy. The result of a case study that represents a dairy milk farmer supports the theoretical works and highlights its advanced benefits to existing plants. The short return on investment of the proposed approach supports the paper's novelty approach for the sustainable electrical system. In addition, the proposed system allows for an isolated power setup without the need for a transmission line which enhances the safety of the electrical network
artificial intelligence and data science contents.pptxGauravCar
What is artificial intelligence? Artificial intelligence is the ability of a computer or computer-controlled robot to perform tasks that are commonly associated with the intellectual processes characteristic of humans, such as the ability to reason.
› ...
Artificial intelligence (AI) | Definitio
Discover the latest insights on Data Driven Maintenance with our comprehensive webinar presentation. Learn about traditional maintenance challenges, the right approach to utilizing data, and the benefits of adopting a Data Driven Maintenance strategy. Explore real-world examples, industry best practices, and innovative solutions like FMECA and the D3M model. This presentation, led by expert Jules Oudmans, is essential for asset owners looking to optimize their maintenance processes and leverage digital technologies for improved efficiency and performance. Download now to stay ahead in the evolving maintenance landscape.
“Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”
1. IOSR Journal of Business and Management (IOSR-JBM)
e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 19, Issue 1. Ver. V (Jan. 2017), PP 90-101
www.iosrjournals.org
DOI: 10.9790/487X-19010590101 www.iosrjournals.org 90 | Page
“Impact of E-Marketing on Consumer Behaviour: a Case of
Karachi, Pakistan”
SamreenLodhi1
, Maria Shoaib2
1
Faculty of business administration
2
Bachelor of Business Administration (BBA)
Abstract: The increase of technologies in the business world marketer’s job changes from billboard and print
advertisement to more on e-marketing mediums. The design, the target audience specified with the high increase
of online marketing, online buying and selling, and online companies web-design. Today’s companies focused
on designing the web-page for marketing their product rather than showing advertisements on TV, billboard,
magazines, newspapers etc. e-marketing is the future of marketing, it is quick, less costly and give accurate
information on time. This research shows that almost 80-90% people are attracted with the online
advertisement which is done mostly on social websites, as social webs users are not specific to gender and age
group so everyone see their type of advertisement on their Facebook pages. Today’s customers are buying
products mostly after watching online advertisement rather than by reading a newspapers, magazines or
watching T.V. As today’s customers are not brand loyal anymore so with the help of online marketing company
give updates of their products or services to maintain loyalty with their customers. For staying into the
nowadays business world, companies should adopt e-marketing, e-buying and e-selling, online banking facilities
to purchase online goods, ATM cards, mobile marketing and other these kinds of marketing tool. E-marketing is
the golden success factor for nowadays marketing firms. A good source of capturing the overall world
marketing through online marketing is by imposing advertisement on YouTube, Facebook, E-mail, E-webs for
both business advertisement and consumer buying products and services advertisements. For the greater
success of any business companies are quickly adopting e-marketing style of advertisement because they see
more spark in e-marketing rather than advertised on other commercial tools. Because of e-marketing, e-buying
and selling increase, and because of e-buying and selling ATM cards and e-buying, e-shopping and e-marketing
reach to the best stage of their success.
I. Introduction
E-marketing which is also known as online marketing can be define as marketing of goods and services
done through electronic tool. It’s developing the tools online transactions of business in buying and selling. It’s
the modern way of marketing in which technology used drastically. It has now become a huge tool between
marketers and customers. (Meng, 2009). E-marketing is new and rising tool in marketing world. It is done
through audio, video, 3D, etc. it is effectively adopted by most MNCs and International Business worldwide. Its
scope is rising throughout the world. (Hooda & Aggarwal, 2012 ). Internet has changed the whole concept and
view of marketing. Its growth is highly effective the overall world economy. Exchange rate of foreign currency
rises.There are different synonym use for online marketing that is e-shopping, e-store, e-web stores, internet
shops etc. (Ashwini.N & Manjula., October 2015 - March 2016)
The e-marketing and especially social media marketing has drastically changed the consumer behavior
and marketing method. Social media is a path to communicate regarding particular goods or services of any
particular brand on its social media page. Social media customers mostly belong to the young or teen-age side
rather than business and professional people. The social media is one of the e-marketing tool which attract or
capture a wide range of consumers. It’s a path for consumers to communicate regarding product or services
online. Those are mostly peers who talk about the brand, style, product type, services etc. As they mostly belong
to same age group, approximately same financial background, so the easily or effectively help or guide each
other for buying that particular product or availing any services. (Vinerean, Cetina, Dumitrescu, & Tichindelean,
2013 ) E-marketing can be defined as any marketing activity like buying, selling, advertisement, promotion,
distribution, customers value and all other kind of marketing activities done with the help of using online
technology to transfer goods from seller to buyer online. As e-marketing increasing drastically we have different
kinds of e-marketing webs available online like Google, Facebook, Yahoo, Linked in, Blogger, Twitter,
YouTube, MSN, Myspace, AOL, e-bay etc.E-marketing its marketing information with the help of online webs.
As compare to the traditional market nowadays, consumer attracting more towards e-marketing. E-marketing
needs a technology tool that merge the consumer and seller at one place or at one platform. Throughout the
world almost 20 to 30% people relaying on e-web, as it’s new so most people do not trust them still now. But if
we talk about develop countries almost 80 to 90% people or may be 70 to 80% do online shopping. It’s not just
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helpful for buyers but consumers as well. Through e-marketing consumer research detail about product or
services after watch advertisement which has been done online at the same time, that’s why it is consider less
time consuming market, and more variety of people available, their comparison between different companies
become easy because you can see different marketing webs at a same time regarding same products. Options are
widely open. Through scientific research it is also be found that nowadays people are relaying on e-marketing
mostly. Living in this century, everyone is running to achieve their target and goal, nobody have time to survey
the market physically, so with the help of e-marketing your time and cost both maintain equally. The reason
behind online shopping increment is that our youth is highly depending on technologies, they do not survey
physically in the market, they don’t read newspaper any more, the trend of watching TV advertisement is
declining, because they prefer internet mostly to search for news, movies, dramas, etc rather than the TV, Radio,
Novels, and other stuffs, so that’s the reason companies preferring online marketing of their product or services
advertisement. As online marketing has no time limit, 24/7 availability, safety of your money as well, increases
the use of ATM cards and other online shopping cards attract customers effectively and efficiently. You can
easily search the product information online, no sales tax for company as everything done online. Different e-
shopping and e-marketing coupons are available on different websites as well. The research showed that there is
a positive relation between consumer buying decision and internet security. (Dehkordi, Rezvani, & Rahman,
2012)
In today’s busy and critical time running period, people want updated information instantly, with the
help of just one click on the site. They are floating product and services for marketing purpose on their web
pages, that help consumer to find about their products or their services or their company’s information. We
create a base or a foundation by explaining or defining how e-marketing work.And also how to identify and
distinguish it and its components as well. It’s a very crucial task for companies or marketing and advertising
sectors to build up a website that will define company’s products, services and other factors that is link with
marketing. Planning and building a web is a crucial and the difficult strategy. For building up a web designing it
needs to first build up online web, writing an online articles regarding product or services, established a social
media page, and online newspaper or press release and also e-mails, newsletters etc. It helps you to connect with
your audience online through search engine, paid and un-paid online advertising channels, social media
networking etc. We know that nowadays how powerful social media is now becoming for e-marketing purpose.
Social media like Facebook, Twitter, Linked inn, YouTube, Blogger etc. that keep your customers update with
product information and details. E-marketing help you to wide up the information throughout the globe. Now
web designing of companies become way too necessary. (Ross., 2016)
1.1 Problem Statement:
We identify the positive and negative impact of e-marketing advertisement on consumer purchase intention.
1.2 Significance of the study:
Millions of people nowadays access internet throughout the world. As we know that e-marketing
nowadays is the best way for the companies to advertise their product. The target audience increases almost
60% to 70% as compare to the traditional advertisement coz our target audience are mostly youth sector who
spend more time internet rather than TV or reading Newspapers etc. As we know the internet mostly used for
the working purpose business people or other educational people so the advertisement done on those webs are
mostly sophisticated and not loud. The audience of e-advertisement are unlimited, it can be male/female, youth,
elders, young, adults etc. so it’s easy for the marketers to capture almost everyone through internet marketing or
web-marketing. Different professionals, different culture, different audience, all can be captured with online
advertisement on Google. In this way company cost decline and revenue maximizes. (Jatin, 2013)
1.3 Objective Of The Study:
To identify the aim and purpose of e-marketing & consumer behaviour.
To understand the SMART (Specific, Measurable, Achievable, Realistic, and Timed) E-marketing
objectives.
To find out how Sales Revenue increases with the use of e-marketing methods of selling.
To analyse how revenue, profit, sales, product types, web visitors, experience increases with the help of e-
marketing.
To achieve company’s mission and vision statement with the use of online promotional activities.
To analyse e-marketing objectives with the better usage of e-marketing tools.
To utilize different ingredients like (BLOG, Web design, Search engine, Social Media, E-mail marketing,
Analytics, & Mobile market) for doing e-marketing in a better or successful way.
To look keenly on different objectives like increase in revenue, build up a Brand, manage online status and
reputation for better e-marketing result.
To become an efficient and smart in the field of e-marketing/online marketing for better e-marketing objectives.
(CRAIG & SHEARER, 2015)
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1.4limitation Of The Study:
The variables like Bench marketing, SWOT analysis, Organizational online Marketing, Online business
marketing and some other e-marketing variable which are not included in this study. So if anyone wants to
choose this topic for their research so they can choose these variables.
1.5 Scope Of The Study:
The scope of the study is to find out the possible solution regarding online marketing solution. The
positive impact of e-marketing on consumer buying behavior and help them in their decision making process.
The study will help the business and organization to adopt e-marketing method for promoting and advertising
their product or services worldwide with the help of internet marketing websites of the companies. They can
easily collect facts and figure from the research paper.
II. Literature Review
Study shows that online shopping not only effecting ease of use, and enjoyment but also by other
factors like product feature, characteristics, and trust towards online marketing, (al & al, 2014). According to the
researcher e-marketing starts from 19th
century, e-marketing is to transfer goods and services from seller to
consumer through electronic media by different methods.It over take television, radio, and newspaper
advertisement. According to different business journals of America, internet advertisement is quicker than
traditional one. (Howard, October 2011). With dramatic increase in online advertisement company started to do
or spend more on e-marketing rather than traditional one. (Bakshi & Dr. Surender Kumar Gupta, January 2015 ).
E-marketing cybernetic societies have changed consumer, society and corporate sector to information, social
networking and educational sector. (Krishnamurthy & Sin, 2014). Social networking sites have huge target
market and audience.Huge amount of spectators and users throughout the world. They mostly get information of
product and services that have been marketed online through Facebook, YouTube videos, and other social
networking sites. (Elisabeta Ioanăs, 2014).
Study shows by research that online marketing can be done by different online tools like E-marketing,
Mobile Marketing, Social Networking Sites, Web Marketing, and E-mails. (Dehkordi & Javadian, 2012) E-
commerce and E-marketing shows that internet marketing is way easier rather the traditional marketing. It
decrease the marketing cost and target marketing increases. They get low cost without physical appearance.
Result also show that people feel more relax and comfortable by e-marketing and e-commerce rather than
Newspaper, and TV and magazine advertisement. (Nazir, Tayyab, Sajid, Rashid, & Javed, 2012 ) Study shows
that in social media marketing, company have their own social links, facebook page and other networking sites
to target the audience. Through social media advertisement the target audience increased through their social
appearance. E-mails, social networking sites company receive online information from their customer’s
feedbacks. By liking the companies facebook pages you and your friends also get information of that company’s
products or services. Through this way company’s target market increases and cost decreases.(Yasmin,
Tasneem, & Fatema, 2015)
The study shows that developing countries have less impact on online marketing and selling activities.
They still trust or believe on those old traditional marketing method. Nowadays in digital era consumers are
greatly effecting traditional marketing then e-marketing. Research has showed that online buying and selling are
dramatically increase, because in this fast moving research on goods and services consumers don’t relay easily
on any product before they completely research on it. (K & M, 2015) E-marketing is the future of globalization
and online marketing industry. Study showed that online word of mouth has greatly effecting on consumer
purchase behavior and decision. Study also showed that 70% of the U.S population trust online shopping by
experiencing them personally, through dealing with different buyers, sellers, and other legally online shopping
websites. There is high percentage of increasing online buying in developed countries rather than developing
ones. For eg. Companies like Walmart is highly effectively and efficiently dealing with their online customer
and consumer, getting their feedbacks on time, capturing a huge marketing at same time with their traditional
buyers and with their online buyers. This is the reason their sales activities increase rapidly at a limited time.
(Chen, Fay, & Wang, 2011).
Khan and Mahapatra (2009) said that nowadays living in global village technology plays a dynamic
role in enlightening the quality of services provided by the business elements. Internet technology has widely
spread over the world. They cut-down the borders and unite then on one global platform. E-marketing cut down
the excessive cost which we have to pay if we are physically doing that. Living in the 21st
century people
research a lot before buying or totally relay on whatever the company and marketer said. It also cut down the
cost of having a physical place for their company to sell their product. Through e-marketing your target market
highly increase and you have to deal all of them at a time. Nowadays all top level business relay on e-marketing
rather than traditional marketing and selling method. Like old traditional advertisement, companies now have to
pay the cost only if the customer really wants to buy that product. It reduce customers and seller time as well.
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Thompson (2005), said that e-marketing has a huge target audience, growing e-technology has a high potential
to cut-down the cost and increase revenue.E-commerce, carry day today activities by having low cost and
shrinking the time for both buyers and sellers. Dealing with different business sectors and departments it unite
them at one platform, through internet companies all departments deal with customers at a time. As compare to
the old traditional marketing e-marketers has low cost to bare. Through this if you want to buy products from
different countries you can get them on your home place. (Gangeshwer, 2013).
Research said that online marketing have some goals and objectives with which they have to deal with.
Companies and organization use e-marketing technique for their customers and users to get them all up to date
information at one point. As we know that e-marketing is available 24/7 shopping or advertisement, so they are
not bound with time limit period. They don’t have day/night or time issue. As compare to the traditional
advertisement, they focus on number of time you click on their web as they increase their points, rather than
their physical appearance. Through e-marketing and e-selling our economy and global economy has increased
positively, money floating and foreign currency coming into our country has highly boost up our countries
economic level as well. (Gangeshwer, 2013) As we are living in 21st
century, people have less time and more
work to do that they planned up. So for those busy people internet marketing is a huge benefit, they feel more
comfortable with that. It cut down their travelling cost and other expenses.This web marketing help consumer to
be updated and get their product on time with safely.This kind of consumer attitude effect the business men also.
Their techniques and ideas changes regarding e-marketing and other websites regarding online marketing as
well. Through the study we analyzes that e-marketing relay on 4 dimensions, that is e-mail marketing, web
marketing, e-marketing and internet marketing as well. (Ali, Ejaz, Aleem, Saeed, & Tahir, 2015)
Online shopping nowadays has become a great asset for the E-marketer and online shops. The study
shows that nowadays consumers are highly effected through online shopping, product types, and promotional
offers which they receive from online shops. The researcher used statistical technique and multiple regression
for collecting the data through Simple Random Sampling Method. E-consumers are increasing rapidly
throughout the world. Through study we analyze that internet marketing has become a norm all over the world.
People are bounded with internet shopping and online marketing. As we know that living in this fast moving
marketing place, it’s hard to for the customers to get all information by survey physically throughout the market.
E-marketing help consumers to be in-touch with latest fashion without going and visiting market place
physically. If you get access with shop online, or if they have your personal contact number, they give you
updates and direct information regarding marketing, new-trends, price, new deals, latest design, fashion etc. you
get all the updates by just sitting at your home through messages. Nowadays customers are relying mostly on e-
shopping rather than the traditional shopping. They are relaying on these online shops and their online
marketing technique. This way consumers are free to check different websites of the same product of different
companies, easily check the price difference, design difference, uniqueness etc. As these online marketing is
available 24/7 you are not bound to search only for limited time period. As compare to traditional shopping, e-
marketing help consumers to buy latest product and services without any physical stress for surveying the whole
market. (Norazah & Norbayah, 2013)
Internet is a great marketing tool for nowadays in the marketing purpose. E-Marketing nowadays is a
fast growing field for marketing firms. For the global marketing change internet has played a great role in it.
Through the research we found that e-marketing effect and increase the sales tremendously. Because of this
mostly companies are trading and supplying goods from one country to another. The consumer response
changes for buying goods and services through E-marketing techniques. With the help of E-marketing the
products of one country can easily transfer to other country. Through the help of E-marketing mostly every
countries are getting some benefits and products from other host countries. For better understanding the online
consumer behavior we have to learn their ethics, belief, norms, values, culture, religion and tradition as well. For
this major differences most of the companies have to follow the host norms and beliefs to sell their products in
that country. For this cross-cultural study is very necessary. Nowadays the developing and develop both kinds of
countries are equally realizing the importance of E-marketing. The study shows the positive relationship
between e-marketing and consumer purchase behavior.Social and cultural influence also impacting customers
buying method. Through social websites customers easily get the different culture, tradition and they try to
implement them on their own personality and their own culture. In this survey, the target audience of the
researcher is mostly in all age group. They teach the importance of e-marketing from different types of lecture
form or conducting seminar, or other different teaching ways. In this case the study shows the positive
relationship between e-marketing and consumers. The study also shows that the e-marketing used In a very
formal method , because advertisement are mostly seen by business people rather than the general audience, as
business people use internet more often as compare to the general audience. The e-marketing design and
advertisement formed very formally, so it won’t get business people to get distracted. They have to use formal
words and techniques. The study also shows that the price of e-marketing has a positive relationship between
buyer and seller. It is highly dependent on each other. As todays customers are researchers themselves, they do
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not easily attracted towards anything without doing a survey and research. Today’s customer are smarter than
the old ones. This is the reason company wants that internet marketing should be user friendly, so general public
can also get attracted towards them.As Facebook is nowadays used by 70 to 80% of the users of internet
throughout the world. So Facebook is a greater tool for e-marketers to advertise their product or service on the
same time to professional and general public. The e-marketing strategy should be general, so it can be effected
by everyone who use electronic medium for buying products. (Singh, 2015 ).
Digital or online marketing is also called an Umbrella in marketing. E-marketing can be done through
different e-marketing tools like Mobile phone, Internet, and other digital marketing tools. Digital marketing use
variety of search engine web like Google, Yahoo, Hotmail or social web like Facebook, Instagram and Snapchat
or videos through You Tube and other these kinds of search engine and social website to attract a huge market
through online. Study shows that nowadays living in Digital era 50% to 60% of the customers get the
knowledge of products and services through online marketing, TV commercials, or newspaper, magazine,
billboards etc. Nowadays retailers are also focusing to advertise their product and services through online rather
than billboards, TV commercials, Magazines, or Radio advertisement. As we know that nowadays market is
changing rapidly by adopting new trends and technologies. The old method of marketing and advertisement is
getting slowly and gradually out of the market now. As today’s generation are not too much brand loyal now
because of e-marketing which give them information and knowledge of new brands very quickly. People are
switching from one brand to another very rapidly. That is the reason companies have adopt new changes very
rapidly to stay in the market. That’s the reason people of this generation are not brand loyal any more. Today’s
companies are focusing on using social web advertisement more rather than Billboards or newspaper or TV
commercials. As these websites are free of cost and it unite the overall population of the world or maximum
population of the world at one platform.Consumer buy high value products or services from digital web
advertisement rather than TV or Radio commercials. They can easily get anything from any place in the world
through online shopping and e-marketing. (Baltes & Loredana, 2015,)
E-marketing has been increases very quickly from 2000 till now.E-marketing Increase Company’s
profit from $8.2 billion to $12.7 billion from 2005 up till now. E-marketing has basically started from late 19’s
to early 20’s. The e-marketing has different advertising method like they impose their advertisement on social
networks ads trickily capture customers. In e-marketing company puts short ads on Social or other networks that
would not distract them but to get attraction and willingness to search for more about that ad.Sometimes
different pop-up open at your desktop, jut to remind you about their product or services for you. On the same
time when you are working, you don’t have to go specifically to their web. Once those pop-up opens you may
not check at that time but in your mind it would stay and you wish to check once you get free. Because of social
websites companies not just advertise on their own page but also show at your social page as well with free of
cost. E-marketers just not only be done from particular website of the company but also Facebook,
Smartphones, Social media messenger, Pinterest etc. for their advertisement through SMS and other tools. Study
shows that by doing research that e-marketing become standard advertisement plat form for nowadays market. It
has globally accepted. (Gaurav, Gupta, & Kumar, 2013)
Through different research books also we found out that e-marketing is a Golden success factors for
many marketing firm, its working on a digital platform, it’s a permission based market. We have various key
factors regarding e-marketing effecting consumer. Ask politely and nicely, Grow your list according the market
demand, You should lead your brand name and image properly, Serve your customers with dignity and respect
and work out on those issues which they highlighted, Try to convey your goods and services to your customers
with over lifetime value. (Peter & Robin, 2015) Electronic transaction of goods and services are new in the
marketing field.People nowadays because of e-marketing research very keenly before buying those products or
services. As we search through online, we get many options at a time, without any hard work and less time
consuming. You can survey competitors’ products together at a time. They easily choose the best one between
different companies without paying a single amount.Number of companies nowadays influencing their
customers to buy their product from the company’s official websites. Almost nowadays young people from 16
to 26 years old attracted towards e-marketing as compare to elders, because elder people still believe in
traditional shopping rather than the e-marketing. But those elders who do jobs and other professional activities
they don’t have time to survey the market for the product, so those professional also attracted towards e-
marketing. Developed countries highly prefer e-marketing because they highly do massive research before
buying anything so that’s why the online marketing help to analyze the best product or services for
themselves.(Sen & Argha, 2014)
As we all know that technology gives the power to survey about that product or services which they
willing to buy before final purchase. Social media marketing highly effect consumer’s perception for buying
particular products or services. Today’s consumers are highly effected by e-marketing mostly rather than TV or
Newspaper advertisement. Social media marketing help companies to gather potential customers of their
particular products or services. In past years, through survey we found out that today’s customers are mostly
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watched advertisement on mobile, Whatsapp, Facebook, twitter, YouTube etc. As we all know that online
shopping and advertisement are growing too fast in nowadays market, the industries and business are highly
focusing now on e-marketing advertisement rather than other advertisement tool. Through research we assume
that as e-marketing is more convenient rather than traditional as it has no limits of advertisement, no limit to
whom they are advertising because they target global market through the help of internet as well. The author
survey different places of the world regarding the impact of e-marketing on consumer because they float
research question on internet and different social media, the survey result shows that e-marketing is highly
motivating consumers for e-buying and selling. The global economic crisis is highly effecting economies of
both home and host countries. So by e-marketing consumer can directly call the companies to buy that
companies product and get those products from shipments or other international buying tools. The cost and
expenses totally paid by companies or individual who is purchasing that product, so that’s the reason
government also help and support them.Although nowadays government and private sectors understanding the
importance of e-marketing, so they also help consumers how to get product through online marketing. It also
help host countries companies by giving them as a middle-man profit. They appreciated that because they earn
high profit in this way. Develop business and economic countries like U.S.A, Canada, and other developed
countries do high research regarding e-marketing’s companies so they can generate maximum profit with lack of
risk. In Malaysia consumer and seller both research and appreciate e-marketing tool because it help to get the
exact what the market and customers are demanding for. It changes the host countries selling methodology as
well. Because both have different taste and preferences for buying that same product as well. The major the e-
marketing use in the world the higher the economy of that particular country rises and foreign currency float in
that country. (Jin, Abdullah, Nizam, Rahim, & Safizal, 2016)
III. Research Questions
1) What are the impacts of Newspaper, billboard, magazine, TV advertisement on E-marketing and consumer
behaviour?
2) What are the impact of Mobile marketing, social networking, web marketing, e-mail marketing, e-
commerce has a positive impact on e-marketing and consumer behaviour?
3) What are the impact of goods, services, traditional marketing on e-marketing and consumer behaviour?
4) What are the impact of FMCGs products one-marketing and consumer buying behaviour?
5) What are the significant relation between Facebook, Smartphones, Social media messenger, Pinterest on E-
marketing and consumer behavior?
6) What are the impact of online shopping on e-marketing and consumer buying behavior?
7) What are the impact of Global Marketing advertisement on e-marketing and consumer behavior?
IV. Methodology
Quantitative research is design to disclose a target audience’s range of behavior and perception that
drive it with specific references. Data collection and survey analyzes done through Google Form questionnaire
survey collection. We use SPSS version 20.0 for analyzing survey data result.
4.1 Research Model:
Conceptual Framework:
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4.2hypothesis:
H0: There is no significant impact on Newspaper, billboard, magazine, TV advertisement on
E-marketing and consumer behaviour
H1: There is a significant impact on Newspaper, billboard, magazine, TV advertisement on
E-marketing and consumer behaviour.
H0: Mobile marketing, social networking, web marketing, e-mail marketing, e-commerce has no direct impact
on e-marketing and consumer behaviour.
H2: Mobile marketing, social networking, web marketing, e-mail marketing, e-commerce has a direct impact on
e-marketing and consumer behaviour
H0: There is no direct relation between Goods, services, traditional marketing on e-marketing and consumer
behaviour
H3: There is a direct relation between Goods, services, traditional marketing on e-marketing and consumer
behaviour
H0: FMCGs products has no direct relation between FMCGs products and e-marketing
H4: FMCGs products has a direct relation between FMCGs products and e-marketing.
H0: There is no significant relation between Facebook, Smartphones, Social media messenger, Pinterest on E-
marketing.
H5: There is a significant relation between Facebook, Smartphones, Social media messenger, Pinterest on E-
marketing.
H0: There is no direct relation between online shopping and consumer buying behavior
H6: There is a direct relation between online shopping and consumer buying behavior.
H0: Global marketing has no direct impact on e-marketing and consumer behavior.
H7: Global marketing has a direct impact on e-marketing and consumer behavior.
4.3 Data Description:-
This study is based on primary data collection. The data is gathered through the Google form questionnaire for
survey to collect online data. The data is collected within the state of Karachi, Pakistan.
V. Data Analysis
The purpose of the paper is to identify the impact of e-marketing on consumer buying behaviour.The
analyses of the study is discussed below with their statistical values.Outcomes of all tests against all hypothesis
are presented in the table and the discussion about the acceptance and rejection of hypothesis.Is followed by. A
version of SPSS 20.0 is used to find the outcome of the research. Skewness, Anova, Pearson, correlation,
coefficient are used for data result.
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation Skewness
Statistic Statistic Statistic Statistic Statistic Statistic Std. Error
Electronic Marketing 202 1 5 1.98 .864 .787 .171
Print Media 202 1 5 1.81 .650 .975 .171
Network Marketing 202 1 5 1.75 .690 .920 .171
Good Seervice 202 1 5 1.88 .875 .964 .171
Fast Moving Consumer Goods 202 1 5 1.88 .867 .788 .171
Social Media 202 1 5 1.78 .849 1.035 .171
Online Shopping 202 1 4 1.87 .885 .875 .171
Global Marketing 202 1 5 1.81 .715 .870 .171
Valid N (listwise) 202
H0. There is no significant impact on Newspaper, billboard, magazine, TV advertisement on
E-marketing and consumer behaviour
H1: There is a significant impact on Newspaper, billboard, magazine, TV advertisement on E-marketing and
consumer behaviour.
Correlations
Electronic Marketing Print Media
Electronic Marketing Pearson Correlation 1 .286**
Sig. (2-tailed) .000
N 202 202
Print Media Pearson Correlation .286**
1
Sig. (2-tailed) .000
N 202 202
**. Correlation is significant at the 0.01 level (2-tailed).
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Analysis 1:
Reference to the table, the level of significance is 0.00, which is smaller than 0.05 therefore the null hypothesis
is failed to accept. Hence there is a relation between print media and e-marketing. It shows that there is a
positive relation between print media and e-marketing because the correlation is 0.286
Equation 1:
Y=mx+c
E-marketing= 0.380+1.292
Ho2: Mobile marketing, social networking, web marketing, e-mail marketing, e-commerce has no direct impact
on e-marketing and consumer behaviour.
HA2: Mobile marketing, social networking, web marketing, e-mail marketing, e-commerce has a direct impact
on e-marketing and consumer behaviour.
Correlations
Electronic
Marketing
Network
Marketing
Electronic Marketing Pearson Correlation 1 .234**
Sig. (2-tailed) .001
N 202 202
Network Marketing Pearson Correlation .234**
1
Sig. (2-tailed) .001
N 202 202
**. Correlation is significant at the 0.01 level (2-tailed).
Coefficientsa
Model Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 1.467 .162 9.051 .000
Network Marketing .293 .086 .234 3.403 .001
a. Dependent Variable: Electronic Marketing
Analysis 2:
Reference to the table, the level of significance is 0.01, which is smaller than 0.05 therefore the null hypothesis
is failed to accept. Hence there is a relation between network marketing and e-marketing. It shows that there is a
positive relation between network marketing and e-marketing because the correlation is 0.234.
Equation 2:
Y=mx+c
E-marketing= 0.293+1.467
Hypothesis 3:
Ho3: There is no direct relation between Goods, services, traditional marketing on e-marketing and consumer
behaviour
HA3: There is a direct relation between Goods, services, traditional marketing on e-marketing and consumer
behaviour
Correlations
Electronic
Marketing
Good Seervice
Electronic Marketing Pearson Correlation 1 .280**
Sig. (2-tailed) .000
N 202 202
Good Seervice Pearson Correlation .280**
1
Sig. (2-tailed) .000
N 202 202
**. Correlation is significant at the 0.01 level (2-tailed).
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DOI: 10.9790/487X-19010590101 www.iosrjournals.org 98 | Page
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 1.462 .139 10.545 .000
Good Seervice .276 .067 .280 4.122 .000
a. Dependent Variable: Electronic Marketing
Analysis 3:
Reference to the table, the level of significance is 0.00, which is smaller than 0.05 therefore the null hypothesis
is failed to accept. Hence there is relation between Goods, services, traditional marketingand e-marketing. It
shows that there is a positive relation between Goods, services, traditional marketing and e-marketing because
the correlation is 0.280.
Equation 3
Y=mx+c
E-marketing= 0.276+1.462
Hypothesis 4:
H04: FMCGs products has no direct relation between FMCGs products and e-marketing
HA4: FMCGs products has a direct relation between FMCGs products and e-marketing.
Correlations
Electronic
Marketing
Fast Moving
Consumer Goods
Electronic Marketing Pearson Correlation 1 .409**
Sig. (2-tailed) .000
N 202 202
Fast Moving Consumer Goods Pearson Correlation .409**
1
Sig. (2-tailed) .000
N 202 202
**. Correlation is significant at the 0.01 level (2-tailed).
Coefficientsa
Model Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 1.214 .133 9.126 .000
Fast Moving Consumer Goods .407 .064 .409 6.333 .000
a. Dependent Variable: Electronic Marketing
Analysis 4:
Reference to the table, the level of significance is 0.00, which is smaller than 0.05 therefore the null hypothesis
is failed to accept. Hence there is a relation between F.M.C.Gand e-marketing. It shows that there is a positive
relation betweenF.M.C.G and e-marketing because the correlation is 0.409.
Equation 4
Y=mx+c
E-marketing= 0.407+1.214
Hypothesis 5:
H05: There is no significant relation between Facebook, Smartphones, Social media messenger, Pinterest on E-
marketing.
HA5: There is a significant relation between Facebook, Smartphones, Social media messenger, Pinterest on E-
marketing.
Correlations
Electronic
Marketing
Social Media
Spearman's rho Electronic
Marketing
Correlation Coefficient 1.000 .254**
Sig. (2-tailed) . .000
N 202 202
Social Media Correlation Coefficient .254**
1.000
Sig. (2-tailed) .000 .
N 202 202
**. Correlation is significant at the 0.01 level (2-tailed).
10. “Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”
DOI: 10.9790/487X-19010590101 www.iosrjournals.org 99 | Page
Analysis 5:
Reference to the table, the level of significance is 0.00, which is smaller than 0.05 therefore the null hypothesis
is failed to accept. Hence there is a relation between Social mediaand e-marketing. It shows that there is a
positive relation betweensocial media and e-marketing because the correlation is 0.265.
Equation 5
Y=mx+c
E-marketing= 0.270+1.501
Hypothesis 6:
H06: There is no direct relation between online shopping and consumer buying behavior
HA6: There is a direct relation between online shopping and consumer buying behavior.
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
Online Shopping 202 1 4 1.87 .885
Electronic Marketing 202 1 5 1.98 .864
Valid N (listwise) 202
Correlations
Electronic
Marketing
Social Media
Spearman's rho Electronic Marketing Correlation Coefficient 1.000 .254**
Sig. (2-tailed) . .000
N 202 202
Social Media Correlation Coefficient .254**
1.000
Sig. (2-tailed) .000 .
N 202 202
**. Correlation is significant at the 0.01 level (2-tailed).
Coefficientsa
Model Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 1.477 .137 10.784 .000
Online Shopping .270 .066 .276 4.068 .000
a. Dependent Variable: Electronic Marketing
Analysis 6:
Reference to the table, the level of significance is 0.00, which is smaller than 0.05 therefore the null hypothesis
is failed to accept. Hence there is relation between online shopping and e-marketing. It shows that there is a
positive relation betweenonline shopping and e-marketing because the correlation is 0.276
Equation 6
Y=mx+c
E-marketing= 0.270+1.477
Hypothesis 7:
H07: Global marketing has no direct impact on e-marketing and consumer behavior.
HA7: Global marketing has a direct impact on e-marketing and consumer behavior.
11. “Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”
DOI: 10.9790/487X-19010590101 www.iosrjournals.org 100 | Page
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
Electronic Marketing 202 1 5 1.98 .864
Global Marketing 202 1 5 1.81 .715
Valid N (listwise) 202
Correlations
Electronic
Marketing
Global
Marketing
Spearman's rho Electronic Marketing Correlation Coefficient 1.000 .303**
Sig. (2-tailed) . .000
N 202 202
Global Marketing Correlation Coefficient .303**
1.000
Sig. (2-tailed) .000 .
N 202 202
**. Correlation is significant at the 0.01 level (2-tailed).
Coefficientsa
Model Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 1.201 .155 7.730 .000
Global Marketing .430 .080 .356 5.393 .000
a. Dependent Variable: Electronic Marketing
Analysis 7:
Reference to the table, the level of significance is 0.00, which is smaller than 0.05 therefore the null hypothesis
is failed to accept. Hence there is a relation between online shopping and e-marketing. It shows that there is a
positive relation betweenonline shopping and e-marketing because the correlation is 0.276
Equation 7
Y=mx+c
E-marketing= 0.430+1.201
VI. Conclusion
With the overall survey and research we come to the point that all independent e-marketing variables
such as print media marketing, network marketing, goods & services marketing, fast moving consumer goods
marketing, social media marketing, online Shopping marketing and global marketing all are positively relating
to e-marketing, that is why all hypothesis has been accepted in this research paper. Survey statistics shows that
the growth of e-marketing has rapidly increase since past few years, with the increase of technologies and its
multiple usages. We use three type of test Descriptive analysis, Correlation test and coefficients test which has
clearly shows that print media, network marketing, goods & services advertisement, fast moving consumer
goods, social media, online Shopping plays an important role in the success of e-marketing. Different online
business and social webs has highly effecting e-marketing to grow more. Today’s business is totally depending
on online buying and selling so the companies for selling online products are relaying on E-marketing,
advertising, promotion of their product throughout the world. That is why e-marketing become a key for success
for online or global business. With the study we analyzes that people are more interesting to see e-marketing
rather than watch advertisement on TV, billboard, magazines, books, pamphlets, newspapers etc. It update
customers time to time on different apps by showing them short ads on Facebook, Whatsapp, Google, Twitter,
YouTube, e-mails, e-webs LinkedIn and other online marketing tools. And also doing online shopping through
online shopping webs like daraaz.pk,Oracle, ebay, amazon, flipkart.com etc.
Survey shows that e-marketing has reach to the point where it become compulsory for companies to
adopt it if they want to stay in the business world. With the high usage of internet customers demand and
choices fluctuated very quickly and that is why e-marketing has been adopted in today’s advertisement agencies
and sectors. With the use of e-marketing companies market their product or services throughout the world.
As we know the internet nowadays mostly used for the working purpose of business people or other educational
people so the advertisement done on those webs are mostly sophisticated and not loud. E-marketing does both
ways as per the demand of the customers. It can be too loud or too sophisticated as per the demand of the
customers and businesses.With the use of e-marketing can advertise their product 24/7, because there is no time
duration fix for internet marketing, and any customers can go to the internet at any time and any part of the
world. If anyone wants to advertise their product online they can use different e-marketing tools like web, e-
commerce, internet, content, website, advertising, mail, news, links, http, and other these kind of stuffs for doing
online advertisement. The web marketing, electronic marketing, e-mail marketing, e-business relationship
12. “Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”
DOI: 10.9790/487X-19010590101 www.iosrjournals.org 101 | Page
marketing, e-product and e-service marketing, mobile marketing all increase dramatically since past few years,
and it has been a major research topic nowadays for doing research in the marketing field. With the acceptance
of all my hypothesis during a research survey also shows that people are frequently nowadays adopting e-
marketing style for the business and customers buying and selling purpose.With the increasement of e-marketing online 24/7
banking facilities adopted and increased usage of Debit card, credit card, ATM card, and other financial and banking cards
for shop online with the huge safety and security. E-marketing works like gold for the marketing sector as it is the future of
the business. If companies wants to be stay on the success platform they should adopt e-marketing otherwise their chances of
fall down in the business is way too high.
Acknowledgement
I thank Allah for guiding me through the phases of compiling this research study and helping me in all
thedifficulties. I would like to take this opportunity to thank Ms. SAMREEN LODHI, my instructors for “RESEARCH
PAPER” at JINNAH UNIVERSITY FOR WOMEN, for their valuable support and encouragement, which they have offered.
It could not have been made possible without the immense help and cooperation of my family members and my class mates.
Without their support and the amount of time that they give me this report would not have existed.
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