This document summarizes a research article about the impact of digital marketing on consumer behavior in Bangladesh. It begins with an abstract, introduction and literature review on digital marketing and its growth. It then outlines the study's objectives and methodology, which included surveys and interviews. Key findings are that most consumers in Bangladesh spend 2-3 hours per day on social media, especially Facebook. They typically access the internet via WiFi or mobile data. The document concludes that digital marketing provides an effective way for brands to reach consumers in Bangladesh at a lower cost.