This document discusses the impact of digital marketing on business. It begins with an introduction to the history and growth of digital marketing. It then discusses 10 important digital marketing trends that will impact business in 2015, including the growing role of big data, mobile, content marketing, social media, multi-channel marketing, personalization, ad retargeting, visual content, data analytics, and collaboration across platforms. It also outlines both the positive and negative impacts of digital media on business, such as faster information, greater reach, new technology, and more options. The conclusion is that digital marketing can minimize costs while increasing product awareness, reach, and sales through more effective targeting.
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
Agency of the Future - Summary FindingsSapient GmbH
A survey commissioned by Sapient has established that marketers are recognising the need to make greater use of digital marketing, and accordingly are looking to marketing agencies with proven expertise in digital marketing techniques.
The study, conducted by Redshift Research between July and August 2008, measured current and future usage of digital marketing activities among 500 companies employing more than 1,000 employees across the UK, Germany, Switzerland, Sweden and the Netherlands.
Digital marketing boon or bane for indian businessesDhiraj Shirode
Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
The document summarizes the key findings of the 2010 Display Advertising Study. It finds that:
1) Audience data has become more important than inventory quality in online media buying decisions, reflecting a shift from site-specific to audience-driven buying.
2) Advertisers value ad networks for their targeting power and reach at scale. Networks are differentiating themselves by providing audience data and insights.
3) While ad exchanges are gaining some traction, concerns about inventory quality are limiting spending increases, and many advertisers do not have knowledge of demand-side platforms.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
The document discusses how social media has become serious business and an important part of marketing strategy. It notes that the recent political uprisings in Tunisia showed how social media like mobile phones allow information to spread instantly. While some companies simply hire people to manage social media profiles, a real strategy is needed. Organizations will need to define social media policies this year. Examples are given of how companies like KLM and ING are using social media effectively for customer service and marketing by actively engaging on platforms like Twitter and monitoring networks for customer feedback. The challenges for marketers are to understand how to position their organizations for the future in this changing social media landscape.
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
Agency of the Future - Summary FindingsSapient GmbH
A survey commissioned by Sapient has established that marketers are recognising the need to make greater use of digital marketing, and accordingly are looking to marketing agencies with proven expertise in digital marketing techniques.
The study, conducted by Redshift Research between July and August 2008, measured current and future usage of digital marketing activities among 500 companies employing more than 1,000 employees across the UK, Germany, Switzerland, Sweden and the Netherlands.
Digital marketing boon or bane for indian businessesDhiraj Shirode
Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
The document summarizes the key findings of the 2010 Display Advertising Study. It finds that:
1) Audience data has become more important than inventory quality in online media buying decisions, reflecting a shift from site-specific to audience-driven buying.
2) Advertisers value ad networks for their targeting power and reach at scale. Networks are differentiating themselves by providing audience data and insights.
3) While ad exchanges are gaining some traction, concerns about inventory quality are limiting spending increases, and many advertisers do not have knowledge of demand-side platforms.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
The document discusses how social media has become serious business and an important part of marketing strategy. It notes that the recent political uprisings in Tunisia showed how social media like mobile phones allow information to spread instantly. While some companies simply hire people to manage social media profiles, a real strategy is needed. Organizations will need to define social media policies this year. Examples are given of how companies like KLM and ING are using social media effectively for customer service and marketing by actively engaging on platforms like Twitter and monitoring networks for customer feedback. The challenges for marketers are to understand how to position their organizations for the future in this changing social media landscape.
The digital marketing strategy targets teenage snowboarders through social media and infographics. It will create attractive content about Burton products for Facebook, Twitter and Instagram. This will increase Burton's followers and promote products to influence sales. The $50,000 budget will go towards creating videos, photos and an app, as well as Google AdWords. Tracking analytics will measure the campaign's success in improving winter sales.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
This document summarizes the key findings of a research study on marketing trends in 2014. It found that marketers are focusing their budgets on fewer proven channels and tactics that deliver high returns. There is also a major focus on personalized marketing and understanding individual customer needs. Marketers face challenges in developing personalized programs and measuring their effectiveness. They are looking to work with fewer strategic vendors that can provide integrated solutions to address these challenges. In 2014, marketers will consolidate spending and focus on personalization, measurement improvements, and partnering with select vendors.
Türkiye Digital Medya Pazarlama TrendleriErol Dizdar
Digital marketing is becoming increasingly important as consumers interact more online. In Turkey, only about 10% of marketing budgets are spent on digital marketing, significantly less than the global average of 27%. While social media and search engine advertising are revolutionizing marketing, tools to measure ROI for digital channels are still maturing. Marketers recognize the shift but still rely heavily on conventional channels like TV. Developing digital marketing talent and skills is a key priority for Turkish companies.
The document discusses trends in digital marketing and email marketing in India. It notes that the Indian entertainment and media industry is expected to reach $176 billion by 2016, with television and print currently dominating advertising. Digital advertising is growing rapidly at 47% annually and will overtake print by 2019. Small businesses are shifting marketing budgets to digital tools to stay competitive. The possibilities of conversion through digital are high due to tools like mobile, social media, and personalized content. Future trends include increased use of artificial intelligence, video, live content, and virtual reality in personalized email marketing to improve targeting and conversions.
The State of Always-On Marketing StudyIshraq Dhaly
This document summarizes the findings of a study on "Always-On Marketing" conducted by Razorfish and Adobe. The study surveyed 685 executives and found that:
1) Very few businesses (under 5%) have the capabilities to deliver personalized, real-time marketing across channels, despite many executives believing they do.
2) There is a large gap between perceived ability and actual ability, especially in France and Germany.
3) Company size and industry affect capabilities, with larger companies and retailers/tech companies more likely to be leaders in Always-On Marketing.
Digital marketing boon or bane for indian businessesDhiraj Shirode
This document presents a research paper on whether digital marketing is a boon or bane for Indian businesses. It provides an introduction to digital marketing and discusses its history and current developments. It then outlines the objectives and aims of the study, the types of digital marketing, drivers and barriers to digital marketing, and presents data analysis from a survey on digital marketing awareness and preferences among Indian businesses. It includes a case study example and provides suggestions and conclusions from the research that digital marketing has proven to be a boon for most Indian businesses by helping to increase sales, engagement, and growth.
Marketing for the Digital Consumer – Roadmap for CPG Companies Infosys
In this document know how the digital revolution has thrown up range of opportunities for the CPG companies and how they can utilize these opportunities to generate value.
The document discusses a study on the impact of social media-based marketing on retailer turnover in Polokwane, South Africa. The study tested three hypotheses: 1) that digital marketing increases retailer turnover, 2) that retailers view digital marketing as a viable tool, and 3) that retailers use digital marketing. Through questionnaires, the study found that social media marketing had a positive impact on turnover and that most retailers used social networks and saw it as an effective marketing approach. The study recommends that retailers integrate social media marketing and continue using social networks to strengthen their brands online and impact turnover positively.
The document discusses how integrating digital services can drive benefits for consumer products companies and consumers by making the organization more consumer-centric. It recommends that companies create a consumer-centric operating model that focuses on understanding consumer needs and expectations, prioritizing consumer segments, and delivering personalized experiences across integrated digital channels. This integrated approach can positively impact key value drivers like brand equity, transactions, customer insight, innovation, and customer service. The summary provides examples of how companies are using digital strategies to increase brand awareness, transactions, and drive innovation through customer engagement.
Study of Online Performance Marketing in China 2012: the Year in Review and l...GLG (Gerson Lehrman Group)
In 2012, the biggest buzz word in China’s digital marketing is undoubtedly “RTB” (Real-time Bidding). Since Google launched the DoubleClick Ad Exchange Platform in China in early 2012, it has brought drastic changes to the market in adopting real-time media transaction. In a recent research paper, IDC estimated that total RTB spending in China will increase significantly from USD21 million in 2012 to USD627 million in 2016 at a 145% CAGR.
iClick Interactive has conducted a study on China’s performance marketing landscape by analyzing the growth of the 4 main digital channels: search, display, video and mobile in recent years, and how each channel is evolving to become more performance-driven to suit marketers’ growing demand on ROI. The study has also shed light on how the China’s digital marketing landscape will evolve in 2013.
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
In Q3 2013:
- Deal volumes increased 8.4% from Q3 2012 making it the busiest third quarter in five years. Aggregate deal value rose 86.8% to $13.4 billion.
- Average deal size was $84 million, higher than the five-year average of $54 million.
- Mid-market deal volume was flat from last quarter but up 64% from Q3 2012. Average mid-market deal raised $161 million.
- Larger deals boosted average transaction sizes with 17 deals over $500 million, the highest in five years.
- Acquisition multiples were higher than the five-year average, with Q3 2013 at 3.6x
Digital Marketing And Case Study Of Banking.Ullekh Niraula
What is digital marketing and why is it such a trending term in all big and small Financial Sector. Lets look at a short study of digital marketing in the Banking sector
Consumers are increasingly in control of their shopping experiences, deciding where, how, and what to buy based on their own research. New technologies like smartphones and tablets are empowering consumers. Retailers are striving to provide omni-channel experiences across online and offline, but this is complex. While ecommerce is still a small percentage of total retail, it is growing rapidly and disrupting traditional retailers. Data and personalized experiences are key to meeting evolving consumer demands.
Content Marketing in the Digital Driver's SeatScribbleLive
1) The document discusses how marketing budgets are shifting from traditional to digital media, with digital ad revenue expected to grow at 11% annually while traditional media grows at just 0.4%.
2) It emphasizes that content marketing has seen significant growth in recent years as marketers try to adapt to how digital media has changed consumers' relationships with information.
3) Content marketing is presented as more effective than interruptive digital ads, as it provides valuable content consumers want to engage with and share, benefiting both consumers and brands.
Electronics social marketing_digital strategyMarcel Baron
Two-thirds of electronics companies either have a
limited strategy, or no strategy at all, for integrating
digital in their businesses – despite the fact that the
number of social network users around the world is
now rapidly approaching the two billion mark.1
To make the most of the digital opportunity,
marketing organisations urgently need to embrace
new approaches, new processes, new skills, new
technologies and agile organisation structures.
Is your business ready to engage?
The document summarizes trends in digital media spending and advertising in 2011. Key points include:
- Razorfish ad spending grew over 25% in 2011, marking the third year of over 20% growth.
- Spending was distributed across search, display, mobile, social networks, and ad exchanges. Ad exchange spending grew over 60%.
- The number of publisher partners declined as focus shifted to fewer, more strategic partners accounting for 80% of spending.
- Investment in paid social media like Facebook increased as platforms grew massively in scale and marketers engaged in two-way dialogue.
8 B2B Marketing Trends for 2013 from hawkeyeJohn Tedstrom
1) The document summarizes 8 B2B marketing trends for 2013, including getting back to basics in understanding customers, blending digital and physical marketing, focusing on quality over quantity of content, using social CRM effectively, increasing collaboration between marketing and sales, leveraging big data, and others.
2) Key aspects are understanding customer needs and buying journeys, engaging customers across channels with a seamless experience, telling compelling stories through varied visual content, integrating social tools with CRM, and collaborating closely between teams.
3) Many trends involve using customer data to personalize engagement across channels.
A study an awareness on digital marketingBhavik Parmar
The document discusses the history and growth of digital marketing. It explains that digital marketing has grown significantly over the past 20 years as internet usage has expanded globally. Traditional marketing methods have adapted to the digital space through websites, social media, paid search ads, and email marketing. The document also provides an overview of common digital marketing tactics like search engine optimization, pay-per-click advertising, social networking, and email marketing.
This document summarizes a research article about the impact of digital marketing on consumer behavior in Bangladesh. It begins with an abstract, introduction and literature review on digital marketing and its growth. It then outlines the study's objectives and methodology, which included surveys and interviews. Key findings are that most consumers in Bangladesh spend 2-3 hours per day on social media, especially Facebook. They typically access the internet via WiFi or mobile data. The document concludes that digital marketing provides an effective way for brands to reach consumers in Bangladesh at a lower cost.
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It has grown significantly since the 1990s as digital platforms are increasingly used for marketing plans and in everyday life. Common forms of digital marketing include SEO, SEM, social media marketing, and email marketing. It allows for two-way communication between brands and customers and more effective targeted advertising. Brands can use digital marketing to increase brand awareness, create competitive advantage, and engage customers at a lower cost than traditional marketing methods.
Successful digital marketing ROI measurement considers reach, engagement, and conversion metrics across channels. It also takes industry differences into account. Firms that quantify variables like costs, traffic, conversion rates, and customer lifetime value can make more profitable investment decisions. The study will analyze measurement practices through a survey of global digital marketing managers in different industries. Insights on best practices from platform features and case studies will also be considered to develop a benchmark for cross-industry comparison. Results may show variability in ROI calculation methods between industries but execution quality as the differentiating factor for successful companies.
The digital marketing strategy targets teenage snowboarders through social media and infographics. It will create attractive content about Burton products for Facebook, Twitter and Instagram. This will increase Burton's followers and promote products to influence sales. The $50,000 budget will go towards creating videos, photos and an app, as well as Google AdWords. Tracking analytics will measure the campaign's success in improving winter sales.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
This document summarizes the key findings of a research study on marketing trends in 2014. It found that marketers are focusing their budgets on fewer proven channels and tactics that deliver high returns. There is also a major focus on personalized marketing and understanding individual customer needs. Marketers face challenges in developing personalized programs and measuring their effectiveness. They are looking to work with fewer strategic vendors that can provide integrated solutions to address these challenges. In 2014, marketers will consolidate spending and focus on personalization, measurement improvements, and partnering with select vendors.
Türkiye Digital Medya Pazarlama TrendleriErol Dizdar
Digital marketing is becoming increasingly important as consumers interact more online. In Turkey, only about 10% of marketing budgets are spent on digital marketing, significantly less than the global average of 27%. While social media and search engine advertising are revolutionizing marketing, tools to measure ROI for digital channels are still maturing. Marketers recognize the shift but still rely heavily on conventional channels like TV. Developing digital marketing talent and skills is a key priority for Turkish companies.
The document discusses trends in digital marketing and email marketing in India. It notes that the Indian entertainment and media industry is expected to reach $176 billion by 2016, with television and print currently dominating advertising. Digital advertising is growing rapidly at 47% annually and will overtake print by 2019. Small businesses are shifting marketing budgets to digital tools to stay competitive. The possibilities of conversion through digital are high due to tools like mobile, social media, and personalized content. Future trends include increased use of artificial intelligence, video, live content, and virtual reality in personalized email marketing to improve targeting and conversions.
The State of Always-On Marketing StudyIshraq Dhaly
This document summarizes the findings of a study on "Always-On Marketing" conducted by Razorfish and Adobe. The study surveyed 685 executives and found that:
1) Very few businesses (under 5%) have the capabilities to deliver personalized, real-time marketing across channels, despite many executives believing they do.
2) There is a large gap between perceived ability and actual ability, especially in France and Germany.
3) Company size and industry affect capabilities, with larger companies and retailers/tech companies more likely to be leaders in Always-On Marketing.
Digital marketing boon or bane for indian businessesDhiraj Shirode
This document presents a research paper on whether digital marketing is a boon or bane for Indian businesses. It provides an introduction to digital marketing and discusses its history and current developments. It then outlines the objectives and aims of the study, the types of digital marketing, drivers and barriers to digital marketing, and presents data analysis from a survey on digital marketing awareness and preferences among Indian businesses. It includes a case study example and provides suggestions and conclusions from the research that digital marketing has proven to be a boon for most Indian businesses by helping to increase sales, engagement, and growth.
Marketing for the Digital Consumer – Roadmap for CPG Companies Infosys
In this document know how the digital revolution has thrown up range of opportunities for the CPG companies and how they can utilize these opportunities to generate value.
The document discusses a study on the impact of social media-based marketing on retailer turnover in Polokwane, South Africa. The study tested three hypotheses: 1) that digital marketing increases retailer turnover, 2) that retailers view digital marketing as a viable tool, and 3) that retailers use digital marketing. Through questionnaires, the study found that social media marketing had a positive impact on turnover and that most retailers used social networks and saw it as an effective marketing approach. The study recommends that retailers integrate social media marketing and continue using social networks to strengthen their brands online and impact turnover positively.
The document discusses how integrating digital services can drive benefits for consumer products companies and consumers by making the organization more consumer-centric. It recommends that companies create a consumer-centric operating model that focuses on understanding consumer needs and expectations, prioritizing consumer segments, and delivering personalized experiences across integrated digital channels. This integrated approach can positively impact key value drivers like brand equity, transactions, customer insight, innovation, and customer service. The summary provides examples of how companies are using digital strategies to increase brand awareness, transactions, and drive innovation through customer engagement.
Study of Online Performance Marketing in China 2012: the Year in Review and l...GLG (Gerson Lehrman Group)
In 2012, the biggest buzz word in China’s digital marketing is undoubtedly “RTB” (Real-time Bidding). Since Google launched the DoubleClick Ad Exchange Platform in China in early 2012, it has brought drastic changes to the market in adopting real-time media transaction. In a recent research paper, IDC estimated that total RTB spending in China will increase significantly from USD21 million in 2012 to USD627 million in 2016 at a 145% CAGR.
iClick Interactive has conducted a study on China’s performance marketing landscape by analyzing the growth of the 4 main digital channels: search, display, video and mobile in recent years, and how each channel is evolving to become more performance-driven to suit marketers’ growing demand on ROI. The study has also shed light on how the China’s digital marketing landscape will evolve in 2013.
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
In Q3 2013:
- Deal volumes increased 8.4% from Q3 2012 making it the busiest third quarter in five years. Aggregate deal value rose 86.8% to $13.4 billion.
- Average deal size was $84 million, higher than the five-year average of $54 million.
- Mid-market deal volume was flat from last quarter but up 64% from Q3 2012. Average mid-market deal raised $161 million.
- Larger deals boosted average transaction sizes with 17 deals over $500 million, the highest in five years.
- Acquisition multiples were higher than the five-year average, with Q3 2013 at 3.6x
Digital Marketing And Case Study Of Banking.Ullekh Niraula
What is digital marketing and why is it such a trending term in all big and small Financial Sector. Lets look at a short study of digital marketing in the Banking sector
Consumers are increasingly in control of their shopping experiences, deciding where, how, and what to buy based on their own research. New technologies like smartphones and tablets are empowering consumers. Retailers are striving to provide omni-channel experiences across online and offline, but this is complex. While ecommerce is still a small percentage of total retail, it is growing rapidly and disrupting traditional retailers. Data and personalized experiences are key to meeting evolving consumer demands.
Content Marketing in the Digital Driver's SeatScribbleLive
1) The document discusses how marketing budgets are shifting from traditional to digital media, with digital ad revenue expected to grow at 11% annually while traditional media grows at just 0.4%.
2) It emphasizes that content marketing has seen significant growth in recent years as marketers try to adapt to how digital media has changed consumers' relationships with information.
3) Content marketing is presented as more effective than interruptive digital ads, as it provides valuable content consumers want to engage with and share, benefiting both consumers and brands.
Electronics social marketing_digital strategyMarcel Baron
Two-thirds of electronics companies either have a
limited strategy, or no strategy at all, for integrating
digital in their businesses – despite the fact that the
number of social network users around the world is
now rapidly approaching the two billion mark.1
To make the most of the digital opportunity,
marketing organisations urgently need to embrace
new approaches, new processes, new skills, new
technologies and agile organisation structures.
Is your business ready to engage?
The document summarizes trends in digital media spending and advertising in 2011. Key points include:
- Razorfish ad spending grew over 25% in 2011, marking the third year of over 20% growth.
- Spending was distributed across search, display, mobile, social networks, and ad exchanges. Ad exchange spending grew over 60%.
- The number of publisher partners declined as focus shifted to fewer, more strategic partners accounting for 80% of spending.
- Investment in paid social media like Facebook increased as platforms grew massively in scale and marketers engaged in two-way dialogue.
8 B2B Marketing Trends for 2013 from hawkeyeJohn Tedstrom
1) The document summarizes 8 B2B marketing trends for 2013, including getting back to basics in understanding customers, blending digital and physical marketing, focusing on quality over quantity of content, using social CRM effectively, increasing collaboration between marketing and sales, leveraging big data, and others.
2) Key aspects are understanding customer needs and buying journeys, engaging customers across channels with a seamless experience, telling compelling stories through varied visual content, integrating social tools with CRM, and collaborating closely between teams.
3) Many trends involve using customer data to personalize engagement across channels.
A study an awareness on digital marketingBhavik Parmar
The document discusses the history and growth of digital marketing. It explains that digital marketing has grown significantly over the past 20 years as internet usage has expanded globally. Traditional marketing methods have adapted to the digital space through websites, social media, paid search ads, and email marketing. The document also provides an overview of common digital marketing tactics like search engine optimization, pay-per-click advertising, social networking, and email marketing.
This document summarizes a research article about the impact of digital marketing on consumer behavior in Bangladesh. It begins with an abstract, introduction and literature review on digital marketing and its growth. It then outlines the study's objectives and methodology, which included surveys and interviews. Key findings are that most consumers in Bangladesh spend 2-3 hours per day on social media, especially Facebook. They typically access the internet via WiFi or mobile data. The document concludes that digital marketing provides an effective way for brands to reach consumers in Bangladesh at a lower cost.
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It has grown significantly since the 1990s as digital platforms are increasingly used for marketing plans and in everyday life. Common forms of digital marketing include SEO, SEM, social media marketing, and email marketing. It allows for two-way communication between brands and customers and more effective targeted advertising. Brands can use digital marketing to increase brand awareness, create competitive advantage, and engage customers at a lower cost than traditional marketing methods.
Successful digital marketing ROI measurement considers reach, engagement, and conversion metrics across channels. It also takes industry differences into account. Firms that quantify variables like costs, traffic, conversion rates, and customer lifetime value can make more profitable investment decisions. The study will analyze measurement practices through a survey of global digital marketing managers in different industries. Insights on best practices from platform features and case studies will also be considered to develop a benchmark for cross-industry comparison. Results may show variability in ROI calculation methods between industries but execution quality as the differentiating factor for successful companies.
A STUDY ON LITERATURE REVIEW FOR IDENTIFYING THE FACTORS IMPACTING DIGITAL MA...Claire Webber
This document summarizes literature on factors impacting digital marketing. It discusses how digital marketing utilizes various digital channels like websites, social media, email marketing and mobile marketing to build brands and promote products. Several studies examined in the literature found that factors like target markets, content, social media, budget and technology impact digital marketing effectiveness from a marketer's perspective. Demographic factors like age, gender and income also influence levels of digital and social media engagement. The objective is to identify gaps in existing research on factors impacting digital marketing, particularly in the education sector.
A critical reviewofdigitalmarketingijmra-14610Rajukumar510
LIFTED COMPETENCE offers in cooperation with the international Digital Marketing
Institute, the diploma program "Professional Diploma in Digital Marketing". The program is
offered in more than 40 countries and is accredited by Scottish Credit and Qualifications
Framework level 8. Several thousand participants have completed the program.
The training material is developed by leading experts such as Facebook, Ogilvy, Google
10 digital marketing trends to watch in 2016 and beyondAlexandre Pallota
The document discusses 10 digital marketing trends to watch in 2016 and beyond. It summarizes:
1) Digital marketing will be a top priority for marketers as digital ad spending increases while traditional channels like TV and print decline.
2) Marketers will need to think mobile-first as mobile continues to be the fastest growing channel and consumers use it more.
3) Social media will become an even more important marketing channel as platforms like Facebook, Instagram, Twitter, and Snapchat grow their user bases and advertising offerings.
4) Online video will see continued growth as a channel as consumers watch more video online and platforms integrate more video advertising options.
Digital marketing refers to marketing through digital technologies including websites, social media, email, and mobile apps. It involves using online activities like SEO, PPC, social media, and content marketing to build customer relationships and facilitate the exchange of goods and services. Digital marketing has evolved significantly since the 1990s as the internet and digital technologies have advanced, allowing for more sophisticated and targeted marketing approaches. Key components of digital marketing include website design, SEO, PPC, social media marketing, email marketing, display advertising, affiliate marketing, and content marketing.
Comparative study between conventional marketing and E marketingUsman Khalid
This document provides an overview of the effectiveness and application of e-marketing in Pakistan compared to conventional marketing. It discusses how companies in various industries in Pakistan, including airlines, banking, and garments, are utilizing e-marketing techniques like websites, emails, mobile apps and social media to engage with customers and conduct business online. While conventional marketing is still widely used, more companies are recognizing the benefits of e-marketing in terms of lower costs, greater convenience, and ability to target broader audiences.
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
The document discusses Magnito Digital, a digital marketing agency in Bangladesh. It provides an overview of Magnito Digital, noting that it was founded in 2013 and has grown rapidly, now serving over 40 clients locally and globally. The document outlines Magnito Digital's organizational structure and departments. It also lists some of Magnito Digital's unique selling points, such as its winning team, proprietary dashboard, and meaningful partnerships.
This course provides an introduction to internet marketing and how organizations can use digital technologies to support their marketing activities. Students will learn about key concepts like how companies are moving beyond static websites to build relationships through dynamic content. They will also explore how the internet is used as a communication, distribution, and relationship building tool. The course involves lectures, tutorials, a group project, individual assignment, group presentation, and final exam. Students must attain a grade of C or higher to pass.
The document discusses the changing media landscape and the rise of digital media. It notes that most companies now use digital channels like social media for advertising due to the large number of online users. The document then covers digital marketing in more detail, explaining the techniques used and how digital media allows companies to better track campaign performance. It also discusses the costs, opportunities, and challenges of digital media advertising for companies. Several Australian company case studies are presented that demonstrate how digital marketing can increase sales and expand business.
The document discusses digital trends in 2013 and provides insights into how consumers are using digital technologies. It notes that internet usage has increased across all age groups in the UK, with 76% of British homes now connected. Marketers are advised to focus on creating engaging mobile experiences like apps to interact with constantly connected consumers. Data from social networks and other sources can provide valuable insights about customers, but brands must balance sharing content with avoiding overwhelming users. Omnichannel marketing that provides a seamless experience across channels is an important strategy.
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The typical objective of digital marketing is to reach the public and engage with them through various e-channels. Digital marketing has impressively broken the chains over the years due to the far-flung use of digital devices and the internet. The campaigns of digital marketing can be custom-made based on audiences’ demographics, interests, and behavior.
The extensive use of digital marketing has resulted in a shift in how organizations approach marketing, emphasising data-driven tactics and personalized client experience.
The 2000s and 2010s saw a sudden growth in digital marketing due to the proliferation of devices capable of accessing digital media. Stats from 2012 and 2013 showed, digital marketing was still growing, indicating its charm in the marketing industry.
The development of social media platforms such as LinkedIn, Facebook, YouTube, and Twitter in the 2000s led to a significant change in customer behavior. As a result, customers expected a seamless user experience across different channels for searching product information, which led to the diversification of marketing technology.
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Digital marketing involves promoting businesses using various online channels like the internet, mobile devices, television and radio. It focuses on strategies like search engine optimization, social media marketing, content marketing and lead generation. The digital marketing ecosystem consists of integrated channels like search engines, displays, social media and email, as well as integrated services like analytics, content management and digital strategy. Future trends in digital marketing include a focus on identity, entertainment and mobility as people increasingly access information on mobile devices.
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Digital Marketing Unveiled: 7 Essential Insights for Beginnerskomaltanwar221
Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or products to a target audience. It includes many online channels and strategies to interact with customers, engage the public, and develop appropriate actions or relationships.
The "Science China" science encyclopedia entry compilation and application work project reviews this entry. The Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. DWM SOFTWARE HOUSE DAHRANWALA CONTACT NO ;03143270177
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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ABSTRACT
This report will discuss the main objective of online marketing and the technology of digital media
marketing and its impact on business.
The cost efficiency and diversity of digital channels facilitate marketers’ frequent and
interactive communication with their customers. Digital channels like the Internet, email,
mobile phones and digital television offer new prospects to cultivate customer relationships..
In this paper, we describe the utilisation of social marketing and new trends that impact on business.also
provide information about benefits of digitel marketing
Keywords: digital marketing communication; personalization; interactivity; customerloyalty; customer relationship
management
IMPACT OF
DIGITEL
MARKETING ON
BUSINESS
Date-5th
may,2016
ABSTRACT
[utilisation of social marketing and new
trends that impact on business. also
provide information about benefits of
digitel marketing.
This report will discuss the main objective of
online marketing and the technology of digital
media marketing and its impact on business]
SHIVAM VERMA
[MBA 2nd
sem]ENGINEERING COLLEGE OF BIKANER
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CONTENTS
1 INTRODUCTION..........................................................................................4
2 OBJECTIVE OF STUDY....................................................................5
3 REVIEW OF LITREATURE................................................................5
4 RESEARCH METHODOLOGY...............................................................6
5 DIGITEL MARKETING TRENDS THAT WILL IMPACT BUSINESS………………….6
6 THE POSITIVE AND NEGATIVE IMPACT OF DIGITEL MEDIA IN BUSINESS………………………….11
7 CONCLUSION………………………………………………………………………………………………….12
8 REFERENCE…………………………………………………………………………………………………….13
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INTRODUCTION
History of Digital Marketing
The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became
more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the
mid-1980s when the SoftAd Group,
Now Channel Net, developed advertising campaigns for several major automobile companies, wherein people
would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia
content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing.
Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital
advertising.
In 2012 and 2013 statistics showed digital marketing remained a growing field.
Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth
in 2010. An increasing portion of advertising stems from businesses employing Online Behavioral Advertising
(OBA) to tailor advertising for Internet users. Though an innovative resource, OBA raises concern with regards to
consumer privacy and data protection. Such implications are important considerations for responsible
communications.
Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term
'digital marketing' has grown in popularity over time, particularly in certain countries. In the USA for example,
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'online marketing' is still prevalent, and in Italy it is referred to as 'web marketing,' but in the UK and worldwide,
'digital marketing' has become the most common term, especially after the year 2013.
Digital technologies are becoming increasingly important in most sectors of economic activity. Due to high levels
of interconnectivity, the Internet has been likened to the wheel and the airplane in terms of its ability to affect the
future development of business and society. Consequently, the Internet has provided the impetus for many
companies to rethink the role of technology, and evidence already indicates the extent of its global impact.
OBJECTIVE OF STUDY
The aim of this research project is to investigate the impact of digital marketing on business and how
digitel marketing impact on customer loyalty, how the experts in this field implement the marketing
plans and how they measure the success.
REVIEW OF LITREATURE
• THE Marketers are learning how regular contacting affects the building and sustaining of customer
relationships. The dominant logic of marketing is shifting from the exchange of goods toward service,
interactivity, connectivity and ongoing relationships (Vargo and Lusch 2004).
• Technological innovations, new channels, and changing media environments facilitate this shift
(Bhattacharya and Bolton 2000), and the question of how firms should interact with their customers is
gaining in importance, especially as firms consider the cost differences between traditional
communications media, such as television and sales forces, and electronic media, such as the Web and
email (Reinartz et al. 2005).
• Recent studies have found that the relational information processes of CRM (regula
communication,information collection, etc.) play a vital role in enhancing an organization’s
customer relationship performance (Jayachandran et al. 2005).
• The use of CRM applications is positively associated with improved customer knowledge and
improved customer satisfaction (Mithas et al. 2005). Reinartz and Kumar (2003) show how profitable
customer lifetime duration is positively related to the number of mailing efforts of the company.
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• Simulations show that to maximize customer profitability by optimising spending the do minat form of
communication should be email (Reinartz et al. 2005). While email is substantially cheaper to send
than conventional direct mail, research also suggests that it can deliver significantly better
response rates (Brondmo 2000; Di Ianni 2000; Rosenspan 2000).
• McDonald’s uses online channel to reinforce brand messages and relationships. They have focused
their online community building on communities for children, such as the Happy Meal web site with
educative and entertaining games (Rowley 2004).
• Magazine publishers can activate and drive their customers into the Internet with email and SMS
messages to improve resubscription rate (Merisavo et al. 2004). Such interaction and low cost
communication with customers increases the effectiveness compared with traditional direct marketing
efforts that publishers have used to win orders.
• email is substantially cheaper to send than conventional direct mail, research also suggests that it
can deliver significantly better response rates (Brondmo 2000; Di Ianni 2000; Rosenspan 2000).
RESEARCH METHODOLOGY
The methodology of the study is based on the secondary data. All the data collect by the
websites, articles, social sites etc. All the data is totally confidential and right based on the
current market situation. Role of the digital marketing in business and customer
relationship and loyalty.
10 DIGITEL MARKETING TRENDS THAT WILL IMPACT BUSINESS
According to marketer , advertisers will spend nearly $600 billion worldwide in 2015, and online
advertising will continue growing bigger. Here are the 10 important digital marketing trends to watch
in 2015
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Big Data will continue to be an all-powerful and overarching topic among business planners and marketing
strategists. As businesses realize that customer behavior and usage data is pivotal for leveraging their overall
performance and profit, more businesses will adopt Big Data policies and data acquisition and integration
technologies.
That customers are no longer repeatedly bombarded by the irrelevant advertising messages will be the biggest
impact of data integration in marketing. Instead, with accurate data, the messages will be more focused,
contextualized, and relevant. Data will play a key role in maximizing the outcomes of the current over $120 billion
online advertising economy.
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Today, mobile has become the most popular and rapidly proliferating multi-functional digital device with a huge
impact in digital marketing. The first thing many people impulsively do before going to and getting out of bed is
browse through their mobile. They tend to spend more of their time on mobile (for from locating the shopping
facilities to providing social media recommendations) than any other device which has made mobile an attractive
marketing platform.
As a major driver of the new trends like social, programmatic, and native marketing, mobile is going to have a
huge multiplier effect in the marketing campaigns in 2015. Meanwhile, what is equally important about mobile is
the generation of the user data which is becoming a new gold mine for marketing.
effective content marketing contributes in a great deal to the improvement of consumer conversion and retention
.In 2015, firms will focus on improving the quality of the contents so that they ultimately contribute to increased
ROI, not just the click-streams. This step will lead to the creation of the mix of high quality, customized, and
interactive contents. No doubt, customer data will continue playing a vital role in the process of content creation
and distribution.
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.
social media has become a synonym of a powerful marketing tool. In the last few years, it has successfully
implemented some innovative experiments, including the streaming of highly personalized ads and contents.
2015 will see an increased ability of the social media sites to use customer data in carrying out user sentiment
analysis and tailor their ads accordingly.
Additionally, with social media, businesses will grow their social listening capabilities, which will make the
readjustment of the marketing strategies in the real time possible.
With the introduction of the buy buttons, social marketing will inter into the era of social shopping.
Also known as ‘mix media marketing’, multi-channel marketing has become a prominent trend of digital
marketing. The assumption is: the more diversified marketing channels you use; the more segments of audience
you can reach to.
To achieve this goal, businesses are already using social media sites like Facebook, Twitter, and LinkedIn; direct
marketing tools like company blogs, e-mails, SMS and promotional mails; video channels like YouTube and Vine;
visual-sharing platforms like Slide Share, Flickr, and Pinterest; and audio-streaming channels like Sound Cloud.
Meanwhile, they are also using traditional channels like radio, TV, newspapers and billboards.
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In 2015, there will be a remarkable growth in the use of multi-platform / multimedia marketing, with special focus
on the growing number of smartphone and tablet users who are proven to be more responsive to the direct
marketing messages on their devices.
Recently, there has been a huge comeback of regionalization, localization, and personalization. Because every
geographical location and every individual have their unique specificities, understanding those specificities and
accommodating them in the marketing policies helps to gain a competitive advantage.
During the recent days, retailers have seen that offering custom-tailored products and services to fit the specific
needs of the customers significantly improves sales, and personalization has become the best expression of
customization.
With increased sophistication, personalization will continue be at the forefront of the marketing priorities in 2015,
and businesses will keep their focus on improving the interactive web experiences and on providing uniquely
personalized products and services that speak to the individual’s needs .
The question how websites are able to target, for example, a prospective vacation taker with the highly relevant
ad banners or displays about air ticket, taxicab, hotel, local attractions etc. and how those ads follow the user
across different devices no longer remains a mystery.
This technique of push marketing, better known as ad retargeting, is becoming a standard practice in online
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marketing. It plays an important role in presenting the right message to the right customer at the right time.
According to Advertising Age (referred to ComScore Points) “A retargeted display ad will encourage 1,000% more
people to search for a product than a standard ad.”
With the improving access to data and data integration capabilities, more businesses will reap the benefits of ad
retargeting, effectively implemented by internet giants like Google and Facebook.
Visual contents and videos have far greater chances of being viewed, shared, and going viral in comparison to
textual contents. People have an inbuilt bias in favor of colorful images and visual objects.
These days, visualization and visual storytelling have found a renewed emphasis in the digital media. Visual
contents and visual-based sites are becoming increasingly popular than the traditional ones. Pinterest is an
example. Video ad is becoming the top priority for the online publishers and advertisers.
In September 2014, Mashable reported that Facebook serves 1 billion video views a day on average. There is no
doubt that marketing would be more visual oriented in 2015, and social media will be a great enabler of this trend.
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Digital marketing and online advertising are no longer confined to traditional marketing/advertising agencies.
Online shopping, digitization, and ratification have expanded the space of marketing to include data warehousing
companies and business intelligence platforms.
Advertising today has become a multibillion multilateral collaborative business, involving big data companies and
data scientist as key players. The techniques have grown far more complex than airing messages to the unknown
audience, unsure about its effectiveness. The sharing of skills across various platforms is contributing to the
effectiveness in developing ad contents and in measuring their impacts.
In 2015 Big Data analytics—and its subsets like business analytics, predictive analytics, web analytics, sales
analytics, social media analytics and so forth—will be hotter than ever. According Forbes (referred to IDC), Big
Data analytics business will grow to $125 billion in 2015 worldwide, covering a wide variety of areas and creating
newer avenues.
As data continues growing exponentially, becoming a decisive factor in strategic planning, more businesses will
incorporate advanced analytics technologies in their decision making processes. These technologies will
significantly improve their capability of collecting and crunching a huge amount of streaming data and take
important decisions in the real time.
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THE POSITIVE AND NEGATIVE IMPACT OF DIGITEL MEDIA ON BUSINESS
Faster Information
Thanks to digital media, companies can get their information out to the public faster than ever. Instead of printing
inserts and waiting for the Sunday paper to announce their sales, companies now can let the world know about an
exciting promotion through email, social networking, their websites and Internet ads. However, digital media can
spread bad information about a business just as fast as it can spread good. A video or camera taken with a cell
phone or a Facebook status update featuring a company secret or faux pas can go viral within minutes, leaving a
business's reputation damaged when business before digital media would have been able to clear up the mess
long before it went public.
Greater Reach
Digital media means businesses can reach more customers than ever before. A simple promotion featuring a
giveaway or a freebie can earn a business hundreds or thousands of Facebook fans and email and text message
subscribers, meaning that the business can send a message to these consumers with just a touch of a button.
However, digital media also means that those consumers can reach back. Through negative comments to your
Facebook page and other social networking sites, like Twitter and your blog, customers can use digital media to
take a complaint that would have otherwise been between the two of you worldwide.
Technology
Using digital media means using new technology both to create and support the media. New technology can be an
asset for your business. When you adopt smartphones and laptops in order to use digital media, you also can
positively influence other areas of your business. For example, such mobile technology makes communication
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among employees much easier. However, new technology is expensive, and sometimes it does not have the
positive effect its champions think it will have. For example, "Information Week" notes that a number of
companies gave its employees home computers when the Internet first became popular hoping that those
employees would be a positive influence for the company online. However, the program really ended up causing
support and tax problems for the companies and employees.
Options
Thanks to digital media, businesses now have many more options that they can choose from when seeking to get
word out about their businesses. Instead of choosing among a TV or radio commercial or a print advertisement,
they can now create media that is a combination of audio, visual, text and interactive media. This mixed media can
appeal to a larger audience with differentiated preferences. However, it is also costlier to keep up with the ever-
changing technology and may require the creation of new strategists who can think and create digital.
CONCLUSION
The impact of digital marketing on business in general will minimize the marketing costs by transforming from
traditional/offline marketing to a mix of offline and online marketing with a focus on the online marketing, and the
cost per unique users will decrease. For example, the 10,000 JOD investments on an offline advertisement will
attract less than 6,000 users, but with the same amount of money online, at least 100,000 users will be attracted
and consequently may be interested in your product.
Online marketing also will increase your product and awareness of your business because in Jordan and worldwide
the online marketing channels are the highest reach.
Promoting your business online eventually will lead to an increase in product sales because you do the right
targeting. If you placed your ads in a newspaper, you don’t know who will read your ads, or if you placed an
outdoor sign in The University Street-Amman, you don’t know who will see your ads. With digital marketing you
do 100% true targeting, so your product will be profitable and you will reach more people.
Brands can now be direct sellers, content producers, bloggers, tweeters and even friends without having to rely on
media to deliver those messages. Consumers can seek out those brands, connect with them through social
networks, tweet about them, and instantaneously let all their friends know what they think about them or what
they plan to buy.
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REFERENCE
https://www.linkedin.com/pulse/impact-digital-marketing-business-zaid-noaimi
http://smallbusiness.chron.com/positive-negative-impact-digital-media-business-20910.html
the effect of digital marketing communication on customer loyalty by merko marisavo and Helsinki school of economics