T-Commerce
The new way to sell

By –
Samarjeet Singh
President, Iksula Services Pvt. Ltd.
TODAY'S CHALLENGES IN CLOSING A
SALE!
Hyper-connected Customer
 Access to more information at the touch of
a button
 Alw...
TODAY'S CHALLENGES IN CLOSING A
SALE!
In-store experience

 Customer's Expectations from the sales
associates are higher ...
TODAY'S CHALLENGES IN CLOSING A
SALE!
Feet on Street

 Qualification of resources

 Training investment
 Attrition
OVERCOMING CHALLENGES

 Define & acquire necessary information
about consumer and products
 Provide elegant, intuitive a...
T-COMMERCE
T-Commerce or Touch commerce is a
digital point of sale system on a tablet
computer
THE SOLUTION
Personal Concierge
 Store associates take on the role of a
personal concierge
 Information access at the to...
THE SOLUTION
Personalized shopping experience

 36o degree view of the customer
 Recommendation based on buying history
...
THE SOLUTION
Supply integration

 Access to endless aisle of products
 Real-time inventory across
stores, warehouse and ...
THE SOLUTION
Product experience
 Customize products and pricing
 Virtual dressing room
 Augmented reality
T-COMMERCE FOR INDIA
Ecommerce penetration in India is still only 2%

Key Reasons:
• Lack of awareness
• Lack of trust
• B...
USE CASES
Digital Franchisees
Big Bazaar Direct

Franchisees book orders using a tablet

Big Bazaar Direct delivers the or...
USE CASES
Hybrid Franchisees
Gitanjali E-Franchisees

Suitcase with limited inventory

Placeholder for tablet

Orders rout...
USE CASES
Card on Delivery
Myntra

Customers can now pay by card on delivery

Major breakthrough for high ticket items
USE CASES
Insurance Premium Collection

Reliance General Insurance
• Product information
• Premium calculator
• Card payme...
TAKEAWAYS
Expectations of the hyper-connected consumer are higher than ever

Is it worth empowering your associates?

Abso...
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Introducing T-Commerce: The new way to sell

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T-Commerce or Tablet commerce is your one stop solution to all sales challenges. Learn how to convert your customer into a loyal brand advocate.

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Introducing T-Commerce: The new way to sell

  1. 1. T-Commerce The new way to sell By – Samarjeet Singh President, Iksula Services Pvt. Ltd.
  2. 2. TODAY'S CHALLENGES IN CLOSING A SALE! Hyper-connected Customer  Access to more information at the touch of a button  Always-on, Always-connected lifestyle is creating the most knowledgeable and educated consumers in the history
  3. 3. TODAY'S CHALLENGES IN CLOSING A SALE! In-store experience  Customer's Expectations from the sales associates are higher than ever before  In fact, 73% of consumers believe they are more informed than the sales associates
  4. 4. TODAY'S CHALLENGES IN CLOSING A SALE! Feet on Street  Qualification of resources  Training investment  Attrition
  5. 5. OVERCOMING CHALLENGES  Define & acquire necessary information about consumer and products  Provide elegant, intuitive and simple interfaces  Deliver info in a timely and easy-to-use manner for associate to use in dialog
  6. 6. T-COMMERCE T-Commerce or Touch commerce is a digital point of sale system on a tablet computer
  7. 7. THE SOLUTION Personal Concierge  Store associates take on the role of a personal concierge  Information access at the touch of fingers  Empowered associate with info on •Product •Consumer preferences •Buying habits
  8. 8. THE SOLUTION Personalized shopping experience  36o degree view of the customer  Recommendation based on buying history  Recognize frequent shoppers
  9. 9. THE SOLUTION Supply integration  Access to endless aisle of products  Real-time inventory across stores, warehouse and online
  10. 10. THE SOLUTION Product experience  Customize products and pricing  Virtual dressing room  Augmented reality
  11. 11. T-COMMERCE FOR INDIA Ecommerce penetration in India is still only 2% Key Reasons: • Lack of awareness • Lack of trust • Banking and Gateway • Touch and feel
  12. 12. USE CASES Digital Franchisees Big Bazaar Direct Franchisees book orders using a tablet Big Bazaar Direct delivers the order in 3-7 days Franchisee makes commission on every order
  13. 13. USE CASES Hybrid Franchisees Gitanjali E-Franchisees Suitcase with limited inventory Placeholder for tablet Orders routed through online store
  14. 14. USE CASES Card on Delivery Myntra Customers can now pay by card on delivery Major breakthrough for high ticket items
  15. 15. USE CASES Insurance Premium Collection Reliance General Insurance • Product information • Premium calculator • Card payments
  16. 16. TAKEAWAYS Expectations of the hyper-connected consumer are higher than ever Is it worth empowering your associates? Absolutely !Is T-commerce the right fit for India? Looks promising !

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