This document discusses key concepts related to products in marketing management. It defines a product as anything that can satisfy customer needs and wants. Products have tangible and intangible characteristics and can be goods, services, or ideas. There are three levels of a product: the core product, the actual product, and the augmented product. Products can be classified as consumer or industrial products. They can also be tangible, like physical goods, or intangible, like services. Classifying products helps companies make decisions across a product's lifecycle. A product line consists of different categories or brands under a parent brand. A product mix is the combination of all product lines a company offers. The document also discusses branding, the significance and process of