This document provides 8 tips for recruiters to optimize their LinkedIn presence and connect with top talent: 1. Build an engaging personal profile with a photo, compelling headline, recommendations, and rich media content to establish your personal brand. 2. Join and participate actively in relevant LinkedIn groups to stay informed on the talent market and position yourself as an expert. 3. Share your job postings across LinkedIn, Facebook, Twitter, and with individuals to expand your reach. 4. Use status updates, polls, and sharing company information to position your employer brand and advertise opportunities.

1. Talent Solutions
Stand out with LinkedIn’s Tips and Tricks for Recruiters
LinkedIn is a powerful platform for recruiters to build connections with
top talent around the world. Follow these eight key tips to optimise your
presence on LinkedIn and make the most of the world’s largest
professional network.
It all starts with your profile
Stacy Takeuchi
Your profile is your first opportunity to build your personal brand as a Director of Talent Acquisition – Connecting Talent
recruiting leader: with Opportunity at Universal Technical Institute
• Your picture is a must; it makes your profile more human, and you
more accessible. 277
Connect
connections
• Get creative with your headline: tell people what you stand for. Your Websites We’re Hiring Great People! »
headline will show up in search results, so make people want to click UTI Careers YouTube Channel »
Take a Tour of Our Home Office »
on it. www.linkedin.com/stacytakeuchi/ Contact Info
• Feature recommendations: ask for recommendations from your team, BACKGROUND
hiring managers, and people you’ve hired. SUMMARY
At UTI, we change the world one life at a time by helping students achieve the career
• Bring it to life: add rich media content, upload your presentations on of their dreams—it’s the underlying inspirational reason for our existence and the
reason we come to work everyday. Working at UTI is challenging, constantly
Slideshare and add a link to your company’s website, LinkedIn changing and a place where you can make a real difference in others’ lives and in
your own career as well.
Company/Career page, company blog.
• Give your pitch: Your summary should show what it’s like to work at
your company. Think BRAND, not CV.
Utilise LinkedIn Groups
• Join many: Join recruiting groups or others that are relevant to your key talent pools.
They’ll help you keep your finger on the pulse of the market.
• Participate in a few: Get involved in a few select groups to brand yourself as an expert.
Post thoughtful questions, articles the group might like, and unbiased responses to
conversations.
• Run one: Create a group about your company, industry, or functional area to drive employment brand, build pipeline, and even
source. If you’re running out of ideas to animate the group, browse LinkedIn Today. And don’t forget to promote and drive traffic
to your group — link to it from your LinkedIn Career page, your Facebook page and Twitter handle, and encourage others to do
the same.
Share your jobs
Expand your reach by sharing your jobs across LinkedIn, Facebook, Twitter, or
individuals. Watch your jobs go viral by forwarding to multiple audiences.

2. Make your status updates come to life
Your status updates are a fantastic opportunity to share information virally:
• Advertise open jobs and ask your network to pass on leads.
• Share tips on job seeking to position yourself as an expert.
• Post updates about your company and highlight what it’s like to work there.
Create a poll
Creating a poll is a great way to gain insights on your industry and your talent market. And it’s as easy as filling out a web form.
Share it in your status update, in Groups, and on Twitter. This will help your poll go viral and boost your response rate.
Turn your employees into ambassadors of your
company
Your employees are a key entry point to your company on LinkedIn. Driving social networking
adoption within your organisation can boost traffic to your LinkedIn Company page, Career
pages, and your jobs. Think of your employee base as an extension of your recruiting team.
Circulate tips on how they can build great profiles that describe an exciting work environment,
and share status updates and career opportunities with their connections.
Add skills, endorse and get endorsed
Skill endorsements are a great way to recognise your 1st-degree connections' skills and expertise. Endorsements also let your
connections validate the strengths found on your own profile.
Showcase your employer brand
Expedia Careers 36,894 followers Follow
Make the most of your LinkedIn Company and Career pages to influence passive Home Careers Products Insights
candidates:
• Position your company as an employer of choice to attract passive and active
candidates. Where will you go with Expedia?
Connect with us to start today.
• Encourage company followers to keep current with exciting company news. View all employees »
PEOPLE AT EXPEDIA JOBS AT EXPEDIA
• Highlight insightful statistics about your employees and feature their profiles.
See more jobs at Expedia »
• Keep your content fresh and dynamic to encourage return visits.
WORK AT EXPEDIA
At Expedia, we have the freedom to be
ourselves and let our personalities come
out—and that’s what San Francisco is all
about. We are a quick moving company
• Add videos, banners, employee spotlights to your LinkedIn Careers Page to set it apart
where anyone’s idea can become the
next new release. Every day offers a new
challenge and a new way of looking at
things.
from competitors and create dynamic content targeted to specific job functions.
business.linkedin.com/talent-solutions
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