- Raj C Mruthyunjayappa Managing Director, TALISMA
Modeling the Behavior of Participants in SocialNetworking SitesThe use of social networking sites (SNS) has becomewidespread in a variety of non-profit and social justicecontexts. While before Greenpeace and the WorldWildlife Fund would need to organize mail-incampaigns, now all it takes is a tweet, a Facebook wallmessage or a YouTube video to spark a movement.
WHY SOCIAL MEDIA is Important? 4 Million Wiki articles Over a Billion videos Over 2 Billion Blogs 73% of active online users use Social Media Over 40% have their own blog 39% subscribe to RSS feeds Over 60% of internet users are part of social network 83% watch video clippings 78% of people trust recommendation of other customers IT’S THE FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE
Traditional Methods Old communication methods are monologue Only 18% TV ad campaigns generate ROI 90% of people who can skip TV ads do Average person is exposed to over 3000 advertisements a day Only 14% of people trust advertisements
NEW COMMUNICATION MODEL IS A DIALOGUE Reason #1: People are talking about your brand right now!! 34% post opinions about products and brands on their blogs 36% think positively about companies those have blogs Over 40% trust bloggers view on internet Reason #2: Social media will only become more pervasive and as such become a critical factor in success or failure of business Reason #3: Tomorrow consumers are todays “Digital natives”