1) The presenter is Arry Rahmawan, a director of a consulting group and president of an entrepreneurship community for youth. 2) Social media refers to interactions among people who create, share and exchange information in virtual communities and networks. 3) Most internet users are members of at least one social network and awareness of sites like Facebook, Twitter and Google+ is very high. Mobile adoption of social networks is also increasing.

1. Reach Your Market
with Social Media
@ArryRahmawan

2. About the Presenter
• Director of CerdasMulia Consulting Group, 5 years - trainer
on business education specialist
• President of TDA Kampus community, an entrepreneurship
community for youth
• Research Assistant on System Engineering, Modeling, and
Simulation Lab, University of Indonesia
• Writer for more than 500 articles in mass media about
business, branding, marketing, and social media.
Arry Rahmawan
Business & Brand Analyst – Researcher – Entrepreneur – Dynamic Trainer

4. “Social media refers to the means of
interactions among people in which they
create, share, and exchange
information and ideas in virtual communities
and networks.” (Heinonen, 2008)

5. Important Facts
using Social Media
for Marketing

6. Social Media Awareness
Awareness of social
network sites is very high.
Facebook is close to 100%, Twitter
reaches 80% awareness and Google+
is known by 70%
More than 7 out of 10 internet users
are member of at least 1 social
network. This implies that more
than 1.5 billion people use
social network sites

7. Unique Social Network Adoption
Awareness of new social networks like instagram is picking up. 25%
people know instagram.
In the future, users show very high intention to use the sites.

8. Social Media for Mobile Adoption
of internet users have a
smartphone, most have a data
subscription on it.
51%
Boost in adoption of smartphones:

9. On average, people
install 22 apps on
their smartphone
9 of which are used
at least weekly.
Social network apps are
the most popular one.

10. Positive Feedback
Consumers are more positive than you
might think.
More than half of their comments about brands are
positive. Fewer than 10% are negative.

11. Customer wants to help you!
8/10 consumers want to help
in co-creation projects of
companies they like.
The only thing they ask in return: give
us feedback on what you do with our
input.

12. Opportunity for brands to
optimize conversation
potential of consumers

13. Content
Collaboration
Customer
Experience
Cunsomer
Consulting
Board
Broad, Open
Collaboration

15. Impact of Social
Media to Reach the
Market

16. Maicih raise up their revenue by
using social media up to more
than Rp4 Billion/month

17. According to Jeff Robe, Blendtec's
director of marketing, the videos have
done more than boost awareness of
Blendtec blenders. Home sales of
blenders have increased 700% since
November 2006.

19. This one is purely about the numbers,
with the effort, from Euro RSCG in Paris,
Evian receiving more than 54,000
comments and tweets to date, as well as
more than 60 million views.

20. AdagencyCrispin,Porter+Boguskysaystheapplication
terminatedsome234,000"friendships."Ultimately,Facebook
decidedthatlettingitsusersknowthattheyhadbeenletgo
contradicteditsbusinessplan,andtheapplicationitselfwas
sacrificed.

21. Social Media
Strategy for
Marketing Success

22. Know Your
Audience

30. Channel and
Strategic Plan

35. Sincere
Communication

39. Listen
&
Compare

42. Objectives and Metrics
for Measuring Success

50. “Social Media is only part of Marketing Strategy. The
most important thing is the strategy itself”

51. Arry Rahmawan
Business Analyst – Researcher – Trainer
@ArryRahmawan
contact@arryrahmawan.net
http://arryrahmawan.net