Ignition five 26.09.11
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1. KIA's hamster commercials featuring anthropomorphic hamsters rocking out to music were a viral success, with over 4 million views for one ad. The ads recognized the preferences of Generation Y audiences while striving not to appear too calculated. 2. Chipotle launched an animated short film about sustainable farming paired with a Willie Nelson cover of Coldplay's "The Scientist" to promote its foundation for sustainable agriculture. 3. As part of a TV ad campaign, T-Mobile disguised cash bonuses as parking tickets to surprise drivers across the UK, promoting its new mobile phone pricing plan.
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1) A dairy brand in Chile set up a pop-up store where customers could pay for items with exercise rather than money by burning calories on a treadmill.
2) Taco Bell used a viral marketing campaign featuring people named Ronald McDonald saying they love Taco Bell Breakfast to promote their new menu item.
3) A Game of Thrones promotional stunt had fans use Twitter to virtually bring down a statue of the hated character King Joffrey by tweeting #bringdowntheking over a million times.
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3) A charity called Whitelion launched an initiative asking past employers to become "Fresh Start Employers" and give opportunities to troubled youth trying to improve themselves.
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The document summarizes 5 different marketing campaigns or products:
1) Lego adshel campaigns in Malaysia featuring whale, caterpillar, and monster sculptures.
2) Diesel's DSLTAG product allowing customization of Diesel t-shirts with embedded Grooveshark playlists.
3) A viral BMW video of a BMW 1M coupe taking on concrete walls and later a helipad.
4) An upcoming date drive of the new Volkswagen Polo GTI.
5) Tesco's virtual store displays in Korean subway stations allowing shopping via smartphone scans of QR codes.
Ignition five 22.08.11
ING Direct in Italy created interactive "human billboards" featuring real customers promoting the bank to passersby. The customers would engage in conversation from billboards, drawing attention. IKEA Australia cast real customers in an ad encouraging do-it-yourself interior design. Tetley Canada aimed to break daily routines with a campaign replacing grocery carts with personal shoppers and promoting their tea mixes. Ryanair quickly capitalized on actor Gerard Depardieu's bathroom incident on a flight by altering their website.
Ignition five 07.11.11 (2)
This document summarizes and provides links to several video advertisements:
1) A Microsoft Kinect ad that shows how the device has been used creatively by the public to improve lives.
2) A Beck's beer ad featuring a mobile app that tests sobriety with a moving keyhole task to call a cab if failed.
3) A Volkswagen Tiguan ad showing how the car leads a young couple to appreciate finer things.
4) A Sonera 4G network speed test ad in print media that includes an interactive game.
5) A National Geographic augmented reality installation allowing people passing shopping centers to interact with AR wildlife and space content.
Ignition Five 22 02 10
1) Drinkaware launched an awareness campaign in Irish colleges featuring images of passed out students to show the dangers of drinking too much.
2) A Russian ice cream company capitalized on President Obama's inauguration with a flavor called "Chocolate in Vanilla," playing on his status as the first black president, though some saw it as treating his presidency as a fad.
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The Lynx Stream mobile app helps you remember details from a night out by pulling in information from your Facebook, Twitter, and location to create a timeline of the evening's events.
Ben & Jerry's "Fair Tweets" campaign promotes World Fair Trade Day by automatically adding relevant messages about fair trade to the unused characters in users' tweets.
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Coca-Cola is celebrating its 125th anniversary with a spectacular 3D projection mapping display on its headquarters that recreates iconic Coca-Cola moments from the past 125 years.
Ignition five 11.07.11
A Milwaukee non-profit is partnering with another organization to raise awareness of the benefits of parental involvement in education through interactive learning displays around the city. A pest control company in Saudi Arabia directly marketed to rats by creating miniature lifestyle magazines for them with a call to action, which increased phone inquiries by 20% in the first two weeks. Two friends in Amsterdam used Twitter to help land jobs at an advertising agency after graduating from design school and working at other agencies. A student project from an ad school in Spain showed dedicated Oxfam volunteers at work to ask for help in finishing their mission so they could move on with their lives. A Coca-Cola campaign from Brazil used children singing about positive things in the world to give viewers
Ignition five 07.03.11
The document discusses several marketing campaigns that used augmented reality or interactive elements:
1) Ford used augmented reality billboards as part of a campaign in the UK, allowing people to interact with the brand in a new way.
2) Coca-Cola ran a "happiness truck" campaign in Brazil, sending a truck around Rio that distributed Coke bottles and had a button to push to receive fun items, supporting their "open happiness" theme.
3) The Economist ran a billboard campaign in Dubai linking the creative message to the surrounding environment, with a message about "shifting sands" and moving images of sand to enhance the message.
Ignition Five 22 03 10
The document describes 5 different articles:
1. An artificial camera that replaces people's actual mouth expressions with smiling ones from a database of smiling faces.
2. How McDonald's claims responsibility for dyeing the Chicago River green on St. Patrick's Day through promotions of their Shamrock Shake.
3. A new proposed national anthem for Ireland called "Ireland, Ireland!" composed by Neil Hannon and Thomas Walsh of The Duckworth Lewis Method.
4. A gym in Rome called Monti Fitness that prints exercises on restaurant receipts to encourage people to work off meals from nearby restaurants.
5. A Skittles viral marketing campaign for Valentine's Day where they "mobbed
Ignition five 10.10.11
1. Carlsberg and Duval Guillaume played a prank on moviegoers by filling a cinema with bikers, leaving only two seats empty. Couples were scared walking through the crowd but those who stayed were applauded and given a Carlsberg beer.
2. Lynx Australia and New Zealand made videos to humorously explain the rules of rugby to viewers.
3. Hertz announced new dog cages in rental cars by hiding information and phone numbers with bones around Stockholm for dogs to find, cleverly marketing to dog owners through their pets.
Ignition Five 11.01.10
1. Google has launched its first mobile phone, the Nexus One, which directly competes with the iPhone but does not support multi-touch.
2. McDonald's is holding a singing competition called "Voice of McDonald's" with a $25,000 prize for employees to compete and perform at an industry event.
3. Polaroid has named Lady Gaga as their creative director of specialty products in a multi-year partnership to collaborate on new products.
Ignition five 03.05.11
Magnum launched an online advergame called "Magnum Pleasure Hunt" that takes players through 20 websites interacting with ads to promote its new Hazelnut ice cream. Iceland tourism used a fast-paced video to promote the country's attractions. Nike commissioned a project to turn runners' GPS paths into abstract paintings printed on shoes and boxes to promote a new collection. Heineken launched an interactive football game "StarPlayer" to predict Champions League matches in real-time and compete against friends. An innovative campaign used interactive digital billboards that played a heartbeat when pressed to promote careers in public health.
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Volkswagen Brazil ran a successful viral campaign for their Fox model car. They hid tickets to a music festival across the city and displayed their locations on a Google Maps microsite. The map started fully zoomed out and could only be zoomed in by users generating tweets with a campaign hashtag. This drove engagement and within 2 hours the hashtag became the top trend in Brazil, helping users locate tickets in the real world by foot.
Ignition five 05.09.11
Volkswagen drove a Golf BlueMotion car along a route in Norway on a single tank of fuel and encouraged users to guess where it would run out through a website to promote the car's low fuel consumption. Kia released a video of dancing hamsters shuffling to LMFAO's "Party Rock Anthem" to highlight new features of the 2012 Kia Soul. 1800 Flowers created a Facebook app that lets users send virtual flowers to friends, which are combined into a real bouquet that is delivered to the recipient on their birthday for free.
2014 #Canneslions Review : "Big Emotion"
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
2014 Cannes Lions Review
The document summarizes advertising work from the 2014 Cannes Lions International Festival of Creativity. It explores how "Big Emotion" trumped "Big Data" in many of the award-winning campaigns. Specifically, it discusses campaigns that used data and technology, emphasized the importance of the individual/self, told compelling stories, and innovated product experiences to drive emotional engagement. Examples are provided for each category, highlighting how they effectively tapped into human emotions.
signmesh snapshot - top 10 of March 2018
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Marketing
The document summarizes the marketing campaign for the 2010 film Inception. It describes 10 steps taken to target an intellectual audience aged 16-30, generate curiosity about the film's complex plot without fully revealing it, and build buzz through clues and puzzles online and in viral games/apps. Traditional techniques like posters, trailers and TV spots were also used but focused on intrigue rather than explaining the storyline. The campaign emphasized secrecy and puzzle-solving to engage viewers and ensure they experienced the full plot for themselves in theaters.
Marketing of Inception
The document summarizes the marketing campaign for the 2010 film Inception. It describes 10 steps taken to target an intellectual audience aged 16-30, generate curiosity about the film's complex plot without fully revealing it, and build buzz through clues and puzzles online and in viral games/apps. Traditional techniques like posters, trailers and TV spots were also used but focused on intrigue rather than explaining the storyline. The campaign emphasized secrecy and puzzle-solving to engage viewers and ensure they experienced the full plot for themselves in theaters.
Ignition five 17.01.11
The document discusses several marketing campaigns:
1. An iPad app called Ladybird Baby Touch: Peekaboo that aims to enhance motor and visual skills for babies.
2. A virtual wall display by Intel, Adidas and Start Creative showing 3D views and information on shoes.
3. Puma's Life Scoreboard, an online and mobile program that allows users to track achievements against friends and celebrities.
4. An Israeli solar company's advertisement that uses reflected color to promote their vision of renewable energy.
5. Spanair's Christmas gift of "unexpected luggage" for delayed passengers, exemplifying customer engagement.
Move Report - April 2017
The Move Report is a monthly report where you will find 10 trending topics of marketing and advertising industry worldwide.
Pin 11 edition 141211
The document provides information about Little Printer, a compact, wireless thermal printer that delivers news, puzzles, and messages from friends to your home. It has a zero-configuration wireless connection and prints mini-newspapers on high-gloss paper from a brushed steel faceplate. Users can set up subscriptions on their smartphone to receive personalized printed content from Little Printer.
Ignition five 13.08.12
This document provides summaries of 5 articles:
1) A Bounty ad encouraging parents to accept messes made by their children pursuing their dreams.
2) A Volkswagen competition in the Netherlands where the loudest scream powered a car to win Olympic tickets.
3) A Nike ad featuring an average boy from Ohio to inspire people to find their greatness.
4) A Google video using model cars to showcase the history and future of their new fiber internet in Kansas City.
5) An Orange ad using two versions of a love story to demonstrate the speed of their new Intel-powered smartphone.
Marketing in inception
The document summarizes the marketing campaign for the 2010 film Inception. It discusses 7 key steps: 1) targeting young adult males interested in action and unique subjects, 2) releasing an enigmatic teaser trailer, 3) matching the marketing to interest in the unreal and mind, 4) drip feeding information to generate curiosity, 5) restricting information release through an app game, 6) launching an official website with trailer and synopsis, and 7) creating virtual world apps to reward fans with promotional items. The marketing strategy was successful in drawing in audiences to learn the story without revealing the plot, leading to strong box office performance.
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Ignition five 18.06.12
This document provides summaries of marketing campaigns and products from various companies:
1) Tourism British Columbia placed a large interactive vending machine in San Francisco to promote British Columbia vacations.
2) Ray-Ban's "Bright Light" app helps users find sunspots in cities to encourage outdoor activities while wearing sunglasses.
3) An ATM in Peru featured a character promoting literacy to draw attention to the issue of illiteracy affecting many children.
4) A UK National Lottery campaign highlighted true stories of people who benefited from lottery funding, such as an Olympian athlete.
5) Evian's "Smart Drop" fridge magnet allows users to order water deliveries with a tap,
Ignition five 11 06 12
This document provides brief summaries of 6 articles:
1) Pedigree Donation Glasses - An adoption drive for dogs that uses special 3D glasses to show different stories to those who donate versus those who don't.
2) Chat Roulette on Facebook - A new video chat service called Airtime that allows users to video chat with friends on Facebook and discover new friends.
3) The Rescue Drive - A car company that provided test drives of new cars to people when their old cars broke down in an effort to get them to buy a new car.
4) Lego's greatest Euro moments - Lego recreated some of the best moments from the European soccer championship for football fans.
Ignition five 05.06.12(approved) rich
Volkswagen ran YouTube ads that warned against imitation car parts by clicking through from imitation videos to the originals. Hovis aired a TV ad showing the relationship between a father farmer and his son helping with the daily work. A recruitment agency targeted creative professionals by hiding job postings in the popular Lorem Ipsum text that designers often use as placeholder text. A Bavaria beer ad showed Charlie Sheen leaving rehab only to discover everyone in public is drinking the alcohol-free beer. A road safety group in Belgium allowed people to experience simulated car crashes while on their phone through interactive videos to educate about distracted driving dangers.
Ignition five 05.06.12(approved)
Volkswagen ran ads on YouTube that warned against imitation car parts by redirecting users who clicked on imitation videos to the original videos. Hovis aired a TV ad showing the relationship between a father and son on a farm and the hard work that goes into their daily routines. A recruitment agency targeted creative professionals by hiding job postings within the commonly used Lorem Ipsum placeholder text. A Bavaria beer ad featured Charlie Sheen leaving rehab only to discover everyone is drinking the alcohol-free beer. A road safety campaign in Belgium allowed people to experience simulated car crashes while on their phone through interactive videos to educate them on the dangers.
Ignition five 05.06.12 (approved)
The document summarizes various marketing campaigns and experiments from the past week:
1) Volkswagen ran YouTube ads that clicked through to the original version of imitation videos, warning people not to accept imitation car parts.
2) Jung Von Matt recruited for job openings through a hidden ad on the Lorem Ipsum text generator site frequented by creative professionals.
3) A Belgian road safety campaign turned viral videos into interactive experiences to educate people on the dangers of using phones while driving by making them the driver in a simulated car crash.
Ignition five 28.05.12
The document describes 5 advertisements:
1) Nissan Leaf used unused petrol pumps to show a world without gas stations and promote their electric car.
2) Evoc's "Indestructible Billboard" allowed users in Berlin to experience their shock-absorbing backpack and automatically post about it on Facebook.
3) Rexona acknowledged feet as our hardest working body part in their foot deodorant ad.
4) A Brazilian bar used a microphone breathalyzer to show patrons their blood alcohol level after karaoke to promote safe driving.
5) Supernanny promoted their TV show with parody discipline toys that actually encouraged watching the show for better parenting advice.
Ignition five 21.05.12
This document discusses 5 marketing campaigns:
1) A Carlsberg ad for Euro 2012 that references a 22-year-old front page about Ireland's soccer team.
2) A Volkswagen Polo ad suggesting their cars provide safety like a father's arms.
3) A campaign by Vasttrafik that turned their tram system into a sightseeing tour using a mobile app.
4) A campaign by Waternet gamifying public urination in Amsterdam's canals to reduce pollution.
5) A Hellmann's campaign that printed recipes on receipts when their mayonnaise was detected at checkout.
Ignition five 14.05.12
The National Centre for Domestic Violence (NCDV) launched an interactive billboard campaign at Euston Station featuring a video of a man violently shouting at a woman. The billboard prompted people to drag the man away from the woman using their mobile devices. This was meant to raise awareness about intervening in domestic violence situations and reporting them to the NCDV.
Ignition five 14.05.12
The National Centre for Domestic Violence (NCDV) launched an interactive billboard campaign at Euston Station featuring a video of a man shouting at a woman. People could interact with the billboard by dragging the man away from the woman using their mobile devices. This action then connected them to resources for reporting domestic violence. The campaign aimed to raise awareness about intervening in domestic violence situations.
Ignition five 30.04.12
IKEA had an ingenious campaign where they advertised renting small spaces in people's homes, not for furniture but for their catalogues. Many people accepted the offers and IKEA would pay them monthly rent redeemable as store credit, resulting in $14 million in additional sales during the first week.
Ignition five 23.04.12
P&G created an inspiring Olympic ad honoring mothers of athletes. It shows how mothers help their children strive for success in their sport. The ad is part of P&G's "thank you mom" campaign supporting the 2012 London Olympics. Shorter versions will air worldwide on May 8.
Ignition five 16.04.12
1) Mercedes promoted its new fuel cell vehicle, the F-Cell, by covering one side of the car with LEDs that played back a live feed from the other side of the car, making the car appear invisible from certain angles to emphasize its zero emissions.
2) A radio station in Ireland created its own version of the "Call Me Maybe" music video to engage younger listeners and inspire user-generated content.
3) To promote the TNT TV channel in Belgium, an interactive button was placed in a public square that caused drama to erupt around the square when pressed.
Ignition five 10.04.12
The document summarizes 5 viral marketing campaigns:
1) A Brazilian agency illegally auto-posted sexy videos to Facebook profiles to promote safe sex awareness, reaching over 1 million people before being blocked.
2) An Israeli anti-drug group used the new Facebook timeline to contrast lives with and without drugs to engage young people.
3) A Nivea cream campaign surprised a woman in Paris with a striptease flash mob performance from hidden cameras.
4) Kotex identified inspirational women on Pinterest and sent them personalized gifts, amplifying the campaign's reach.
5) Google unveiled Project Glass augmented reality glasses that provide turn-by-turn directions and allow video calls via a built-in screen
Ignition five 10.04.12
The document summarizes 5 viral marketing campaigns:
1) A Brazilian agency illegally auto-posted sex education videos to Facebook profiles to raise AIDS awareness, reaching over 1 million people before being blocked.
2) An Israeli anti-drug group used the new Facebook timeline to contrast lives with and without drugs to engage young people.
3) A Nivea cream campaign surprised a woman in Paris with a striptease flash mob performance captured from multiple angles.
4) Kotex identified inspirational women on Pinterest and sent them personalized gifts, amplifying the campaign's reach.
5) Google unveiled Project Glass, augmented reality glasses that provide turn-by-turn directions and allow video calls using just voice and
Ignition five 02.04.12
The document discusses several marketing campaigns and videos:
1) An agency in Brazil created tickets for organ donation queues that simply but effectively promoted organ donation.
2) A video showed an elephant playing with a Samsung smartphone, swiping photos and using apps, in an innovative mobile phone advert.
3) The shortest advert ever, just one second, from Mc Cann Digital about OCD awareness, went viral as people replayed it to read the message.
4) An Intel campaign in Indonesia challenged people to punch a bag to unlock a laptop prize, generating social media engagement.
5) A Greenpeace stunt revealed the "dirty little secret" of toxic chemicals used in fashion by washing posters in cities
Ignition five 26.03.12
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
Ignition five 12.03.12
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed people to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France let people get their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and welcoming customers from all backgrounds.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
The
Ignition five 12.03.12
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed passersby to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France gave participants the chance to have their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and diversity.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
Ignition five 05.03.12
Radio Gauge is a new tool that measures the performance and effectiveness of radio advertising campaigns. It provides feedback on the creative execution of advertisements and the value they provide to brands. The tool is expected to be welcomed by advertisers seeking to demonstrate return on investment.
A woman in Dublin proposed to her partner of 22 years during half time at an Ireland football match, taking advantage of the Leap Year tradition of women proposing on February 29th. The proposal was displayed on the stadium screen and her partner accepted.
The Guardian launched a campaign retelling the three little pigs story from a modern perspective, suggesting the wolf may not have been as bad through open journalism and considering all sides of the story across multiple platforms.
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Ignition five 26.09.11
- 1. 5 26th September 2011
- 2. 1. KIA‘s Hamsters Success story A couple of weeks ago, we showed you the KIA hamsters rocking out to the Party Rock Anthem and it turns our we weren’t the only ones loving it ; according to Contagious magazine it was the 7th most shared ad of August and earned over 4million views. we’ve since found a more of these hilarious ads, which have kept us laughing all week. According to Dave Schoonover, the US National Manager of CRM and Digital Marketing, the success lies in recognising the distinct preferences of the GEN Y audience and making sure they’re not seen to be trying too hard. In reality, it appears that they tried very hard indeed to look like they’re not trying to hard, but it seems to have paid off! Here’s our favourite; in this instalment from 2010 they’re strutting their stuff on ‘Hamster’dam Avenue.
- 3. 1. KIA‘s Hamsters do it Again http://www.youtube.com/watch?v=7geyX1Er1zs
- 4. http://www.youtube.com/watch?v=O8jFHBXtZOs 2. Back to the Start Chipotle Mexican Grill have launched a two-minute animated short film about the growing impact of factory farming and the need for sustainable farming methods. The soundtrack is a Willie nelson recording of coldplay’s ‘The scientist’. What’s interesting is the bringing together of willie nelson and the brand to sell this initiative. Even the artwork for the single relates back to the film, and all proceeds from its sale on itunes go to Benefit the Chipotle Cultivate Foundation
- 5. http://www.youtube.com/watch?v=O8jFHBXtZOs http://www.youtube.com/watch?v=O8jFHBXtZOs 2. Back to the Start http://www.youtube.com/user/chipotle
- 6. 3. Tmobile Parking TicketMultitrack As part of its latest TV ad, T-Mobile hit the streets on 13 September to give unsuspecting motorists cash treats disguised as parking fines. The retailer, which is known for featuring unsuspecting members of the public in its TV adverts, targeted drivers across the UK for its most recent countrywide stunt. The Parking Ticket advert was developed to support of the launch of T-Mobile’s new plan You Fix, which T-Mobile says is ideal for customers who want to control their mobile phone expenditure.
- 7. 3. Tmobile Parking Ticket http://www.youtube.com/watch?v=c5-i5DqbmdI
- 8. 4. The Mp3 Experiment (8!) I’m sorry we missed the first 7, but we’re bring you the 8th instalment of the ‘MP3 experiment’, from NewYork’sImprov everywhere group, who charge themselves with causing scenes of chaos and joy in public places. In this experiment, a over 3,500 people downloaded an MP3 file and pressed play simultaneously. The event began at sunset in two starting points by the Hudson River. The masses converged on Nelson Rockefeller Park as twilight ended and participated in a series of synchronized activities involving flashlights, camera flashes, glow sticks, and masks
- 9. 4. The Mp3 Experiment (8!) http://www.youtube.com/watch?v=lrCnh9sT_mc
- 10. 5. The Angry Bird Effect Every March, Challenger, Gray, and Christmas, ( a consulting firm) make estimates about how much money American companies lose because people watch the NCAA basketball (College Basketball) tournament instead of working. After hearing that, 200 million minutes of Angry Birds are played every day, a journalist called Alexis Madrigal at the Atlantic decided to apply their methodology to the phenomenon, and came up with the following…
- 11. 5. The Angry Bird Effect
- 12. 6. Super Mario Bros Theme Song Acapella Multitrack http://www.youtube.com/watch?v=AVbPnDf3TIw