1. A Spanish design consultancy created a large wheel that users can walk inside to write messages in the sand on beaches, which was originally intended to spread democratic messages from an 1812 Spanish proclamation but could also be used for advertisements, marriage proposals, or temporary novels. 2. An anti-drink driving advertisement in Jakarta, Indonesia presented a brutal message about the impacts of letting friends drive drunk through dramatic final frames presenting a metaphor. 3. McDonald's announced opening British and Irish farms supplying its menu to the public through farm tours, with a new ad filmed on location at organic milk, free-range egg, and potato supplier farms but not showing restaurants and mixing real farming with weather icons.

1. 5 12 th July 2010

2. 1. Sand Printer Zana Design , a Spanish design consultancy heavy into conceptual projects, created a large wheel that users walk inside of (think hamster-wheels for humans) to inscribe messages onto the sand. Zana designed the ‘Sand-Printer’ with the intention to help spread democratic messages that uplift Spain’s 1812 proclamation, but I think that its purpose can be further expanded – like inscribing the beach with advertisements, marriage proposals, temporary novels, etc.

3. 1. Beach Guerilla Advertising op?

4. 2. Drink Driving Jakarta We are often subjected to road safety advertising that is gruesome and difficult to watch. They have taken it to a new level in jakarta. This ad was made for a broadcaster in jakarta called qtv . There is no denying the brutal impact of the final frames. They present a high caliber metaphor for friends who let friends drink and drive!

5. 2. Drink Driving Jakarta

6. 3. New Mc Donalds ad McDonald's, headed up by chief executive Steve Easterbrook, announced it was throwing open the gates to some of the British and Irish farms that supply its menu by inviting members of the public to see them firsthand. The ad is filmed on location in Derbyshire, Cumbria and Staffordshire at farms which supply McDonald's with organic milk, free-range eggs and potatoes. It does not feature McDonald's outlets but instead it mixes the real world with the world of weather icons, including a rain and sun icon. "This is the next chapters in our ongoing campaign to drive awareness of the care and attention that our supply chain puts into producing McDonald’s food."

7. 3. Mc Donalds weather ad

8. 4. The Fast Company Influence Project The mystery of online influence is a big nut to crack for social scientists and marketers. Fast Company has launched a project to accomplish that very mission, with help from digital agency Mekanism. The Influence Project challenges people to measure their influence. Influence is not only about having the most friends or followers. Real influence is about being able to affect the behavior of those you interact with, to get others in your social network to act on a suggestion or recommendation. When you post a link or recommend a site, how many people actually bother to check it out? And what’s the likelihood of those people then forwarding it on? How far does your influence spread?.

9. 4. The Fast Company Influence Project

10. 5 . Really interactive outdoor Coke ran this really clever interactive outdoor in the metro in spain in support of the country for the ‘copa de monda’. Millions of people take the metro everyday and this was a really clever way of getting the public involved…especially since spain did so well in the competition…..

11. 5. Coke Outdoor in spain