This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to:
- Create stimuli for a conversation or debate
- And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects
- Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours.
- whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers
- and some will be somewhere in the middle
Whilst looking at these, it’s worth asking ourselves:
- What constitutes a really genuine playful project?
- How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
Luxury Wars On Social Media - Ten Top Luxury Brands Go Head to HeadTalkwalker
Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more. Today, 75% of luxury shoppers use social media, according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.
Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry, from Dior and Chanel to Tesla and Ferrari, are using Twitter, Facebook and Instagram to see what worked and what didn’t work.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
Luxury Wars On Social Media - Ten Top Luxury Brands Go Head to HeadTalkwalker
Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more. Today, 75% of luxury shoppers use social media, according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.
Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry, from Dior and Chanel to Tesla and Ferrari, are using Twitter, Facebook and Instagram to see what worked and what didn’t work.
A big introduction to Social Media Marketing presented to Master's in Marketing & Creativity students at ESCP Europe in London. It focuses on the value of an idea in the era of Social Media, and insists on early-stage marketing.
Fashion Brands Go Social, Sportswear International PresentationFashion's Collective
A presentation given by Fashion's Collective at the eFashion Summit in Frankfurt, Germany providing an overview of the opportunities in social media for fashion brands, along with examples.
Marketers have been slow to adapt to a post-campaign world where the old familiar rules of brand-building are obsolete. To connect with customers today marketers must not only manage channel complexity, they must make the brand more relevant and central to their lives.
signmesh snapshot - top 10 of November 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Here at Punch, innovating around the latest trends is a huge part of what we do - looking out for new opportunities and helping our clients differentiate themselves with bold, original campaigns.
2018 was an exciting year creatively, with trends like AR and shoppable 360 video taking brand experiences to a whole new level. As new techniques and platforms like TikTok bubble to the surface, what does 2019 have in store?
Let’s take a closer look...
Les 10 spots préférés du superbowl 2014 de l'agence Leo Burnett France, analysés à la sauce HumanKind - la philosophie Leo Burnett.
Les marques qui ont une raison d'être capables d'inspirer des actes qui changent le comportement des gens sont des marques Humankind
Les liens des vidéos par ordre d'apparition:
- Budweiser: http://www.youtube.com/watch?v=uQB7QRyF4p4
- SodaStream: http://www.youtube.com/watch?v=nORgzCgQgDk
- H&M: http://www.youtube.com/watch?v=1yI5GVCqO7Y
- Volkswagen: http://www.youtube.com/watch?v=8iryH-Nemv0 (teaser) - http://www.youtube.com/watch?v=ns-p0BdUB5o
- Microsoft: http://www.youtube.com/watch?v=qaOvHKG0Tio
- Cheerios: http://www.youtube.com/watch?v=LKuQrKeGe6g
- Pepsi #1 : http://www.youtube.com/watch?v=meQKpdVgEjo
- Pepsi #2 : http://www.youtube.com/watch?v=oM4xO5azcvE
- Pepsi Halftime Show : http://www.youtube.com/watch?v=U-ci9a7wIJo
- Axe: http://www.youtube.com/watch?v=63b4O_2HCYM
- Jeep: http://www.youtube.com/watch?v=mHg9XSyd8Fo
- Doritos #1 : http://www.youtube.com/watch?v=FHY5pwgCY3w
- Doritos #2 : http://www.youtube.com/watch?v=Y-P0Hs0ADJY
- Doritos #3 : http://www.youtube.com/watch?v=oMdwJ7fyp00
- Doritos #4 : http://www.youtube.com/watch?v=MoANeCLWOjI
- Doritos #5 : http://www.youtube.com/watch?v=ugo7Y2lRsxc
- Chrysler: http://www.youtube.com/watch?v=KlSn8Isv-3M
- Newcastle #1: http://www.youtube.com/watch?v=9g9wXBkdWEg
- Newcastle #2 : http://www.youtube.com/watch?v=8ARF4VmUa1s
The goal of the survey was to establish an industry benchmark for digital marketers
at luxury companies. Results to this study, revealed in this report, determine
spending trends and marketing successes, as well as areas in need of further
development and investigation in the luxury market.
WIN YOUR BRAND STRATEGY BY BRAND MASCOTThuPhiQuynh
PROPOSAL: WIN YOUR BRAND STRATEGY BY BRAND MASCOT
Proposed by Manga Media
Established in 2013, Manga Media has owned the great belongings and been one of 2D-3D Animation leading company in Vietnamese market
More than 60 talented artists/designers experiencing
over 15 years in this Industry. We believe we could satisfy
any strictest requirements We provide: - 2D Animation
- 3D Animation
- Storyboard
- Live Action
- TVC
- Music Video
- Illustration
- Comic
- VFX/CG
A big introduction to Social Media Marketing presented to Master's in Marketing & Creativity students at ESCP Europe in London. It focuses on the value of an idea in the era of Social Media, and insists on early-stage marketing.
Fashion Brands Go Social, Sportswear International PresentationFashion's Collective
A presentation given by Fashion's Collective at the eFashion Summit in Frankfurt, Germany providing an overview of the opportunities in social media for fashion brands, along with examples.
Marketers have been slow to adapt to a post-campaign world where the old familiar rules of brand-building are obsolete. To connect with customers today marketers must not only manage channel complexity, they must make the brand more relevant and central to their lives.
signmesh snapshot - top 10 of November 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Here at Punch, innovating around the latest trends is a huge part of what we do - looking out for new opportunities and helping our clients differentiate themselves with bold, original campaigns.
2018 was an exciting year creatively, with trends like AR and shoppable 360 video taking brand experiences to a whole new level. As new techniques and platforms like TikTok bubble to the surface, what does 2019 have in store?
Let’s take a closer look...
Les 10 spots préférés du superbowl 2014 de l'agence Leo Burnett France, analysés à la sauce HumanKind - la philosophie Leo Burnett.
Les marques qui ont une raison d'être capables d'inspirer des actes qui changent le comportement des gens sont des marques Humankind
Les liens des vidéos par ordre d'apparition:
- Budweiser: http://www.youtube.com/watch?v=uQB7QRyF4p4
- SodaStream: http://www.youtube.com/watch?v=nORgzCgQgDk
- H&M: http://www.youtube.com/watch?v=1yI5GVCqO7Y
- Volkswagen: http://www.youtube.com/watch?v=8iryH-Nemv0 (teaser) - http://www.youtube.com/watch?v=ns-p0BdUB5o
- Microsoft: http://www.youtube.com/watch?v=qaOvHKG0Tio
- Cheerios: http://www.youtube.com/watch?v=LKuQrKeGe6g
- Pepsi #1 : http://www.youtube.com/watch?v=meQKpdVgEjo
- Pepsi #2 : http://www.youtube.com/watch?v=oM4xO5azcvE
- Pepsi Halftime Show : http://www.youtube.com/watch?v=U-ci9a7wIJo
- Axe: http://www.youtube.com/watch?v=63b4O_2HCYM
- Jeep: http://www.youtube.com/watch?v=mHg9XSyd8Fo
- Doritos #1 : http://www.youtube.com/watch?v=FHY5pwgCY3w
- Doritos #2 : http://www.youtube.com/watch?v=Y-P0Hs0ADJY
- Doritos #3 : http://www.youtube.com/watch?v=oMdwJ7fyp00
- Doritos #4 : http://www.youtube.com/watch?v=MoANeCLWOjI
- Doritos #5 : http://www.youtube.com/watch?v=ugo7Y2lRsxc
- Chrysler: http://www.youtube.com/watch?v=KlSn8Isv-3M
- Newcastle #1: http://www.youtube.com/watch?v=9g9wXBkdWEg
- Newcastle #2 : http://www.youtube.com/watch?v=8ARF4VmUa1s
The goal of the survey was to establish an industry benchmark for digital marketers
at luxury companies. Results to this study, revealed in this report, determine
spending trends and marketing successes, as well as areas in need of further
development and investigation in the luxury market.
WIN YOUR BRAND STRATEGY BY BRAND MASCOTThuPhiQuynh
PROPOSAL: WIN YOUR BRAND STRATEGY BY BRAND MASCOT
Proposed by Manga Media
Established in 2013, Manga Media has owned the great belongings and been one of 2D-3D Animation leading company in Vietnamese market
More than 60 talented artists/designers experiencing
over 15 years in this Industry. We believe we could satisfy
any strictest requirements We provide: - 2D Animation
- 3D Animation
- Storyboard
- Live Action
- TVC
- Music Video
- Illustration
- Comic
- VFX/CG
Giới thiệu chương trình đạo hiếu &; dân tộcChu Duy Bá
Hướng tới kỷ niệm 35 năm ngày thành lập Giáo hội Phật giáo Việt Nam, mùa Vu Lan báo hiếu Phật lịch 2560, Giáo hội Phật giáo Việt Nam giao cho Ban Thông tin Truyền thông Trung ương tổ chức chương trình “Đạo hiếu và Dân tộc” với mục đích tôn vinh Đạo Hiếu và truyền thống văn hóa dân tộc.
Digital marketing brief to create customer-centric marketing programsChristopher Tucker
Marketers are increasing investments in digital marketing, but still designing programs using analog methods. Marketing leaders should replace the traditional marketing brief or channel-specific briefs with a digital marketing brief to maximize their marketing programs.
The importance and added value of the traditional navigation heritage for to...Aivar Ruukel
The importance and added value of the traditional navigation heritage for tourism development in the region: the case of Soomaa National Park, Estonia. Aivar Ruukel presentation on
17th of May 2016 in Ljubljana, Slovenija.
Università degli Studi di Macerata
Dipartimento di economia e diritto
Corso di laurea in economia, finanza e mercati
INSEGNAMENTO DI INFORMATICA – A.A. 2015-16
MODULO 27 –> Dai virus al malware
Università degli Studi di Macerata
Dipartimento di economia e diritto
Corso di laurea in economia, finanza e mercati
INSEGNAMENTO DI INFORMATICA – A.A. 2016-17
MODULO IB05 –> La rappresentazione delle informazioni
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of July, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
I made this presentation at the beginning of 2007 when I had my intern at the Belgian communication agency These Days.
The goal of this presentation was to give a brief overview of the evolution the gaming and advertising scene had gone through up til then (2007). It is my personal view on the things and I am the first to admit that my opinion is not king.
In the future I will make a new presentation because some opinions and conclusions need steering.
I thank you for your comments.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
The Chakra System in our body - A Portal to Interdimensional Consciousness.pptxBharat Technology
each chakra is studied in greater detail, several steps have been included to
strengthen your personal intention to open each chakra more fully. These are designed
to draw forth the highest benefit for your spiritual growth.
Lesson 9 - Resisting Temptation Along the Way.pptxCelso Napoleon
Lesson 9 - Resisting Temptation Along the Way
SBs – Sunday Bible School
Adult Bible Lessons 2nd quarter 2024 CPAD
MAGAZINE: THE CAREER THAT IS PROPOSED TO US: The Path of Salvation, Holiness and Perseverance to Reach Heaven
Commentator: Pastor Osiel Gomes
Presentation: Missionary Celso Napoleon
Renewed in Grace
What Should be the Christian View of Anime?Joe Muraguri
We will learn what Anime is and see what a Christian should consider before watching anime movies? We will also learn a little bit of Shintoism religion and hentai (the craze of internet pornography today).
Homily: The Solemnity of the Most Holy Trinity Sunday 2024.docxJames Knipper
Countless volumes have been written trying to explain the mystery of three persons in one true God, leaving us to resort to metaphors such as the three-leaf clover to try to comprehend the Divinity. Many of us grew up with the quintessential pyramidal Trinity structure of God at the top and Son and Spirit in opposite corners. But what if we looked at this ‘mystery’ from a different perspective? What if we shifted our language of God as a being towards the concept of God as love? What if we focused more on the relationship within the Trinity versus the persons of the Trinity? What if stopped looking at God as a noun…and instead considered God as a verb? Check it out…
The PBHP DYC ~ Reflections on The Dhamma (English).pptxOH TEIK BIN
A PowerPoint Presentation based on the Dhamma Reflections for the PBHP DYC for the years 1993 – 2012. To motivate and inspire DYC members to keep on practicing the Dhamma and to do the meritorious deed of Dhammaduta work.
The texts are in English.
For the Video with audio narration, comments and texts in English, please check out the Link:
https://www.youtube.com/watch?v=zF2g_43NEa0
In Jude 17-23 Jude shifts from piling up examples of false teachers from the Old Testament to a series of practical exhortations that flow from apostolic instruction. He preserves for us what may well have been part of the apostolic catechism for the first generation of Christ-followers. In these instructions Jude exhorts the believer to deal with 3 different groups of people: scoffers who are "devoid of the Spirit", believers who have come under the influence of scoffers and believers who are so entrenched in false teaching that they need rescue and pose some real spiritual risk for the rescuer. In all of this Jude emphasizes Jesus' call to rescue straying sheep, leaving the 99 safely behind and pursuing the 1.
The Good News, newsletter for June 2024 is hereNoHo FUMC
Our monthly newsletter is available to read online. We hope you will join us each Sunday in person for our worship service. Make sure to subscribe and follow us on YouTube and social media.
The Book of Joshua is the sixth book in the Hebrew Bible and the Old Testament, and is the first book of the Deuteronomistic history, the story of Israel from the conquest of Canaan to the Babylonian exile.
2. Piss Screen
http://www.piss-screen.de
Piss-Screen is an idea developed in Germany - it rethinks
what an ad can be, and pushes the limits on where these
ads can co and how customers interact.
It leverages youth’s gaming appreciation and utilizes it in
a fun way with a strong message - as well as promoting
a taxi company.
6. Sony Vaio
http://www.youtube.com/watch?v=xri13KnD4Hs
http://www.stopwritingonmywall.com/
This is a viral by Sony that utilizes irony in mocking social
media - it plays on the idea that young people know that
social media is a bit silly, yet they can’t get enough of it.
It leverages the style of successful viral videos such as
Twitter Whore
(http://www.youtube.com/watch?v=ALbH63Ali9U)
and Twitter ruined my life
(http://www.youtube.com/watch?v=NlZcHwsa6CU )
7.
8. Walkers Crisps
http://www.walkers.com/flavours
Walkers is the UK’s largest crisp brand. It is an
example of an already successful brand trying to
become more playful by tapping into the remix
culture - with its products.
They asked the public to come up with their own
flavours of crisps which were voted on - and the
winner won £50,000 and 1% of all sales of the
flavour.
Builder’s Breakfast was the final winner.
9.
10. X-Box Marketplace
http://marketplace.xbox.com/en-GB/avatar/
catalog.aspx?d=24&g=-1&bt=1&br=-1&sb=1&p=1
Users of Microsoft’s X-Box Live service can now dress
their avatar up in branded clothing - this is an example of
contextual advertising which enhances realism; users
will make up their own story through the brands. It will
provide positive associations through the thrill of playing
and winning, and puts the brand where youth are playing
in a un-intrusive manner.
Similarly, EA have teamed up with H&M and Ikea to
create branded clothing and furniture in their bestselling
game The Sims 2.
11.
12. Jones Soda
http://www.jonessoda.com
Jones Soda is a brand built by it’s consumers - through
word of mouth and consumer generated content.
Through self expression and personalisation,
consumers are given ownership of the brand and the
products they buy. They allow consumers to upload
their own imagery and text to customise the bottles
they order, and to enter competitions to get a
permanent flavour with their picture on. They also
partner up with various films, TV shows, sports clubs or
games to create limited addition ranges.
The nature of the consumer built brand of Jones Soda
is reflected in the website, and it’s apparent botched
nature.
13.
14. “I can resist everything except temptation.”
“I don't suffer from insanity...I enjoy every minute of it!”
“Smile! You never know who is falling in love with it!”
“Nothing is impossible except skiing through a revolving
door.”
“When life gives you lemons drop your flute and run.”
15. Threadless
http://www.threadless.com
Threadless is another really great example of self
expression. The customers are the brand - by
creating their own designs for t-shirts and hoodies,
and provides customers with the chance to create
and own a product, and show it off to the world. The
social side allows interacting with other customers,
and for voting on products to gain popularity -
playing on the idea of ownership, sharing and
showing off.
16.
17. Okanagon Spring
http://www.sponsorspring.ca/osb
Okanagon Spring is a small american beer company
that don’t have the budget of Carling, Tenants or
Tuborg who sponsor various large music events
around the world. So instead, they’re offering to
sponsor your party - all potential hosts have to do is
apply and other consumers vote who’s party should
be sponsored.
It advocates the consumers as celebrities and gives
the opportunity to show off to their mates. Whilst
providing a genuine brand association by playing on
their local and personal status.
18.
19. Sonic, America’s Drive In
http://www.sonicdrivein.com
Sonic allows the user to upload their own pictures to
the company website, which in turn become the main
feature of the website, randomised every time you
visit.
It gives the consumer an opportunity to become part
of the brand, by giving them ownership of the site
and provides a social aspect to the brand.
20.
21. Twigital
http://www.twigital.co.uk
Twigital is a website for London Digital Week that
leverages the Twitter API in a playful manner. It
allows the user to go up to and “talk” to other
characters, which essentially display the latest
tweets that include the #ldw hash tag. The
explorative nature provides a genuine method for
discovering new experiences and opinions as all
content is 100% authentic from Twitter users.
22.
23. Cold War Kids
http://www.mtvmusic.com/artist/coldwarkids.jhtml
Rock band Cold War Kids have launched this
interactive music video for ‘I’ve seen enough’. It
leverages the remix culture, by providing user’s
with the opportunity to create their own ‘take’ on
the music and video. Users can change the
approach of all 4 band members simultaneously, or
simply turn them on or off, to create their own
version of the video.
24.
25. Yearbook yourself + Friends Reunited?
http://www.yearbookyourself.com
http://www.friendsreunited.com
The majority of the previous examples are how
brands partner up with their consumers. A lot of
brands, however, create partnerships between
current website or online stars whose popularity has
come through word of mouth on the web. The next
few slides look at potential new partnerships.
Thanks to social media platforms, namely Facebook,
Yearbook Yourself has become hugely popular which
allows the user to create a retro picture of
themselves, offering participation, creativity and
ownership - it’s also pretty funny. Perhaps they
should team up with struggling friends reunited?
27. Self Control freak + ?
http://www.selfcontrolfreak.com
Self Control Freak is a hugely playful website
created as part of social media art project. The
interactive videos, that feature our hero, interact
with the user’s mouse cursor. What brand do you
think would work well partnering up with Self
Control Freak?
30. A few more examples...
Nokia n-gage: getoutandplay - embodies the playful strengths of the product range.
plays on the gaming theme through nostalgia.
http://www.get-out-and-play.com/index.php
Nokia: Game Over Boredom - Nokia dog plays with the concept of what a product
navigation can be, simply replacing the phone with something more engaging/
interesting.
http://www.nokiagameoverboredom.com/
Champion - Champion Hoodie embracing remix culture... giving customers ownership
http://www.hoodieremix.com/
Incredibox & Bacardi Beatology – more remix culture
http://www.incredibox.fr/
http://www.blivebeatology.de/ (also a good partnership between bacardi + beardyman)
Axe Wake-up Call (Service) – provide a useful service to your audience. Remember,
even useful relationships need to be entertaining to survive in this market. This example
breaks in to your audiences' daily routine.
http://202.218.121.130/2008/axewakeupservice/en/
Arcade Fire - like Cold War Kids mentioned previously
http://www.beonlineb.com/
31. A few more examples...
Let your customers write your content - this spreads the conversation (to the right
people). And it gives the customer a feeling of ownership in the brand.
http://www.statravelbuzz.co.uk/blogroll/
http://spinearth.tv/
Red Bull - New site, lots of rich content. Could they make this more social?
http://www.redbull.com
Skittles - The brand site lives in social media.
http://www.skittles.com/
Best Job in the World - Tourism Queensland used Social media to provide content and
apply for the contest. Traditional media (press ads and PR) was used to create initial
buzz.
Social media maintained the conversation through several touchpoints - twitter,
facebook, youtube, flickr. participation created the content.
http://www.islandreefjob.com/
Anicipation thru' preloaders: Pretty Loaded – anticipation can be created with
something as simple as a clever preloader. This also allows the final site user
experience to be richer.
http://www.prettyloaded.com/
32. A few more examples...
Burger King Whopper Sacrifice - play with the idea of social currency... shows a real
understanding of people's behaviour and relationships in that environment... taps in to
the 'show off' nature within social media
http://www.whoppersacrifice.com/
http://betyourfollowers.com/
Weezer - uses existing content that they know is already in the youth sphere and
repurposing it in an entertaining way for their own ends (of association
http://www.youtube.com/watch?v=muP9eH2p2PI
Play potential in more boring media
Sixt ASCII ads - playfulness can be as simple as subverting the usual format of
something...
http://www.bannerblog.com.au/2007/12/sixt_ascii_text_ads.php
Zippo (Mobile) - Virtual Zippo - Simple branded iPhone app. 3 million downloads since
its introduction last September. The Virtual Zippo Lighter became the most popular
branded iPhone app. Zippo. People have started using them at gigs!
http://www.youtube.com/watch?v=UH8QxlkfcOw
Converse: This is the index page.com – speaking user’s language. Partnering/playing
with a wide range of content makers. Creating a place to go back to.
http://www.thisistheindexpage.com/