Pou is a virtual pet app launched in 2012 that gained popularity through word-of-mouth rather than advertising. It offers a pet that needs continuous care along with 32 mini-games. In 2014, CPC began developing Pou licensing globally with 16 agents. A new version of the app with improved graphics, games and features will launch in 2015 along with other announcements to further engage fans. Mexican Skulls is a brand by artist Javi Molner that humorously skeletonizes pop culture characters in reference to Mexico's Day of the Dead traditions of celebrating life after death through rituals and fun for all ages. CPC manages the international licensing of this and other Maya Studio brands in Europe.

1. TOTAL LICENSING
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Consumer Product Connection
(CPC) was born out of the necessity
for brand owners to reach the
global branding,
licensing and mer-
chandising world,
collaborating with ex-
perts in the industry
but without assum-
ing the high costs
and complexity of
an internal licensing
department.
The company has plans
for the properties it represents, which
are outlined below.
POU:
Pou is a virtual pet, an alien that mil-
lions of people decided to take care
of and to adopt into their daily lives.
Its creator is the Lebanese Paul Sal-
ameh, who, at 27 years old,
is a great representa-
tive of a generation of
young programmers
who have succeeded in
playing an important role
in the competitive world
of apps and interactive
games.
Launched at the end
of 2012, the app has
reached incredible
numbers of downloads
and engaged fans around
the globe. Building such a suc-
cess with no advertising, only as
a result of players talking
about it and sharing
their achievements
on social media is
very unusual and
it is the best proof
of the quality of Pou.
The brand is not only
a game played occa-
sionally, as the pet
needs continu-
ous attention
and care. On
top of that,
and to insure
that players can
find games and
activities ac-
cording to
their taste, it
offers a con-
tainer of 32 mini
games for all target
ages. From Sudoku to Memory, playing
soccer or beach volley,driving a car or
skate boarding, every player finds an
activity to have fun with his Pou.
Since March 2014, CPC has been
working on the introduction and ex-
ploitation of the brand in the consum-
er product world. Sixteen local agents
are currently developing the licensing
program around
the world. The
property has
already met
significant suc-
cess in terms of
promotions and
the first SKUs
are entering
the markets.
In parallel,
Paul and CPC
have been work-
ing on the next steps to keep fans
engaged and to generate demand for
licensed products. In summer 2015, a
brand new app will be launched, with
an incredible new 3D shape for Pou,
new complementary activities, new
games, and much more!
More major announcements due in
2015 will complete the digital pres-
ence of the brand and will continue to
engaging more and more fans.
MAYA STUDIO BRANDS:
Maya Studio offers a range of uniquely
styled brands aimed at various differ-
ent market segments and ideologies.
Javi Molner is an artist from Valencia
who draws his inspiration from day-
to-day life to offer a touch of humour,
colour and parody through his work.
“Mexican Skulls” is one of his brands
that has signed various
co-branding agree-
ments to skel-
etonize characters
from The Simp-
sons, Star Trek and
Justice League.
In Mexico there is a
tradition that refers
to the 1st of No-
vember as ‘The Day
of the Dead’.
With typical Mexi-
can humour the tradition
tells of La Parca (The Grim Reaper),
La Catrina (Elegant Skull) or simply
just death, to poetically narrate how
they ironically take the life of some
acquaintances.
In Mexico this tradition is celebrated
through a variety of rituals and in gen-
eral the celebrations are enjoyed by
all ages.
“Mexican Skulls” represents these
traditions that encourage people to
have a good time and enjoy them-
selves, even in the afterlife.
“The brand is challenging the status
quo.It is a culture that laughs in the
face of death, worshipping and idoliz-
ing it but,above all,having a great time
on that special day, exactly the same
as I do when I’m creating my work.”
said Javi Molner
In Paris,on the 7th of November 2003,
Unesco included the indigenous festi-
val of the Day of the Dead in the list
of the Intangible Heritage of Mexico.
Consumer Product Connection,
which already operates on a world-
wide basis in terms of brand manage-
ment as well as with local agents, is
responsible for the international de-
velopment throughout Europe of the
Mexican Skulls, Bad Day, Buddies, and
Zombies brands.
Contact: info@cpconnection.es