Leo Burnett Worldwide celebrates the Silver Anniversary of Cannes Predictions by taking a look back at some our favorite blockbusters, laughs, gamechanging moments and, of course, what to expect at the 2012 Cannes Lions International Festival of Creativity.
Disruptive Innovation, Kodak and digital imagingChris Sandström
The 'full' (long!) story about how Kodak got in trouble and how the challenges were handled... I put the other chapters together into one document, in case you just want to embed one slideshow.
Disruptive Innovation, Kodak and digital imagingChris Sandström
The 'full' (long!) story about how Kodak got in trouble and how the challenges were handled... I put the other chapters together into one document, in case you just want to embed one slideshow.
42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
SocialShop – a national quantitative and qualitative research study – looks at social media usage from the eyes of a shopper to understand the influence each respective platform has on a person’s buying behavior.
From Facebook and Twitter to YouTube and Groupon, people of all ages are using social networking sites and other user-generated content platforms as shopping tools. In fact, SocialShop found 42 percent of social shoppers are using Facebook more than they were a year ago, while 55 percent of shoppers are utilizing daily deals more and 46 percent of shoppers have increased engagement on review sites and forums.
With rapid expansion of social channels and the frequent launch of new platforms, brands and marketers are trying to figure out how to successfully use social media to connect with shoppers. According to the research, success is not measured by visibility on all social media channels, but by leveraging the strengths of platforms that cater to your shoppers’ needs.
"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s largest agency networks — a Human Kind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees worldwide.
Levis - Water Conservation - No Wash November - [Leo Burnett Internship 2010]Jake Szymanski
This campaign was developed for Leo Burnett during my internship over the summer of 2010 as a speculative new business pitch in partnership with a team of 4 other interns. My role: Art Direction and Strategy.
[Update:] Interestingly enough, I walked by the Levi's store in the Mall of America the other day, and guess what they're latest campaign is...? They're using the term Water<less>s challenges denim wearers everywhere to not wash their jeans for one whole month in an effort to conserve water and energy.
Words Matter: The Art of Getting People to Do What You WantKevin Lilly
Many ideas inspire action, but few allow for it. This talk will look at the world’s most inspiring & effective creative ideas to reveal the proven formula that gets people to act on your behalf.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
A brief primer for designers looking to improve their writing, learn about the historic intertwining of art directors and copywriters, and gain some tips on how to work collaboratively when marrying art and copy to create great work.
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
19 + 20 May 2016
For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.
Communications became increasingly complex in the eighties (the designer decade) that led to the final indignity of turning the word ‘designer’ from a noun into a commercial adjective: designer glasses, designer shoes, designer anything.
So, we shall attempt to reveal that the broad, lazy generalization of pop, punk, and post-modernism don’t adequately sum up the sixties, seventies and eighties.
That design and art direction are not abstract activities practiced by a talented minority , but part of the fabric of all our lives.
How to change the perception of a brand? Cape Rock
For National Geographic Channel we developed a new visual identity expressing their latest brand positioning. The goal was to strengthen the brand position in the Netherlands and grow the number of viewers and marketshare. Both objectives were realised.
42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
SocialShop – a national quantitative and qualitative research study – looks at social media usage from the eyes of a shopper to understand the influence each respective platform has on a person’s buying behavior.
From Facebook and Twitter to YouTube and Groupon, people of all ages are using social networking sites and other user-generated content platforms as shopping tools. In fact, SocialShop found 42 percent of social shoppers are using Facebook more than they were a year ago, while 55 percent of shoppers are utilizing daily deals more and 46 percent of shoppers have increased engagement on review sites and forums.
With rapid expansion of social channels and the frequent launch of new platforms, brands and marketers are trying to figure out how to successfully use social media to connect with shoppers. According to the research, success is not measured by visibility on all social media channels, but by leveraging the strengths of platforms that cater to your shoppers’ needs.
"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s largest agency networks — a Human Kind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees worldwide.
Levis - Water Conservation - No Wash November - [Leo Burnett Internship 2010]Jake Szymanski
This campaign was developed for Leo Burnett during my internship over the summer of 2010 as a speculative new business pitch in partnership with a team of 4 other interns. My role: Art Direction and Strategy.
[Update:] Interestingly enough, I walked by the Levi's store in the Mall of America the other day, and guess what they're latest campaign is...? They're using the term Water<less>s challenges denim wearers everywhere to not wash their jeans for one whole month in an effort to conserve water and energy.
Words Matter: The Art of Getting People to Do What You WantKevin Lilly
Many ideas inspire action, but few allow for it. This talk will look at the world’s most inspiring & effective creative ideas to reveal the proven formula that gets people to act on your behalf.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
A brief primer for designers looking to improve their writing, learn about the historic intertwining of art directors and copywriters, and gain some tips on how to work collaboratively when marrying art and copy to create great work.
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
19 + 20 May 2016
For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.
Communications became increasingly complex in the eighties (the designer decade) that led to the final indignity of turning the word ‘designer’ from a noun into a commercial adjective: designer glasses, designer shoes, designer anything.
So, we shall attempt to reveal that the broad, lazy generalization of pop, punk, and post-modernism don’t adequately sum up the sixties, seventies and eighties.
That design and art direction are not abstract activities practiced by a talented minority , but part of the fabric of all our lives.
How to change the perception of a brand? Cape Rock
For National Geographic Channel we developed a new visual identity expressing their latest brand positioning. The goal was to strengthen the brand position in the Netherlands and grow the number of viewers and marketshare. Both objectives were realised.
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)Justin Kirby
Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing 10th Anniversary Edition is the second in a series of social media and branded content ebooks.
This free, enhanced media ebook is an international collaboration containing 13 case studies of the best branded content marketing campaigns from cutting-edge brands and award-winning agencies around the world.
The case studies reveal the challenges faced, how solutions were developed and the results achieved. They include Unilever Dove’s ‘Real Beauty Sketches’ from Ogilvy Brazil, Metro Trains’ ‘Dumb Ways to Die’ from McCann Melbourne, Duck Tape’s ‘Race of Gentlemen’ from Tenthwave Digital in the USA, PepsiCo’s ‘Natural Love’ from Fuse Russia, Volvo Trucks’ ‘The Epic Split’ from Forsman & Bodenfors in Sweden, and more.
The book also contains ‘what is’, ‘how to’ and ‘what's next’ features from leading practitioners and academics. These features include market reports from Brazil and Russia, an Ipsos MORI and Oxford Brookes University research report, tips on how to create successful social video content, and an in-depth predictions report about the future of branded content marketing from 60+ experts around the world, including brand owners such as Eurostar.
Simultaneous BCMA launch events were hosted at DigitasLBI in London and MRY in New York in March 2014.
We hope you enjoy reading this book and find it useful for your work.
2021 has been a breakthrough year for TCO in many ways. One of the most fulfilling aspects of our work has been collaborating with clients who want to support the communities behind the stories we tell, and help them thrive.
By adding community funds or grants to many of our campaigns and media partnerships we’ve enabled clients to give over £200,000 of support - helping businesses, artist and diverse communities to realise their ambitions, and make real change.
As we wrap on another year, again with uncertainty looming over us, we’d like to take a moment to thank all our amazing clients, contributors, team members and everyone who has supported us this year. Our wish for 2022 is to continue this work and to see communities thrive, tell more amazing stories, and for us all to remain safe and healthy.
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
R+I is a fast-growing content marketing agency that creates successful branded content campaigns for leading brands.We develop new ways to connect brands and audiences through powerful and engaging content.
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
The Buying Acceleration and Incentive Tool (B.A.I.T.)Leo Burnett
A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity.
Twitter’s new algorithm ranks tweets based on users’ past engagements. The new timeline can increase visibility of a brand’s tweets hours after they have been published.
Where is this year’s mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Let’s explore with Leo Burnett London’s annual predictions — a collection of thoughts about future trends of 2016.
Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you don’t want to miss.
Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about children’s eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/
Hi there. Welcome to the latest Frisk special!
We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal.
The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves – have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of ‘fourth credible option’. A subjective notion, of course.
Free democratic elections are the ultimate expression of modern fairness – if you don’t put an X in the box, you don’t have the right to complain about whoever’s in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how ‘they’re all the same’ or ‘none of them are worth voting for’) – so will this general election be any different to those of recent-ish years? Have the televised leaders’ debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla.
Flipping through these colourful pages you’ll find insight from all corners of Leo Burnett London – what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. There’s much to intrigue here.
I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this punchy wordism.
Daniel Bevis
Senior Knowledge Editor
Leo Burnett London
Howdy. Welcome to the latest Frisk special.
We’re deep into 2015 now – still not quite sure how that happened, something to do with the Higgs Boson probably – and it’s been making us think a lot about the subject of Loyalty.
Did you make a new year’s resolution? And if so, did you stick to it? We’ve found a fairly even split between people who’ve remained loyal to their self-imposed vows and those who gave up after about fifteen minutes...
Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedger’s Admap piece, which you’ll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. We’ve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, we’ve picked the brains of the Planning department to get their own entertainingly disparate views on the subject.
So, plenty there to stimulate the ol’ grey cells. I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this thoughtsmithery.
Daniel Bevis
Senior Knowledge Editor Leo Burnett London
Hugs and Disses: Valentine's Day Insights from ArcLeo Burnett
Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day as well as statistics specific to different generations.
Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentine’s Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition.
“As marketers, we’re always seeking to better understand how people think and behave in the real world,” said Nick Jones, EVP, retail practice lead, Arc Chicago. “The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday.”
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.
This edition of Pencil Shavings captures the fourth Global Product Committee meeting of 2014, held last month in Beijing. In addition to the 4Q14 collection of 8-ball and 7+ work, this issue includes a profile of LB Sri Lanka (Colombo), coverage of the 2014 Agency of the Year Awards and much more.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. 25 Cannes Predictions
1987—2012
Years
A quarter century after Donald Gunn initiated Leo Burnett’s annual Cannes Predictions tradition,
we are proud to present the 25th Anniversary Edition of the Cannes Predictions Reel. Things
have changed profoundly since 1987, when Donald painstakingly collected ¾” reels from all
corners of the globe to compile this showcase of the best television commercials in the world.
The principles and the processes developed and refined over the years by Donald, as well as
other past editors Michael Conrad and Paul Kemp-Robertson, still guide our actions.
Leo Burnett Worldwide Chief Creative Officer Mark Tutssel has worked diligently with a global
team to select the materials on this year’s reel.
We believe the campaigns on this compilation represent some of the most creative work
being done in marketing today, and each has a strong likelihood of picking up a coveted Lion at
the Cannes Lions International Festival of Creativity. We’ve focused on delivering a cross-section
of the best thinking, the finest craftsmanship and most compelling ideas pushing the industry
forward. The reel features campaigns from 15 different countries across a wide variety of
channels and mediums.
For the first time in our 25-year history, fewer than half of the entries are traditional
“commercials.” Our reel features integrated case studies, interactive executions, websites,
mobile apps, ambient installations, design pieces and many efforts that cannot be easily
categorized. The 2012 reel accurately reflects the new media landscape we live in, where great
brand ideas are media neutral and can be executed across a range of channels.
There is much to analyze and appreciate in this year’s Lion contenders. In addition to the reel,
we’re hosting a broader conversation at www.cannespredictions.com, where we delve deeper
into the selection process, and see work that might not have made our final cut. And as part of
our 25th Anniversary celebration of Cannes Predictions, we’re featuring the last 25 Grand Prix
winners from Cannes in a daily countdown until the festival begins. Join the conversation, and
have a look at some of the most highly regarded work of the last year.
We look forward to seeing you in Cannes!
2. 25 Cannes Predictions
1987—2012
Years
Official 2012 Selections
01. Nike - Jordan “The Explosive Game” 11. Mercedes-Benz “Invisible Car” 21. Doritos “Dip Desperado” 31. Canal “The Man Who Lived In a Film”
Wieden + Kennedy / New York / USA Jung von Matt / Hamburg / Germany AMV BBDO / London / UK Try Reklamebyra / Oslo / Norway
02. Carlsberg “Bikers” 12. Google “Google Wallet” 22. ESPN “Shake On It” 32. Audi “The Swan”
Duval Guilaume / Brussels / Belgium RGA / New York / USA Wieden + Kennedy / New York / USA BBH / London / UK
03. Sony — Playstation 3 “Michael” 13. LG — OLED TV “The Thief” 23. Google & OK Go “All Is Not Lost” 33. Google Chrome “Dear Sophie”
Deutsch / Los Angeles / USA Y&R / Amsterdam / Netherlands Hakuhodo / Tokyo / Japan BBH & Google Creative Lab / NYC / USA
04. Canal+ “The Bear” 14. Nike “Addiction” / ”Before & After” 24. The Village Voice “New York Types” 34. UNA — ONLUS “Hate”
BETC Euro RSCG / Paris / France F/Nazca Saatchi & Saatchi / Brazil Leo Burnett / New York / USA JWT / Milan / Itlay
05. DirecTV “Cable Effects” 15. Nike “My Time Is Now” 25. Target “Little Marina” 35. United Colors of Benetton “UnHate”
Grey / New York / USA Wieden + Kennedy / London / UK Mother / New York / USA 72andSunny / Los Angeles / USA
06. Coca-Cola “Polar Bowl” 16. Carling Black Label “Be the Coach” 26. Organ Donor Foundation “Leila” 36. Troy Library “Book Burning Party”
Wieden + Kennedy / Portland / USA Ogilvy / Cape Town / South Africa Lowe Bull / Cape Town / South Africa Leo Burnett / Detroit / USA
07. Barnardo’s “Life Story” 17. K-Swiss “MFCEO” 27. Intel “Museum of Me” 37. Harvey Nichols “Walk of Shame”
BBH / London / UK 72andSunny / Los Angeles / USA Projector / Tokyo / Japan DDB / London / UK
08. P&G “Best Job — Olympics” 18. 7-Eleven — Slurpee “BYO Cup Day” 28. Little Monster “Take This Lollipop” 38. American Express
Wieden + Kennedy / Portland / USA Leo Burnett / Melbourne / Australia Tool of N. America / Los Angeles / USA “Small Business Gets an Official Day”
CP+B & Digitas / Boulder & NYC / USA
09. Greenpeace “Oil On Canvas” 19. Ubisoft - Just Dance 3 “Autodance” 29. The Guardian “Three Little Pigs”
Publicis Mojo / Auckland / New Zealand CP+B / Gothenburg / Sweden BBH / London / UK 39. John Lewis “The Long Wait”
Adam & Eve / London / UK
10. Austria Solar “Solar Annual Report” 20. BGH “Dads With Briefs” 30. Australian Census “Spotlight”
Serviceplan / Munich / Germany Del Campo Nazca Saatchi & Saatchi / Leo Burnett / Sydney / Australia 40. Chipotle “Back to the Start”
Buenos Aries / Argentina Creative Artists Agency / Chipotle / USA
3. 25 Cannes Predictions
1987—2012
Years
2012: Trends and Themes
Customization
More than a third of the reel features communication that offers people a unique personalized experience. This is the
continuation of a trend towards customization that’s been developing for several years. Whether it’s a brand like 7-Eleven
offering customers the chance to bring their own cup and fill it with Slurpee, or Intel helping Facebook users build a
Museum out of their data, agencies are finding ways to empower people to participate in a brand experience. Advertising
is no longer a one-way street, but a dialogue between brands and people. It’s evident everywhere this year: Carling Black
Label lets football fans “Be the Coach” of their favorite team, Google Chrome works with band OK Go to develop an
interactive music video that viewers can sculpt their own messages into, and American Express gives small business
owners a kit enabling them to develop their own unique advertising. The future points towards brands co-creating
content with people, using their public data to provide increasingly richer and more rewarding experiences.
Theater Of The Streets: Epic Spectacles That Engage & Confound
Another trend we’ve noted from previous years is the way brands are utilizing street theater to spark conversations,
inspire crowds, and build their audience. When we say “street theater,” we mean the staging of giant public displays
of art that are both experiential and interactive. Nike Jordan’s “Explosive Projections” is a fantastic example of a brand
building hype through the use of a grand act on a huge scale. Target’s “Little Marina” campaign is another case, in which
a giant, amazingly lifelike, animatronic robot takes to the streets of New York’s Fashion Week. The brilliant “Invisible
Drive” execution from Mercedes-Benz in Germany bypasses traditional media to create a stunt on the streets that
quickly became a viral phenomenon online. Brands that weave themselves into the fabric of cities through engaging and
awe-inspiring acts should do well this year.
Craft
As always, work that is crafted impeccably is likely to impress the juries at Cannes. Nike’s films from F/Nazca Saatchi &
Saatchi in Sao Paulo and Wieden + Kennedy London are each amazing. We delighted in the brilliant structure of
Barnardo’s “Life Story,” as well as the gorgeous sound design of the “Leila” spot for the Organ Donor Foundation in
South Africa. The writing of DirecTV “Cable Effects” work is marvelous, and the direction and editing of the Sony
PlayStation “Michael” commercial also won over our team. We especially loved Chipotle’s “Back to the Start” film, a
piece many think could be this year’s Grand Prix.
4. 25 Cannes Predictions
1987—2012
Years
2012: Trends and Themes
Provocation
Some of the most unforgettable work of the year is built on platforms designed to raise the ire of people everywhere.
Benetton’s “UnHate” campaign triggered outrage across the planet, while brands like K-Swiss sought to re-position
themselves with their “MFCEO” effort, which broke from category convention by employing tactics and a brand attitude
that borders on offensive. This tongue-in-cheek desire to push people out of complacency is also heavily present in work
like the Troy Library’s “Book Burning” campaign, and in Little Monster’s confrontational “Take this Lollipop.” Even
Greenpeace used the approach with a brilliant outdoor effort in New Zealand that used visuals that simply couldn’t be
ignored. In an environment where people can easily tune out, many brands that stuck out this year were those that
sought to infuriate and provoke—with communication that demanded engagement.
Future Facing Techniques
Every year we feature a number of cases that illustrate new techniques to reach people. This year, we’ve included
campaigns like Coca-Cola’s “Polar Bowl” campaign that ran during the Super Bowl, which targets multiple screens
simultaneously and is one of the most effective approaches we’ve ever seen to simultaneously communicate with people
on their TVs and mobile devices. We’re also deeply impressed with the Google “Wallet” application, which transforms
your mobile phone into a device that can pay for purchases by swiping it at cash registers. Another notable entry is the
“Solar Annual Report,” a publication printed with special inks that are activated by sunlight. Nike’s “My Time Is Now” is
another example of a rich online film that contains multiple levels of depth allowing viewers to discover hidden “tunnels”
in the video. Many of our 2012 selections are examples of work that requires new and emerging techniques to execute
properly... and more than a few would’ve been impossible dreams just a few years ago.
Narrative Twists
Stories that are familiar and cliché rarely capture people’s imagination anymore, and we’re proud to offer a few
entertaining spots this year that have unexpected conclusions and twists built into narratives. Work like the hugely
popular Canal+ “Bear” spot, John Lewis’ “Long Wait,” or Audi’s “Swan” each merit multiple viewings, as does the
Guardian’s retelling of the “3 Little Pigs” fable. People remember films that tell unexpectedly rewarding stories.
5. 25 Cannes Predictions
1987—2012
A Look Back
Years
Advertisers of the Year:
A few of our favorites before they were famous
2011: IKEA
“Little Cars”
Gold Lion, 2002
2010: Unilever
Vim “Prison Visitor”
2010: Unilever
Gold Lion, 2004
2009: Volkswagen
“Lamppost”
Gold Lion, 1998
2012: Mars 2007: Honda
Our favorite: “Cog”
Skittles “Touch” • Gold Lion, 2008 Gold Lion, 2003
2005: Sony
“Double Life”
Silver Lion, 1999
2003: Nike
“Morning After”
Gold Lion, 2000
6. 25 Cannes Predictions: A Look Back
1987—2012
Years
Blockbusters, Epics and Dazzlers
To surprise and delight is easier said than done. In the past quarter century, here are 12 spots
that stand out as shining standards in rewatchability.
Guinness “Surfer” Sony Bravia “Balls” Levi’s “Odyssey”
1999 2006 2002
Abbott Mead Vickers BBDO Fallon Bartle Bogle Hegarty
London London London
UK UK UK
Blackcurrant Tango Nike “Good vs Evil” Honda “Impossible Dream”
“Saint George” 1996 2006
1997 Wieden & Kennedy Wieden + Kennedy
HHCL & Partners Amsterdam London
London Netherlands UK
UK
Carlton Draught “Big Ad” Sony PS2 “Mountain” Volkswagen “Night Drive”
2006 2004 2008
George Patterson Y&R TBWA DDB
Melbourne London London
Australia UK UK
Xbox “Champagne” Volvo “Twister” T-Mobile “Dance”
2002 1995 2009
Bartle Bogle Hegarty Abbott Mead Vickers BBDO Saatchi & Saatchi
London London London
UK UK UK
7. 25 Cannes Predictions: A Look Back
1987—2012
Years
Loudest Laughs
It might be said that humor is the one constant at Cannes. It’s a language that transcends
borders and strikes Gold year after year.
Rolo “Elephant” Bangkok Insurance “Tyre” Toyota “Bugger”
1996 2006 1999
Ammirati Puris Lintas Creative Juice / G1 Saatchi & Saatchi
Amsterdam Bangkok Auckland
Netherlands Thailand New Zealand
Braahens “Naked Lunch” Budget “Aromatherapy” Crest “Bulldozer”
1993 2000 2008
Leo Burnett Cliff Freeman & Partners Saatchi & Saatchi
Oslo New York New York
Norway USA USA
Fox Sports “Nail Gun” Talens Rubber Cement Viagra “Golf”
2002 “Nuns” 2005
TBWA Chiat Day 1992 TAXI
Los Angeles Casadevall Toronto
USA Madrid Canada
Spain
John West “Bear” EDS “Cat Herders” Alka-Seltzer “Lifeboat”
2001 2000 1997
Leo Burnett Fallon McElligott Abbott Mead Vickers BBDO
London Minneapolis London
UK USA UK
8. 25 Cannes Predictions: A Look Back
1987—2012
Years
Gamechanging Moments
BMW “BMW Films”
2001
BMW enlists A-list directors including Tony Scott and John Woo to direct
a series of riveting shorts. While the clips are too long to be eligible for
the Film category, the effort paves the way for the Titanium Lion.
Lions honor effectiveness
2011 No Film Grand Prix!
The inaugural Grand Prix for 1995
Creative Effectiveness goes to In a highly controversial
AMV BBDO London’s decision, a jury chaired by
“Sandwich” effort for Walkers Frank Lowe opts not to award
crisps. a Film Grand Prix. We still think
Levi’s “Drugstore,” a Gold Lion,
would’ve made a fine top prize.
17 of 22 Jurors Agree Obama For America
2005 2009
Has there ever been a more
President Barack Obama’s 2008
unanimous Film Grand Prix than
campaign for the Oval Office
Honda “Grrr”? This 90-sec-
becomes the first major political
ond ode to ‘hate’ was the first
effort to sweep the show,
animated spot to take the top
earning Grand Prix in both
prize in decades. Oh, and it also
the Titanium and Integrated
picked up a Titanium.
categories.
9. 25 Cannes Predictions: A Look Back
1987—2012
Years
Stats: 1987-2012
• 23 of 24 Grand Prix included on reel
• Average 91% of reel entries included on Shortlist
• Average of 80% of reel entries earn Lions
2011
• Seven Grand Prix winners included on the reel
• Work from the reel went to win 104 Lions
But wait, that didn’t win?!
Sure, we’ve called a
Nike “Freestyle” • 2001 McDonald’s “Tooth Fairy”
few that didn’t bag a The buzz surrounding this ode to 2001
Lion... here are four court skills was epic, with many Alright, this is one of our own,
considering it a potential Grand but we still think it’s a charmer.
that deserve a second Prix. It went on to be shortlisted,
look. though earned no metal.
BBC “Rush Hour” • 2002 Wrangler “Ride” • 2001
It turns out this daredevil This gorgeous tale of a journey
parkour artist’s death-defying across America won plenty of
commute home turns out to be accolades at other top shows,
fueled by his passion for BBC. but fell short in Cannes.
Unfortunatley, jurors weren’t as
passionate about the film as
audiences... shortlist, but no
Lion.