The Despicable Me 2 marketing campaign involved a blimp shaped like a Minion that toured the US for 6 months promoting the film. The blimp could be tracked online and fans could post photos. A Minion Rush mobile game was also released and downloaded over 100 million times in the first 3 months. Teaser posters for the film showed the mischievous Minions without revealing the villain, and merchandise included Minion toys, clothes, and accessories targeted towards children.

1. picable Me 2
picable Me 2
nila cobaj

2. MARKETING
A blimp dressed to appear asaMinion, named "Despicablimp," toured the
United Statesfrom March 2013 in asix-month tour to promotethefilm's
release.
Asoneof thelargest airshipsin theworld,it crossed thecountry threetimes
during its20,000 mileslong tour, visiting hundredsof events, including the
film'spremierein Hollywood.
Theblimp could betracked in real-timeviaGPSat theDespicablimp Command
Centrewebsite, which allowed fansto post photosof sightings, and compete
for variousprizes, including for aridein theblimp.

3. MARKETING (CONTINUED)
The DespicableMe: Minion Rush,
wasreleased on June13, 2013
which Isaaction video game. The
gamewasdeveloped by Gameloft
and then adapted
for iPhone, iPad and Android devi
ces.
 Thegamewasdownloaded more
than 100 million timesin thefirst
threemonths. they won
a BAFTA's BritishAcademy
Children'sAward in thecategory
BAFTA'sKidsVote.


4. This was one of the teaser posters I could find of despicable me 2. we can’t gather a lot of information
as there isn't a lot to say however, looking at the facial expressions of the minions shows that there is
something mysterious going on. We have the yellow colours and the sharp and snappy fonts. It’s a very
quick and basic teaser to announce that they are back. “oh snap. They’re back!” The quick and short
slogan makes it seem like the minions are trouble, a lot of trouble. The image also shows them pulling
on one another which portrays that they are mischievous.
S
POSTERS

5. We then get a preview of the three main characters. by looking at each of their
costumes we develop the thought that each of the girls have a particular persona that
they are going to be playing in the movie. We also see that their costumes are a typical
look of a fairy tail story.

6. Then the official posters get released. We have that on-going theme of posters
being snappy and not too over the top. They give us enough detail to come up
with theories of what could happen and then stop. We don’t have a a clear view
of who the villain is as the posters don’t reveal that.

7. TEASER TRAILER

8. THEATRICAL TRAILER

9. Despicable Me 2 Merchandise
 Despicable me has a variety of
merchandise such as minion toys,
tops with minions, hats, bags and
stationary for children.
 The merchandise is mainly directed at
children from at the ages of 5 to 13
year olds. The theme colour is still
yellow simply due to the minions.
They also have different minions as
you can see in the image.
 Despicable me merchandise can be
found In literally any shops around
the world such as America,
Australia, UK and many more.
 the film's release, Roblox, a massively
multiplayer online game, released
two virtual items, a Minion and
goggles.

10. Despicable Me 2 Merchandise
 Despicable me has a variety of
merchandise such as minion toys,
tops with minions, hats, bags and
stationary for children.
 The merchandise is mainly directed at
children from at the ages of 5 to 13
year olds. The theme colour is still
yellow simply due to the minions.
They also have different minions as
you can see in the image.
 Despicable me merchandise can be
found In literally any shops around
the world such as America,
Australia, UK and many more.
 the film's release, Roblox, a massively
multiplayer online game, released
two virtual items, a Minion and
goggles.