2. HUMOUR
https://www.youtube.com/watch?v=3gIOCY
VDLnQ
https://www.youtube.com/watch?v=Z27EtwIv6N8
These adverts intend to make the viewer laugh at
them because they are so silly and so unrealistic at
times.
The Extra chewing gum advert is funny because the
pizza has fallen in love with the man and he is trying
to stop the pizza talking and he wants to spend time
with his girlfriend.
The beer advert adds so much humour to opening
beer in many different ways and is a little bit
provocative because the lady seems to be using the
lower part of her waist to open the beer bottle and
the men are all looking weirdly at her but in reality
she used her belly button.
3. SHOCKTACTICS
Shock advertising or Shockvertising is a
type of advertising that "deliberately, rather
than inadvertently, startles and offends its
audience by violating norms for social
values and personal ideals".
https://www.youtube.com/watch?v=c
MRFIU_sADI
These shock advertising adverts make the
viewer feel uncomfortable so that they will act
on their uncomfortableness so they will
change their lifestyle. It makes them scared
that they will be pulled out of life by their habit
of smoking leaving their loved ones alone and
behind.
5. SURREALISIM
https://www.youtube.com/watch?v=msMehuZ
o3x8
Surrealist filmmaker David Lynch had a side-line
business making TV commercials, many of which
played off of the themes and narrative style of his
films. For example, his "Third Place" commercial
released in 2000 for the Sony PlayStation 2
videogame system included floating heads, a
talking duck man, and long corridors filmed in
black and white. It didn't show a PlayStation or
any video game screen shots, though.
The advert is saying that if you get the
PlayStation it will take you to a new world that is
not really real. It will be magical.
