The document provides tips for surviving trade shows from Claire Gilligan. Some key tips include:
1) Wear comfortable shoes like double socks since standing all day can be tough.
2) Store business cards in the plastic name pass holder and pockets for easy access to items like cards, phone, lip gloss, and pen.
3) Be strategic with food since on-site options are expensive; buy a meal deal from nearby supermarkets instead.
All products - Bouncetastic Bouncy Castles LiverpoolKevin Burke SEO
Full list of all products available to hire from Bouncetastic Bouncy Castles in Liverpool, including bouncy castles, assault courses and other inflatables.
Get a chance to win a cash voucher of worth Rs.5000 and grab stylish pairs of footwear from Carlton London!
Carlton London is a passionate band of designers, creators, trend-setters and cool hunters. The brand comes up with a wide variety of footwear to suit any and every kind of fashion taste.
When we think Dutch, there are two things that come to our minds-windmills and Clogs sandals. People who have been to Netherlands will agree they haven’t seen people in clogs frequently in the streets. Clogs have now vanished from the fashion scene and only those people wear clogs who have a close affinity to them. For more information: https://troentorpsclogs.com/
As Halloween becomes the 3rd biggest seasonal retail event, creative agency for retailers and brands, True Story, has gathered the spookiest campaigns and products from the UK high streets. We hope it doesn't keep you awake at night!
Kc castles cork doesn't pay his subcontractors Kevin Burke SEO
All the products such as bouncy castles and assault courses available to hire in County Cork and Cork City from the team at KC Castles Cork. Dedicated party rental experts.
All products - Bouncetastic Bouncy Castles LiverpoolKevin Burke SEO
Full list of all products available to hire from Bouncetastic Bouncy Castles in Liverpool, including bouncy castles, assault courses and other inflatables.
Get a chance to win a cash voucher of worth Rs.5000 and grab stylish pairs of footwear from Carlton London!
Carlton London is a passionate band of designers, creators, trend-setters and cool hunters. The brand comes up with a wide variety of footwear to suit any and every kind of fashion taste.
When we think Dutch, there are two things that come to our minds-windmills and Clogs sandals. People who have been to Netherlands will agree they haven’t seen people in clogs frequently in the streets. Clogs have now vanished from the fashion scene and only those people wear clogs who have a close affinity to them. For more information: https://troentorpsclogs.com/
As Halloween becomes the 3rd biggest seasonal retail event, creative agency for retailers and brands, True Story, has gathered the spookiest campaigns and products from the UK high streets. We hope it doesn't keep you awake at night!
Kc castles cork doesn't pay his subcontractors Kevin Burke SEO
All the products such as bouncy castles and assault courses available to hire in County Cork and Cork City from the team at KC Castles Cork. Dedicated party rental experts.
By this point of the project you should have a good understanding of how your product may appeal to your clients. The day of showing the latest product of your company is coming soon. Each company has to give a very short presentation about their company, product and show their promotional materials (posters, leaflets, TV commercials) to the public.
How the hospitality industry will make a comeback from coronavirus Sophie Cross
When the doors open again in XX weeks (insert number depending on your current optimism level), the market will be a completely different place than it was at the beginning of 2020.
If you haven’t opted to stay open you need to assume that your business may still have to rely on a different model when you do. Some of your competitors won’t reopen. The ones who do will be fighting to up their game and become more affordable. Customers will be changed people. They will have new priorities, lighter pockets and be digitally dependent. You will have to learn how to fulfil their greatest desires all over again.
Here are my predictions in a free downloadable pdf. guide for what the future of hospitality looks like and what the clientele will be craving when the lockdown is lifted.
PREDICTIONS FOR THE FUTURE OF HOSPITALITY
1. Social distancing will last for a long time
2. Help make up for the lost time
3. Communication is the answer
4. Be the hub of your community
5. Health and hygiene rule
6. Prime locations will change
7. No place for technophobes
8. Continue the kindness to the environment
9. Serve up some soul
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
At Butterfly London we are always looking for ways to spread some happiness in everything that we do. That is why we have created ‘The Little Book of Happy 2’, filled with our top picks of the latest things brands have been up to, to spread a little happiness of their own. We hope it makes you smile!
Welcome to The 2016 ROUNDTABLE presented by LEAP Media Solutions.
On behalf of our exceptional partners in this event –Brainworksand OwnLocal–I would like to express our sincere appreciation for joining us in Vail. We believe that your participation will contribute to a thriving future for our beloved newsmedia.
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.
Springwise Weekly | Fitness beer, and the rest of this week’s most exciting n...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
Sydney's first Bootcamp for Account PlannersLaura Brown
This portfolio is an overview of four separate case studies from the Account Planning Bootcamp at the Miami Ad School in Sydney, Australia.
We worked in teams of account planners and creatives, and each week we were given a client brief to crack. My role as the planner was to write the creative brief, direct the strategy and ideate executions.
Bree James, founder of Grand Publishing and Andrew Griffiths, Small Business author, hit the road in North Queensland to talk about "Old School Marketing" in a 2 hour workshop. This is the presentation from that workshop.
YOU WILL LEARN:
- Simple ways to cut expenses & increase leads at trade shows
- How to avoid theft at trade shows
- How to increase the average exhibit stay
- What are appropriate giveaways for a show
- MUCH more!
More Related Content
Similar to Claire - Trade shows - Focus Apr-May 2015
By this point of the project you should have a good understanding of how your product may appeal to your clients. The day of showing the latest product of your company is coming soon. Each company has to give a very short presentation about their company, product and show their promotional materials (posters, leaflets, TV commercials) to the public.
How the hospitality industry will make a comeback from coronavirus Sophie Cross
When the doors open again in XX weeks (insert number depending on your current optimism level), the market will be a completely different place than it was at the beginning of 2020.
If you haven’t opted to stay open you need to assume that your business may still have to rely on a different model when you do. Some of your competitors won’t reopen. The ones who do will be fighting to up their game and become more affordable. Customers will be changed people. They will have new priorities, lighter pockets and be digitally dependent. You will have to learn how to fulfil their greatest desires all over again.
Here are my predictions in a free downloadable pdf. guide for what the future of hospitality looks like and what the clientele will be craving when the lockdown is lifted.
PREDICTIONS FOR THE FUTURE OF HOSPITALITY
1. Social distancing will last for a long time
2. Help make up for the lost time
3. Communication is the answer
4. Be the hub of your community
5. Health and hygiene rule
6. Prime locations will change
7. No place for technophobes
8. Continue the kindness to the environment
9. Serve up some soul
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
At Butterfly London we are always looking for ways to spread some happiness in everything that we do. That is why we have created ‘The Little Book of Happy 2’, filled with our top picks of the latest things brands have been up to, to spread a little happiness of their own. We hope it makes you smile!
Welcome to The 2016 ROUNDTABLE presented by LEAP Media Solutions.
On behalf of our exceptional partners in this event –Brainworksand OwnLocal–I would like to express our sincere appreciation for joining us in Vail. We believe that your participation will contribute to a thriving future for our beloved newsmedia.
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.
Springwise Weekly | Fitness beer, and the rest of this week’s most exciting n...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
Sydney's first Bootcamp for Account PlannersLaura Brown
This portfolio is an overview of four separate case studies from the Account Planning Bootcamp at the Miami Ad School in Sydney, Australia.
We worked in teams of account planners and creatives, and each week we were given a client brief to crack. My role as the planner was to write the creative brief, direct the strategy and ideate executions.
Bree James, founder of Grand Publishing and Andrew Griffiths, Small Business author, hit the road in North Queensland to talk about "Old School Marketing" in a 2 hour workshop. This is the presentation from that workshop.
YOU WILL LEARN:
- Simple ways to cut expenses & increase leads at trade shows
- How to avoid theft at trade shows
- How to increase the average exhibit stay
- What are appropriate giveaways for a show
- MUCH more!
Similar to Claire - Trade shows - Focus Apr-May 2015 (20)
1. Page 27April/May 2015
HOW TO SURVIVE A TRADE SHOW
Claire Gilligan with some tips for getting through
The ALD was invited to exhibit at the BVE
EXPO 2015 at London’s ExCeL Centre on
24–26 February.
Unsure what to expect, Ian and I came armed
with back copies of Focus and new membership
info packs. Check them out and send them to
your friends.
BVE was a show slightly outside our comfort
zone; a number of camera enthusiasts as
well as directors and producers were walking
the floor. Thankfully, corporate member A.C.
Entertainment was also exhibiting and had a
coffee machine on their stand. This is extremely
important (see Claire’s top tips).
The back issues of Focus were of huge
interest, and they practically flew off the table.
It was only on the second day of the show when
I wondered if these camera-types thought Focus
meant something quite different. A few ALD
members who have transitioned into the TV
world did stop by to say hello and (ALD #15)
Barry Griffith’s son stopped by to say hello and
pick up a Focus.
I was amazed how many people stopped to ask
if they could employ an LD for their future project.
YES, I said, check out our website. QUICK, log in now
and check your settings (public or membership
only) and your show credits and details are up to
date; your next offer could depend on it.
Claire’s top tips for trade shows
1) Wear two pairs of socks. I think we all
know the message of no high heels – unless
you can really stand comfortably in them
ALL DAY. Most of us can’t, so double up the
socks and wear a pair of comfortable, smart,
flat shoes.
2) Store business cards in your name pass
plastic holder; it’s the extra pocket often
forgotten about – which brings me to...
3) Pockets.You need to have pockets; wear
an outfit with pockets.You will need to have
on your person: phone, business cards, lip
gloss (it gets so dry in exhibition halls) and a
pen (or you could attach this to your lanyard).
4) Food, unless you are blessed with a
company credit card, or even if you are, be
smart. ExCeL food outlets are expensive
because they can be: they have a captive
audience. But don’t be a fool; most
supermarkets (none of which are near
ExCeL) have a £3 meal deal for a sandwich,
snack and drink.
5) You are all in the same boat. Arrive early
and make friends with your neighbouring
stand members. Be polite and grateful to these
new-found friends, who may offer free water
or coffee. Trust me, by day three you will all
appreciate the sympathy of having sore feet
and needing coffee. See point one on socks.
Ian at PLASA Leeds, May 2014
And finally, a message to the visitors:
We may be aching from standing for days,
powered by coffee, vexed by the overpriced
food with our plastered-on smiles; HOWEVER,
we ARE pleased to see you. We love being given
the chance to talk to you about your project and
ideas. We love where we work and are delighted
to show you a new product or service we offer.
If we aren’t, then that’s a wake-up call for us
right there.
Claire has worked in many aspects
of the lighting industry. Recently she
has been offering her admin skills to
the ALD and has loved every moment
of it. Claire now works for Showforce,
offering event crew, technical staff
and event staff to an unlimited variety
of shows and events.