This document provides summaries of various viral marketing campaigns and technological innovations from April 2011. It discusses T-Mobile spoofing the Royal Wedding in an advert; Papa John's creating a pizza portrait of Prince William and Kate Middleton; Last FM launching a Royal Wedding radio station; Schweppes creating a giant online wedding card for Will and Kate; and various other companies like Coca-Cola, Wonderbra, Bic, Vodafone promoting their brands through creative viral videos and interactive campaigns.

1. INFECTIOUS
APRIL 2011
a round up
of the latest
communications
news & ideas
from around
the world
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2. T-MOBILE ROYAL WEDDING
T-Mobile once again proves to be King website. But, as the saying goes "Talent
of the viral. Their latest advert spoofs Borrows, Genius Steals".
the Royal Wedding and has already Watch the T-Mobile version:
attracted over 7 million views in less http://goo.gl/LhLyD
than a week. The video takes inspiration Watch the original: http://goo.gl/HluH9
from the famous YouTube video 'JK
Wedding Entrance Dance' which has
received over 64 million views on the
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3. PAPA JOHN’S CREATE THE
ROYAL WEDDING PIZZA
Takeaway pizza chain Papa John’s have being made out of mushrooms and her
jumped on the royal bandwagon by dress from cheese. William's suit has
commissioning a unique portrait of been created using salami and peppers.
Prince William and Kate Middleton on a
pizza. If you fancy a slice of Royal pizza email:
weddingpizza@papajohns.co.uk but, be
Papa John’s worked with a food artist warned, they cost £500!
to create the new pizza with Kate's veil INFECTIOUS

4. LAST FM LAUNCHES ROYAL
WEDDING RADIO STATION
Last FM has announced the launch of to be the couple's first dance song.
their Royal Wedding radio station, Expect a track list of Al Green's 'Let's
designed to get people in the mood for Stay Together', Bryan Adams' 'Everything
festivities as the big day approaches. I Do' and James Blunt's 'You're beautiful' -
In the lead up to April 29th people can what more could a Will and Kate fan want?
access some classic love songs, including To listen for yourself, visit:
those played at Charles and Diana's http://goo.gl/z3dYd
wedding and those predicted by bookies INFECTIOUS

5. THE GREAT ROYAL
WEDDING CARD
Royal warranted drinks manufacturer To sign the card visit:
Schweppes, have teamed up with www.facebook.com/WeddingCard
Facebook to create a giant wedding card
for the big day. The card is signed on
consumer’s behalf when the page is
"liked" by an individual.
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6. COCA COLA CELEBRATES
ITS 125th ANNIVERSARY
Everyone’s favourite caffeine based edition cans due for an official launch on
fizzy beverage is celebrating its 125th May 8th.
anniversary this year. To mark the
occasion the soft drinks company have To see the designs head to:
commissioned British illustrator James www.flickr.com/studiojarvis
Jarvis to design six different limited
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7. WONDERBRA TRAMPOLINE
Wonderbra has a reputation for a no To prove their point, women can test the
nonsense approach when it comes to new bra whilst jumping on trampolines
promoting their products. Wonderbra inside their stores changing rooms.
claims to have designed the perfect
strapless bra, according to them Watch the video: http://goo.gl/A75tU
‘nipplegate’ can be avoided if the bra is
worn.
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8. TROPICANA BILLBOARD
Everyone knows oranges are a good ‘Natural Energy’ (in French), alongside
source of vitamin C. But, did you know the Tropicana logo. A giant multi-cell
they can also power a 6 sheet billboard? battery made of copper and zinc spikes
Tropicana have created a billboard for and a ton of wiring powers the billboard.
the French market that uses the
natural energy harnessed by oranges to Watch the video: http://goo.gl/y6wKt
power a 6 sheet neon sign that reads
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9. BIC INVENT A NEW SPORT
BIC have come up with a novel way of But it doesn’t end there. After the film
communicating just how smooth the has finished you get the chance to play
shave from its latest Flex 3 razor is – the game using your webcam or keyboard.
by creating a new sport. Their latest
viral film features said sport – human Watch the video / play the game:
curling and is sure to make you laugh. http://goo.gl/fWntT
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10. VODAFONE HISTORY
OF MOBILE
With the help of some very slick 3D Watch the video: http://goo.gl/g8mWH
projection mapping technology, Vodafone
has traced the evolution of the mobile
phone from the classic Motorola brick
of the 1980s, to the omnipotent smart
phones of the present day.
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