Ignition 5 28.01.13
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This document provides summaries of advertisements from various companies. It discusses a British Airways barcode reader promotion in Brazil, a Nike ad featuring Cristiano Ronaldo, a Tokyo newspaper's augmented reality app for kids, a Nike ad promoting golfer Rory McIlroy, and a Starbucks ad promoting Mondays with discounted coffee.
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A lista contém os nomes de alunos de diferentes anos letivos. Nuria, Rocío, Julia e Gonzalo estão no 2o ano. Alicia e Aarón estão no 3o ano. Francisco, Pedro e Miriam estão no 1o ano. Raquel e María estão no 2o ano. Manuel está no 1o ano e Ângela está no 2o ano.
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This document describes a campaign by McCain to promote the message that its products bring people together at teatime. The campaign used newsbrand sites to launch ads and native content encouraging families to upload videos of their teatime to be featured in TV ads. Working with Trinity Mirror newsbrands provided national reach among families. The campaign increased perception of McCain's role in teatime by 60% and purchase consideration by 11% among those exposed to the ads.
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According to Sainsbury's research conducted by NetMums, 80% of mums spend a substantial proportion of Mother’s Day cooking and washing up, while only 9% have ever had a meal cooked for them by a family member on the day. These insights didn't just lead the media strategy for Sainsbury's Mother's Day campaign, but actually influenced what products were featured.
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Ignition 5 21.07.14
- Colgate distributed toothpaste samples inside vending machines that dispensed snacks to remind young people to brush after eating sweets.
- Wendy's celebrated bringing back its popular pretzel bun with an R&B song sung by Boyz II Men about the product.
- Hellmann's launched a WhatsApp-based cooking assistance service in Brazil called WhatsCook where amateur cooks can get instant recipes and advice from chefs involving mayonnaise.
Ignition 5 07.07.14
VW released a stunt ad in Chinese cinemas to discourage distracted driving. When viewers' phones received an SMS, a crash appeared on screen with a safety message. Marvel promoted Guardians of the Galaxy with a funny viral video of a tour of locations from the film. For Canada Day, Molson Canadian hid beers in refrigerators that could only be unlocked by singing the Canadian national anthem. Guinness' "Empty Chair" ad in the US quietly celebrated everyday heroes. Forever 21 launched a mobile closet service in Costa Rica, sending a van stocked with clothes in response to calls from fans who needed an outfit.
Ignition 5 26.05.14
This document provides brief summaries of 4 marketing campaigns:
1) Ricola hired actors to cough at a concert to promote their cough drops.
2) An organization created a braille book with stories to raise awareness of lack of braille publications.
3) Bridgestone invited bloggers to test their tires on a race track to promote their new tires.
4) Axe created personalized business cards with pheromones unique to each employee.
More from Shaneoc1 (20)
Ignition 5 28.01.13
- 1. 28.01.12
- 2. This Week... Barcode Reader, Vapour Trail, Family Newspaper, No cup is safe, Mondays can be great Barcode Reader British Airways Vapour Trail Nike Family Newspaper Tokyo Newspaper No cup is safe Nike Mondays can be great Starbucks
- 3. Barcode Reader British Airways A clever way for British Airways to promote their flights. There is a lack of awareness around the destinations that BA travel to outside of the UK, so they decided to promote these destinations at the exact time that consumers are planning to travel to them. Consumers got an unexpected piece of information when checking the price point of a travel guide in a Brazilian bookstore.
- 4. Vapour Trail Nike Nike is running “Vapor Trail”, a television commercial featuring the carnage left by football player Cristiano Ronaldo wearing Nike Mercurial Vapor IX as he explodes towards the goal.
- 5. Family Newspaper Tokyo Newspaper In an attempt to engage more with kids, Tokyo Newspaper Tokyo Shimbun created an augmented reality smartphone app that 'translates' stories from the newspaper into a child-friendly format. It includes cartoon character commentary on stories, pop up headlines and child-friendly script to make the issues easier for kids to digest. The move provided opportunities for advertisers as well, as several companies, including yogurt maker Meiji, who also placed their own interactive ads in the paper targeting children as well as their parents. A lovely way to promote newspapers to children.
- 6. No Cup is safe Nike Nike is promoting the signing of Rory McIlroy, the current number one golf player, with “No Cup Is Safe”, an ad featuring McIlory in a game of one-upmanship with Tiger Woods. The two golfers compete for the most surprising hole in one.
- 7. Mondays can be great Starbucks Given the recent issues with their brand image, this is a nice creative ad from Starbucks, using only products found in store, to invent a story around sales promotion. The ad suggests Monday is actually a pretty good day, all things considered, because lots of important things happened on a Monday, then giving viewers a run-down of notable historical Monday moments. I’m not sure if a discounted latte is going to fix all of Monday’s problems but it might be a good start to the day. Now, time for a coffee...
Editor's Notes
- http://vimeo.com/53840217#at=0
- http://vimeo.com/53840217#at=0