This document summarizes 5 news stories from 2011-2012: 1) Lego recreations of major 2011 news events like the royal wedding and Osama bin Laden's death. 2) A contest winner who lived in Vancouver Airport for 80 days, updating a video diary. 3) Puma's focus on "after hours athletes" and lifestyle sports like ping pong in products and marketing. 4) Old Spice's "Devastating Explosions" Christmas gift site for men. 5) A Belgian app that wakes users earlier if weather prevents commuting to work on time.

1. 5
19th December 2011

2. 1. 2011 in Lego
From the royal wedding to the death of Osama bin
Laden, the English summer riots and the fall of Gaddafi,
here are some of major news stories of the past 12
months created in lego by flickr members.

3. 1. 2011 in Lego
http://www.guardian.co.uk/lifeandstyle/gallery/2011/dec/13/2011-lego-year-news-
pictures?fb=native#/?picture=383194304&index=0

4. 1. 2011 in Google
And then google created one... How the world searched
in 2011
http://www.youtube.com/watch?feature=player_embedded&v=SAIEamakLoY

5. 2. Vancouver Airport : Live@YVR
In celebration of their 80th anniversary, Vancouver Airport Authority
launched a contest to find someone to live in the airport for 80
days and share the stories of the airport with the world.
The winner was chosen by public vote after an online reality TV type
contest.
He had full access inside the airport and updated a video diary daily
to share ―the stories behind YVR and the triumphs—and trials—of
living at an airport full time‖.
He lived in the airport hotel and could not leave the airports grounds.

6. 2. Vancouver Airport : Live@YVR
http://liveatyvr.tumblr.com/post/12086420481/feature-vid-snow-removal-
training-the-weather

7. 3. Puma Social Case Study
Puma recognized that elements of gaming were appearing in everyday
life.
They defined a new consumer, the ―after hours athlete‖: someone who
looks for a game in everything. They developed corresponding
product and communication solutions for them focusing their efforts
on 5 key sports: ping pong, pool, darts, bowling and foosball.
The initiative was to bethe biggest of their Lifestyle business in 2010.

8. 3. Puma Social Case Study
http://www.youtube.com/watch?v=7DzWvmdK2Ho

9. 4. Old Spice – Devastating Explosions
A very subtly branded Christmas gift from Old Spice to real men
everywhere.
Not much more to say than that.

10. 4. Old Spice – Devastating Explosions
http://www.devastatingexplosions.com/

11. 5. Weather dependent alarm clock app
Wintry conditions can bring a world of pain to commuters, resulting
in them arriving late to work or not at all.
So, Belgian ad agency Boondoggle have created an alarm clock
app called the Winter Wake Up App. this app collects weather data
for wherever you are and wakes you up earlier if the weather is
unexpectedly frosty or snowy. That way, you have enough time to
defrost your car or clear your driveway so that you’ll make it into
work on time!
It’s brilliantly clever as well as highly practical and will surely be
popular with employers who usually get calls or emails from their
workers saying they won’t be in.

12. 5. Weather dependent alarm clock app
http://www.youtube.com/watch?feature=player_embedded&v=vkThJFKL1pk#!