How to Make Your Donors Feel Like Superheroes
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Slide deck from Lori L. Jacobwith, founder, Ignited Fundraising. From breakout session: How to Make Your Donors Feel Like Superheroes delivered on February 9 - Leading Age MN 2017 Conference. This deck outlines 5 best donor recognition practices and shows 25 examples of ways to cause donors to feel like superheroes.
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How to Make Your Donors Feel Like Superheroes
- 1. Presenter: Lori L. Jacobwith, Founder, Ignited FundraisingPresenter: Lori L. Jacobwith, Founder, Ignited Fundraising How to Make Your Donors Feel Like Superheroes
- 2. Lori L. Jacobwith • 30 years in the social sector • Since 2001 has helped NPOs raise $300 million from individual donors And counting • June 2016: Named one of America’s Top 25 Fundraising Experts • Master Storyteller, Fundraising Culture Change Expert, Author, Speaker, Trainer Lori Jacobwith – Ignited Fundraising @LJacobwith www.ignitedfundraising.com
- 3. What I Have for You • • What is A Superhero? • Five Acknowledgment Best Practices • 25 Ways to Make Your Donors Feel Like Superheroes • Commit to Something New
- 4. “The deepest craving of human nature is the need to be appreciated.” —William James
- 5. Superhero “Someone who manifests a super-ability or superpower and generally acts heroically, is brave and self-sacrificing.” Source: What Is a Superhero? – What's a superhero and why does a psychologist care? Published on March 11, 2010 by Robin S. Rosenberg, Ph.D. I Care
- 6. Startling Statistic Penelope Burk Over 60% of all donors stop giving for reasons connected to “a failure to communicate.”
- 8. Acknowledgement Best Practices • Personal • Creative • Tangible • Donor-Centered • Speed Matters
- 9. Personal • Doesn’t FEEL like a form letter • Use their first name • Handwritten over a specific gift level
- 10. Be Creative • • Serious • Funny • In-person • From someone special
- 11. Tangible
- 12. •
- 13. Speed Matters
- 14. Speed Matters • I made my gift online at 7:45 am…
- 15. Here we go! Donor Superheroes
- 16. 1. Make It All About THEM
- 17. Make It All About THEM
- 20. 3. Thank You Calls
- 21. Source: Donor Centered Fundraising, Penelope Burk & Cygnus Research
- 22. 2 Years Later...70% Still Giving Source: Donor Centered Fundraising, Penelope Burk & Cygnus Research
- 23. 4. Letter
- 25. 6. Reply Format = Giving Format
- 26. 7. Donor Welcome Plan
- 28. 8. A Hug, Handshake, High-Five
- 29. • Valet Parking: Place thank you note with a client story in cars • Events: Large photo displays of clients, families, donors, volunteers, on easels • Sponsors: Include client stories in event sponsorship package and follow-up thank you letter • Be creative… 9. Testimonial Story or Quote Image Source: LeadingAge MN Facebook
- 30. 10. Client, Volunteer, Donor Thank You
- 31. 11. Share A Story
- 32. 12. Use Video
- 33. 13. Donors Photos of Themselves
- 34. 14. Certificate of Appreciation
- 35. 15. “Insiders” Tour, Meeting, Chat
- 36. 16. Send an e-Card • For No Reason • For Their Birthday • For Your Organization’s Birthday • For Thanksgiving • For Valentine’s Day • Or?
- 37. • Birthday Shout Outs • Video Messages • Pinterest Board or Instagram Page of Superheroes • charity: water Photo of the Day Pinterest Page 17. Social Media Shout Outs
- 39. 18. Give THEM Credit
- 40. Give THEM Credit
- 41. 19. Updated Thank You Pages
- 42. 20. Use Inspiring Language
- 43. 21. Something Inexpensive & Fun
- 44. 22. Name Tags
- 45. 23. Business As Usual Events
- 46. 24. Giving Circle or Society Donors
- 47. 25. Website Home Page Fresh Source: charity: water website
- 50. Commit To Something New
- 51. What Will You Do Differently?
- 52. Thank You!Thank You! How to Make Your Donors Feel Like Superheroes