Follow the process of Sunlight Children's Advocacy & Rights Foundations capital campaign to raise funds to build the Sunshine Children's Home. This is the organizations first capital campaign.

1. A Project of the Sunlight Children’s
Advocacy & Rights Foundation

2. Timeline for Building a Home
• Task Force formed in 2008 – included community members and individuals
that provide resources for abused and neglected children.
• Focused on information gathering and having a needs assessment conducted
by WSU. Completed in March 2010.
• GLMV offered pro-bono work on design of home. Completed rendering in
September 2010.
• Received 3 offers for land. Task Force recommendation for Hope CC land
accepted in April 2011.

3. Timeline for Building a Home
• Swanson House hired - June 2011
• Test Case Statement developed July – August 2011
• Feasibility Study conducted September – October 2011
• Capital Campaign Materials developed November – December 2011
• Silent Phase of Capital Campaign launched - January 2012
• Mabee Challenge Grant granted – February 2013
• Went public with campaign – March 2013

4. Risk, Needs and Resource Assessment
• Conducted by WSU Center for Community Support & Research.
Cost $2,300.00
• What is the relative risk v. resources in the communities served for children
in need of shelter?
• Who is the primary target population for the services (e.g. age group most at
risk)?
• How many children/youth are potentially in need for services?

5. Risk, Needs and Resource Assessment
• Conducted a literature review to determine appropriate indicators of risk and need.
• Gained input from professionals in the child services field.
• Evaluated data reports from SRS and KBI.
• Inventoried child welfare service providers in the area from the Children’s Alliance
Resource Project (http://www.childally.org/ca_frp/index.html)
• Inventoried the SRS 2010 Children & Family Services residential placement list.
• Conducted interviews with key informants that are involved with CINC cases or
who are placed out of home including children’s service providers.

6. Campaign Feasibility Study
• Conducted by Swanson House - Cost $15,000
• Understand and define goals and objectives for the campaign.
• Discover challenges and/or opportunities which could affect the campaign.
• Purpose was to gather information regarding support for the project.
• Identified individuals that are interested in the project and have the capacity to
support the project.
• Presented Test Case Statement for feedback.
• Conducted one-on-one interviews. Sent out 200 surveys.

7. Case Statement – A Child’s Secret
• A $2.5 million campaign to build a transition home for children who have
experienced neglect or physical, emotional, or sexual abuse. The home will
provide safety, security and hope to children who can no longer stay in their
homes.
• Identifies campaign goals and objectives
• Provides budget estimate for the home.
• Identifies ways to give including: cash pledge, securities, personal property,
real property, trusts, insurance policies, bequests.

8. Case Statement – A Child’s Secret
• Donors DO NOT make gifts for buildings, programs or endowments.
• Donors make contributions to improve lives of others and/or the life of
their community.
• Case statement needed to reflect the difference the home would make in the
lives of others.
• Designed as a child’s journal.
• Tells real stories of children who have been abused and neglected.
• Draw potential donor in and produce emotional response.

9. Sub-Committees
• Fundraising – capital campaign, annual fundraising, grants, sponsorships
• Public Relations – develop awareness of organization, news releases, etc.
• Construction – involved with the construction process
• Operations – management, volunteers, policies, procedures
• Licensing – facility, employees, volunteers
• Programming

10. Campaign Leadership Committee
• Recommend 7-10 members comprised of board and non-board members.
• Identify campaign chair.
• Help to identify prospects.
• Help solicit gifts.
• Allow name and reputation to be used to position the campaign.
• Provide oversight to campaign activity.

11. Budget Estimate
• Construction (8,800 sq ft) $1,200,000 (currently 11,400 sq ft/ $1,500,000)
• Property $ 130,000 (donated by Hope CC)
• Furnishings & Equipment $ 125,000
• Professional Fees $ 225,000
• Landscaping & Parking $ 175,000
• Contingency $ 125,000
• Annual Growth Fund $ 470,000 TOTAL $2,500,000

12. Named Gift Opportunities
Identify enough opportunities to more than cover the campaign goal.
• Sunshine Children’s Home $500,000
• Sunshine Children’s Home Campus $250,000
• Entry Way $150,000 Donor: Reeves
• Dining Room $100,000 Donor: Willsons
• Kitchen $100,000
• Living Room $100,000
• Study Room $ 75,000 Donor: Cox Comm

13. Named Gift Opportunities
• Covered Patio $50,000
• Garage $50,000 Donor: Meritrust
• Master Bedroom $50,000 Donor: Shriver
• Children’s Bedroom 1 $25,000 Donor: Miles
• Children’s Bedroom 2 $25,000 Donor: Koslowsky
• Children’s Bedroom 3 $25,000 Donor: OneOk
• Children’s Bedroom 4 $25,000
• Children’s Bedroom 5 $25,000

14. Developed Capital Campaign Materials
• Campaign Case Statement
• Giving Levels
• Gift & Pledge Form
• Video

15. Identifying Potential Donors
• Previous Donors
• Task Force Members recommendations
• Board Members recommendations
• Campaign Consultant database
• Need ALL Board Members to support and contribute to campaign.

16. Researching Potential Donors
• Research of potential donors is critical.
• Do they have a history with SCARF?
• If so, what is that history?
• Do they volunteer for SCARF?
• Was the person a victim of child abuse?
• Do they have a history of making charitable contributions?

17. Facts About Donors
• #1 reason people make charitable donations is because they are asked.
• #2 reason is love of fellow man.
• 80/20 Rule: 80% of the donors give 20% of all donations and 20% of
donors give 80% of all donations.

18. Soliciting Potential Donors
• Start with those closest to the organization and work your way out.
• Of those begin with the biggest potential donors first.
• Develop custom cultivation and solicitation strategy for major gift asks.
• An essential component of success is asking the right prospect for the right
gift at the right time.

19. Capital Campaign Quiet Phase
• Need to have reached 50% of goal before going public.
• Lots of people will still know what you are doing, you just aren’t publicly
asking for funds.

20. Capital Campaign Communication
• Monthly Gift Status Report
• Monthly Ask-On-the-Table Report
• Prospect Report
• Priority Prospect Report
• Sorted by individuals, foundations, trusts and businesses.
• Not-Now Report
• Tracks who said no, when they said no, to whom they said no, and what they said no too.

21. Public Relations
• Monthly newsletters.
• News releases.
• Pictures of every check presentation.
• On-site tours of CAC to educate prospects on organization.
• External presentations to community groups to raise awareness.

22. Published News Releases
• 1/13/14: Butler County Times Gazette -- Craig Sharp Homes Wins Bid to Build Children's
Home
• 1/8/14: Wichita Business Journal -- Craig Sharp Homes to Build SCARF Sunshine Children's
Home
• 12/18/13: Butler County Times Gazette -- Safelite AutoGlass (R) Donates $500 to SCARF
• 12/2/13: Butler County Times Gazette -- SCARF Receives Waiver of Fees From City of
Andover
• 11/26/13: Butler County Times Gazette -- SCARF Receives Attorney General's Victims
Assistance Grant
• 10/11/13: WIBW -- Governor Brownback Announces Grants for Child Advocacy Centers in
Kansas
• 8/15/13: Hays Post -- SCARF Among Recipients of Tax Credits Under Kansas Community
Service Tax Credit Program
• 8/14/13: Wichita Business Journal -- SCARF Wins $195,000 in Tax Credits for Donors
• 8/10/13: El Dorado Times -- SCARF Receives Tax Credits
• June 2013 Splurge! Magazine -- Buckaroo Ball
• 6/7/13: Wichita Business Journal -- 2013 Buckaroo Ball a Record Fundraiser
• 6/4/13: Derby Informer -- SCARF Receives Mabee Grant
• 4/22/13: El Dorado Times -- Central Kansas Community Foundation Donation to SCARF and
Other Organizations
• 4/15/13: El Dorado Times: Central Kansas Community Foundation Donation
• 4/11/13: Suzi Thien Presents to Augusta City Council
• 4/9/13: El Dorado Times Letter to the Editor: Importance of Child Abuse Prevention
• 4/9/13: Letter to Editor -- April is Child Abuse Prevention Month
• 4/2013: East Wichita News: SCARF Children's Home
• 3/11/13: El Dorado Times -- SCARF Capital Campaign
• 3/8/13: Wichita Eagle -- SCARF Receives Mabee Challenge Grant
• 3/8/13: Wichita Business Journal -- SCARF Launches Capital Campaign
• 3/8/13: Andover American -- SCARF Capital Campaign
• 3/8/13: KFDI -- With Mabee Award, Children's Home Closer to Completion
• 3/8/13: KSCW -- Children's Home In The Works
• 3/7/13: CU Times -- Meritrust Credit Union Donates to SCARF
• 2/13/13: El Dorado Times -- SCARF Receives Donation From Safelite AutoGlass
• 2/8/13: El Dorado Times -- SCARF Receives $2500 Donation From Westar Energy
Foundation
• 1/10/13: El Dorado Times -- SCARF Receives Donation From Meritrust Credit Union
• 12/7/12: El Dorado Times -- SCARF Hosts Informational Gatherings
• 9/25/12: El Dorado Times -- SCARF Receives Grants from ONEOK and Ronald McDonald
House Charities
• 5/23/12: El Dorado Times -- 2012 Buckaroo Ball Raises Over $100,000
• 5/19/12: El Dorado Times -- SCARF Receives Donation From White Eagle Credit Union
• 1/20/12: El Dorado Times -- Bar Assoc. Donates to SCARF
• 6/4/11: WIchita Eagle -- Children's Home
• 4/9/11: El Dorado Times -- April is Child Abuse Prevention Month
• 12/7/10: El Dorado Times -- Sunlight CAC is Accredited

23. Other Fundraising
• Direct Mail Program
• Year-End Appeal
• Signature Event - Buckaroo Ball
• Initially provided seed money for home.
• April 2013 - 7th Annual, 330 attendees – Raised $140,000
• April 2012 – 6th Annual, 300 attendees – Raised $100,000
• April 2011 – 5th Annual, 250 attendees – Raised $90,000

24. Grants & Tax Credits
• Mabee Foundation
• Challenge Grant required to have raised $1 million before asking for grant.
• Asked for $400,000 and required to raise $600,000 in 12 months for matching.
• Can not have broken ground before receiving grant. Can’t use money for operations.
• State Tax Credits
• $195,000 in credits – provided a 70% tax credit on donations to programs in rural areas.
• Renewable in 18 months.

25. Campaign Progress
March
2012
June
2012
Sept
2012
Dec
2012
March
2013
June
2013
Sept
2013
Dec
2013
$984,760 $898,960 $1,315,460 $1,398,472 $1,920,172 $2,105,224 $2,240,204 $2,420,625
Had to
decrease
land
value.
 $79,375 to complete goal.
 Still have asks on the table.
 Most contributions have been pledges
for a 5-year period.
 Can take bridge loan if needed.

26. 2013 ECFA Annual State of Giving Report Summary of Change in Cash Contributions
Organizational Segment 2010 to 2011 2011 to 2012 Organizational Segment 2010 to 2011 2011 to 2012
Adoption 12.4% 12.2%
Alcohol/drug rehabilitation 8.7% 2.6%
Associations -2.3% 1.9%
Bible study 10.2% 2.3%
Camps and conferences -9.1% 6.0%
Child sponsorship 8.0% 8.9%
Children’s homes -0.4% 0.3%
Church: denominations -6.1% 3.1%
Church: local 6.0% 5.2%
Community development -6.0% 6.2%
Education: higher education -6.0% 10.0%
Education: K-12 -8.0% 12.0%
Evangelism 4.2% 3.3%
Foundations -6.0% 25.1%
Leadership Training 1.4% 6.3%
Media 6.2% 5.3%
Medical -0.2% 6.8%
Missions: international 5.4% 1.6%
Missions: domestic 3.2% 1.2%
Missions: short-term 21.0% 12.1%
Orphan care 11.1% 12.4%
Other 1.9% 4.4%
Pregnancy resource centers 12.2% 6.9%
Prison -0.4% 2.2%
Relief and development -4.7% 9.0%
Rescue missions 8.4% 7.0%
Student/youth 10.2% 2.7%
Year-to-year change 1.7% 6.4%

27. Benchmark Funders for Capital Campaigns
• Capitol Federal Foundation
• Cessna Foundation
• Downing
• Jones Foundation
• Kresge Foundation
• Koch Foundation
• Kemper Foundation
• Reeble Foundation
• Sunderland Foundation
• Trusler Foundation
• Weidemann Foundation