Lori Jacobwith AAFCP Breakout Sharing Your Mission Powerfully July_2011

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This document provides guidance on using storytelling to communicate a mission powerfully. It discusses challenges nonprofits face, how to stand out, and the importance of clear, bold communication. Attendees learn criteria for an effective story, practice telling stories in pairs, and discuss what they learned. Storytelling is presented as a primary learning method and way to emotionally connect supporters.

Health & Medicine Technology

Sharing Your Mission Powerfully

July 22, 2011

Lori L. Jacobwith
• Nearly 25 years as a
communication strategist &
fundraising coach
• Measurable: $120 million in
last 11 years.
• Impact: My work creates
environments where people
find ease and joy generating
support for their mission. 3

Getting Past The Past

What are your
biggest
communication
challenges?

The Secret to Fundraising:
Clear, Bold Communication

• Telling Your Story - Intro
• Asking – Take Action
• Maximize Relationships
– Stay Relevant
• Managing Data

Communication

46% of supporters
stop supporting for
reasons connected
to “a failure to
communicate.”
~ Penelope Burk & Cygnus Applied Research

Storytelling: Primary way of learning

9

Storytelling

Andy Goodman
Andy is best known for his
speeches and workshops on
storytelling, presenting, design
and strategic communications.

http://video.google.com/videoplay?docid=-289257716014946841#

Lori’s Storytelling Criteria

• Tell a story about an actual person or family,
using name/age/descriptors so your listener
can visualize.
• Use words that emotionally connect the
listener to your work and the person you’re
speaking about. No jargon.
• Tells the listener about YOUR work and how it
makes a difference in the life of a real person.
• The story must be short – 2 minutes or less.

Storytelling Format

• What was life like before…
• What happened?
• What is life like now?

Storytelling

In teams of two:
• Tell your story.
• Receive coaching & feedback.
• Switch and 2nd person tell story.

Support moves toward boldness
and clarity of communication

14

Storytelling: Less is More

Lori’s:
Tells powerful stories to raise millions.
Worry is not a fundraising strategy.
Community service org helping vets:
War damaged Jim. We restored him.
Hemmingway:
Baby shoes. Never worn. For sale.

Yours?

Sharing Your Mission Powerfully

Create & tell a
six word story

Storytelling

“Give people a fact or an idea and
you enlighten their minds; tell them
a story and you touch their souls.”
~ Hasidic Proverb

Support comes from deep,
profound, relatedness.

Communication

• What’s Working?
• What’s Missing?
• Share a story that causes
people to feel & take action
• Listen

It is our choices Harry, that show us
who we really are, far more than our
abilities.

23

Share:
One thing you
learned

One thing you’ll
do differently

24

Resources & Links
Why Storytelling is Essential for Business Leaders
by Chris Grahams, November 9, 2010
http://features.blogs.fortune.cnn.com/2010/11/09/why-storytelling-is-essential-for-business-leaders/

The Rise of the Corporate Transmedia Storyteller
by Steve Rubel, Oct. 12, 2010
http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytel

Andy Goodman
Keynote Address: Story as Best Practice: 2006
http://video.google.com/videoplay?docid=-289257716014946841#
http://www.thegoodmancenter.com/

Digital Storytelling From Soup to Nuts
Social Brite Tutorial July 21, 2010
http://www.socialbrite.org/2010/07/21/digital-storytelling-from-soup-to-nuts/

25

Connecting with Lori

Blog and monthly e-Newsletter
Membership – special offer
Key Note & Breakout Sessions
Customized Fundraising Action
Planning Sessions
26

Thank you!

Lori Jacobwith
lori@LoriJacobwith.com
www.LoriJacobwith.com
952- 949-2105
http://twitter.com/LJacobwith

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Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva. Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade. Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal. Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural. Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis. É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais. O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada. Recomendamos muito. Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos. Esta publicação só está disponível em inglês até o momento. Prof. Marcus Renato de Carvalho www.agostodourado.com

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Lori Jacobwith AAFCP Breakout Sharing Your Mission Powerfully July_2011

1. Sharing Your Mission Powerfully July 22, 2011

2. Who is here? 2

3. Lori L. Jacobwith • Nearly 25 years as a communication strategist & fundraising coach • Measurable: $120 million in last 11 years. • Impact: My work creates environments where people find ease and joy generating support for their mission. 3

4. What we’ll cover today 4

5. Getting Past The Past What are your biggest communication challenges?

6. How can you stand out? 6

7. The Secret to Fundraising: Clear, Bold Communication • Telling Your Story - Intro • Asking – Take Action • Maximize Relationships – Stay Relevant • Managing Data

8. Communication 46% of supporters stop supporting for reasons connected to “a failure to communicate.” ~ Penelope Burk & Cygnus Applied Research

9. Storytelling: Primary way of learning 9

10. Storytelling Andy Goodman Andy is best known for his speeches and workshops on storytelling, presenting, design and strategic communications. http://video.google.com/videoplay?docid=-289257716014946841#

11. Lori’s Storytelling Criteria • Tell a story about an actual person or family, using name/age/descriptors so your listener can visualize. • Use words that emotionally connect the listener to your work and the person you’re speaking about. No jargon. • Tells the listener about YOUR work and how it makes a difference in the life of a real person. • The story must be short – 2 minutes or less.

12. Storytelling Format • What was life like before… • What happened? • What is life like now?

13. Storytelling In teams of two: • Tell your story. • Receive coaching & feedback. • Switch and 2nd person tell story.

14. Support moves toward boldness and clarity of communication 14

15. Clear, Bold Communication

16. Six Word Stories

17. Six Word Stories

18. Storytelling: Less is More Lori’s: Tells powerful stories to raise millions. Worry is not a fundraising strategy. Community service org helping vets: War damaged Jim. We restored him. Hemmingway: Baby shoes. Never worn. For sale. Yours?

19. Sharing Your Mission Powerfully Create & tell a six word story

20. Storytelling “Give people a fact or an idea and you enlighten their minds; tell them a story and you touch their souls.” ~ Hasidic Proverb

21. Support comes from deep, profound, relatedness.

22. Communication • What’s Working? • What’s Missing? • Share a story that causes people to feel & take action • Listen

23. It is our choices Harry, that show us who we really are, far more than our abilities. 23

24. Share: One thing you learned One thing you’ll do differently 24

25. Resources & Links Why Storytelling is Essential for Business Leaders by Chris Grahams, November 9, 2010 http://features.blogs.fortune.cnn.com/2010/11/09/why-storytelling-is-essential-for-business-leaders/ The Rise of the Corporate Transmedia Storyteller by Steve Rubel, Oct. 12, 2010 http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytel Andy Goodman Keynote Address: Story as Best Practice: 2006 http://video.google.com/videoplay?docid=-289257716014946841# http://www.thegoodmancenter.com/ Digital Storytelling From Soup to Nuts Social Brite Tutorial July 21, 2010 http://www.socialbrite.org/2010/07/21/digital-storytelling-from-soup-to-nuts/ 25

26. Connecting with Lori Blog and monthly e-Newsletter Membership – special offer Key Note & Breakout Sessions Customized Fundraising Action Planning Sessions 26

27. Thank you! Lori Jacobwith lori@LoriJacobwith.com www.LoriJacobwith.com 952- 949-2105 http://twitter.com/LJacobwith

Lori Jacobwith AAFCP Breakout Sharing Your Mission Powerfully July_2011

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