Christmas trade can be up to 60% of a retailer's annual sales. This slideshow is designed to ignite you and your team, ensuring you have a highly profitable and fun Christmas!
Holiday Marketing Initiatives - The Naughty and Nice ListSogolytics
The document provides tips for businesses on effective holiday marketing strategies that are either "naughty" or "nice". Naughty strategies to avoid include email overloads, tenuous festive links, limiting marketing to Christmas only, and bombarding customers across multiple channels. Nice strategies recommended are themed communications incorporating values, saying thank you with no strings attached, treating staff well, and making data-driven decisions on relevant gifts and promotions. The overall message is that businesses should embrace the festive spirit and avoid naughty tips to ensure a happy return on marketing initiatives.
The document provides tips from industry experts on how Christian retail stores can grow their gift sales in 2014. Some key recommendations include:
1) Plan gift merchandise and ordering for the upcoming Christmas season in the first quarter of the year to secure bestsellers and avoid price increases and late deliveries.
2) Focus on differentiating product offerings by highlighting the Christian message over secular competitors and providing a unique customer experience in-store.
3) Improve merchandising of gifts through creative displays, cross-merchandising related items, frequent rearranging, and exploring new gift categories. Staying on top of trends will help stores attract customers.
This document discusses grassroots marketing tactics for small businesses, especially for networking and business events. It provides 16 different grassroots marketing tactics including self-promotion, letter writing campaigns, networking, referrals, social media, blogging, and more. For each tactic, it offers tips and suggestions on how to implement the tactic in a way that is financially feasible and will generate results for small businesses. The overall document encourages small businesses to develop a marketing plan and strategy tailored to their specific goals and to incorporate consistent messaging across all of their marketing activities.
Re-inventing The Coupon Model. A http://dailydealbuilder.com Live Presentation discussing how to to effectively set up coupon, or free offer, promotions for businesses.
This document summarizes a presentation on using insights and proven marketing strategies for successful crowdfunding campaigns. The presenter has decades of experience in education, research, and crowdfunding projects. The presentation will provide attendees with strategies for launching, educating people about, and maintaining buzz for their crowdfunding campaigns. It stresses that marketing is key and requires both strategic messaging and tactical execution. Prospects need education and guidance to feel confident in their purchasing decisions.
The documents discuss modern philosophies of selling that focus on building trust with customers through empathy, honesty and problem-solving. A key philosophy discussed is treating customers as people rather than dollar amounts, and prioritizing their needs through quality products, solutions and after-sales support. Prospecting is presented as the process of identifying and qualifying potential customers, while personal selling involves developing relationships with buyers and understanding their needs to match them with appropriate solutions.
The document discusses guerrilla marketing and hotel partnerships. It defines guerrilla marketing as using unconventional, low-cost marketing methods like street promotions or flash mobs to promote a product. It provides examples of guerrilla marketing tactics for hotels, including creating a "street team" and partnering with local businesses. The document also discusses developing marketing partnerships with other organizations to leverage their strengths and promote each other's brands through joint campaigns. It emphasizes finding partnerships that appeal to different customer demographics and will generate ongoing promotion throughout the year.
This document discusses marketing strategy versus tactics and outlines the "marketing equation" for creating effective marketing campaigns. The equation is Interrupt + Engage + Educate + Offer = Results. Tactics like advertisements are not a substitute for an overall marketing strategy that identifies the target audience and desired outcome. Following the four steps of the equation helps create marketing that gets people's attention and moves them to take the desired action. An effective strategy promotes unique benefits for customers rather than just focusing on the business.
Holiday Marketing Initiatives - The Naughty and Nice ListSogolytics
The document provides tips for businesses on effective holiday marketing strategies that are either "naughty" or "nice". Naughty strategies to avoid include email overloads, tenuous festive links, limiting marketing to Christmas only, and bombarding customers across multiple channels. Nice strategies recommended are themed communications incorporating values, saying thank you with no strings attached, treating staff well, and making data-driven decisions on relevant gifts and promotions. The overall message is that businesses should embrace the festive spirit and avoid naughty tips to ensure a happy return on marketing initiatives.
The document provides tips from industry experts on how Christian retail stores can grow their gift sales in 2014. Some key recommendations include:
1) Plan gift merchandise and ordering for the upcoming Christmas season in the first quarter of the year to secure bestsellers and avoid price increases and late deliveries.
2) Focus on differentiating product offerings by highlighting the Christian message over secular competitors and providing a unique customer experience in-store.
3) Improve merchandising of gifts through creative displays, cross-merchandising related items, frequent rearranging, and exploring new gift categories. Staying on top of trends will help stores attract customers.
This document discusses grassroots marketing tactics for small businesses, especially for networking and business events. It provides 16 different grassroots marketing tactics including self-promotion, letter writing campaigns, networking, referrals, social media, blogging, and more. For each tactic, it offers tips and suggestions on how to implement the tactic in a way that is financially feasible and will generate results for small businesses. The overall document encourages small businesses to develop a marketing plan and strategy tailored to their specific goals and to incorporate consistent messaging across all of their marketing activities.
Re-inventing The Coupon Model. A http://dailydealbuilder.com Live Presentation discussing how to to effectively set up coupon, or free offer, promotions for businesses.
This document summarizes a presentation on using insights and proven marketing strategies for successful crowdfunding campaigns. The presenter has decades of experience in education, research, and crowdfunding projects. The presentation will provide attendees with strategies for launching, educating people about, and maintaining buzz for their crowdfunding campaigns. It stresses that marketing is key and requires both strategic messaging and tactical execution. Prospects need education and guidance to feel confident in their purchasing decisions.
The documents discuss modern philosophies of selling that focus on building trust with customers through empathy, honesty and problem-solving. A key philosophy discussed is treating customers as people rather than dollar amounts, and prioritizing their needs through quality products, solutions and after-sales support. Prospecting is presented as the process of identifying and qualifying potential customers, while personal selling involves developing relationships with buyers and understanding their needs to match them with appropriate solutions.
The document discusses guerrilla marketing and hotel partnerships. It defines guerrilla marketing as using unconventional, low-cost marketing methods like street promotions or flash mobs to promote a product. It provides examples of guerrilla marketing tactics for hotels, including creating a "street team" and partnering with local businesses. The document also discusses developing marketing partnerships with other organizations to leverage their strengths and promote each other's brands through joint campaigns. It emphasizes finding partnerships that appeal to different customer demographics and will generate ongoing promotion throughout the year.
This document discusses marketing strategy versus tactics and outlines the "marketing equation" for creating effective marketing campaigns. The equation is Interrupt + Engage + Educate + Offer = Results. Tactics like advertisements are not a substitute for an overall marketing strategy that identifies the target audience and desired outcome. Following the four steps of the equation helps create marketing that gets people's attention and moves them to take the desired action. An effective strategy promotes unique benefits for customers rather than just focusing on the business.
This document discusses how to build and manage an industry-leading brand. It defines a brand as a consumer's gut feeling about a company based on their experiences, not just marketing claims. Strong brands keep customers loyal, attract investors and employees, and separate a business from competitors. Brands are created by appealing to emotions over logic and satisfying deeper needs. Effective brand management ensures all communications consistently convey the intended brand personality. The document provides tips for developing brand strategies that focus on the customer experience rather than just products or services.
Sales Training - Welcome to Organized JungleAshish Bhasin
This document provides an overview of sales training topics including:
- The 3 P's of sales: persuasion, product, and presence.
- Understanding the customer and focusing on their needs rather than what the salesperson wants to sell.
- Preparing for sales calls by researching accounts, understanding industry issues, and showing how products provide value for customers.
- Developing goals, account plans, and competitor analyses to guide sales efforts.
- The sales cycle of preparing, searching for accounts, attacking accounts, capturing deals, and delivering on promises.
- Techniques for effective account planning, gathering pre-call information, analyzing financial statements, and uncovering customer challenges.
This presentation was for a session named Retail Marketing 101, that was given by Joshua Schall of J. Schall Consulting at the 2019 Supplement Retail Mastermind that was held the day before the Olympia Weekend in Las Vegas, NV.
If you are interested in the video, you can watch it on YouTube here - https://youtu.be/7vFYQSi9ziM
Sales people are different from marketers. Outgoing, gregarious and aggressive vs. quiet, analytical and introspective. It is important for management to understand these differences and provide leadership to get marketers and sales people working toward a single goal. Productivity is increased when marketers generate high-quality leads and sales people are better equipped to close them.
Small Business BC Retail Distribution-7feb2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Putting real effort into making your clients and customers feel special can have amazing rewards for your business.
Learn how to make your clients feel truly valued.
The document provides advice on how to succeed in sales by being disciplined, committed, consistent, and prepared. It emphasizes the importance of having the right attitude, understanding numbers and consistency, and resembling successful role models. The key is to take responsibility for your success, set goals, stay positive, prospect regularly to fill your sales funnel, and continuously work on your weaknesses.
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session Se...guest536ece
The document provides 10 sure-fire low-cost marketing strategies for small businesses to implement. It begins with an overview of marketing as an ongoing process rather than an event. The strategies include creating impressive collateral, leveraging technology like websites and social media, networking by volunteering, getting customer feedback, public speaking, writing, asking for referrals, supporting causes, and seeking publicity. The presentation emphasizes becoming visible, talked about, and found in order to get constant repeat business.
Connie kadansky overcoming sales reluctance - small business summit 2012Ramon Ray
This document discusses overcoming reluctance in sales calls by addressing negative thoughts and emotions. It suggests flipping one's perspective from hoping others will say yes to believing in oneself and one's value. The goal is to help salespeople get more confident in asking for the sale by focusing on positive behaviors and results rather than negative interpretations and emotions that can hold them back.
Presentation to American Advertsing Federation July 20 13Mike Humes
This document provides guidance on building a successful revenue team through effective recruiting, leadership development, team building, and focus on customer relationships. It emphasizes hiring enthusiastic people, developing leaders who mentor their teams, focusing on customer retention through emotional connections, and constantly improving performance through goal setting and metrics. The overall message is that a cohesive team with a customer-centric culture and drive for continuous improvement will achieve world-class results.
There is rigid competition in the jewellery retail business and every day changes in customers demand and needs. With the change of customer behavior you shall concentrate on retaining customer. Efforts to sell and promotion are no longer working as it used to be earlier.
Fundraising involves gathering voluntary donations of money or resources by requesting contributions from individuals, businesses, foundations, or government agencies. It is important for organizational survival, expansion, reducing dependency on other funds, and sustainability. While fundraising is a science, its rules are more flexible like a rainbow. The key is to fundraise with love, friendship, and passion to ensure success. Fundraisers face challenges like growing needs, competition, and difficulty securing funds, so relationship-building and maintaining is essential.
A form of person to person communication in which a salesperson works with prospective buyer and attempts to influence purchase in the direction of his or her company’s products or services
A new fundraising idea uses Powerpass gift cards to help non-profits. Non-profits would distribute branded gift cards to members, who could then use the cards at participating businesses. When cards are used, a percentage of the purchase amount would be added to the non-profit's account. This allows non-profits to fundraise, while businesses gain exposure and new customers who feel good knowing their purchases support a cause.
Small Business BC Retail Distribution-3Jun2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Small Business BC Retail Distribution-18Apr2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
The document discusses branding and provides tips for creating a strong brand. It emphasizes that a strong brand helps customers by fulfilling their aspirations and making clear, consistent promises over time. Key aspects of branding discussed include formulating a compelling brand story, engaging customers to understand what they like and dislike, focusing on the entire customer experience, evoking positive emotions, maintaining consistent branding elements across platforms, committing to quality and value, and staying relevant by anticipating customer needs. The document is meant to help the reader evaluate their own brand on these aspects and formulate a brand strategy.
Rick's Erling's Speaker Sheet - Book Rick for your group, event or program:Rick Erling
This document advertises a talk by Rick Erling focused on creating a winning business growth strategy. The strategy will focus on generating more leads than the business can handle, while increasing revenue, profit, and valuation. Attendees will learn how to create a buyer's journey to reach more prospects, identify gaps between perceptions and reality to sell more, and improve five areas of their business to exponentially increase metrics. The talk is recommended for business professionals in North Texas seeking to generate more leads, customers, and profits.
Infographic: Twitter practices of the top shopify storesMineWhat
Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now, how do the best of all the stores on Shopify fare on twitter! That's what we set out to answer in this infographic.
http://minewhat.com/blog/twitter-practices-of-the-top-shopify-stores/
Notify shoppers when an item is added to their cart by providing a prominent confirmation message on the same product page or redirecting them to the cart page. Allow users to easily edit quantities and options of cart items directly or through a quick look feature without navigating away. Provide clear options to remove items from the cart by a remove link or setting the quantity to zero and confirm intentional removals. Save abandoned cart contents for a few days in case users return and greet returning users with their previous selections and any price changes.
The 6th Magic Block of Ecommerce: AnalyticsMineWhat
Running a successful ecommerce store without metrics is almost unthinkable, but there's a whole world of tools out there. How do you choose?. Here are some of the more interesting analytics tool.
Additional shopping cart features to increase cart size: allow to add items to wishlist, persuade shoppers with offers, create urgency by specifying stock availability etc.
This document discusses how to build and manage an industry-leading brand. It defines a brand as a consumer's gut feeling about a company based on their experiences, not just marketing claims. Strong brands keep customers loyal, attract investors and employees, and separate a business from competitors. Brands are created by appealing to emotions over logic and satisfying deeper needs. Effective brand management ensures all communications consistently convey the intended brand personality. The document provides tips for developing brand strategies that focus on the customer experience rather than just products or services.
Sales Training - Welcome to Organized JungleAshish Bhasin
This document provides an overview of sales training topics including:
- The 3 P's of sales: persuasion, product, and presence.
- Understanding the customer and focusing on their needs rather than what the salesperson wants to sell.
- Preparing for sales calls by researching accounts, understanding industry issues, and showing how products provide value for customers.
- Developing goals, account plans, and competitor analyses to guide sales efforts.
- The sales cycle of preparing, searching for accounts, attacking accounts, capturing deals, and delivering on promises.
- Techniques for effective account planning, gathering pre-call information, analyzing financial statements, and uncovering customer challenges.
This presentation was for a session named Retail Marketing 101, that was given by Joshua Schall of J. Schall Consulting at the 2019 Supplement Retail Mastermind that was held the day before the Olympia Weekend in Las Vegas, NV.
If you are interested in the video, you can watch it on YouTube here - https://youtu.be/7vFYQSi9ziM
Sales people are different from marketers. Outgoing, gregarious and aggressive vs. quiet, analytical and introspective. It is important for management to understand these differences and provide leadership to get marketers and sales people working toward a single goal. Productivity is increased when marketers generate high-quality leads and sales people are better equipped to close them.
Small Business BC Retail Distribution-7feb2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Putting real effort into making your clients and customers feel special can have amazing rewards for your business.
Learn how to make your clients feel truly valued.
The document provides advice on how to succeed in sales by being disciplined, committed, consistent, and prepared. It emphasizes the importance of having the right attitude, understanding numbers and consistency, and resembling successful role models. The key is to take responsibility for your success, set goals, stay positive, prospect regularly to fill your sales funnel, and continuously work on your weaknesses.
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session Se...guest536ece
The document provides 10 sure-fire low-cost marketing strategies for small businesses to implement. It begins with an overview of marketing as an ongoing process rather than an event. The strategies include creating impressive collateral, leveraging technology like websites and social media, networking by volunteering, getting customer feedback, public speaking, writing, asking for referrals, supporting causes, and seeking publicity. The presentation emphasizes becoming visible, talked about, and found in order to get constant repeat business.
Connie kadansky overcoming sales reluctance - small business summit 2012Ramon Ray
This document discusses overcoming reluctance in sales calls by addressing negative thoughts and emotions. It suggests flipping one's perspective from hoping others will say yes to believing in oneself and one's value. The goal is to help salespeople get more confident in asking for the sale by focusing on positive behaviors and results rather than negative interpretations and emotions that can hold them back.
Presentation to American Advertsing Federation July 20 13Mike Humes
This document provides guidance on building a successful revenue team through effective recruiting, leadership development, team building, and focus on customer relationships. It emphasizes hiring enthusiastic people, developing leaders who mentor their teams, focusing on customer retention through emotional connections, and constantly improving performance through goal setting and metrics. The overall message is that a cohesive team with a customer-centric culture and drive for continuous improvement will achieve world-class results.
There is rigid competition in the jewellery retail business and every day changes in customers demand and needs. With the change of customer behavior you shall concentrate on retaining customer. Efforts to sell and promotion are no longer working as it used to be earlier.
Fundraising involves gathering voluntary donations of money or resources by requesting contributions from individuals, businesses, foundations, or government agencies. It is important for organizational survival, expansion, reducing dependency on other funds, and sustainability. While fundraising is a science, its rules are more flexible like a rainbow. The key is to fundraise with love, friendship, and passion to ensure success. Fundraisers face challenges like growing needs, competition, and difficulty securing funds, so relationship-building and maintaining is essential.
A form of person to person communication in which a salesperson works with prospective buyer and attempts to influence purchase in the direction of his or her company’s products or services
A new fundraising idea uses Powerpass gift cards to help non-profits. Non-profits would distribute branded gift cards to members, who could then use the cards at participating businesses. When cards are used, a percentage of the purchase amount would be added to the non-profit's account. This allows non-profits to fundraise, while businesses gain exposure and new customers who feel good knowing their purchases support a cause.
Small Business BC Retail Distribution-3Jun2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Small Business BC Retail Distribution-18Apr2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
The document discusses branding and provides tips for creating a strong brand. It emphasizes that a strong brand helps customers by fulfilling their aspirations and making clear, consistent promises over time. Key aspects of branding discussed include formulating a compelling brand story, engaging customers to understand what they like and dislike, focusing on the entire customer experience, evoking positive emotions, maintaining consistent branding elements across platforms, committing to quality and value, and staying relevant by anticipating customer needs. The document is meant to help the reader evaluate their own brand on these aspects and formulate a brand strategy.
Rick's Erling's Speaker Sheet - Book Rick for your group, event or program:Rick Erling
This document advertises a talk by Rick Erling focused on creating a winning business growth strategy. The strategy will focus on generating more leads than the business can handle, while increasing revenue, profit, and valuation. Attendees will learn how to create a buyer's journey to reach more prospects, identify gaps between perceptions and reality to sell more, and improve five areas of their business to exponentially increase metrics. The talk is recommended for business professionals in North Texas seeking to generate more leads, customers, and profits.
Infographic: Twitter practices of the top shopify storesMineWhat
Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now, how do the best of all the stores on Shopify fare on twitter! That's what we set out to answer in this infographic.
http://minewhat.com/blog/twitter-practices-of-the-top-shopify-stores/
Notify shoppers when an item is added to their cart by providing a prominent confirmation message on the same product page or redirecting them to the cart page. Allow users to easily edit quantities and options of cart items directly or through a quick look feature without navigating away. Provide clear options to remove items from the cart by a remove link or setting the quantity to zero and confirm intentional removals. Save abandoned cart contents for a few days in case users return and greet returning users with their previous selections and any price changes.
The 6th Magic Block of Ecommerce: AnalyticsMineWhat
Running a successful ecommerce store without metrics is almost unthinkable, but there's a whole world of tools out there. How do you choose?. Here are some of the more interesting analytics tool.
Additional shopping cart features to increase cart size: allow to add items to wishlist, persuade shoppers with offers, create urgency by specifying stock availability etc.
Re-merchandising is time consuming, Enhance product presentation, Reduce spoilage and waste, and increase sales with the NEXT pusher system from HL Display
The document discusses the importance of visual merchandising for cafes and coffee shops. It notes that customers make purchasing decisions based primarily on sight and that visual merchandising supports sales by communicating trends, assisting customers, and creating a welcoming environment. Great visual merchandising displays products attractively and clearly to increase profits. Sensory merchandising stimulates all five senses to encourage loyalty and repeat customers through consistency. The document provides tips for cafes such as keeping displays clean, abundant and fresh; highlighting barista skills; and using signage to guide customers.
Do you know merchandising? It ain't only about gives you sales merchandise. More than that.
MERCHANDISING is any practice which contributes to the sale of products to a retail consumer. Means all activities related to sale is merchandising.
Merchandising stimulates interest and entices customers to make a purchase (wikipedia). Yaps, kinda impulse purchase (actually you don't need it but you think you do).
And how about "Visual Merchandising"? What's the difference between "Merchandising" and "Visual Merchandising". Yaps, visual merchandising part of merchandising.
Let see what the wiki tell us:
VISUAL MERCHANDISING is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales.
VISUAL MERCHANDISING commonly occurs in retail spaces such as “retail stores” and “trade shows”.
And how about "Buying Level"?
This is the universal granddaddy retail display principle of them all. it applies to all types of merchandise the world over from Middle Eastern bazaars to Manhattan boutiques. Merchandise displayed at eye level gets noticed more and sells more.
Also, there are 10 simple tips merchandising so you can watch what become common mistakes, dos and donts, and suggestion in doing merchandising.
If you have any suggestion, just shoot..
And thank you for reading till this line.. ^_^
The holidays play a major role in your business’s revenue for the year. Join Millennium S.I.'s Tanya Reece as she teaches you how to capitalize your holiday sales by promoting sales for products and services. More importantly, learn to identify slow-moving inventory, and how to create package deals for those items. You will also learn to maximize your results!
This document provides guidance and recommendations for businesses on giving holiday gifts. It discusses the business benefits of gift giving such as demonstrating appreciation for customers and employees, promoting seasonal spirit, and keeping your brand top of mind. Specific tips include developing a gift plan, selecting practical branded gifts that represent your business, and considering your budget and different customer categories. Outsourcing gift selection to a promotional product company is recommended for their expertise and to make the process easier.
The document provides marketing advice for small and medium businesses to prepare for the upcoming Christmas season. It recommends starting Christmas marketing campaigns in early October to take advantage of customers beginning their holiday shopping in late October. Specific tips include incorporating holiday themes into paid search campaigns, offering seasonal deals and promotions, optimizing websites for mobile searches, and using email and social media to promote special offers and coupon codes to current and past customers. The goal is to attract new customers and increase sales during the busy Christmas period.
The document provides guidance on using intelligent gifting to shorten sales cycles and close more deals. It discusses how gifts can help sales teams increase connections with prospects, reignite stalled deals, and improve overall effectiveness. The document also outlines considerations for an effective gifting strategy, such as understanding goals, audience, timing, and tracking results. It describes how the SwagIQ tool allows sales teams to send gifts from Salesforce at opportune times to boost sales.
The holidays are our chance to shine. Whether your busy season falls during winter, spring, summer or fall, these tips are sure to lure shoppers all year long. This webinar covers seven vital tips for making the most of your holiday season, with an emphasis on merchandising, busy season planning and management. Specific “do it today” tips will be presented by a merchandising and management veteran. Your questions and idea-sharing are welcome and will make this fast paced webinar a valuable experience for all.
BH1 is a promotional merchandise company established in 2002 that was voted the 3rd best UK distributor in 2010. They have a vast selection of over 100,000 promotional products and provide printing, embroidery, and engraving services to put company logos on items. Promotional merchandise engages all five senses and is an effective marketing tool, as gifts are often retained and the giver is remembered.
Digital/Ecommerce School: Quick Tips for Using Digital Marketing this Holiday to give an extra boost to your eCommerce Business.
The holidays are here!. With just 4 days between Black Friday and Christmas and retailers should leverage every marketing opportunity. Its not to late... we will cover quick things you can implement this holiday season and still see the rewards... its never too late...
Social media & email is one such opportunity. It can help extend brand reach, build awareness for promotional efforts, support overall sales activity, and do so at minimal expense to the merchant.
Takeaways
Be prepared to execute at least one of the strategies you get from from the class... we would love to hear feedback on the results.
This document provides guidance on creating a commercial culture within an organization where every employee contributes to excellent customer experiences that drive growth. It discusses how every employee, regardless of role, should understand their contribution to sales. Creating a commercial culture requires putting the customer at the heart of all decisions and focusing on helping customers purchase by understanding their needs rather than using aggressive sales tactics. The document recommends training all employees to prioritize outstanding customer service and emphasizes that successful companies communicate transparently with customers.
Bree James, founder of Grand Publishing and Andrew Griffiths, Small Business author, hit the road in North Queensland to talk about "Old School Marketing" in a 2 hour workshop. This is the presentation from that workshop.
The document provides 43 tips for retailers to create effective holiday marketing campaigns. Some key tips include segmenting audiences and tailoring messaging, making campaigns mobile-friendly, using compelling images and calls to action, integrating customer reviews, rewarding best customers, emphasizing the human side of the brand, and capitalizing on trending conversations and weather events. The tips encourage storytelling across multiple channels in a fun and empathetic way that helps shoppers while building loyalty.
This document discusses 7 psychological marketing strategies that can be used during the holiday season to make marketing messages stand out. They are: curiosity, FOMO/urgency, loyalty, competition/user generated content, humor, sentiment, and being inspirational. For each strategy, the document provides examples of companies that have successfully used that strategy in their holiday campaigns. It encourages readers to try incorporating one or more of these strategies to better engage their audience during the upcoming holiday season.
This document provides tips for Avon representatives to increase sales by gaining more customers and increasing order sizes. Some key ideas include:
1) Using brochures more effectively by adding personal notes, customizing covers, including samples or coupons, and distributing more brochures to find new customers.
2) Increasing order sizes by selling related products, offering instant-selling extras, and maintaining gift registries for customers.
3) Providing resources and training to representatives on implementing strategies like using brochures, coupons, testimonials, and rewarding frequent buyers.
Fulfillment by Borders outlines a book fulfillment and sales program that aims to simplify the book ordering process for retailers. The program guarantees retailers a minimum 25% margin on items and offers consolidated shipping, returns within 1 year, and the option for consignment or delayed billing accounts. Borders assigns a dedicated sales representative to create a custom product offering for each retailer and ensure their unique needs are met through recurring orders, sales-based discounts, and flexible terms. The goal is to make the fulfillment process easy for retailers so they can focus on selling books to their customers.
The document discusses achieving greatness through gratitude and appreciation marketing. It promotes developing a strategy to send daily expressions of gratitude to customers, clients, friends and family using a convenient and inexpensive tool. Maintaining current customers is important as it costs much less than acquiring new ones. Expressing gratitude fosters loyalty and referrals while making customers less price sensitive. Appreciation marketing helps build deeper relationships.
We asked the ActiveRain community what their top strategies are for winterizing their business, and they answered!
Watch the recorded webinar at http://learn.marketleader.com/display/learning/Winterize+Your+Business+-+Top+Tips+From+Agents
A good brand is an honest brand - you must always be able to stand over the authenticity of your claims and communicate a consistent message to your market.
1. The document discusses how to get and keep customers for a business.
2. To get customers, precisely define the target market, create a strong business image, network at events, advertise locally through flyers or contacts, and sacrifice time and profits initially to satisfy customers.
3. To keep customers, give existing customers incentives, reduce prices to attract more, pray for and wish customers well, study their attitudes to please them, and get news coverage to build success and relate to more people.
Empowerment through Enterprise - sales and marketing, the engine and the energycaniceconsulting
This document provides guidance on branding and marketing for small businesses. It discusses developing a brand story and defining the target market. Key aspects of branding covered include coming up with a name, choosing colors, building credibility, and creating consistent branding across all marketing materials. The document also distinguishes between marketing and sales, emphasizing that marketing is long-term relationship building while sales focuses on individual transactions. It provides tips on digital marketing tools like websites, social media, and email marketing to promote small businesses.
This document summarizes customer complaints about shopping experiences. It lists common irritations like finding parking, issues with shopping carts, waiting in long lines, uncomfortable temperatures, and stores with dull lighting, colors, music and service. Customers also complain about staff who don't acknowledge them, judge them, or are bored. Salespeople are disliked if they talk too much while pitching products or don't listen to customers. The document encourages feedback on improving shopping experiences.
Visual Merchandising for Small RetailersDebra Templar
This document provides tips and best practices for visual merchandising and store layout to optimize sales. It discusses the importance of visual merchandising in communicating with customers and supporting sales. Specific recommendations include using signs, displays, fixtures and product placement strategically to guide customer flow and highlight key items. Hot spots and other high-traffic areas should feature impulse buys and promotions. Proper use of color, lighting and other visual elements can attract customers and influence purchasing decisions.
The document discusses eight types of buyers and how to motivate each type. The eight buyer types are: Price, WOW, Trust, Convenience, Status, Expert, Caring, and Entertainment. For each type, it provides tips on how retailers can appeal to them, such as designating sales areas for Price buyers, featuring new merchandise for WOW buyers, including testimonials for Trust buyers, and giving the business a fun atmosphere for Entertainment buyers. The overall message is that retailers need to understand different customer types and tailor their marketing and store layout accordingly.
Bumps, Upsells, Cross Sells And Down SellsDebra Templar
The document discusses various upselling strategies for retailers, including bumps, upsells, cross-sells, and downsells. Bumps are simple suggestions made at the point of sale to increase margins, like offering extra accessories. Upsells aim to add value and persuade customers to purchase premium versions or packages. Cross-sells involve identifying complementary products to offer existing customers. Downsells provide scaled-down options if customers decline higher-priced offers. Implementing these strategies can significantly increase profits without additional marketing costs. The key is to first upsell, then bump the upsell, and finally cross-sell other products to established customers.
This document discusses strategies for local area marketing, including getting closer to customers, fine-tuning sales skills, working existing customer databases, teaming up with other vendors, and developing multiple revenue streams. It provides tips for advertising like focusing on benefits over features and rotating ad concepts regularly. Successful promotions should create curiosity, provide information, entertain customers, and match the target audience. Sales should exceed customer expectations through strategic pricing, merchandising, advertising, and store preparation. Social media is also positioned as an important marketing channel. The document is authored by Debra Templar, an Australian retail expert focused on improving customer service and business practices.
This document provides tips for retailers when visiting gift fairs or trade shows to purchase inventory. It recommends spending the first half day observing the marketplace before taking notes and seeing which vendors are busy. It also advises developing a buying plan and budget, introducing yourself to sales reps, asking questions about their products and terms, and taking time to carefully consider purchases rather than rushing decisions. Retailers are encouraged to negotiate for deals, leave paper with reps but not feel pressured, and ensure purchases will appeal to a wide audience. The document also discusses concepts like turnover, stock-to-sales ratios, and the Open to Thrive system for determining purchasing levels.
Selling to others the way you like being sold to is rubbish. Particularly, if you're selling to the opposite sex.
This slideshow is a quick overview on Gender Selling - the differences between men and women
This document provides tips for retail salespeople to improve customer service and increase sales. It emphasizes the importance of greeting customers by name, focusing on customer wants rather than needs, making suggestions to customers to pique their interest, handling objections effectively, and closing the sale while making customers feel good about their purchase. The key is to view each customer interaction as an opportunity to sell more than just the item and create a positive experience that encourages repeat business. Sales associates should avoid being pushy or taking frustrations with one customer out on the next one. The goal is to develop a personal connection and understanding of customers to enhance their shopping experience.
1) Women control the majority of spending and are the largest economic force globally. They dominate higher education and families with highly educated women control more resources.
2) Common misconceptions about marketing to women include that they all aspire to the same beauty standards or are solely focused on motherhood and emotion. Women are diverse.
3) To effectively market to women, portray them as real people with varied lives and values. Focus on consistency, quality and rewarding loyalty rather than stereotypes. Women do not want to feel their time is wasted.
This document discusses strategies for retailers to survive tougher economic times. It outlines two main reasons to go into business: to offer a product/service and to make a profit. It then provides three ways to build a business: attract more customers through marketing, increase average sales through sales, and have customers return more often through service. The key is not to focus on just one of these areas. The document then details seven focal points for retailers to reinvent their business, including working their customer database, teaming up with other vendors, selling more to existing customers, contacting competitors' customers, contacting former customers, and developing multiple revenue streams. Planning time effectively is also emphasized.
This document discusses strategies for effective staffing in retail. It outlines that good applicants want above-average pay, good working conditions, respect, appreciation, fun work close to home. Younger generations want to learn and feel important. Great people don't respond to boring job listings; referrals and networking are powerful recruitment tools. Look for traits like attitude, people skills, motivation, and leadership when identifying strong candidates. Maintaining staff involves creating a great work environment with turnover, exit interviews to improve, and always recruiting to fill openings.
This document outlines the top 10 common retail business fails and fixes according to Debra Templar, a leading Australian retail expert. The fails include rushing to cut the marketing budget, being blind to customers, being scared of financial reports, ignoring professional advice, being undercapitalized, paying oneself an inappropriate salary, being unaware of competitors, misjudging real rent costs, buying inventory customers do not like, and forgetting to think like a customer. The corresponding fixes provide targeted advice on focusing marketing efforts, engaging with customers, staying financially aware, networking, proper startup capitalization, determining a fair salary, researching competitors, carefully reviewing leases, stocking preferred inventory, and prioritizing the customer perspective. The overall message is that
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
5. Most customers will spend their gift-giving $ with retailers they’ve established relationships with over the past 46 weeks. Level of service during “slow times” determines if customers will shop with you in December. 5
6. Relationships are built when floor traffic is manageable. Salespeople must have ability to handle multiple customers. Recruiting & hiring should be done prior to December. Selling at Christmas is often about getting to customers as quickly as possible. 6
8. Ensure your store is not so crowded with stock that customers can’t move around You may need to consider a queuing system over the peak Christmas period Consider a separate area for giftwrapping rather than clogging your POS area 8
10. Windows are not about money, but PRIDE and ENERGY! Change your windows at least once a fortnight – weekly if possible over Christmas. Light your windows at night. Don’t over-clutter your windows. 10
15. Animated Fun Zany Interesting Unusual Newsworthy Educational Magical 15 Animated displays: Research carried out in the US shows a 43% consumer recall from static displays and a 94% consumer recall from animated displays, plus 80% of consumers could remember the product.
17. Research has revealed that during the same sales period, if 100 products were sold with no signage, then 170 were sold with handwritten signs were used, and 265 products were sold when signs were professionally produced to sell the product. 17
20. Involve team in the planning stages. Be objective in terms of precise goals: Targeted total sales Average sale per customer Number of items per transaction Conversion rate 20
21. Holiday Countdown Campaign Have a Christmas countdown campaign where each day everyone can compare results against targets. 21
23. Be aware of collusion. The more you create a culture of honesty, the more difficult collusion will be. Train staff on your security standards. Increase customer service. Focus on your cash handling procedures. Do NOT accept fake $$. [Quietly ask customer if they have another form of payment as you think the note could be fake. Advise them to go and check the note with their bank asap. Do NOT accept the note.] ALWAYS check credit card signatures. 23
25. Good quality, succinct information transfers. Control both the volume + content. Mid-November – reschedule regular compliance items. ‘Sense-check’ all communication. 25
26. Keep people informed Christmas ‘Tip’ Sheets. What’s ‘going on’ in the shopping precinct. Newsletter – Seasonal. Latest arrivals emails. Bag Stuffers. 26
30. Take up a local charity cause over the Christmas period and be visibly seen to promote it. Network promotions with local retailers. Have a Christmas Party for senior citizens and toddlers. [Note: 2 separate parties...] 30
31. Organise special customer events during the lead-up to Christmas. Have a value-added promotions period, featuring lucky dips, balloons with gifts in them, and the like. 31
32. Low Cost Holiday Promotions Dear Santa Program Trim a Tree Colouring Contest Toys for Tots Cross Promote Give Away New Year’s Party 32
33. Send Christmas cards to your regular customers and put a handwritten note of thank-you in the card. 33
35. Targeted total sales vs actual Targeted average sale per customer vs actual Targeted number of items per transaction vs actual Targeted conversion rate vs actual 35
36. Write down the unanticipated: “ran out of hams”; Hail + snow – Heatwave – Bushfires.. Casual recruitment start date: 36
38. How to remain cool and calm in times of stress. Induction for new casuals. Gift suggestions – Have you provided your team with lists of such suggestions? 38
39. The 10 Most Commonly Asked Questions Does it come with batteries? Can I return it if it isn’t suitable? Will it work overseas? Have you a follow-up service? What happens if it’s the wrong size? Is it guaranteed? What instructions are provided? Can we change colours if they don’t like it? Do you have other sizes if it has to be changed? Do you gift wrap? What are yours? Train your team on the answers… 39
41. Employ someone to do the cleaning at the end of each busy day, leaving shop clean and fresh for the next day’s trading. Hire a masseur to give complimentary massages to staff (and even as a Christmas service to customers). Schedule time off for staff to do their own Christmas shopping. Make an effort to catch team members “doing something right” and reward them publicly. 41
42. Keep an eye on the temperature to avoid discomfort. Respect staff breaks even when busy. Losing sight of taking care of your staff could leave you with a BIG retail hang-over! 42
44. Change rosters. Hire Christmas casuals early. Deal with poor performance as it occurs. If you leave it until after Christmas, your high performers may well become disillusioned with those who aren’t pulling their weight. 44
48. Staff should not wait for customers to approach them, they need to approach the customers. Christmas selling is: Welcome Use open questions Sell during busy periods Add on sell Ask for the sale Work multiple customers 48
50. 50 Recognise me. Make me feel comfortable. Help me get what I need and want. Did you see this?
51. 51 Have an enjoyable, profitable Christmas season!
52. One of Australia’s leading retailing experts, Debra Templar just hates bad customer service and stupid business practices. So… she’s on a mission to change them – one slideshow, presentation, book, or training session at a time: "I don't just want to improve how we do business for the customer’s sake but also that we, as business owners, sell more stuff, make lots more profit, and love our businesses back to life!“ E: debra@thetemplargroup.com.auMobile: 0417 532383 Skype: debra.templar www.linkedin.com/in/debratemplar www.thetemplargroup.com.au www.twitter.com/DebraTemplar Pic Credits: http://www.istockphoto.com and http://shoppologist.blogspot.com