Re-merchandising is time consuming, Enhance product presentation, Reduce spoilage and waste, and increase sales with the NEXT pusher system from HL Display
11 empties standardization_and_optimization_pan_baltic_project_for_milk_cratesECR Community
The document summarizes discussions from the Empties Optimisation & Standardisation Working Group regarding standardizing dairy crates across the Baltic States. Currently there are 15-20 different types of crates used. The group aims to reduce this to only 3-4 types that are interstackable. Standardizing on a limited number of crate types would reduce costs for manufacturers through economies of scale, increase efficiency in logistics and retail operations, and provide environmental benefits through reusable packaging. The group invites interested parties to join further discussions on implementing a standardized crate solution.
A pallet rack is a material handling storage system designed to store materials on pallets, or ‘skids.’ While all types of pallet racking serve the same purpose – storing goods or materials in horizontal rows on multiple levels – there is a wide range available on the market to consider.
Multifreight is a cargo handling company that specializes in intermodal container transport. It has over 25 years of experience in transportation and uses continuous staff training to maintain its expertise. Multifreight transports goods like canned food, cotton and wine and uses software and a global network to optimize customers' supply chains. It represents manufacturers of cargo safety and protection equipment like dryers, slip sheets, airbags, liners and flexi tanks. These products help secure and protect cargo during transport and reduce costs for customers. Multifreight aims to offer competitive prices and solutions for safe and efficient transportation.
Orpat range of pallets the utility guideViktiLakhani
Orpat's Range of Pallets provides information on light, medium, and heavy duty pallets. Light duty pallets are made of recyclable materials and are suitable for transporting portable products over short distances. Medium duty pallets contribute to transporting goods that require rehabilitation and can be used for both short and long distance transportation. Heavy duty pallets are made to maintain the quality of contents during transportation and are important for industries to distribute products smoothly without compromising quality.
This document discusses shipping container conversions and sales. It outlines that the core business is converting shipping containers into buildings for various uses like schools, offices, housing, and more. It provides details on container sizes and measurements available in Kenya. Advantages of converting containers are discussed, including lower prices, eco-friendliness by reusing materials, fast construction by using pre-built walls/floors, and off-site fabrication. In conclusion, container homes are rewarding to build due to cost savings, speed of construction, and environmental benefits of recycling containers.
The brochure display system includes a range of brochure holders for A4, A5, DL, business cards, and postcards that can be wall mounted or free standing. The modular system allows different sized holders to be combined together to form desk or wall displays. The brochure holders are made of durable clear plastic and support brochures fully for visibility. Additional accessories include wall mounts, base stands, trolleys, and carousels for portable or stationary display options.
Sujets de stage ouvert chez Santeos au 13 mars 2017.
Santeos est la filiale dédiée aux enjeux santé de Worldline, filiale d’Atos.
Santeos est leader de l’échange et du partage de données de santé en France. Fort de ses 15 ans d’expérience dans l’industrie, Santeos permet aux acteurs de santé de partager des informations afin d’améliorer le parcours de soin du patient. En combinant son expertise santé et le savoir-faire de Worldline sur la gestion de flux transactionnels et l’hébergement sécurisé de données sensibles, Santeos propose des services innovants autour des dossiers patients et parcours de soins, de la télémédecine, de l’imagerie médicale et de tout projet de transformation numérique de Santé. Santeos est une filiale de Worldline.
11 empties standardization_and_optimization_pan_baltic_project_for_milk_cratesECR Community
The document summarizes discussions from the Empties Optimisation & Standardisation Working Group regarding standardizing dairy crates across the Baltic States. Currently there are 15-20 different types of crates used. The group aims to reduce this to only 3-4 types that are interstackable. Standardizing on a limited number of crate types would reduce costs for manufacturers through economies of scale, increase efficiency in logistics and retail operations, and provide environmental benefits through reusable packaging. The group invites interested parties to join further discussions on implementing a standardized crate solution.
A pallet rack is a material handling storage system designed to store materials on pallets, or ‘skids.’ While all types of pallet racking serve the same purpose – storing goods or materials in horizontal rows on multiple levels – there is a wide range available on the market to consider.
Multifreight is a cargo handling company that specializes in intermodal container transport. It has over 25 years of experience in transportation and uses continuous staff training to maintain its expertise. Multifreight transports goods like canned food, cotton and wine and uses software and a global network to optimize customers' supply chains. It represents manufacturers of cargo safety and protection equipment like dryers, slip sheets, airbags, liners and flexi tanks. These products help secure and protect cargo during transport and reduce costs for customers. Multifreight aims to offer competitive prices and solutions for safe and efficient transportation.
Orpat range of pallets the utility guideViktiLakhani
Orpat's Range of Pallets provides information on light, medium, and heavy duty pallets. Light duty pallets are made of recyclable materials and are suitable for transporting portable products over short distances. Medium duty pallets contribute to transporting goods that require rehabilitation and can be used for both short and long distance transportation. Heavy duty pallets are made to maintain the quality of contents during transportation and are important for industries to distribute products smoothly without compromising quality.
This document discusses shipping container conversions and sales. It outlines that the core business is converting shipping containers into buildings for various uses like schools, offices, housing, and more. It provides details on container sizes and measurements available in Kenya. Advantages of converting containers are discussed, including lower prices, eco-friendliness by reusing materials, fast construction by using pre-built walls/floors, and off-site fabrication. In conclusion, container homes are rewarding to build due to cost savings, speed of construction, and environmental benefits of recycling containers.
The brochure display system includes a range of brochure holders for A4, A5, DL, business cards, and postcards that can be wall mounted or free standing. The modular system allows different sized holders to be combined together to form desk or wall displays. The brochure holders are made of durable clear plastic and support brochures fully for visibility. Additional accessories include wall mounts, base stands, trolleys, and carousels for portable or stationary display options.
Sujets de stage ouvert chez Santeos au 13 mars 2017.
Santeos est la filiale dédiée aux enjeux santé de Worldline, filiale d’Atos.
Santeos est leader de l’échange et du partage de données de santé en France. Fort de ses 15 ans d’expérience dans l’industrie, Santeos permet aux acteurs de santé de partager des informations afin d’améliorer le parcours de soin du patient. En combinant son expertise santé et le savoir-faire de Worldline sur la gestion de flux transactionnels et l’hébergement sécurisé de données sensibles, Santeos propose des services innovants autour des dossiers patients et parcours de soins, de la télémédecine, de l’imagerie médicale et de tout projet de transformation numérique de Santé. Santeos est une filiale de Worldline.
Este documento describe varias propiedades de los plásticos, incluyendo sus propiedades mecánicas como resistencia, elasticidad y dureza. También discute otras propiedades como su facilidad de obtención a través de la industria plástica, su capacidad para ser conformado en diferentes formas, y su durabilidad aunque muchos productos de un solo uso terminan como basura. El documento también cubre el poder calorífico de los plásticos y los gases tóxicos que pueden liberar cuando se calientan.
The document compares the promotional methods of a film poster and trailer for the horror film "The Conjuring". Both the poster and trailer highlight that the film is based on true events and was directed by successful horror directors. The poster provides basic information through visuals like a hanging shadow, while the trailer shows character clips and develops the story more through dialogue and sounds. Both aim to appeal to adult audiences and create intrigue around the haunted house plot, but the trailer allows for more depth and context through audiovisual elements.
Globalization and new technologies are impacting Ireland's education sector by enabling more online learning platforms and tools as well as by driving economic growth and population increases. These changes require schools to invest in technology and skills training, address issues like plagiarism and copyright, and expand opportunities for lifelong learning to create jobs and attract international students and workers.
O documento descreve a história de José e como ele conseguiu encerrar um capítulo de mágoa em sua vida após anos de sofrimento. Ele deu nomes significativos aos seus filhos que mostram como reconheceu a mão de Deus em sua vida: Manassés, que significa "Deus me fez esquecer", e Efraim, que significa "Deus me fez próspero". Isso indica que José conseguiu perdoar o passado e olhar para o futuro com fé em Deus.
Richard Avedon fue un fotógrafo estadounidense nacido en Nueva York en 1923. Se destacó como fotógrafo de moda en las décadas de 1960 y 1970 y por sus retratos psicológicos de celebridades. En 1979 comenzó su proyecto más importante recorriendo 17 estados de Estados Unidos para documentar a 752 personas que nunca escribirían la historia del país. A lo largo de su carrera colaboró con revistas como Harper's Bazaar, Vogue y The New Yorker hasta su fallecimiento en 2004.
Introduction to Marketing Communications Lecture 7Neil Kelley
Public relations can take several forms from one-way communication models like publicity that disseminate information to propaganda, to two-way symmetric models that aim for mutual understanding. The publicity model is less controlled and focuses on disseminating information through outlets like press releases, while the two-way symmetric model allows for a balanced exchange between groups to develop understanding. Effective public relations considers the target audience, uses appropriate media, and crafts messages that are clear, concise and easily understood to maintain media interest and readership.
Vaše ráno určuje kvalitu celého dne, Vaše pocity jsou chytřejší, než vaše inteligence, Naučte se odpočívat - prodloužíte si život, Nová kniha: Čínské horoskopy - Odhalte své pravé já, Komentáře čtenářů, bydlení: Vztahy v interiéru
Infographic: Twitter practices of the top shopify storesMineWhat
Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now, how do the best of all the stores on Shopify fare on twitter! That's what we set out to answer in this infographic.
http://minewhat.com/blog/twitter-practices-of-the-top-shopify-stores/
The 6th Magic Block of Ecommerce: AnalyticsMineWhat
Running a successful ecommerce store without metrics is almost unthinkable, but there's a whole world of tools out there. How do you choose?. Here are some of the more interesting analytics tool.
Notify shoppers when an item is added to their cart by providing a prominent confirmation message on the same product page or redirecting them to the cart page. Allow users to easily edit quantities and options of cart items directly or through a quick look feature without navigating away. Provide clear options to remove items from the cart by a remove link or setting the quantity to zero and confirm intentional removals. Save abandoned cart contents for a few days in case users return and greet returning users with their previous selections and any price changes.
Christmas trade can be up to 60% of a retailer's annual sales. This slideshow is designed to ignite you and your team, ensuring you have a highly profitable and fun Christmas!
Este documento describe varias herramientas para la creación y publicación de contenido didáctico digital. Menciona 10 herramientas como Ardora, Constructor, Cuadernia, EdiLimes, EXe Learning, Hot Potatoes, JClic, Lams, Malted y Squeak, resaltando sus características. También describe las características y funciones de la herramienta eXeLearning, incluyendo sus actividades y capacidades para crear, publicar y catalogar contenido educativo digital.
Capítulo 3 libro zacatolan, una historiaCesar Adame
RECOPILACIÓN Y ORGANIZACIÓN
CRONOLÓGICA DE DATOS HISTÓRICOS,
GEOGRÁFICOS, ARQUEOLÓGICOS,
ANTROPOLÓGICOS, ETNOGRÁFICOS, SÍSMICOS, BIOGRÁFICOS Y LINGÜÍSTICOS DE LA REGIÓN DEL MEDIO Y BAJO BALSAS, COSTA DE MICHOACÁN Y PARTE COLINDANTE DE LA COSTA GRANDE DE GUERRERO.
(DOS TOMOS)
Colección Biblioteca RAMA 4“Resguardo Arqueológico 2004.
de la Costa Michoacana” (RAMA), A. C.
Ciudad y Puerto de Lázaro Cárdenas, Michoacán.
Profr. César Rubén Adame y Núñez.
Additional shopping cart features to increase cart size: allow to add items to wishlist, persuade shoppers with offers, create urgency by specifying stock availability etc.
The document discusses stores and warehouse management. It begins by introducing stores functions like receiving, storing, retrieval, and issue of materials. It then discusses warehouse functions including storage, protection of goods, risk bearing, and financing. Finally, it discusses the role of packaging in logistics, including identifying products, improving efficiency, and protecting products during distribution. The key aspects covered are stores management processes, types of warehouses, basic warehouse operations, and the purpose of packaging.
The document provides an overview of retail design and layout strategies. It discusses that retail involves the sale of goods directly to consumers. An effective retail interior design must support branding, marketing, sales, and customer experience. Common retail patterns include welcoming entry areas, display fixtures, store layouts, signage, and storage. Various store layout types are examined like grid, herringbone, loop, free-flow, boutique, straight, diagonal, angular, geometric and multiple layouts. Elements like props, accessibility, and merchandising strategies are also covered.
Este documento describe varias propiedades de los plásticos, incluyendo sus propiedades mecánicas como resistencia, elasticidad y dureza. También discute otras propiedades como su facilidad de obtención a través de la industria plástica, su capacidad para ser conformado en diferentes formas, y su durabilidad aunque muchos productos de un solo uso terminan como basura. El documento también cubre el poder calorífico de los plásticos y los gases tóxicos que pueden liberar cuando se calientan.
The document compares the promotional methods of a film poster and trailer for the horror film "The Conjuring". Both the poster and trailer highlight that the film is based on true events and was directed by successful horror directors. The poster provides basic information through visuals like a hanging shadow, while the trailer shows character clips and develops the story more through dialogue and sounds. Both aim to appeal to adult audiences and create intrigue around the haunted house plot, but the trailer allows for more depth and context through audiovisual elements.
Globalization and new technologies are impacting Ireland's education sector by enabling more online learning platforms and tools as well as by driving economic growth and population increases. These changes require schools to invest in technology and skills training, address issues like plagiarism and copyright, and expand opportunities for lifelong learning to create jobs and attract international students and workers.
O documento descreve a história de José e como ele conseguiu encerrar um capítulo de mágoa em sua vida após anos de sofrimento. Ele deu nomes significativos aos seus filhos que mostram como reconheceu a mão de Deus em sua vida: Manassés, que significa "Deus me fez esquecer", e Efraim, que significa "Deus me fez próspero". Isso indica que José conseguiu perdoar o passado e olhar para o futuro com fé em Deus.
Richard Avedon fue un fotógrafo estadounidense nacido en Nueva York en 1923. Se destacó como fotógrafo de moda en las décadas de 1960 y 1970 y por sus retratos psicológicos de celebridades. En 1979 comenzó su proyecto más importante recorriendo 17 estados de Estados Unidos para documentar a 752 personas que nunca escribirían la historia del país. A lo largo de su carrera colaboró con revistas como Harper's Bazaar, Vogue y The New Yorker hasta su fallecimiento en 2004.
Introduction to Marketing Communications Lecture 7Neil Kelley
Public relations can take several forms from one-way communication models like publicity that disseminate information to propaganda, to two-way symmetric models that aim for mutual understanding. The publicity model is less controlled and focuses on disseminating information through outlets like press releases, while the two-way symmetric model allows for a balanced exchange between groups to develop understanding. Effective public relations considers the target audience, uses appropriate media, and crafts messages that are clear, concise and easily understood to maintain media interest and readership.
Vaše ráno určuje kvalitu celého dne, Vaše pocity jsou chytřejší, než vaše inteligence, Naučte se odpočívat - prodloužíte si život, Nová kniha: Čínské horoskopy - Odhalte své pravé já, Komentáře čtenářů, bydlení: Vztahy v interiéru
Infographic: Twitter practices of the top shopify storesMineWhat
Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now, how do the best of all the stores on Shopify fare on twitter! That's what we set out to answer in this infographic.
http://minewhat.com/blog/twitter-practices-of-the-top-shopify-stores/
The 6th Magic Block of Ecommerce: AnalyticsMineWhat
Running a successful ecommerce store without metrics is almost unthinkable, but there's a whole world of tools out there. How do you choose?. Here are some of the more interesting analytics tool.
Notify shoppers when an item is added to their cart by providing a prominent confirmation message on the same product page or redirecting them to the cart page. Allow users to easily edit quantities and options of cart items directly or through a quick look feature without navigating away. Provide clear options to remove items from the cart by a remove link or setting the quantity to zero and confirm intentional removals. Save abandoned cart contents for a few days in case users return and greet returning users with their previous selections and any price changes.
Christmas trade can be up to 60% of a retailer's annual sales. This slideshow is designed to ignite you and your team, ensuring you have a highly profitable and fun Christmas!
Este documento describe varias herramientas para la creación y publicación de contenido didáctico digital. Menciona 10 herramientas como Ardora, Constructor, Cuadernia, EdiLimes, EXe Learning, Hot Potatoes, JClic, Lams, Malted y Squeak, resaltando sus características. También describe las características y funciones de la herramienta eXeLearning, incluyendo sus actividades y capacidades para crear, publicar y catalogar contenido educativo digital.
Capítulo 3 libro zacatolan, una historiaCesar Adame
RECOPILACIÓN Y ORGANIZACIÓN
CRONOLÓGICA DE DATOS HISTÓRICOS,
GEOGRÁFICOS, ARQUEOLÓGICOS,
ANTROPOLÓGICOS, ETNOGRÁFICOS, SÍSMICOS, BIOGRÁFICOS Y LINGÜÍSTICOS DE LA REGIÓN DEL MEDIO Y BAJO BALSAS, COSTA DE MICHOACÁN Y PARTE COLINDANTE DE LA COSTA GRANDE DE GUERRERO.
(DOS TOMOS)
Colección Biblioteca RAMA 4“Resguardo Arqueológico 2004.
de la Costa Michoacana” (RAMA), A. C.
Ciudad y Puerto de Lázaro Cárdenas, Michoacán.
Profr. César Rubén Adame y Núñez.
Additional shopping cart features to increase cart size: allow to add items to wishlist, persuade shoppers with offers, create urgency by specifying stock availability etc.
The document discusses stores and warehouse management. It begins by introducing stores functions like receiving, storing, retrieval, and issue of materials. It then discusses warehouse functions including storage, protection of goods, risk bearing, and financing. Finally, it discusses the role of packaging in logistics, including identifying products, improving efficiency, and protecting products during distribution. The key aspects covered are stores management processes, types of warehouses, basic warehouse operations, and the purpose of packaging.
The document provides an overview of retail design and layout strategies. It discusses that retail involves the sale of goods directly to consumers. An effective retail interior design must support branding, marketing, sales, and customer experience. Common retail patterns include welcoming entry areas, display fixtures, store layouts, signage, and storage. Various store layout types are examined like grid, herringbone, loop, free-flow, boutique, straight, diagonal, angular, geometric and multiple layouts. Elements like props, accessibility, and merchandising strategies are also covered.
Warehouse Management Toolkit
-------------------------------------
There are many fundamental techniques that make warehouse management what it is as a profession, which is summarized in the warehouse management toolkit. While that won't accumulate dust on the material you are collecting, it will be helpful as an insight and understanding tool in the workplace.
This toolkit contains:
- Why have a warehouse?
- Types of warehouse
- Factors in selecting a warehouse
- Warehouse operations in brief
- Selecting warehouse equipment (Storage - MHE)
- Warehouse location mapping
- Cross-docking and how it works
- Warehouse space calculation
- Storage pallet calculation
- Resource planning
- Inventory profiling
- Task interleaving
- Picking strategies
- Warehouse management system (WMS)
- Factors in selecting WMS
- Warehouse risk assessment factors
- Warehouse signs examples
- Warehouse audit checklists
#warehouse
#warehousemanagement
#warehouselogistics
Ian Hobkirk is the founder and President of Commonwealth Supply Chain Advisors, a boutique consulting firm focused on helping companies improve supply chain performance. The document discusses strategies for companies that are running out of space in their distribution centers to postpone expansion, including re-slotting inventory, optimizing storage depth, reducing aisle widths, using overhead and automated storage, and considering medium-density storage options. It provides examples and considerations for each strategy.
Types Of Ketchup Packing
There are two major types of liquid pouch filling machines: vertical form fill seal (VFFS) and horizontal form fill seal (HFFS) packing machines. The filled and sealed bag is cut away. As is evident in many tomato sauce/ketchup brands, the top seal on the first bag becomes the bottom of the next bag, and the process repeats. The cut pouch falls to a collection system, typically a belt conveyor that brings the pouch to the next packaging step.
Ketchup packing is generally referred to as ‘flexible packaging’ or ‘sachet packing’ as opposed to ‘bottle and jar packing’ which is rigid.
Flexible packaging offers several advantages: it uses less material, needs less energy during formation, and produces less greenhouse gases during manufacturing. Being lightweight & unbreakable, it is economical to pack, store, and transport.
Storage, archiving, locker, cabinet and shelving solutions for office spaces, museums and art galleries, libraries and education.
We are a design led manufacturer of storage solutions and office furniture. Our company ethos is based on having a friendly approach and on providing excellent customer service.
No matter how large or small the project, we approach it with the same level of dedication and professionalism, working with you and understanding your needs to ensure that our products exceed your expectations in every way.
The document provides information on various end-of-line packaging solutions from Meypack including case packers, shrink wrappers, stretch film wrappers, palletizers, and depalletizers. It also discusses rotary form fill and seal machines, an oval turret form fill and seal machine, and a seed packing machine from SN that can produce small pouches and collate them into larger outer pouches. The company Penn Packaging is introduced as specializing in supplying a wide range of primary and secondary packaging equipment and solutions to customers in food, beverage, household products, and personal care industries.
Penn Packaging provides end-of-line packaging solutions including case packers, shrink wrappers, stretch film wrappers, palletizers, and depalletizers from manufacturer Meypack. They also offer pouch packaging equipment from SN Technology including rotary form fill and seal machines. Penn Packaging works with customers to evaluate their needs and propose packaging solutions and machinery. They supply high quality packaging equipment to food and beverage manufacturers in the UK.
This document discusses store layout strategies and merchandising techniques. It explains that the entrance, interior, and checkout area should tell a story to guide customers through their shopping experience. Various fixture and display options are described that can be used to attract customers, organize merchandise, and influence purchasing behaviors in a way that is consistent with the retailer's branding. Considerations like traffic flow, browsing opportunities, and space utilization are important factors in layout design.
Decisions of Operations Management
Goods and Service Design
Process and Capacity Design
Location Decisions
Layout Planning
Job Designing & Human Resource
Supply Chain Management
Material Requirement Planning And Inventory Control
Production Scheduling
Managing Quality
Maintenance Management
Modex seminar using automation to manage sku growthAndrew Lockhart
Learn how automation can help you manage SKU growth within your distribution centers. SKU growth and churn are becoming a bigger and bigger issue for warehouse manager.
HL Display - The better shopping experienceJoseph Rizk
HL Display is a global leader in in-store communication and merchandising solutions. It has 1,155 employees across 47 markets and 4 production sites. HL Display helps retailers improve profitability through solutions that increase sales, reduce costs via labor savings and productivity gains, and create differentiated, attractive store environments. The company specializes in merchandising products and in-store communication through industrial capabilities and a focus on innovation and customers.
How to Maximize Your Store's Efficiency with Gondola Shelving.pptxAnoop Ashok
The document discusses how retailers can maximize the efficiency of their stores through proper gondola shelving and planograms. It recommends using clip strips, grills, pegboards, and hanging bars to optimize shelf space, increase product exposure, and improve the shopping experience. By cross-merchandising items and focusing valuable shelf space on top sellers, retailers can boost sales by up to 50% according to the report. Proper shelving and planograms are important for executing an efficient gondola shelf layout in physical retail stores.
Actiw Oy provided an #automated #warehouse solution to D.E Master Blenders which is one of the largest coffee and tea companies in the world. - Lear more about Actiw storing, sequencing and loading solutions from www.actiw.com and www.loadplate.com
exhibicion en formatos comerciales en inglesjotava
A good exhibition should consolidate related brands within the same category to present a solid visual front, avoid unfavorable comparisons, and accompany promotional materials without overloading shelves. Exhibitions can be vertical, with brands occupying multiple successive panels, or in blocks occupying two panels. Joint exhibitions group products according to common criteria to achieve a coherent presentation. Cross exhibitions strategically locate complementary products to encourage impulse purchases.
Store design involves five key elements: exterior, interior, fixtures, merchandise, and people. The exterior includes entrances, architectural features, and windows. The interior comprises ceilings, walls, floors, and lighting to house fixtures and merchandise. Atmospherics like aromas, sounds, colors, lighting, textures, and temperatures are used to create an atmosphere. Store layout, product presentation, fixtures, displays, and space allocation must all be strategically designed to maximize customer traffic and sales.
Similar to HL Display Next™ Merchandising system (20)
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.