The document discusses additional shopping cart features for e-commerce to enhance the shopping experience and increase cart size. Key suggestions include allowing users to save items for later, offering gift wrapping options, creating urgency through stock notifications, and providing multiple payment options. Additionally, cross-selling and upselling techniques on the cart page, as well as the ability to print cart content for approval, are recommended to reduce cart abandonment and boost average order value.

1. SHOPPING CART
ADD ON
E C O M M E R C E
Additional shopping cart features to increase
cart size
e C o m m e r c e U X D e s i g n a M i n e W h a t i n i t i a t i v e

2. 1e c o m m e r c e u x d e s i g n . c o m
Allow shoppers to save
items for later
If an user feels that they cannot afford the
total cost of their order, they might remove a
few items from the cart. Provide an option to
save or move those products to a wishlist so
that they don’t lose track of it. You could also
remind them of the products in the wishlist the
next time one of them is on the cart page.
1
Time saved on category management everyday 2Hrs. See how
MineWhat brought an entire team onto one page.
L E A R N M O R E

3. 2e c o m m e r c e u x d e s i g n . c o m
2
What if shoppers buy
gifts for someone else?
When possible add a gift wrapping option to
purchases on your store and allow buyers to
add a personal note to their gifts. Also, let the
shopper choose whether or not to include the
price information in the invoice during delivery.

4. 3e c o m m e r c e u x d e s i g n . c o m
Persuade your
shoppers with offers
When on the cart page, you can persuade
your shoppers to add more products to the
cart by offering something. Say, if you offer
free shipping or discount on orders above
a certain amount, then you can remind your
shoppers of how much more they need to
spend to get that offer.
3
Average order value increased by 26%. Read on to find out more on
how we helped.
L E A R N M O R E

5. 4e c o m m e r c e u x d e s i g n . c o m
4
Create urgency
You can reduce cart abandonment by creating
urgency. Specify the number of units still
available in stock if there are only few left. Or if
you offer a deal on the products added to cart
and that it ends in a day or two, then shout
that out.

6. 5e c o m m e r c e u x d e s i g n . c o m
5
Show different payment
options
Shoppers might abandon their cart if their
preferred payment method is not accepted
by you. Offer multiple payment options and
show the different payment options that you
accept on the cart page as it will increase
the chances of your customers continue
with checkout and in turn reduce cart
abandonment.
Read on to find out how a Shopify based luxury retailer increased
their landing page conversion by 200%.
L E A R N M O R E

7. 6e c o m m e r c e u x d e s i g n . c o m
6
Cross-sell/upsell
Use the shopping cart page to increase the
cart size and the average order value by
recommending personalized products or add-
ons or simply sections such as customers
who bought this also bought, top sellers or
you might like. Test the placement, design,
the products and the number of product
suggestions shown.

8. 7e c o m m e r c e u x d e s i g n . c o m
7
Allow to print the cart
content
Your shopper might buy for someone else or
have to get the order approved by someone
else. So make the approval process easier for
them by providing an option to print or email
the contents of the shopping cart.

9. P O W E R E D B Y
Product Analytics for eCommerce
The #1 eCommerce intelligence platform for your sales and marketing
teams.
Quickly spot what works and what doesn’t on your store. Drive more conversions.
www.minewhat.com >>
F R E E S I G N U P