Here's a bunch of helpful holiday marketing tips for your small business courtesy of Balboa Capital. We wrote and designed this holiday marketing infographic, and we think it's the perfect gift for business owners like you.
In our 45-minute webinar, we’ll share the most effective ways YOU can generate growth at your salon by taking control of your communications. Empower your salon to solve its own problems and continue to thrive!
Christmas is Coming!
The days when you could start your holiday marketing in December are long gone. Regardless of what service or merchandise you provide, in 2015 you will have stiff competition, both online and for local shoppers. And you can bet your competitors are already plotting their first moves. To help you compete here are some of our favorite small business holiday marketing tips.
business development sales plan is an overview of the coaching program for how to generate leads and sales of your products, services and solutions
More info available at http://www.fraserhay.co.uk
sales plan
business development plan
sales strategy
sales pipeline
sales training
sales coaching
business development
pipeline selling
social networking
social selling
online selling
sales management
sales planning
business development strategy
business development checklist
sales training checklist
Entrepreneurship and solopreneurship requires some specific skills, called the Outer Game, in order to become profitable. This presentation walks you through the various steps you will need to master in order to make a profitable and rewarding business.
Here's a bunch of helpful holiday marketing tips for your small business courtesy of Balboa Capital. We wrote and designed this holiday marketing infographic, and we think it's the perfect gift for business owners like you.
In our 45-minute webinar, we’ll share the most effective ways YOU can generate growth at your salon by taking control of your communications. Empower your salon to solve its own problems and continue to thrive!
Christmas is Coming!
The days when you could start your holiday marketing in December are long gone. Regardless of what service or merchandise you provide, in 2015 you will have stiff competition, both online and for local shoppers. And you can bet your competitors are already plotting their first moves. To help you compete here are some of our favorite small business holiday marketing tips.
business development sales plan is an overview of the coaching program for how to generate leads and sales of your products, services and solutions
More info available at http://www.fraserhay.co.uk
sales plan
business development plan
sales strategy
sales pipeline
sales training
sales coaching
business development
pipeline selling
social networking
social selling
online selling
sales management
sales planning
business development strategy
business development checklist
sales training checklist
Entrepreneurship and solopreneurship requires some specific skills, called the Outer Game, in order to become profitable. This presentation walks you through the various steps you will need to master in order to make a profitable and rewarding business.
Aside from the many marketing strategies companies leverage, partnerships are one of the most effective ways to quickly grow your business- through sales, subscribers, new products, and brand awareness.
Partnerships aren't easy though. The key to a successful partnership is thorough planning and communication. There are two sides to partnerships: qualitative and quantitative. A successful partnership relies heavily on communication and relationship building; However, what sometimes get's forgotten is the quantitative needs. It's extremely important that all partnerships are evaluated and analyzed by performance results, including sales and subscribers.
So how do you plan for a killer partnership promotion that produces real results and gives you credibility and likeliness in your industry?
Check out the presentation below for helpful tips and strategies for planning your next partner promotion-- they work for us and should work for you too.
Global Financial Solutions Asia Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
The holidays play a major role in your business’s revenue for the year. Join Millennium S.I.'s Tanya Reece as she teaches you how to capitalize your holiday sales by promoting sales for products and services. More importantly, learn to identify slow-moving inventory, and how to create package deals for those items. You will also learn to maximize your results!
Ecommerce Survival Checklist For This Holiday SeasonCloudways
Cloudways is here to help you. We not only believe in providing you the best Managed Hosting Platform for your ecommerce stores, but we also want you to have the best sales ever. We are going to help you strategize productively. After brainstorming for days, we have sorted out the data from the previous holiday season and identified some vital necessities for every e-commerce.
How the festive season can be leveraged to do influencer marketingWinkl
Any festival or holiday is a great marketing opportunity waiting to happen! While designing a festival specific influencer marketing plan, there are certain points that we focus on. Let’s discuss each one by one.
Email has to be a part of your modern prospecting strategy. But too many sales and marketing professionals do a poor job of using email to open business relationships. Here are some keys to improving your sales email prospecting!
Inbound marketing is an excellent approach to not only reach your leads, but convert them into your customers. Before we encourage you to venture into the land of inbound marketing, we ask you take the following tips into consideration. With these simple techniques, your business can benefit significantly with a lower cost per lead and higher sales conversion rate. Let's get started.
1. Define Your Goals
2. Determine Buyer Personas
3. Develop Strategy
4. Create Workflows and Necessary Collateral
5. Create Content with Legs
About Digital Impact Agency
Digital Impact Agency is a creative firm specializing in interactive media and inbound marketing strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and enterprise companies. We are a team of innovative entrepreneurs focused on creating the most strategic and effective communication channels for our clients.
Blog: http://blog.digitalimpactagency.com/INSIGHTS
Connect With Us:
LinkedIn: http://www.linkedin.com/company/digital-impact-agency
Twitter: http://www.twitter.com/DigitalImpactAg
Facebook: https://www.facebook.com/digitalimpactagency
Google+: https://plus.google.com/u/0/102445555502572717308
Pinterest: http://pinterest.com/digitalimpactag/
Flickr: http://www.flickr.com/photos/digitalimpactagency/
It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage.
In this opening keynote, marketers will walk away with the following:
- What the most important trends are digital marketing
- How these trends are likely to impact their brands in the months and years ahead
- What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack
boosting sales volume means getting more connections and more revenues, in this we will learn about the methods of boosting the sales volume of a particular product.
Heat Up Your Holiday Marketing with iContactiContact
Join iContact and marketing author and strategist, John W. Hayes, to learn how to plan for holiday marketing campaigns, and why starting in the summer is essential. This is the slide deck from the webinar, which can be found here: https://icontact-videos.wistia.com/medias/pqwlgjxfas
Aside from the many marketing strategies companies leverage, partnerships are one of the most effective ways to quickly grow your business- through sales, subscribers, new products, and brand awareness.
Partnerships aren't easy though. The key to a successful partnership is thorough planning and communication. There are two sides to partnerships: qualitative and quantitative. A successful partnership relies heavily on communication and relationship building; However, what sometimes get's forgotten is the quantitative needs. It's extremely important that all partnerships are evaluated and analyzed by performance results, including sales and subscribers.
So how do you plan for a killer partnership promotion that produces real results and gives you credibility and likeliness in your industry?
Check out the presentation below for helpful tips and strategies for planning your next partner promotion-- they work for us and should work for you too.
Global Financial Solutions Asia Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
The holidays play a major role in your business’s revenue for the year. Join Millennium S.I.'s Tanya Reece as she teaches you how to capitalize your holiday sales by promoting sales for products and services. More importantly, learn to identify slow-moving inventory, and how to create package deals for those items. You will also learn to maximize your results!
Ecommerce Survival Checklist For This Holiday SeasonCloudways
Cloudways is here to help you. We not only believe in providing you the best Managed Hosting Platform for your ecommerce stores, but we also want you to have the best sales ever. We are going to help you strategize productively. After brainstorming for days, we have sorted out the data from the previous holiday season and identified some vital necessities for every e-commerce.
How the festive season can be leveraged to do influencer marketingWinkl
Any festival or holiday is a great marketing opportunity waiting to happen! While designing a festival specific influencer marketing plan, there are certain points that we focus on. Let’s discuss each one by one.
Email has to be a part of your modern prospecting strategy. But too many sales and marketing professionals do a poor job of using email to open business relationships. Here are some keys to improving your sales email prospecting!
Inbound marketing is an excellent approach to not only reach your leads, but convert them into your customers. Before we encourage you to venture into the land of inbound marketing, we ask you take the following tips into consideration. With these simple techniques, your business can benefit significantly with a lower cost per lead and higher sales conversion rate. Let's get started.
1. Define Your Goals
2. Determine Buyer Personas
3. Develop Strategy
4. Create Workflows and Necessary Collateral
5. Create Content with Legs
About Digital Impact Agency
Digital Impact Agency is a creative firm specializing in interactive media and inbound marketing strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and enterprise companies. We are a team of innovative entrepreneurs focused on creating the most strategic and effective communication channels for our clients.
Blog: http://blog.digitalimpactagency.com/INSIGHTS
Connect With Us:
LinkedIn: http://www.linkedin.com/company/digital-impact-agency
Twitter: http://www.twitter.com/DigitalImpactAg
Facebook: https://www.facebook.com/digitalimpactagency
Google+: https://plus.google.com/u/0/102445555502572717308
Pinterest: http://pinterest.com/digitalimpactag/
Flickr: http://www.flickr.com/photos/digitalimpactagency/
It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage.
In this opening keynote, marketers will walk away with the following:
- What the most important trends are digital marketing
- How these trends are likely to impact their brands in the months and years ahead
- What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack
boosting sales volume means getting more connections and more revenues, in this we will learn about the methods of boosting the sales volume of a particular product.
Heat Up Your Holiday Marketing with iContactiContact
Join iContact and marketing author and strategist, John W. Hayes, to learn how to plan for holiday marketing campaigns, and why starting in the summer is essential. This is the slide deck from the webinar, which can be found here: https://icontact-videos.wistia.com/medias/pqwlgjxfas
Guide to Promotional Items- Business.com Business.com
There are numerous benefits for gifting promotional items to existing or potential customers, or to long- term or high-performing employees. However, a few of these benefits are cited as the main reasons organizations use these items. Promotional items can help a business improve sales, bolster a reputation, and perform better financially. This whitepaper will help you do just that.
Gift the gift of self-care with Small Packages' curated selection of relaxation and rejuvenation products. Perfect for pampering yourself or a loved one.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Selling Based on Seasonality: Creative Ways to Drive Holiday Purchases Year-R...Sarah Frazier
Congratulations, you own a trophy shop, sign shop, apparel decorating business or offer a combination of graphic services! Whether you are just starting your business or you’ve been in business for years, one aspect often taken for granted is the sales function. As funny as it sounds, many business owners forget to plan how their business will drive revenue. Just because you’ve opened your doors for business doesn’t mean customers will come; building a solid customer base and generating new sales each month requires planning, preparation and hard work!
Why not sell around seasonality? Seasonality capitalizes on occasion. It provides a natural time-based selling approach to promote purchases around an event and leverages consumer emotions to prompt impulse purchases. And the philosophy behind seasonality isn’t limited to just the major holidays. If Christmas isn’t around the corner, create an occasion of your own. Sometimes the obscure and fun ideas catch on with customers, and, can also capture the attention of media giving you priceless exposure. With that spirit in mind, here are outside-the-box sales ideas for every month of the year…let the creative promotions begin!
Corporate gifting goes beyond the exchange of material presents; it's a strategic tool that can contribute significantly to your business's success. From building relationships and enhancing brand visibility to motivating employees and celebrating milestones, the benefits of corporate gifting are diverse and impactful. When executed thoughtfully, this practice can foster loyalty, trust, and excellent publicity for your business.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10. The holidays are hectic!
Employees take more time off.
Businesses operate on abbreviated schedules.
Prospects may be less responsive;
Businesses may be less reachable.
11. Ensure prospects & leads can find:
- Holiday hours
- Customer service
- Sales representatives
- Company contact information
Don’t leave your leads feeling lost!
13. New Year’s is a time for retrospective
& prospective reflection.
Analyze industry statistics to predict
industry outlook.
Evaluate successful content to
anticipate new leads.
15. There’s a time & place for fun. See?
(We are great at email, not so great at singing!)
16. Let loose a little.
Use unexpected emojis in email subject lines.
‘Tis the season to socialize on social media.
Have fun with holiday puns in blog articles!
17. Converse with your customers in an
approachable way to build brand loyalty.
Your customers are having holiday fun.
Your business should too!
19. LinkedIn may be the most critical social
channel for a B2B business.
Set up an official company page if you
haven’t already.
20. TO-DO:
- Start networking groups
- Share your best content
- Capitalize on paid social advertising
OPTIONAL:
- Update logos & branding with holiday
themes (ribbons, snowflakes, or holly)
22. ‘Tis the Season of Giving
The holidays are an ideal time to
partner with nonprofits and contribute
to giving campaigns.
23. It’s the Thought That Counts
Whether your company is making a
monetary donation, gift-matching, or
organizing employee volunteer
efforts, share the news!
24. Spread the Cheer, Far & Near
Your involvement spotlights you and raises
awareness for the organization you help.
Moreover, customers will understand
what’s important to your brand.
26. Analyze old content to determine what
generated the greatest engagement
(likes, comments, shares), or drove the
most traffic to your website.
27. Go Green
Re-create with ho-ho-holiday spin!
Refresh in a different medium
(this SlideShare was a blog first).
Repurpose to generate evergreen content
(perpetually relevant).
29. Conclusion
Throughout the holiday season (and
all year round) identify what your
customers value and continuously
apply these insights to become a
better B2B marketer.
