Clarity Focus Action - for business with marketing departments of one.Shannon Eastman
Ā
Find customers, get results from marketing, get clarity, bring focus, take action to move your business from stuck and frustrated to deliberate and in momentum.
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
MacronatomyĀ® - Without Customers...There Is No Business!MarketAtomy, LLC
Ā
Welcome to MacronatomyĀ® - The study of the generative marketing anatomy of a successful corporate environment. The MacronatomyĀ® concept explores how effective marketing and branding efforts drive every other aspect associated with lead generation, creating customer awareness and eventually customer acceptance.
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Ten learnings on thinking small for big impact Wolff Olins
Ā
When we take on big challenges, like innovation, itās tempting to jump to big
solutions. But sometimes, itās the small things that matter most.
Small is in the detail. And small often requires big thought. But when
creating sustainable systems that support change there is power in small.
Here are ten (tiny) lessons weāve learned at Wolff Olins
where thinking small can have a big impact.
Clarity Focus Action - for business with marketing departments of one.Shannon Eastman
Ā
Find customers, get results from marketing, get clarity, bring focus, take action to move your business from stuck and frustrated to deliberate and in momentum.
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
MacronatomyĀ® - Without Customers...There Is No Business!MarketAtomy, LLC
Ā
Welcome to MacronatomyĀ® - The study of the generative marketing anatomy of a successful corporate environment. The MacronatomyĀ® concept explores how effective marketing and branding efforts drive every other aspect associated with lead generation, creating customer awareness and eventually customer acceptance.
it is a very good book, phillip gjhj very knbowledgwbale and helps mba students as mr kotler is a very knowledgable person hjk jkljkljdl lkjlkjlj jlksj;of lljlk;lk ljljljl oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee++++++++++++++++++++++++++++++eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeHerringbone store layoutHerringbone store layoutit is a very good book, phillip gjhj very knbowledgwbale and helps mba students as mr kotler is a very knowledgable person hjk jkljkljdl lkjlkjlj jlksj;of lljlk;lk ljljljl oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee++++++++++++++++++++++++++++++eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeHerringbone store layoutHerringbone store layoutit is a very good book, phillip gjhj very knbowledgwbale and helps mba students as mr kotler is a very knowledgable person hjk jkljkljdl lkjlkjlj jlksj;of lljlk;lk ljljljl oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee++++++++++++++++++++++++++++++eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeej
Ten learnings on thinking small for big impact Wolff Olins
Ā
When we take on big challenges, like innovation, itās tempting to jump to big
solutions. But sometimes, itās the small things that matter most.
Small is in the detail. And small often requires big thought. But when
creating sustainable systems that support change there is power in small.
Here are ten (tiny) lessons weāve learned at Wolff Olins
where thinking small can have a big impact.
After almost a decade in marketing, I realized what made the difference between thriving clients and struggling clients. If you're having a hard time scale your small service business, this is for you.
New Agency Models Drive Collaboration : IAB KeynoteLindsey Slaby
Ā
The Next $50 Billion will come from media, ad tech & publishing being a part of the creative advertising idea. Learn about how Sunday Dinner inspires collaboration with partners through our process of Active Briefing.
Each One, Grow One : Optimizing your social media presence to attract customersVancity
Ā
From Vancity's Each One, Grow One small business workshop series, this presentation covers what a small business might need to do to start or optimize their social media presence.
You are in business. Everyone says you should be on social media. But youāre unsure where and how to begin. Or, your business may already be on social media, but youāre finding it difficult to keep up with.
In this seminar, you will:
ā¢ Learn how to develop your social media strategy
ā¢ Identify if social media is appropriate for your business. If so, which channels, specially
ā¢ Learn how to create a robust content calendar
ā¢ Understand how much time and resources are needed to manage your social media presence
Becoming an Entrepreneur is the first info graphic book of an ongoing series of books you will actually read. The average person can read these book in roughly one hour . The hope is that the big truths packed into these little books will make them different from the many other books that you would never pick up or would pick up only to quickly put down forever because they are simply too wordy and don't get to the point.
How Forward Thinking Organizations Prepare For The FutureMelissa Fisher, CFE
Ā
Iāve worked been an advisor for and worked with Google, Samsung, Microsoft on augmented reality and discount programs that would deliver coupons or savings as you travel or load to credit card rewards for MasterCard. I sold Passbook to Apple, and Iāve worked with entrepreneurs and private equity organizations.
I've done a lot of things, and I've learned a lot about innovation, which I shared in February of 2020 with college and university leaders.
Education is prime for change. Institutions that enable students to learn any way, anywhere they choose will ultimately increase enrollment while those that rely on in-class only learning will be challenged to keep up.
This Top-10 format highlights what progressive businesses have done to innovate. I hope it serves as a means of inspiration to institutional leaders whose goal is to change the world through education.
Characteristics of successful entrepreneurs, How to start a business, Habits of successful entrepreneurs, Some highly successful entrepreneurs - Walt Disney, Small kids who are very successful
How to Start a Successful Small Business: Tips to Startup EntrepreneursPowerHomeBiz.com
Ā
What do you need to successfully start a small business? Hereāswhat a startup entrepreneur needs to do to increase chances for success. For complete article visit http://www.powerhomebiz.com/blog/2010/05/tips-to-startup-small-business-entrepreneurs/
After almost a decade in marketing, I realized what made the difference between thriving clients and struggling clients. If you're having a hard time scale your small service business, this is for you.
New Agency Models Drive Collaboration : IAB KeynoteLindsey Slaby
Ā
The Next $50 Billion will come from media, ad tech & publishing being a part of the creative advertising idea. Learn about how Sunday Dinner inspires collaboration with partners through our process of Active Briefing.
Each One, Grow One : Optimizing your social media presence to attract customersVancity
Ā
From Vancity's Each One, Grow One small business workshop series, this presentation covers what a small business might need to do to start or optimize their social media presence.
You are in business. Everyone says you should be on social media. But youāre unsure where and how to begin. Or, your business may already be on social media, but youāre finding it difficult to keep up with.
In this seminar, you will:
ā¢ Learn how to develop your social media strategy
ā¢ Identify if social media is appropriate for your business. If so, which channels, specially
ā¢ Learn how to create a robust content calendar
ā¢ Understand how much time and resources are needed to manage your social media presence
Becoming an Entrepreneur is the first info graphic book of an ongoing series of books you will actually read. The average person can read these book in roughly one hour . The hope is that the big truths packed into these little books will make them different from the many other books that you would never pick up or would pick up only to quickly put down forever because they are simply too wordy and don't get to the point.
How Forward Thinking Organizations Prepare For The FutureMelissa Fisher, CFE
Ā
Iāve worked been an advisor for and worked with Google, Samsung, Microsoft on augmented reality and discount programs that would deliver coupons or savings as you travel or load to credit card rewards for MasterCard. I sold Passbook to Apple, and Iāve worked with entrepreneurs and private equity organizations.
I've done a lot of things, and I've learned a lot about innovation, which I shared in February of 2020 with college and university leaders.
Education is prime for change. Institutions that enable students to learn any way, anywhere they choose will ultimately increase enrollment while those that rely on in-class only learning will be challenged to keep up.
This Top-10 format highlights what progressive businesses have done to innovate. I hope it serves as a means of inspiration to institutional leaders whose goal is to change the world through education.
Characteristics of successful entrepreneurs, How to start a business, Habits of successful entrepreneurs, Some highly successful entrepreneurs - Walt Disney, Small kids who are very successful
How to Start a Successful Small Business: Tips to Startup EntrepreneursPowerHomeBiz.com
Ā
What do you need to successfully start a small business? Hereāswhat a startup entrepreneur needs to do to increase chances for success. For complete article visit http://www.powerhomebiz.com/blog/2010/05/tips-to-startup-small-business-entrepreneurs/
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
Create a Team of Hungry Sales Hunters: A 5-Point Checklist to an Assertive Sa...Business Wise Inc.
Ā
Smart sales hunters and managers know how to create a positive sales culture at their business. The ones who leave culture to chance lose opportunities, sales, and employees. In this slideshow, you'll learn why culture is more important than strategy, how to assess the state of your business culture, and 5 steps you can take to create a positive biz-dev culture at your business.
An outline put together or the really useful things that I would love to have known right at the start of my business journey. So here they are for you.
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
Mike Barnes and Tony Vidler presented a session on what coaches look for, and then concentrate upon improving, in a professional services business (with a particular emphasis on financial services businesses for this session).
Exploring the concepts of considering Capability, Capacity and Opportunity the presentation contains some simple checklists and suggestions on where to improve a service business.
As the digital ecosystem changes and your career evolves, so will your personal brand. Adjust your persona accordingly as you meet different people, find new networking opportunities, and grow in your career. As long as it reflects your professional life, donāt hesitate to create a brand that lets you shine.
For more information, watch my Youtube Video by clicking the link in the description box:
https://youtu.be/v7Dd_nhGRyk
Presentation on information about the Marketing and Marketer as a Career, opportunities, Benefits ,skills required to be successful marketing professional .
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...Financial Poise
Ā
There's creating content; then there's creating great content; and then there's creating great content that actually gets seen by the ideal audience. Each of those layers has its own unique challenges. In this webinar episode, we share insights from a variety of highly experienced content creators. Each panelist member provides their own unique spin on how to create great content that gets seen by the intended audience. By the completion of this episode, the audience member will have a clear and actionable plan on how to create outstanding content that meets their unique marketing needs.
Part of the webinar series: MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022
See more at https://www.financialpoise.com/webinars/
Marketing your business is everything. Marketing is actively promoting a brandās product or service. Itās a way of reaching and engaging people. Marketing keeps your company top-of-mind among the decision-makers you are trying to do business with.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujaratās DholeraAvirahi City Dholera
Ā
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isnāt just any project; itās a potential game changer for Indiaās chipmaking aspirations and a boon for investors seeking promisingĀ residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Business Valuation Principles for EntrepreneursBen Wann
Ā
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Ā
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Ā
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Ā
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.š¤Æ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience š„
2. How to leverage your testimonials to boost your sales š²
3. How you can capture more CRM data to understand your audience better through video testimonials. š
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Ā
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
1. āHow to use new insights and cutting
edge proven business marketing
strategies essential for launching and
maintaining the buzz of successful
crowdfunding campaignsā.
Palle Pedersen
B2
D Coaching
āHelping You Learn, Grow
And Prosperā
www.bestbusinessdevelopmentcoaching.com/
2. ā¢ Presenter background:
ā¢ Past two decades an academic, complementary healthcare
professional, educator, internet and social media researcher.
ā¢ Has a wide range of multicultural interests in education,
research, business, history, science communication, data
mining research for healthcare and commercial product and
service projects.
ā¢ Works with an international group of marketers and
crowdfunding experts on various private, community and
charity projects.
ā¢ Since January 2015 self-employed/partner in B2
D Coaching ā
"Helping You Learn, Grow And Prosperā and research nerd in
crowdfunding.
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
3. ā¢ I will point out and use real life examples why you may have had limited
success with growing your business and raising funds and how you can
change that today.
ā¢ Critical self-evaluation (internal & external reality) is vital to your business
growth and success because, it should be instantly obvious to your
prospects why they should do business with you (market dominating
position).
ā¢ Remember that running a business or a crowdsourcing campaign is not a
sprint, it is a marathon! You must be prepared to do whatever it takes
(comfort zones).
ā¢ In business good marketing is not the quickest way to success, but it is
the surest! In crowdfunding it is not only essential, but also the quickest
way to get results, but most people cannot do it alone.
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
4. Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
ā¢ The presentation:
ā¢ The presentation will provide attendees with some new insights and
cutting edge proven marketing strategies essential for educating,
launching and maintaining the buzz around your crowdfunding
campaigns. Some fundamental aspects of what makes campaigns
successful or fail to reach their crowdfunding targets will be reviewed
through real case study examples.
ā¢ Just like strategic marketing there has to be a system and specific
steps to be done in sequence. With 160+ crowdfunding sites out
there some select the wrong platforms and strategies, which affects
the outcome of their campaigns.
ā¢ The presentation contrasts the traditional academic funding
application approach and perhaps seeking local business partners or
venture capitalist support with a no/low risk approach, where orders
and funds come in before products are produced and shipped and
hence, vastly increasing the chances of a successful campaign.
5. Get The Fundamentals Right First
Becauseā¦.
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
6. Everything You've Ever Learned
About Generating Leads And Growing
Your Business Is Wrong!
Crowdfunding Requires A Complex
Mix Of Strategies And Is A Team
Effort!
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
7. ā¢ Most business owners start their own business and crowdfunding based on what
they are passionate about. Unfortunately, it takes much more than passion to build
a successful business and crowdfunding campaign (incl. non-profit).
ā¢
ā¢ 1. You must have a specific vision (your big dream followed up by appropriate
ā¢ market research and the best business model).
ā¢ The effort required to raise Ā£10.000, Ā£50.000, Ā£500.000 or Ā£5.000.000 ā one end
ā¢ result or a scalable campaign?
ā¢ 2. Thought (mindset) is the most powerful force in the universe:
ā¢ Our thoughts are the controlling factor in what we manifest and create in our
lives (internal & external reality).
ā¢ Use your thoughts to create a specific vision for your business and campaign and
then apply the right strategies and tactics to grow and develop that business or
campaign (create a buzz).
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
8. ā¢ What you need to know (facts):
ā¢ Creating a success mindset requires action (implementation) on your part.
ā¢ You must create a mindset that's focused on performing your highest impact and highest income-
producing activities on a daily basis (Paretoās 80/20 rule).
ā¢
ā¢ If you're not happy with your business's or campaignās current results, then ask yourself a couple of
questions and be brutally honest as you answer it (get feedback from others).
- WHY are you getting such poor results?
- WHY are you failing to attract clients?
- WHY are you attracting the wrong clients?
- WHY are you failing to generate the revenue and profits you expect from your business?
- Why does there seem to be so little interest in your campaign? (early, middle, late buyers)
- Which medium is used to spread the message? (illustrations, story telling; itās a numbers game;
market research search terms FB ads, Kickstarter, Ted, TedMed, etc. ā ācrowdfunding junkiesā)
ā¢
ā¢ One of the things that we have found over the years is that people who are broke, struggling or just
getting by - don't think the same way as people who are financially abundant. (McClelland 1950s,
Stanley & Danko: The Millionaire Next Door, 1996).
ā¢ They don't believe the same things as financially challenged people do, and therefore they don't
behave the same way.
ā¢ - In short, they take different actions. (purposeful behavior & self-discipline, reasons why)
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
9. ā¢ Why you need to know this (emotions & belief system):
ā¢ Small business owners have been mentally conditioned to behave in a certain way. They have specific
beliefsā¦ such as "in order to make more moneyā¦ā.
- āI have to work harder.ā āMoney is the root of all evil." "No pain, no gain." "Money doesn't grow on
trees." "If I don't do it myself, it will never get done.ā (academic fund raising, % share, corporate
model)
- āWe cannot raise this much vs Whoās going to be on the team.ā (Richard Branson) āWhich
business model are we going to use and how can we scale it up?ā Michael Gerber: The E-Myth
Re-Visited, 2004.
ā¢ These beliefs lead to specific actions such as working more hours and putting forth more effort in a
vain attempt to increase revenue and profits.
- That leads to specific results such as feelings of being overwhelmed, anxiety and frustrationā¦
- and a deep-seated belief that more and more effort is required, even though results seldom if ever
appear.
ā¢
ā¢ Do you know what your current beliefs may be costing your business today? For example:
ā¢ Do you succumb to mental barriers that may be sabotaging your success?
ā¢ Are you laser-focused on your highest income-producing activities (Paretoās 80/20 rule)?
ā¢ Are you hiring, assigning, delegating or bartering all of your non income-producing and less productive
tasks?
ā¢ Do you know the specific steps you can take to immediately create a āsuccess mindset (reasons
why)?"
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
10. MARKETING IS KEY!
ā¢There are two main components to any marketing plan:
Tactical Marketing & Strategic Marketing
ā¢Strategic Marketing
ā¢
ā¢Is the content of your message (evoke emotions)
ā¢
ā¢It's what you say and how you say it (copywriting, powerful words https://www.youtube.com/watch?v=yR0lWICH3rY)
ā¢
ā¢Tactical Marketing has to do with the execution of the Strategic Marketing
ā¢
ā¢Placing advertisements
ā¢Building a website
ā¢Attending trade shows
ā¢
ā¢Competes on price. Todayās customers want information.
ā¢Only 1-5% of your available market is able to make an immediate decision (ānow buyersā, impulse or emergency)
ā¢The other 95% want more information to make a decision.
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
11. 21st
Century Effective Marketing
ā¢ The key to effective marketing is to
ā¢ Master the Strategic side
ā¢ NOT the Tactical
ā¢
ā¢What you say in your marketing and how you say it are
almost more important than the marketing medium where you
say it. This applies to both business and crowdfunding.
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
12. What is the actual purpose of marketing?
ā¢ Marketing is supposed to help facilitate your prospectās decision making process.
ā¢
ā¢ Prospects need to buy what you sell people hate to be sold to but they love to buy.
ā¢
ā¢ Sometimes they need to be educated to the fact that they need to buy what you sell in the first place.
ā¢
ā¢Other times they already know that they want it but they need help deciding who they should buy it from.
ā¢
ā¢Often they think they might want what you sell, but they have questions and concerns that need to be overcome.
ā¢
ā¢Prospects are not experts in what you do.
ā¢
ā¢They donāt really know the relevant issues surrounding the purchase.
ā¢
ā¢They donāt know how to make the best decision.
ā¢
ā¢They can't tell the difference between the BEST deal and a major mistake.
ā¢
ā¢This leaves an opportunity for you to provide them with this information ā¦ and then guide them through the buying
process (buyerās journey).
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
13. ā¢ All Prospects and Customers want the same thing:
ā¢ Ā
ā¢ Ā TheyĀ wantĀ toĀ feelĀ confidentĀ theirĀ moneyĀ hasĀ beenĀ wellĀ spent.
ā¢ Ā
ā¢ Ā ThatĀ theirĀ decisionĀ hasĀ beenĀ madeĀ toĀ theĀ bestĀ ofĀ theirĀ ability.
ā¢ Ā
ā¢ Ā TheyĀ wantĀ toĀ getĀ theĀ bestĀ deal.
ā¢ Ā
ā¢ People instinctively want to make the best decision possibleĀ ā¦.Ā andĀ notĀ
feelĀ likeĀ theyāveĀ gotĀ toĀ secondĀ guessĀ theirĀ buyingĀ decision.
ā¢ Ā BonusesĀ andĀ addedĀ valueĀ vs.Ā discounts.Ā MakeĀ theĀ bonusĀ moreĀ attractiveĀ thanĀ
theĀ actualĀ product.
Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
24. How to Pitch Your Project
ā¢ IfĀ youāreĀ gettingĀ inĀ touchĀ withĀ press,Ā makeĀ sureĀ toĀ includeĀ theĀ essentials:Ā who, what, where,
when, and why.Ā PeopleĀ appreciateĀ conciseĀ messagesĀ thatĀ respectĀ theirĀ timeĀ andĀ giveĀ themĀ facts.Ā
SomeĀ tipsĀ toĀ remember:Ā
ā¢ Twitter is your friend.
ā¢ ManyĀ reportersĀ listĀ directĀ contactĀ infoĀ there.Ā
ā¢ Keep your contact lists targeted.
ā¢ ReachĀ outĀ toĀ peopleĀ andĀ sourcesĀ youĀ knowĀ (fromĀ research)Ā areĀ interestedĀ inĀ topicsĀ likeĀ yours.Ā
ā¢ Mention whoās available for interviews.
ā¢ ThatĀ goesĀ doubleĀ ifĀ prominentĀ folksĀ areĀ involvedĀ inĀ yourĀ project.Ā
ā¢ Offer any content you can (prepared in advance, e.g. fact sheets).
ā¢ ShowĀ offĀ aĀ sample,Ā aĀ trailer,Ā orĀ aĀ preview.Ā
ā¢ Be thoughtful about timing.
ā¢ WhenĀ willĀ itĀ beĀ mostĀ relevantĀ toĀ coverĀ yourĀ project?Ā AndĀ howĀ longĀ doĀ youĀ thinkĀ eachĀ mediaĀ outletĀ
willĀ needĀ toĀ prepareĀ aĀ piece?Ā (doĀ mostĀ ofĀ theĀ workĀ forĀ themĀ inĀ advance)
ā¢ We (the platforms) have resources for you.
ā¢ YouĀ canĀ provideĀ pressĀ contactsĀ withĀ aĀ linkĀ toĀ ourĀ PressroomĀ forĀ informationĀ onĀ KickstarterĀ itself.Ā
ā¢ Donāt be pushy.
ā¢ BeĀ considerateĀ āĀ botheringĀ peopleĀ canĀ haveĀ badĀ consequencesĀ forĀ yourĀ project.Ā
25. Delivery
ā¢ Estimated delivery dates.
ā¢ These are your best guesses for when you expect to deliver rewards to backers and is in part
negotiated with the manufacturers of your product. Donāt be afraid to give yourself breathing room
ā itās definitely better to underpromise and overdeliver.
ā¢ Shipping.
ā¢ As you add each reward, youāll be able to specify whether the item involves shipping, which
locations you can ship to, and the shipping costs. Shipping costs which you set will be added to
backer's pledges as they check out, and count toward your goal.
ā¢ Limiting rewards.
ā¢ You can limit the available quantity of any reward tier. Quantity limits can also create excitement
around special-edition rewards or signed copies. Limited āearly birdā rewards, where a certain
number of backers get something for a slightly lower pledge, can also help build momentum during
the projectās early days.
ā¢ Donāt forget the survey tool!
ā¢ You donāt need to build separate reward tiers for different styles of the same item. Once your
project is successfully funded, youāll be able to send backers a survey to collect information like
their shipping addresses, sizes, colour preferences, and so on.
ā¢ Remember: once your project is live, you can add new rewards any time ā but once someone has
pledged to a reward tier, you canāt change it anymore.
ā¢ If your goals are not met, you can still sit with a huge e-mail list of qualified and interested
buyers to contact for the next (improved) similar project. (building a brand)
26. Some essential checklist tools to be included in your strategy and launch
ā¢ Find in demand product
ā¢ When you look at ābest sellerā product an Amazon or Ebay, youāll find
thousands of everyday items that are proven to sell. Use this as a starting
point, only. On the next few steps, youāll niche further to stay competitive.
ā¢ Set a competitive price
ā¢ Margins are important. If you donāt have at least a 100% mark-up, youāll be
unable to be profitable early on. A mark up of 5X or greater is preferred for
physical products. If you are selling a digital product, this is not a concern.
ā¢ Research competition
ā¢ Now that you have an idea of a product or two and itās priced right, who else
is selling it? Do NOT compete with bigger, well-entrenched players. You need
to be unique and develop a niche. (i.e. Donāt just sell baby wipes, sell organic
baby wipes)
27. Some essential checklist tools to be included in your strategy and launch
ā¢ Sales Components
ā¢ -Giveaway
ā¢ -Down sell
ā¢ -Up sell
ā¢ Take a lesson from Mrs. Fields cookies. They built their brand by giving away
a single cookie with the promise of selling you a dozen more.
ā¢ Many online marketers make their bonus item MORE valuable than the
product itself.
ā¢ Create a down sell product for those that donāt buy and an up sell product for
your loyal customers.
ā¢ Formal funnel (tools)
ā¢ Youāll need a detailed funnel in order to launch a product into 8 figure
territory.
ā¢ There are dozens of diagrams, flowcharts and other visuals to represent this.
28. Some essential checklist tools to be included in your strategy and launch
ā¢ Hosting
ā¢ It doesnāt matter if you are an offline or online business, youāll need a website and
hosting to go with it. Do you due diligence and donāt necessarily go with the cheapest
provider. Preferably use a hosting company that has telephone support.
ā¢ Autoresponder emails
ā¢ When you communicate with tens of thousands or millions of people, it will be
impossible to email them individually. Look into providers like Mailchimp or Get
Response to help you communicate to your group effectively.
ā¢ Domain
ā¢ Your product and company will be a brand. Youāll need a domain name
ā¢ www.myproduct.com to show you are serious and actually in business.
ā¢ Website (all pages)
ā¢ -webinar page
ā¢ -registration page
ā¢ -thank you page
ā¢ -exit pop up
29. Some essential checklist tools to be included in your strategy and launch
ā¢ FB pages
ā¢ Do not use your personal page. 8-figure launches must have the perception
(and reality) of something bigger than your dinner or the latest Jimmy Falon
video. Set up a new page just for your product.
ā¢ FB groups
ā¢ Join relevant industry groups related to your product. Ask questions. Give
support. Become a servant-based part of the community. While you are at it,
set up your own group, also.
ā¢ FB events
ā¢ Set up an event for your product launch. Events have a more timely aspect to
them and give more urgency to your launch. Study successful events and
borrow the language, style and energy from them.
ā¢ FB ads
ā¢ In order to reach more than your existing friends, youāll need to advertise.
Donāt venture into this area alone or with amateurs. Get professional ad help
from someone with a proven track record.
30. Some essential checklist tools to be included in your strategy and launch
ā¢ Youtube Channel
ā¢ The web loves video. Set up a specific NEW channel for the launch of your
product. Put in case studies, tutorials and even raw footage of you;
developing and building your product and brand. People love a good story.
Make yours compelling.
ā¢ G+ profile
ā¢ The #1 search engine has plenty of self-love. Be sure to set up a G+ page
just for your product and brand. Fully populate the page with contact
information, pictures and videos; showcasing your product and the benefits it
delivers.
ā¢ Linkedin Profile
ā¢ Your Linkedin profile is your professional resume. But it can do much more.
Add a new company page featuring your new product and brand. Post
relevant articles and stories relating to your product. And (of course) any
stories you get printed about you, as well.
31. Some essential checklist tools to be included in your strategy and launch
ā¢ Instagram
ā¢ Instagram is fast becoming the #1 picture sharing social media platform. Get
an account, populate it with images of your product or people using it. Get
professional help in building new followers.
ā¢ Pinterest
ā¢ Pinterest, while considered āold schoolā against Instagram, still has plenty of
traction. Itās not just for posting recipes. Duplicate your Instagram images
there and add a bit of flavour to the description.
ā¢ Other Places
ā¢ Donāt dismiss other areas of traffic for your launch. Websites like
craigslist.org, ebay.com and gumtree.com can give you additional traffic. You
may also enlist the services of SMS marketing other bloggers to help you
spread the word.
ā¢ Media
ā¢ Of all the things companies rely on to launch their products it is the media.
Getting on the radio or TV often becomes a watershed moment for product
launches. Start local. Contact your local news agency and offer to do a story
for them. For national syndication, check out www.AuthorityFusion.com
32. Some essential checklist tools to be included in your strategy and launch
Joint Venture Affiliates
ā¢Affiliate banners
ā¢Youāll need a graphics professional to make a suite of banners for your
affiliates. Make a variety of horizontal and vertical banners. Also, be sure to
make them look professional and not overly ācheesyā.
ā¢Sales page
ā¢Youāll need an affiliate sign up/sales page. Getting affiliates interested can be
done on the phone, email, but they will all want to see your affiliate sales page.
ā¢Email swipes
ā¢āTalent borrowsā¦genius stealsā This famous saying by my University screen
writing coach is what swipes are all about. Use email templates from proven
launches that have had success and adapt them to your own.
ā¢Management page
ā¢Once your affiliates are signed up, youāll need a portal for them to download
the videos, swipe files and even contest rankings. Many of the programs
available (see next point) have that in place already.
33. Some essential checklist tools to be included in your strategy and launch
ā¢ Affiliate system
ā¢ There are dozens of choices on affiliate systems. Clickbank, JVzoo, and 1shopping
cart all have a variety of proās and conās. Select the one that best suits your target
audience and your personal abilities.
ā¢ Give 50% commission
ā¢ When using affiliates to promote your launchābe generous. 50% commission is widely
accepted in the digital world. You may also consider a two level affiliate system where
master affiliates help you by registering affiliates.
ā¢ Merchant account
ā¢ In order to make money, you have to collect it! Paypal is the easiest place to start. Itās
free and widely accepted. If you already have a merchant account, get an interface for
collecting money online.
ā¢ Social proof
ā¢ In order to not āsellā but influence your audience and make them feel comfortable
about your product/solution, youāll need case studies of success. Use 100% genuine
cases. Video works best. Ask your customers (or beta users) to submit them and post
to your new Youtube channel.
ā¢ Write a book. Nothing compares to the authority of being an author, especially a best
selling author.
34. Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
ā¢ https://www.kickstarter.com/projects/118233123/misen-cook-sharp?ref=home_popular
35. Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
ā¢ https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually?ref=discovery
36. Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
ā¢ https://www.kickstarter.com/projects/597538543/the-worlds-best-travel-jacket-with-15-features-bau?ref=discovery
37. Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
ā¢ https://www.kickstarter.com/projects/skarp/the-skarp-laser-razor-21st-century-shaving?ref=nav_search
38. Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
ā¢ https://www.kickstarter.com/projects/1977846026/meater-the-first-truly-wireless-smart-meat-thermom?ref=nav_search
39. Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
ā¢ Questions & Answers
ā¢ Bonus package of resources
ā¢ http://www.fusionhq.info/?i=hhx1epXnyT1
ā¢ Palle Pedersen, B2
D Coaching, āHelping You Learn,
Grow And Prosperā,
www.bestbusinessdevelopmentcoaching.com/
42. Palle Pedersen, B2
D Coaching, āHelping You Learn, Grow And Prosperā, www.bestbusinessdevelopmentcoaching.com/
ā¢ Some selected tools and resources.
ā¢ A link to Dropbox will be sent out within 24 hours after the
presentation. It will include the full list of selected resources,
some full length e-books and other useful resources.
ā¢ www.e-coachingsystem.comĀ Ā freeĀ 73Ā minuteĀ videoĀ powerpointĀ
presentationĀ withĀ moreĀ detailsĀ thanĀ theĀ presentationĀ (canĀ downloadĀ
audioĀ &Ā videoĀ files).
ā¢ FreeĀ universityĀ coursesĀ (bestĀ quality):Ā https://www.coursera.org/Ā ;Ā
https://www.futurelearn.com/
ā¢ (CourseraĀ $49,-Ā perĀ courseĀ forĀ attendanceĀ certificateĀ andĀ groupĀ
assessmentĀ testsĀ done)
ā¢ OtherĀ courses:Ā https://alison.com/Ā ;Ā https://www.udemy.com/Ā ;
ā¢ Ā http://www.lynda.com/Ā (subscription,Ā someĀ previewsĀ available;Ā nowĀ
partĀ of.Ā Linked-In)
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.
Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.
This module builds upon your research findings from Module 1 and introduces you to additional market research. Your report will begin to grow significantly after completing this module.