빠르게 성장하는 세계 앱 시장에서 보안은 점점 화두로 떠오르고 있습니다. 하지만 앱 보안을 바라보는 관점은 지역마다 같을까요? 이 발표는 모바일 앱 보안 시장에서 많은 영향력을 끼치는 아시아 시장과 북미 시장을 비교하여 두 지역이 모바일 앱 보안에 관해 어떠한 유사점과 차이점이 있는 지 알아봅니다. 이 발표를 통해 해외 시장 진출을 준비 중인 게임 개발자들이 미리 해킹 위협에 대비하는 방법을 배울 수 있을 것으로 예상합니다.

1. Powerful Mobile App Security
Solution for Gaming
Copyright 2016 © SEWORKS CO,.LTD. All Rights Reserved.
ering Views in App Security –
North America vs. Asia
Mary Min
VP, Global Business Development
SEWORKS, Inc.

2. 2
Speaker Intro
Mary Min (민인숙)
• VP of Global Business Development, SEWORKS Inc.
• Co-Founder/CEO, Second Wave Games (acquired by World Golf
Tour)
• Director of Product, Outspark
• US Operations Manager, Joymax
• International BD, Daum Games
• Started in games in 1998 with Archmage (Mari Telecom)

3. 3
Mobile games get hacked, period.

4. 4
But it’s nothing new.
Source: vice.com, Blizzard,
Nintendo

5. 5
Why does it happen? - Asia
• Predominantly free-to-play games with in-app purchases
• Android-first or Android heavy approach
• Usually released in Asia first
• Google Play is not the default Android go-to store
• Content discovery is primarily through mass offline marketing
or social networks / mobile messenger
• Market dominated by large publishers, small market for indies

6. 6
Why does it happen? – North America
• Predominantly free-to-play games
• iOS first or iOS-oriented launch
• Usually released in English speaking 3rd country first (Canada,
Australia, New Zealand, etc.)
• Google Play is the default Android store
• Content discovery is primarily through online ads (CPI)
• “Publisher” model is not as prevalent

7. 7
Top KPIs at publishing - Asia
• # of pre signups
• # of downloads/installs
• DAU/MAU
• Gross revenue

8. 8
Top KPIs at publishing – North America
• # of downloads / installs
• CPI cost
• Conversion metric
• ARPDAU
• # of reviews and overall rating

9. 9
Compare and Contrast
Asia
• $ hitting the bank
• Total number of installs
• Total number of active
users
North America
• $ spent to acquire 1 user
• # of days spent to convert
to paid user
• $ spent to acquire 1 paid
user

10. 10
What are we going to do about it? - Asia
• “게임을 중국에 런칭 하려고 하는데 앱 보안이
필요합니다.”
• “도와주세요, 게임이 해킹 당했어요! 매출이 줄었어요.”
• “게임이 해킹 당해 크랙판이 돌아요.”
• “퍼블리셔가 보안 솔루션 쓰라고 하네요.”

11. 11
What are we going to do about it? – North America
• “Well, we don’t see the problem.”
• “It’s ok, our data is stored on the server.”
• “Pirated versions help increase our brand.”
• “There are alternate ways to monetize pirated installs.”

12. 12
Why the difference in views?
• Asia is 12 ~ 24 months ahead in mobile ecosystem
trends
• Fragmented Android marketplace
• Ad-based/paid gaming backgrounds (North America)
vs. nearly 20 years of free-to-play gaming (Asia)
• Less publicized incidents in North America = Less
problem awareness

13. 13
Leveraging Asia’s experiences
• Protect mobile app at initial launch.
• Service ops experience.
• Monitor app in the wild.

14. 14
Learning from North America’s approaches
• Creative alternatives for monetization
• Revenue & retention driven metrics
• Revenue is everyone’s responsibility

15. 15
Public service announcement
• Make app security a priority. Binary-level protection is a
must-have, not a nice to have. (Many vendors in this space, including
AppSolid, a Gartner trusted vendor)
• Set up multiple layers of protection and fail-safes to
maximize opportunities at every step of the way.
• Set up triggers to auto notify for data discrepancies
transmitted to the server.
• Explore alternatives for revenue and user retention

16. Web
www.seworks.co
www.AppSolid.co
Email
sales@seworks.co
Call
US Office: +1-415-535-7002
Seoul R&D Center: +82-2-535-7002
Location
US Office: 530 Howard St., Suite 370, San Francisco, CA 94105
Seoul R&D Center: 2F Ilseok building, 1344-21 Seocho-dong, Seocho-gu, Seoul
Thank you!