Talk I gave for the Expert Network Speaker series for Entrepreneurship @ ASU on hiring, building, and monetizing mobile apps.

1. Lifecycle of a Mobile
Application

2. tappforce
www.tappforce.com

3. Building a Team

4. Building a Team

5. Building a Team

6. Building a Team

7. Building a Team

8. Building a Team

9. Cost
• We’ve found that good developers onshore
cost $80/hr - $150/hr
• Offshore $30-$50/hr

10. Cost
• Pro tip: Negotiate a fixed bid on a project if
possible

11. Write Awesome Specs

12. What is Awesome?
• Create a mockup of every screen
• Describe what every button/click will do
• No assumptions, everything should be
defined like colors, fonts etc.

13. Awesome Specs
• adding features will cost extra
• define everything before hand

14. Developer Management
• get a build every day
• get screenshots/videos every day
• test everyday and report back every day

15. Tools

16. Tools

17. Tools

18. Tools

19. Tools

20. What Makes a Good
App

21. Single Function

22. Minimize Clicks

23. Custom UI

24. Fast
• App should always be responsive
• Minimize Loading

25. Test Everything
• Test on all Phones
• Test on all OS
• Test every button on every screen
• Test all network conditions

26. Gestures

27. One Size Does Not Fit
All
• Design for iOS
• Design for Android
• Not Both

28. Web Apps
Saves Money $

29. Why NOT Web Apps?
• Doesn’t feel native, affects user experience
• Scrolling is slow
• Takes longer to load
• Can’t be used offline

30. UI Patterns

31. Dashboards

32. Activity Feeds

33. Tabs

34. Empty Screen

35. Making Money

36. App Stores

37. App Stores

38. App Stores

39. App Stores

40. Freemium

41. Freemium

42. Freemium

43. Ad Supported

44. Ad Supported

45. Ad Supported

46. Ad Supported

47. In-App Purchases

48. In-App Purchases

49. In-App Purchases

50. One more thing...
We’re Hiring.
Android iOS
tappforce Developers
Developers

51. Questions
sheehan@tappforce.com
reyaad@tappforce.com
www.tappforce.com