Mobile Game Asia 2015 Ho Chi Minh City

1. Mobile Games for Asian Women
Yup Hwang

2. Table of Content
1. Introduction
- Who we are
2. Target
- Why we targeted
3. Approach
- How we approached
4. The Next Step
- Where we are going to

3. 01

4.  Extensive experience of mobile social network game
 Most famous female game provider in South Korea
 Strong network with major platforms in Asia
Introduction - The Company

5. Introduction - The Company
IN 2011, ZYNGA LISTED ON NASDAQ

6. Introduction - The Company
AND 2014, PATI GAMES LISTED ON KOSDAQ

7. Introduction - Products
‘I LOVE COFFEE’ LAUNCHED ON 11 PLATFORMS SINCE 2011

8. Introduction - Products
1.5 million registeredusers in Korea2.5 million registeredusers in Korea20 million registered users in Global
Non Game User → New Gamer New Gamer → Core Gamer
3 REPRESENTING TITLES OF PATI GAMES FOR WOMEN

10. Target - Global
FEMALES BEAT MALES ON MOBILE GAMING
31%
35%
42%
IN-APP
PURCHACES
TIME 7-DAY
RETENTION
Source) Flurry: Female Gamers Over Index vs. Males on Time, Money and Loyalty

11. Target - South Korea
User by Gender
(Dec. 2012)
63% USER OF ‘I LOVE COFFEE’ IS FEMALE IN KOREA
63%
37%
Females Males

12. Top 10 Countries - DAU
(Oct. 2013)
Target - Asia
‘LINE I LOVE COFFEE’ IS POPULAR WITH ASIAN WOMEN
Taiwan Japan Thailand Hong Kong Indonesia Malaysia Singapore Others
200K

14. Approach – What To Say
WHAT WOMEN WANT

15. Approach – What To Say
STARTING-UP THEIR OWN CAFÉ = THEIR DREAM

16. Approach – What To Say
Drag it!
Tilt it!
Touch it!
VICARIOUS SATISFACTION BY GAMING

17. Approach – How To Say
TOUCH HER HEART, NOT HEAD

18. Approach – How To Say
EMOTIONAL APPROACH DRIVES MARKETING SUCCESS

19. Approach – How To Say
IN

20. Approach – The Place To Say
PROPOSE TO HER AT THE RIGHT PLACE

21. Approach – The Place To Say
SOCIAL PLATFORM = KEY SUCCESS FACTOR
KAKAO TALK
SOCIAL
PLATFORM NO PLATFORM
NRU
(launch + 6mth)
M1 M2 M3 M4 M5 M6
1.7M
1.5M
1M
660K
590K
470K
120K
83K
54K
32K 45K 28K

23. The Next Step - Content
THE NEXT ‘I LOVE’ SERIES, RESORT

24. The Next Step - Platform
WAITING FOR THE NEW PARTNER, ALWAYS

25. …