The document outlines the stages and components involved in developing effective information, education, and communication (IEC) materials. It discusses the stages of change theory, the 7 C's of effective communication, and participatory approaches that involve formative research techniques like focus groups and in-depth interviews to identify needed messages. The process then prioritizes messages and channels before developing draft materials, getting approvals, pilot testing, revising, printing, and distributing the final IEC materials. The overall goal is to plan, develop, and distribute IEC materials using behavioral change communication approaches and continuous monitoring and evaluation.

1. Developing EffectiveInformation, Education & Communication Materiala.k.a Copy WritingAndeel AliChief Visionary OfficerBlitz Bureau

2. A Word Cloudabout me!

3. Objectives of this Session

4. Overview of BCC Behavior Change Communication

5. Stages of Change Theory

6. What are the Message components?

7. Appeal

8. Appeal

9. Content

10. Format

11. Context

12. Source

13. 7 C’s of effective communication

14. 7 C’s of effective communication

15. 7 C’s of effective communication

16. 7 C’s of effective communication

17. Model of Participatory ApproachFlow ChartTechniques/ToolsSmart ObjectivesDocumented ResearchQuantitative Data CollectionSituation AssessmentFormative ResearchIn-depth InterviewsNeeds AssessmentFocus Group DiscussionsEmerged Themes of Needed MessagesMatrix of Thematic AnalysisPrioritization of Needed MessagesPrioritization of needed channelsSelection of a model for change of behaviorDevelopment of a draft IEC materialUsing the help of a graphic designerGetting approval of gatekeepers prior to pilot testing the IEC materialContinuous Monitoring and Evaluation is needed throughout the flow chart processPilot test the IEC materialRe-development of IEC materialPrinting of IEC material

18. Planning, developing and distributing IEC materials

19. I am Googleable!thinktank1987@hotmail.com

20. ReferencesEntertainment-Education (United Nations Population Funds) 1: 1–6. January 2002. http://www.unfpa.org/upload/lib_pub_file/160_filename_bccprogbrief1.pdf