The document outlines a project aimed at enhancing youth awareness in Karachi through informal education sessions on 14 key topics, including education, health, and political participation. Over a duration of six months, the project seeks to engage over 500 youth with assessments for each session to evaluate effectiveness. Sustainability will be achieved through continued training workshops and community involvement to foster a sense of ownership among participants.

1. IMPETUS
(Social Development Theme: Promotion of Basic Needs,
Access to political participation and Environment protection)
Andeel Ali & Yaseen Munshi
Chief Visionary Officer &
Chief Strategy Officer
Blitz Bureau

2. Vision
Impetus
is the force that drives one
to his/ her destiny.

3. Project Summary
Affirming the World Programme of Action for Youth (WPAY) 1995
and 2007, UNGASS 1998 the World Drug Problem, Rapid Situation
Assessment by UNODC in Pakistan in 2006, National youth Policy
2008, British Council’s Next Generation Report 2009 and the Draft
Anti-Narcotics Policy 2010 it is concluded that the 14 areas are most
asserted upon. We believe that informal education is a pragmatic
approach the sessions can be conducted from institutional level to
street level.
This project comprises of:
• 14 Sessions
• Each session comprising of 35+ participants
• Reaching at least 500+ youth
• Duration: 6 Months
• Location: Karachi District

4. Objectives
The main objectives that the project hopes to achieve are:
A Youth aware and ready for following subjects:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
Education
Employment
Hunger and poverty
Health
Environment
Drug abuse
Juvenile delinquency
Leisure-time activities
Gender empowerment
Full and effective participation of youth in the life of society and in
decision-making
Globalization
Self awareness
HIV/AIDS
Political participation

5. Outcome
A more Developed collective
conscience of the Nation
through Informal Education

6. Project Assessment
Each session will be assessed by:
•Having a focus group discussion as pre
session evaluation (Qualitative)
•Evaluation forms as post session evaluation
(Quantitative)

7. Activity Plan
Activities
Timeline
for the
project
Submission of
Proposal
Implementation of
the project
Report Writing
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
X
X
X
X
X
X
X
X
X

8. Role & Responsibility
• Andeel Ali Project Coordination/Content Development/
Reporting (Chief Visionary Officer CVO- Blitz Bureau)
• Yaseen Munshi Financial Management / M&E Specialist
(Chief Strategy Officer CSO- Blitz Bureau)
• Ahmed Raza (Chief Brand Officer CBO- Blitz Bureau)
• Areeba Wajid Marketing Officer
• Hafsa Mubin Communication Officer

9. Resources
•
•
•
•
•
•
•
What are the financial resources available for the project?
No.
What are the human resources available for the project?
Entire Executive Wing of Blitz Bureau
What are the technical resources available for the project?
Multimedia Projector and Laptop
What type of resources you need from external sources? Specify
the extent of need
• Logistics i.e. conveyance and Refreshments for the participants
(could be provided by Corporate sectors as a marketing tool or on
CSR basis)

10. BUDGET
Activities
Budget of the project
Banners
Logistics
Laptop charges
Multimedia charges
Stationery
TOTAL
NOTE:
• *
• **
Banner will be required one time
Logistics charges applicable Rs. 700 per head for 3
members for 14 sessions (700 x 3 x 7)
• *** Laptop charges applicable Rs. 1,500 each per session for
14 sessions (1,500 x 14)
• **** Multimedia charges applicable Rs. 1,500 each per
session for 14 sessions (1,500 x 14)
• *****Stationery i.e. Handouts and Evaluation forms for
the participants (35x14)+( 35x14)
Budget
available
* 5,000
** 29,400
*** 21,000
**** 21,000
*****980
77,380

11. Sustainability
It’s self explanatory idea Blitz Bureau will
conduct a Training workshop for interested
participants on cascading of Impetus in their
own capacity thus generating a self sustained
cycle.
Follow up sessions, Feedbacks from the field
and Refresher Trainings will be conducted to
ensure the sustainability

12. Challenges for the
project
• What challenges you may face during the project?
Discord from the Decision Makers/ Stakeholders
• What steps you can take to counter these challenges?
Mass and/ or person focused Advocacy
• What community support you can involve to maximise
project success?
By developing a sense of ownership

13. ARISE