This document discusses the basic principles of health education and communication (IEC). It defines key terms like health education, information, and communication and explains the communication process. Some key points covered are: - The goal of IEC is to raise health awareness and help people adopt healthy behaviors through informed decision making. It uses various approaches like mass media and interpersonal communication. - Effective IEC is based on needs assessments, educational principles, and evaluation. It aims to promote specific, desirable behaviors and considers social influences on health. - Principles of health education include establishing credibility, engaging interest, encouraging participation, providing motivation and reinforcement, teaching from simple to complex, leading by example, and incorporating feedback.