1. HOW DO YOU CONNECT WITH PEOPLE? Social, Mobile, Digital Display Interactivity Sanjay Manandhar, CEO, Aerva, Inc. sanjay.manandhar@aerva.com
2. SINGLE PLATFORM SOCIAL MEDIA MOBILE DIGITAL SIGNAGE WEB Aerva, Inc. Company Confidential 2
3. ENGAGE ENTERTAIN INFORM WITH REAL-TIME DATA, MOBILE AND SOCIAL MEDIA NETWORKING BETWEEN DIGITAL DISPLAYS & MOBILE PHONES Aerva, Inc. Company Confidential 3
4. EASY-TO-USE WEB-BASED SCALABLE SECURE FULLY DRAG-AND-DROP READY-TO-USE APPLIANCE EASILY ACCESSIBLE SERVERS MODERATION FOR TEXT, IMAGE, VIDEOS Aerva, Inc. Company Confidential 4
5. ENGAGEMENT ACROSS DIGITAL MEDIA SOCIAL NETWORKS MOBILE HANDSETS DIGITAL DISPLAYS WEB Battle-of-the-Band application at music venues Aerva, Inc. Company Confidential 5
6. AERVA COMPANY OVERVIEW Aerva’s platform is designed to be atthe intersection of four high-growth channels Social Networking Mobile Digital Signage (digital out-of-home) Web Scalable and fully turn-key digital events Products and business modelproven in Europe, South America and the US Founded in 2005 by MIT alums Hangman application integrating mobile with Digital out-of-home Aerva, Inc. Company Confidential 6
7. CUSTOMER SAMPLING Social networks & events Yahoo, Ogilvy, Advertising Week Retail networks GogoCast, PlayMixes Outdoor Networks Kodak in Times Square, Fountain Square Security & information networks Boston University, US Navy Aerva, Inc. Company Confidential 7
8. KODAK TIMES SQ NYC OBJECTIVE Allow user generated and controlled content to draw attention to the brand DISPLAY Kodak LED in Times Square IMPLEMENTATION Mobile interactivity for Pic2Screen User-submitted images via email User texts code to trigger exactlywhen they want picture posted Photo Moderation Web Interface Network management RESULTS Highly engaged viewerson the web and on locationin Times Square Invaluable brand buildingfor Kodak Aerva, Inc. Company Confidential 8
9. FACEBOOK + MOBILE + DIGITAL SCREEN OBJECTIVE Allow users to send videos from Facebook to a public digital billboard to augment a brand DISPLAY Any display (indoor, outdoor, web) IMPLEMENTATION Facebook Connect application User-submitted videos via Facebook Video Moderation Web Interface Network management RESULTS Engagement of Facebook users Highly engaged viewerson the web or on location Scale of Facebook users and viral nature of sharing Aerva, Inc. Company Confidential 9
10. CHICCO TIMES SQ NYC OBJECTIVE Allow Chicco brand awareness in the US via baby video upload DISPLAY American Eagle LED in Times Square IMPLEMENTATION Web microsite for UGC video upload Video Moderation Web Interface Keepsake Photo to parents with share option to Facebook and Twitter Delivery of real-time UGC video to American Eagle board RESULTS Highly engaged viewerson the web and on locationin Times Square Invaluable brand buildingfor Chicco Aerva, Inc. Company Confidential 10
11. MEXICO MUSIC VIDEO RETAIL NETWORK OBJECTIVE Digitally create playlist and distribute music videos to 700 locations in Mexico IMPLEMENTATION Digital signage engine Branded retail content for (Chili’s, California Pizza Kitchen, Papa Bills, Chocolate City + more) Easy manipulation of music videos and ad insertion Mobile campaigns for brands as and when needed Network management & assets all hosted in the cloud RESULTS Highly efficient distribution of music videos, ads and mobile apps Incremental revenue to customer and venue from advertisers Rapid changeover of music video & dayparting Aerva, Inc. Company Confidential 11
12. YAHOO! VIP EVENT OBJECTIVE Engage Yahoo! top300 West Coast advertising clients IMPLEMENTATION Digital signage engineto drive all displays on-site Cloud computing backendwith event-day backups Content management ofYahoo-branded assets Mobile apps: Txt2Screen, Pic2Screen, Mobile Sweepstakes Social NetworkingWidgets: Flickr, YouTube widget RESULTS Highly engagedcustomers withrelevant experience Exposure of Yahoo!Brands like Flickrand Y! Mobile Text2Screen & Picture2Screen applications Aerva, Inc. Company Confidential 12
13. GAMING+ MOBILE + DIGITAL SCREEN OBJECTIVE Allow corporate retreat to be competitive and engaging IMPLEMENTATION Engaging F1 racetrack concept for quizzes & team-building competitions Five full-days, 12 teams, 300 competitors Attendees asked questions on their smartphone Constantly updating team & participant scores Custom administrator point awards/penalties RESULTS Novel engagement for competitive corporate event Dynamic measurement of team & participant scores On-site, on web, on social media F1 Racetrack employee competition at corporate event Aerva, Inc. Company Confidential 13
14. CORPORATE FIRESIDE CHAT OBJECTIVE Craft a novel mechanism for very large number of employees to interact with senior management IMPLEMENTATION 10,000 employees, 50 locations, 4 timezones CEO took questions from employees texting questions/comments to screen Employees shared their pictures to Aerva Pic2Screen Text and Images moderated Simulcast, text2screen, pic2screen to all locations RESULTS Novel access mechanism to senior management Immediate feedback Large corpus of data and interactivity history Aerva, Inc. Company Confidential 14
15. LIVE SPORTS EVENT+ MOBILE + SOCIAL OBJECTIVE Engage squash fans with tweets and mobile voting IMPLEMENTATION World Championship among 4 world #1 squash players Glass court in Boston Symphony Orchestra hall Live data from audience voting, pic2screen and tweets to digital screen around the hall RESULTS Novel audience engagement for live sporting event Integration of Tweets, text votes and pictures with live game video Aerva, Inc. Company Confidential 15
16. REDWINGS Hockey Game OBJECTIVE Engage fan-base in hockey rink & on TV DISPLAY Four-sided LED board above center-rink IMPLEMENTATION Mobile interactivity for mobile Poll Live switch from game to media player Network management RESULTS Highly engaged viewersInvaluable brand buildingfor RedWings and sponsors Aerva Poll2Screen application at sporting events (driving Jumbotron and other screens), votes from fans in real-time Aerva, Inc. Company Confidential 16
17. AERWAVE PROVEN PLATFORM FOR DIGITAL OUT-OF-HOME POWERFUL, FLEXIBLE & SIMPLE-TO-USE AerWave driving touchscreen apps on location ANY SCREEN All web browsers, Smartphones,Indoor LCDs, Outdoor LEDsand Projectors ANY CONTENT Audio, video, text, image,TV, RSS, Flash, tickers,rolls & more ANY LAYOUT Multiple windows, portrait, landscape, 4:3, 16:9 or custom aspect ratio, standard or HD ANY SCHEDULE Dayparting, rule-based calendaring ANY HARDWARE APPLIANCE Linux on any hardwareto drive variety of applications, locations and costs Aerva, Inc. Company Confidential 17
18. CREATIVE MOBILE & SOCIAL MEDIA APPS CONNECTED, PERVASIVE & CREATIVE CONNECTIVITY TO ANY CARRIER Connect to any mobilecarrier CONNECTIVITY TO SOCIALMEDIA NETWORKS Twitter, Flickr, YouTube, Facebook +more AERVA MOBILE APPS Text2Screen, Picture2Screen,Poll2Screen, mCoupons,Games +more AERVA DYNAMIC APPS RSS, Weather, Video-in,Web-page +more Aerva, Inc. Company Confidential 18
19. PROVEN CLOUD NETWORK SCALABLE, SECURE AND COST-EFFECTIVE AerWave platform driving on-locationportrait mode network of screens EASE-OF-USE Web-based—manage any screen, anywherefrom anywhere in the world ANY SCALE Manage one screenor thousands ANY NUMBER OF USERS Unlimited users canmanage parts of entire network SERVER-DRIVEN Fast, low-cost deploymentof end nodes connected toAerva-managed Cloud SECURE, ROBUST,FIREWALL-FRIENDLY High-bit encryptionand proven in themarket since 2005 Aerva, Inc. Company Confidential 19
21. AERVA SYSTEM ARCHITECTURE Ready-to-install Appliance (nodes) with all software/security pre-loaded 24/7 Server availability (virtualized for redundancy) Web-based remote management of content, nodes and displays Designed with intermittent power and network outage in mind Security integral to system (on the wire, between apps, for content) Easy Integration to other systems (Ticketing, Point-of-Sale, Scheduling, etc.) Aerva, Inc. Company Confidential 21
22. WHY AERVA? One Platform to Handle Your Digital Media Engage/Entertain/Inform all on ONE platform Command any digital screen Add Mobile anytime (all carriers supported) Connect with Social Media Integrate with enterprise or real-time data 100% browser-based data Scalable and flexible SaaS offering Use Aerva Cloud or license your own server Market-proven Mitigate risks and trust Experts that have executed diverse campaigns since 2005 Aerva, Inc. Company Confidential 22
