Salesforce Dev Day Paris - keynote


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Slides of the keynote I delivered for the Salesforce Dev Day of December 13th in Paris.

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Salesforce Dev Day Paris - keynote

  1. 1. Develop Now With TheSalesforce Platform #DevDay
  2. 2. Guillaume Roques @groques in/
  3. 3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  4. 4. 800,000 developers
  5. 5. 26 BillionAPI calls/quarter
  6. 6. 2.5 Million Apps
  7. 7. 2.5x increase indemand for developers
  8. 8. You are the makers.
  9. 9. You can t make tomorrow s apps on yesterday s stacks
  10. 10. The Salesforce Platform Your Apps Our Apps Any Apps Salesforce Touch Platform Salesforce Identity AppExchange Chatter Heroku
  11. 11. Leading Cloud Platform for Social and MobileEnterprise Apps
  12. 12. Leading Cloud Platform for Social and MobileConsumer Apps
  13. 13. Proven Market and Product Leader Trusted Platform Proven #1 PaaS for Developers Customer Leader #1 PaaS for Business Experts #1 PaaS for ISVs Success All Major Certifications Leading Cloud Platform1 Million+ installs on AppExchange 60 Billion+ Transactions/Quarter
  14. 14. App Fundamentals for the Enterprise Mobile Social Identity Data Marketplace
  15. 15. Enterprise Mobile AppsMobile Social Identity Data Marketplace
  16. 16. Salesforce Touch Salesforce apps on any device Built with Salesforce Touch Platform
  17. 17. Amazing Customer Apps on the Salesforce Platform
  18. 18. Instant Mobile & Social APIs Every object is instantly REST API enabled Create Custom Apex REST Services Social Chatter REST API
  19. 19. Native Geo-location fieldsSELECT Id, Warehouse_Location__latitude__s,Warehouse_Location__longitude__s,!Street_Address__c, Name !FROM Vendor__c !WHERE DISTANCE(Warehouse_Location__c, !GEOLOCATION(37.794539,-122.394717), mi) <= 10;!
  20. 20. Enterprise Mobile Container OAuth2 AuthenticationLeverage Existing Skills Secure Offline Storage Xcode Project Wizard
  21. 21. Securely Access Device Features & Salesforce Data Access Salesforce data using JavaScript Leverage local device features like camera, contacts etc. Use any mobile web framework
  22. 22. Native SDKs for iOS & Android Build Salesforce Apps in Objective-C & Java Xcode New Project Wizard Authorization screens & PIN code support
  23. 23. Demonstration: Build an iOS mobile App with Visualforce Mobile Social Identity Data Marketplace
  24. 24. The Importance of IdentityMobile Social Identity Data Marketplace
  25. 25. Salesforce Identity lets apps work in the Enterprise Access user Interact with social Eliminate silo’ed context graph Apps
  26. 26. Build context-aware apps with Canvas Lightweight JavaScript SDK Consume Apps from Anywhere X-Domain XHR Calls Context Sharing
  27. 27. Typical Canvas Apps Retool Your Old Apps Build Social Web Apps
  28. 28. Build Salesforce Apps in any language with Heroku Write Salesforce apps in any languageCreate & deploy a context aware Heroku App from Identity enables access Salesforce data
  29. 29. Demonstration: Create a QuickStart App for the Enterprise Mobile Social Identity Data Marketplace
  30. 30. The power of multi-language Leverage 100,000s of open source libraries Collaborate with millions of developers Build on your own reusable components
  31. 31. Unix Style Development $ vi helloworld.rb! $ git init! $ git add .! $ git commit -m “first commit”! $ git push heroku master!
  32. 32. Announcing the Eclipse Plugin for Heroku template Template projects for Spring, Play & more.. Instant deploy to Heroku
  33. 33. Demonstration: Java Apps on Heroku Mobile Social Identity Data Marketplace
  34. 34. Enterprise App MarketplacesMobile Social Identity Data Marketplace
  35. 35. The New AppExchange ( 1,700+ Apps 20k+ Reviews 1.4m+ Installs
  36. 36. The Consumer App Developer Opportunity + + = Platform Packaging Distribution 717,000 Appstore Apps ~$5 Billion Revenue
  37. 37. The Enterprise App Developer Opportunity + + = Platform Packaging Distribution 1,700 Apps $700 Million Revenue
  38. 38. Enterprise: The Untapped Developer Opportunity Consumer Enterprise $5.0b $700m 717k 1,700 $6,900 per app $412,000 per app
  39. 39. Build Apps, Not Invoicing Processes, With Checkout
  40. 40. App Fundamentals for the Enterprise Mobile Social Identity Data Marketplace
  41. 41. The Salesforce Platform Your Apps Our Apps Any Apps Salesforce Touch Platform Salesforce Identity AppExchange Chatter Heroku
  42. 42. Build Apps, & Career with the Salesforce Platform trigger getHands on Code__c ! (after update)! { ! for(Workbooks__c w : currWbook)! { ! //insert learning here! }! }...! Get the Books Get Hands-on Get the Job
  43. 43. Books for the holidays…
  44. 44. Thank You