Cutler Action

1. DavidCutler.net - Inform & Connect
Marketing Business DevelopmentTechnology Consulting

2. Sales = Creative Business Development
Trust from Truth
Cross-Channel Solutions

3. Thinking & Doing
Systems Thinking
Design Thinking
Code Thinking

4. Built and managing this
portal for tech, strategy,
and software development
outsourcing for business
services, consultants, and
creative marcom agencies
http://partners.creativechaos.co

5. Spoke at International Society of Professional Innovation Management Multiple
Events

6. See Details and Watch This Video HERE

8. Linkedin Article here Medium Article Here

9. Connected Things at MIT with Loopd

10. Lifecycle Marketing Optimization - Customer Engagement for Their Many Paths to Purchase

11. Lifecycle Optimizers and Automation for More Effective Engagements

12. Innovation Delivery with Creative Chaos
Tech Translator and Solution Evangelist
Match-making between Internal / External Teams

14. DELIVERY
what is your innovation dilemma?

15. innovation ... delivered
SELECTED CLIENTS

16. strategic partners
STRATEGIC PARTNERS
DIGITAL & TECHNOLOGY TRANSFORMATION ENGAGEMENTS
• Technology Due Diligence
• Qualitative Research
• Personas and User Journeys
• Prototyping
• Agile Web & Mobile Product Development
• Insights as a Service (IaaS) – Dashboards, Portfolio Management

17. PARTNERS
startup success stories
Radian Gen closes new round of
investment from Solar Plus in May
2016.
Unation initiates a lite-IPO to raise
$20m in May 2016.
Podium Data raises $10mn . Named
“Big Data Innovative Technology of the
Year” Winner at MassTLC’s Technology
Leadership Awards.
Boloro raises $5m in convertible notes
at 100m+ valuation in Dec 2016.
IPO’s at $14 per share in June 2015.
Compuware acquired by
Thomas Bravo LLC, a private
equity firm, for $2.5 billion
in September 2014.
Jill’s List was acquired by Mind
Body Online in 2013
BEZ was acquired by
Compuware in 2011.

19. IDEATE
research & insights
Innovation starts with research. We ask questions to determine
consumer motivations, emotional triggers and insights into attitude
and behavior so we can help build a market-fit solution.
QUALITATIVE RESEARCH
•Focus Groups
•In-depth Field Interviews
•Voice of the consumer
•Usability Interviews
QUANTITATIVE RESEARCH
•Analytics
•Surveys
•Questionnaires

20. PROTOTYPE
experience design
We create human-centered design experiences that help transform
businesses. Our strategy and design takes a holistic approach towards
developing user-centered journeys for a fluid customer experience.
EXPERIENCE STRATEGY
Customer Insights
Competitive Landscape
Personas
User Journeys
Wireframes
Visual Designs
Prototype
DESIGN SPRINTS
Understand
Define
Diverge
Divide
Prototype
Validate

21. lean agile development
From bespoke web platforms and mobile apps, to big data analytics - we
have the experience and expertise to develop & deliver complex systems
iOS Android Java / J2EE
Ruby .NETPHP
Agile Product Development
BUILD
•Websites
•Web Applications
•Mobile Applications
•eCommerce Platforms
•Connected devices
•AI & Machine Learning
•Big Data & Hadoop
•IOT
•Microservices Architecture
•Javascript MV Frameworks
•eCommerce
•DevOps
Expertise

22. SCALE
We operationalize your ideas and manage your production
environments to ensure high performance and availability of your
business-critical assets.
• Server provision & setup
• 24x7x365 monitoring and incident
management
Infrastructure management
• High performance site &
infrastructure design
• Private vs Public vs Hybrid cloud
design
Strategy & consulting
• Web / DB / App performance tuning
• Vulnerability Assessment
• Platform hardening
• PCI Compliance
Performance & Security
• Continuous Integration
• Continuous Delivery
• Auto Scaling
DevOps
devops, production, cloud infrastructure

23. technology & digital stack
TECHNOLOGY
CONTENT MANAGEMENT E-COMMERCELANGUAGES
MOBILE ENTERPRISE
AGILE ANALYTICS
CLOUD

24. Corporate Business Development
Account Management
Data-Driven Product Development

25. Startups &
Technology

26. The Step Back - ABI aspires to engage and leverage partners and employees but existing methods were inefficient and uninspiring
Bold Leap Forward - Idea scouting in a single custom dashboard of normalized feeds with dynamic ranking tied to ongoing corporate initiatives
Results Driven by Participation - Live accurately scored idea-flow (versus hours or days of research). Increased investment velocity by 30%

27. Partners
testimonial
“
Creative Chaos is as much a way of thinking about technology as it is a dependable
software development partner.
They make it easy to do our jobs better.
Whether in a sprint or during business strategy sessions, they bring process
experience, fresh ideas, and a commitment to deliver. One example is a cross-
enterprise dashboard for scouting and scoring ideas from all our employees.
”
- Luke Charrington - Manager at ZX-Ventures, ABI Innovation Lab

28. The Step Back - C-Suite at P&G wants to be “agile”
Bold Leap Forward - Enable more complete visualization and assessment of all consumer and enterprise data to power perfection
Results Driven by Participation - Pilot portfolio doubled with new efficiency. Evaluation costs down 25%. Tide has bragging rights to other depts

29. The Step Back - We need help to love everything about our cars
Bold Leap Forward - This new app will deliver all interrelated combinations of enhancements and services for each individual’s vehicle(s)
Results Driven by Participation – MVP pilot results show custom Daily Deals increase purchasing frequency by over 100%. ATV up 25%

30. The Step Back - People love the cool rich content in the app but purchase on other sites, like more streamlined Best Buy and Amazon
Bold Leap Forward - Build an integrated product demo experience that only the true evangelical GoPro culture could conjure and fulfill
Results Driven by Participation – Churn down 40%. Basket size up 16%. Frequency of purchase up 3x/year. CLV up an estimated 20%

32. The Step Back – This $5B waste delivery service was struggling for more … smaller labs, dentists, etc. in-between their big hospital clients
Bold Leap Forward – Research revealed different online/offline requirements. New systems and business models were designed and tested
Results Driven by Participation – Sales Cycle cut in half. Frequency of service up 10%. MRR up 7%. Feedback enables requests for new services

33. CASESTUDY
Podium Data
Podium data is an end-to-end data management and
preparation platforms which assist enterprises to
dramatically lower the time, cost and effort of managing
and making their high-performance business data useful
using Big Data technologies.
Creative Chaos set up an augmented team of strong java,
big data and hadoop engineers to help build the Podium
platform with the core team being in Boston. Podium
relies on us for developing new features and extending
functionality in the platform.
We Use MarComTech and We Build it
Technologies:
Languages: Java, Javascript
Database: Postgres
Frameworks: Client Side - Jquery, AngularJS, JSPlumb;
Server Side - Spring MVC, Spring Core,
Hadoop for Big Data

34. Distributed
Ledger
Technology

35. NuArca Venture Studio
35www.Nuarca.com

37. 37
Blockchain for business is
ready for production.
But the task of developing
and deploying solutions is
larger than any one business
can tackle on its own.
ENABLING TRUST
New technology is creating radical transparency – and uprooting
how we interact, transact, and grow
NEW REVENUE STREAMS
More than a new technology, blockchain is rewriting how we
do business
REMOVING BARRIERS
IBM Blockchain creates certainty, advances knowledge, brings
together industries, and improves business process
REINVENTING BUSINESS
Blockchain is shifting from one way of doing business to the way –
creating new business solutions where there were none
Of organizations already active on blockchain
are experimenting with
the business model that connects people,
resources and organizations in an ecosystem *
66%

38. Blockchain: A distributed,
shared, ledger.
38
Blockchain holds records of digital
transactions in such a way that makes
them accessible and visible to multiple
participants in a network, while
keeping them secure.
The digital shared ledger is updated
and validated with each transaction,
resulting in a secure, permanently
recorded exchange.
The result? Faster, permissioned, and
auditable B2B interactions between
parties such as passengers, buyers,
sellers and logistics providers

39. Oil and Gas royalties - Over 60% Savings
39
Oil & Gas
Operators:
Each payment
check cost
= $12
Oil & Gas
Operators:
Each payment
check cost
= $4
Current Oil and Gas royalties process
(>$1.7BN in costs)
NuArca platform and network
(>60% reduction in costs)

40. When is blockchain/distributed ledger the right technology choice?
Source:
http://www3.weforum.org/docs/48423_Whether_Blockchain_WP.pdf
Distributed ledger
technology is not a fit
for every purpose
When you need:
Velocity of Trust

41. NuArca Ownership and Distribution Engine (ODE)
41
High Throughput
Management
ODE is able to handle
high transaction
volumes at high speeds.
Smart Contracts
Native smart contract
support for ownership and
distribution use-cases.
Artificial Intelligence
Interface
Information access for
AI applications is
natively available.
Message Handling
ODE intelligently
handles multiple
information sources.
API Interfaces
Access micro-services
through API calls.
RDBMS Interface
Easy to implement
linkage to traditional
analytic database.
Security
All data handling and
code meets latest
FinTech best practice
standards.
ODE provides
immutable record
keeping and
smart contract
based real-time
positions for:
fractional
ownership
tracking
waterfall
projections
distributions
1
Businesses and
opportunities
enabled by ODE:

42. Content Management Exchange (CMX)
42
Replicated encrypted
content stores
Content stored off chain
in replicated data stores
to prevent loss
Contribution and curation
interface
AI assisted taxonomic sorting,
meta data tagging, multimedia
upload, and curated approval
workflow
Fractionalized
ownership traceability
Cap table for each
digital asset
Consumer interface
High presentation value
consumer consumption
interface - Storefronts
and Marketplaces
Multimedia streaming
Video and music
streaming, live streaming,
and VR and AR
Open APIs
Integrate with any third
party system or value
chain
Payments
Instantly and automatically
route payments for content
consumption to contributors
and curators
2
Businesses and
opportunities
enabled by CMX:

43. Two Core IP proprietary engines accelerating the delivery of value
creating solutions and businesses
43
(ODE) Ownership
Distribution
Engine
(CMX) Content
Management
Exchange
1
2
DATA MANAGEMENT
- immutable record keeping
- smart contracts
- fractional ownership tracking
- cap table and waterfall
CONTENT MANAGEMENT
- encrypted stores
- automated taxonomy
- multimedia marketplace
- diverse commerce
- crowd sourcing content
and curation
New company growth from exponential connections

44. Unique Value of Business Gathering
Optimizing Hybrid Digital and Analog “Events”
Adaptive, collaborative, immersive

45. Predictive AI Algorithms for 300k+ Conferences
• Ratings and Reviews from real attendees
• Credibility of organizer
• Number of Partners and Sponsors
• Speaker’s Ratings
• Reputation of the event on social media

46. We help 350 million annual conference attendees
search and assess over 300 thousand events
to find and buy the right ones.
Real ratings and
reviews like:
Find and buy
Like:
We match professionals with the right business events by gathering their real feedback on
the most relevant ones that match their preferences…
and then sell registrations for a revenue-share with event organizers.

47. By sharing peer-generated
event assessments and
personalized suggestions,
we are an independent
platform providing ongoing
value to attendees first.
Event Advisor partners with
organizers, vendors,
services, and the entire
conference industry
community.

48. Let’s combine our capabilities to
make this new era of events more
effective and profitable for
attendees and organizers.
We are advocates for the unique
benefits of gathering.
We will optimize Digital services as
we deliver the value of “Reality
Engagements” for immersive and
interactive collaboration.
Partner
Mission
Statement

49. Market Reach
Market Reach
50% of organizer’s revenue
goes to marketing and sales
BEFORE
NowAttendees trust us and each other
to find and buy the right conferences
What are the
best events
for me?
Multiple
campaigns
for EACH
event
attendee
market
We earn 20% Revenue Share of
registrations by delivering
new and more relevant attendees
Annual
Brochure

50. Immersion into the “Upscale Active” Segment
Cross-Platform Marketing Engagement
Delivering Data-Driven Brand Performance

52. The Right
Environment
Even at 8 years old you knew
It was better to ask for something
When your parents were
In a good mood . . .
Give your brand the same
Opportunity for success.
MINDS OPEN
ON THE MOUNTAIN
The Formula
for Great
Marketing
= Upscales
Actives + Lots of
Data +

54. Multi-Media Distribution Partners - Enhance Your Influence
500,000
drive-time
radio spots
with
snow reports
Mobile App
integration
Targeted Digital
Millions of
broadcast spots
and website ads
Magazines and
custom publishing

55. text &
e-mail
micro-site
direct mail
social media integration
Web content
outdoor media
& Radio
Data capture
delivery
& research
instant rewards, eCoupons,
VIP pass, directions, etc.
Event activation flow - cross media integration - VIP membership services
Dynamic
Mobile
engagement
Interactive Content:
event video capture,
Selfie stations, etc.
Event
Activation
Friends
Maps
Weather
VIP:
Deals
Tracker

56. dealership dashboard for acquisition and direct marketing to “Drive Sales”
Chevy Gas Friendly to Gas Free
6 Display Vehicles
12 Resort Sponsorships
24 Activation Days
8 Automotive Product Specialists
Vehicle Demos
120k Targeted Highly Qualified Leads

57. How to Activate Innovation
Data-Driven Marketing Activation
The Step Back – Nestle wants to offer membership to home water delivery services to the right audience by understanding their needs
Bold Leap Forward - Exceptionally quantified Upscale Active families were mobile app engaged with personal insights and entrepreneurialism
Results Driven by Participation - Membership opt-ins increased 185%. 90-day Retention beat every other market segment by over 30%

58. Technology Applied
User-centric
Learning & Development

59. Tech Hub Executives Peer Group Roundtables

60. The
Community
Engagement
Stack
Superior Experience
The Step Back – Verizon is getting slammed for poor employee management
Bold Leap Forward – Engage employees across media channels and locations, from Headquarters to home workers
Results Driven by Participation - Intranet communication increased 22%. Job retention increased by 12%. Glassdoor score added .6 points

61. Global Perspective & Solutions Report

63. Trainers
Become
Educators
• Communications
• Marketing
• Sales
• Leadership

64. Entrepreneur & Startup Advisor
Intersecting with Corporate “Innovation Labs”
Obsessed with Product-Market Fit

65. 4,500+
LinkedIn
Connections
(2019)
This is a
visualization
of 4 networks

67. www.Linkedin.com/in/cutler

68. CambridgeInnovationPartners.com

70. DavidCutler.net

72. www.DavidCutler.net
dcutler@eatmedia.com
617-331-7852