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Greetings david cutler inform and connect

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Greetings david cutler inform and connect

  1. 1. DavidCutler.net - Inform & Connect Marketing Business DevelopmentTechnology Consulting
  2. 2. Sales = Creative Business Development Trust from Truth Cross-Channel Solutions
  3. 3. Thinking & Doing Systems Thinking Design Thinking Code Thinking
  4. 4. Built and managing this portal for tech, strategy, and software development outsourcing for business services, consultants, and creative marcom agencies http://partners.creativechaos.co
  5. 5. Spoke at International Society of Professional Innovation Management Multiple Events
  6. 6. See Details and Watch This Video HERE
  7. 7. Linkedin Article here Medium Article Here
  8. 8. Connected Things at MIT with Loopd
  9. 9. Lifecycle Marketing Optimization - Customer Engagement for Their Many Paths to Purchase
  10. 10. Lifecycle Optimizers and Automation for More Effective Engagements
  11. 11. Innovation Delivery with Creative Chaos Tech Translator and Solution Evangelist Match-making between Internal / External Teams
  12. 12. DELIVERY what is your innovation dilemma?
  13. 13. innovation ... delivered SELECTED CLIENTS
  14. 14. strategic partners STRATEGIC PARTNERS DIGITAL & TECHNOLOGY TRANSFORMATION ENGAGEMENTS • Technology Due Diligence • Qualitative Research • Personas and User Journeys • Prototyping • Agile Web & Mobile Product Development • Insights as a Service (IaaS) – Dashboards, Portfolio Management
  15. 15. PARTNERS startup success stories Radian Gen closes new round of investment from Solar Plus in May 2016. Unation initiates a lite-IPO to raise $20m in May 2016. Podium Data raises $10mn . Named “Big Data Innovative Technology of the Year” Winner at MassTLC’s Technology Leadership Awards. Boloro raises $5m in convertible notes at 100m+ valuation in Dec 2016. IPO’s at $14 per share in June 2015. Compuware acquired by Thomas Bravo LLC, a private equity firm, for $2.5 billion in September 2014. Jill’s List was acquired by Mind Body Online in 2013 BEZ was acquired by Compuware in 2011.
  16. 16. IDEATE research & insights Innovation starts with research. We ask questions to determine consumer motivations, emotional triggers and insights into attitude and behavior so we can help build a market-fit solution. QUALITATIVE RESEARCH •Focus Groups •In-depth Field Interviews •Voice of the consumer •Usability Interviews QUANTITATIVE RESEARCH •Analytics •Surveys •Questionnaires
  17. 17. PROTOTYPE experience design We create human-centered design experiences that help transform businesses. Our strategy and design takes a holistic approach towards developing user-centered journeys for a fluid customer experience. EXPERIENCE STRATEGY Customer Insights Competitive Landscape Personas User Journeys Wireframes Visual Designs Prototype DESIGN SPRINTS Understand Define Diverge Divide Prototype Validate
  18. 18. lean agile development From bespoke web platforms and mobile apps, to big data analytics - we have the experience and expertise to develop & deliver complex systems iOS Android Java / J2EE Ruby .NETPHP Agile Product Development BUILD •Websites •Web Applications •Mobile Applications •eCommerce Platforms •Connected devices •AI & Machine Learning •Big Data & Hadoop •IOT •Microservices Architecture •Javascript MV Frameworks •eCommerce •DevOps Expertise
  19. 19. SCALE We operationalize your ideas and manage your production environments to ensure high performance and availability of your business-critical assets. • Server provision & setup • 24x7x365 monitoring and incident management Infrastructure management • High performance site & infrastructure design • Private vs Public vs Hybrid cloud design Strategy & consulting • Web / DB / App performance tuning • Vulnerability Assessment • Platform hardening • PCI Compliance Performance & Security • Continuous Integration • Continuous Delivery • Auto Scaling DevOps devops, production, cloud infrastructure
  20. 20. technology & digital stack TECHNOLOGY CONTENT MANAGEMENT E-COMMERCELANGUAGES MOBILE ENTERPRISE AGILE ANALYTICS CLOUD
  21. 21. Corporate Business Development Account Management Data-Driven Product Development
  22. 22. Startups & Technology
  23. 23. The Step Back - ABI aspires to engage and leverage partners and employees but existing methods were inefficient and uninspiring Bold Leap Forward - Idea scouting in a single custom dashboard of normalized feeds with dynamic ranking tied to ongoing corporate initiatives Results Driven by Participation - Live accurately scored idea-flow (versus hours or days of research). Increased investment velocity by 30%
  24. 24. Partners testimonial “ Creative Chaos is as much a way of thinking about technology as it is a dependable software development partner. They make it easy to do our jobs better. Whether in a sprint or during business strategy sessions, they bring process experience, fresh ideas, and a commitment to deliver. One example is a cross- enterprise dashboard for scouting and scoring ideas from all our employees. ” - Luke Charrington - Manager at ZX-Ventures, ABI Innovation Lab
  25. 25. The Step Back - C-Suite at P&G wants to be “agile” Bold Leap Forward - Enable more complete visualization and assessment of all consumer and enterprise data to power perfection Results Driven by Participation - Pilot portfolio doubled with new efficiency. Evaluation costs down 25%. Tide has bragging rights to other depts
  26. 26. The Step Back - We need help to love everything about our cars Bold Leap Forward - This new app will deliver all interrelated combinations of enhancements and services for each individual’s vehicle(s) Results Driven by Participation – MVP pilot results show custom Daily Deals increase purchasing frequency by over 100%. ATV up 25%
  27. 27. The Step Back - People love the cool rich content in the app but purchase on other sites, like more streamlined Best Buy and Amazon Bold Leap Forward - Build an integrated product demo experience that only the true evangelical GoPro culture could conjure and fulfill Results Driven by Participation – Churn down 40%. Basket size up 16%. Frequency of purchase up 3x/year. CLV up an estimated 20%
  28. 28. The Step Back – This $5B waste delivery service was struggling for more … smaller labs, dentists, etc. in-between their big hospital clients Bold Leap Forward – Research revealed different online/offline requirements. New systems and business models were designed and tested Results Driven by Participation – Sales Cycle cut in half. Frequency of service up 10%. MRR up 7%. Feedback enables requests for new services
  29. 29. CASESTUDY Podium Data Podium data is an end-to-end data management and preparation platforms which assist enterprises to dramatically lower the time, cost and effort of managing and making their high-performance business data useful using Big Data technologies. Creative Chaos set up an augmented team of strong java, big data and hadoop engineers to help build the Podium platform with the core team being in Boston. Podium relies on us for developing new features and extending functionality in the platform. We Use MarComTech and We Build it Technologies: Languages: Java, Javascript Database: Postgres Frameworks: Client Side - Jquery, AngularJS, JSPlumb; Server Side - Spring MVC, Spring Core, Hadoop for Big Data
  30. 30. Distributed Ledger Technology
  31. 31. NuArca Venture Studio 35www.Nuarca.com
  32. 32. 37 Blockchain for business is ready for production. But the task of developing and deploying solutions is larger than any one business can tackle on its own. ENABLING TRUST New technology is creating radical transparency – and uprooting how we interact, transact, and grow NEW REVENUE STREAMS More than a new technology, blockchain is rewriting how we do business REMOVING BARRIERS IBM Blockchain creates certainty, advances knowledge, brings together industries, and improves business process REINVENTING BUSINESS Blockchain is shifting from one way of doing business to the way – creating new business solutions where there were none Of organizations already active on blockchain are experimenting with the business model that connects people, resources and organizations in an ecosystem * 66%
  33. 33. Blockchain: A distributed, shared, ledger. 38 Blockchain holds records of digital transactions in such a way that makes them accessible and visible to multiple participants in a network, while keeping them secure. The digital shared ledger is updated and validated with each transaction, resulting in a secure, permanently recorded exchange. The result? Faster, permissioned, and auditable B2B interactions between parties such as passengers, buyers, sellers and logistics providers
  34. 34. Oil and Gas royalties - Over 60% Savings 39 Oil & Gas Operators: Each payment check cost = $12 Oil & Gas Operators: Each payment check cost = $4 Current Oil and Gas royalties process (>$1.7BN in costs) NuArca platform and network (>60% reduction in costs)
  35. 35. When is blockchain/distributed ledger the right technology choice? Source: http://www3.weforum.org/docs/48423_Whether_Blockchain_WP.pdf Distributed ledger technology is not a fit for every purpose When you need: Velocity of Trust
  36. 36. NuArca Ownership and Distribution Engine (ODE) 41 High Throughput Management ODE is able to handle high transaction volumes at high speeds. Smart Contracts Native smart contract support for ownership and distribution use-cases. Artificial Intelligence Interface Information access for AI applications is natively available. Message Handling ODE intelligently handles multiple information sources. API Interfaces Access micro-services through API calls. RDBMS Interface Easy to implement linkage to traditional analytic database. Security All data handling and code meets latest FinTech best practice standards. ODE provides immutable record keeping and smart contract based real-time positions for: fractional ownership tracking waterfall projections distributions 1 Businesses and opportunities enabled by ODE:
  37. 37. Content Management Exchange (CMX) 42 Replicated encrypted content stores Content stored off chain in replicated data stores to prevent loss Contribution and curation interface AI assisted taxonomic sorting, meta data tagging, multimedia upload, and curated approval workflow Fractionalized ownership traceability Cap table for each digital asset Consumer interface High presentation value consumer consumption interface - Storefronts and Marketplaces Multimedia streaming Video and music streaming, live streaming, and VR and AR Open APIs Integrate with any third party system or value chain Payments Instantly and automatically route payments for content consumption to contributors and curators 2 Businesses and opportunities enabled by CMX:
  38. 38. Two Core IP proprietary engines accelerating the delivery of value creating solutions and businesses 43 (ODE) Ownership Distribution Engine (CMX) Content Management Exchange 1 2 DATA MANAGEMENT - immutable record keeping - smart contracts - fractional ownership tracking - cap table and waterfall CONTENT MANAGEMENT - encrypted stores - automated taxonomy - multimedia marketplace - diverse commerce - crowd sourcing content and curation New company growth from exponential connections
  39. 39. Unique Value of Business Gathering Optimizing Hybrid Digital and Analog “Events” Adaptive, collaborative, immersive
  40. 40. Predictive AI Algorithms for 300k+ Conferences • Ratings and Reviews from real attendees • Credibility of organizer • Number of Partners and Sponsors • Speaker’s Ratings • Reputation of the event on social media
  41. 41. We help 350 million annual conference attendees search and assess over 300 thousand events to find and buy the right ones. Real ratings and reviews like: Find and buy Like: We match professionals with the right business events by gathering their real feedback on the most relevant ones that match their preferences… and then sell registrations for a revenue-share with event organizers.
  42. 42. By sharing peer-generated event assessments and personalized suggestions, we are an independent platform providing ongoing value to attendees first. Event Advisor partners with organizers, vendors, services, and the entire conference industry community.
  43. 43. Let’s combine our capabilities to make this new era of events more effective and profitable for attendees and organizers. We are advocates for the unique benefits of gathering. We will optimize Digital services as we deliver the value of “Reality Engagements” for immersive and interactive collaboration. Partner Mission Statement
  44. 44. Market Reach Market Reach 50% of organizer’s revenue goes to marketing and sales BEFORE NowAttendees trust us and each other to find and buy the right conferences What are the best events for me? Multiple campaigns for EACH event attendee market We earn 20% Revenue Share of registrations by delivering new and more relevant attendees Annual Brochure
  45. 45. Immersion into the “Upscale Active” Segment Cross-Platform Marketing Engagement Delivering Data-Driven Brand Performance
  46. 46. The Right Environment Even at 8 years old you knew It was better to ask for something When your parents were In a good mood . . . Give your brand the same Opportunity for success. MINDS OPEN ON THE MOUNTAIN The Formula for Great Marketing = Upscales Actives + Lots of Data +
  47. 47. Multi-Media Distribution Partners - Enhance Your Influence 500,000 drive-time radio spots with snow reports Mobile App integration Targeted Digital Millions of broadcast spots and website ads Magazines and custom publishing
  48. 48. text & e-mail micro-site direct mail social media integration Web content outdoor media & Radio Data capture delivery & research instant rewards, eCoupons, VIP pass, directions, etc. Event activation flow - cross media integration - VIP membership services Dynamic Mobile engagement Interactive Content: event video capture, Selfie stations, etc. Event Activation Friends Maps Weather VIP: Deals Tracker
  49. 49. dealership dashboard for acquisition and direct marketing to “Drive Sales” Chevy Gas Friendly to Gas Free 6 Display Vehicles 12 Resort Sponsorships 24 Activation Days 8 Automotive Product Specialists Vehicle Demos 120k Targeted Highly Qualified Leads
  50. 50. How to Activate Innovation Data-Driven Marketing Activation The Step Back – Nestle wants to offer membership to home water delivery services to the right audience by understanding their needs Bold Leap Forward - Exceptionally quantified Upscale Active families were mobile app engaged with personal insights and entrepreneurialism Results Driven by Participation - Membership opt-ins increased 185%. 90-day Retention beat every other market segment by over 30%
  51. 51. Technology Applied User-centric Learning & Development
  52. 52. Tech Hub Executives Peer Group Roundtables
  53. 53. The Community Engagement Stack Superior Experience The Step Back – Verizon is getting slammed for poor employee management Bold Leap Forward – Engage employees across media channels and locations, from Headquarters to home workers Results Driven by Participation - Intranet communication increased 22%. Job retention increased by 12%. Glassdoor score added .6 points
  54. 54. Global Perspective & Solutions Report
  55. 55. Trainers Become Educators • Communications • Marketing • Sales • Leadership
  56. 56. Entrepreneur & Startup Advisor Intersecting with Corporate “Innovation Labs” Obsessed with Product-Market Fit
  57. 57. 4,500+ LinkedIn Connections (2019) This is a visualization of 4 networks
  58. 58. www.Linkedin.com/in/cutler
  59. 59. CambridgeInnovationPartners.com
  60. 60. DavidCutler.net
  61. 61. www.DavidCutler.net dcutler@eatmedia.com 617-331-7852

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