Digital Marketing Portfolio Review, YouTube + Slideshare

1. DIGITAL MARKETING | NOVEMBER 2009

2. THE AUDIENCE IS FRAGMENTED
 Today’s audience is
fragmented, specially
on the Internet.
 We reach out to
these communication
channels to get in
touch with the
consumer
 We have to be where
the consumer is

3. Social Media and the Consumer

4. Social Media and the Consumer

5. SUCCESS CASES
PORTFOLIO

6. Consumer Web Portals
 Custom CMS for industry
 Web 2.0 solution includes
Video, Audio, SEO,
Facebook connect, and
Ad server integration
 Database and contest
management
 Skinnable product pages
 Multi-language
 Photo gallery admin

7. Consumer Websites: advanced features
Interactive
Calendar
Skinnable/Custom
product page

8. SEO: Warner Portal
 Images, pages, URLs
tagged correctly
 40% of traffic typically
comes from search
engines
 Google tries to measure
how valuable content is
for the user.
 Content relevancy
 Site rank
 Links to content
 Images & video in search
results

9. Warner Brazil Success Case
 Featured by
GeneXus.com
 30% cost savings
 SEO friendly
 Friendly URLs
 Advanced Ajax &
JavaScript interfaces

10. WEB 2.0
LARGEST STUDENT INTERNATIONAL ORGANIZATION
 AIESEC has 60,000
members in 100
countries and is
present in 1,100
universities
 New website is a
window to AIESEC on
the web by integrating
feeds from Blogs,
YouTube, Twitter, Flickr
 Global & local

11. INTERACTIVE
CONNECT WITH THE AUDIENCE
 Merged the client’s idea with the target consumer
 Concept of fun street, entertaining to the young Latin
consumer
 Uses flash but allows change through different buildings

12. INTERACTIVE
SRP PRICING PLAN TOOL
 Communicate with the consumer via an interactive and
fun tool instead of a survey. Measure every step.
 Present the utilities company in a friendly and modern
space

13. Salt River Project Success Case
 First interactive tool  SRP is the 3rd largest
experience for SRP public power utility
 Marketing,  One of Arizona’s
Communications and largest water
IT departments suppliers
involved  Part of SRP mission
 Second phase now is obtaining energy
approved for Q1 efficiency
2010

14. PROMOTIONAL MINI-SITES

15. MULTI MEDIA SITES
INTERACTIVE MAP, FORUMS, CHAT - MULTI-LANGUAGE

16. Success Case: RBD - Rebelde
 RBD sold over 11 million records and toured world wide.
 InStyle worked with IT and Marketing departments in 6
countries. Designed, implemented and maintained the
online strategy in three languages.
 Created database growth at a rate of 100,000 new
subscribers per month
 Peaks of 2 million visitors per month,18,000 visitors in an
hour, from 125 countries.
 Generated up to 90 news releases per month
 Established communication channels with consumers

17. VH1
OUTSOURCING ON RETAINER BASIS
Outsourcing of website creation and maintenance

18. MySpace UK & US
Themes design for global launch of new Profile Editor

19. Success Cases: Others
 MTV Latin America: Outsourcing of Vh1la for
Argentina, Mexico and Brazil.
 MySpace UK and US: only agency selected
to design 100+ themes for new theme editor.
 Three years managing Kudai’s online
initiative, generating a high-traffic artist
website
 Our clients have won multiple prizes for their
fan base support
 Generating revenue and managing Ad
campaigns since 2006.

20. SOCIAL NETWORKS
WIDGETS AND APPLICATIONS
Widgets and Applications for social networks.
Grassroots promotion of the widgets through over 100 sites.

21. CORPORATE

22. E-COMMERCE

23. GAMES & CONTESTS
 Belinda game:
 30,000 players
 Top score above 100K
 Quarterback
 Advergaming
 Client re-used for
multiple clients
 Variable wind adds
extra fun

24. COMMUNITY INTEGRATION
 Social Network-ed site
with 15,000 members
 125,000 subscribers
 Manage full online
presence: site, mini-sites,
advertising, social
networks, SEO, forums,
etc.
 Reach to over 400,000
fans
 MTV Awards, Latin
Grammy Nominees

25. VIDEO & AUDIO PLAYERS
STATE OF THE ART TECHNOLOGY
State of the art technology incorporating secure flash streaming, AJAX, ratings,
comments, skinning, and Ad server technology.

26. Working with Us
“This project has been very exciting …and out
of the entire process, you and your team at
InStyle have been so consistently reliable with
very very timely responses. Always on-
schedule, love it!”
Hanna Shin, partner, Masq Marketing Inc.

27. A Global Company
With offices in the US, Mexico, Brazil, and Uruguay,
and clients in over ten countries, In-Style Digital
Marketing is a true global organization, capable of
resolving some of the most complex web problems .

28. Some of our Clients

29. IN-STYLE! DIGITAL MARKETING
“We get the audience”
DIEGO PRUSKY | PRESIDENT
diego.prusky@instyledm.com | +1 (314)-922-6436 | www.instyledm.com
USA: +1.888.880.8620 | Mexico: (55) 8421.8500 | Brasil: (11) 3070.3819 | UY: +598 (2) 710.5649