A Innovation and PM topic. Presentation will help define crowd sourcing, from India and world perspective. It would also share what is crowdsourcing and how one can benefit in which ever industry they belong too.
Marketing Social Definition, Marketing AMA Definition & Kotler Definition of Marketing Management. Plus Marketing demand states, Marketing Concepts, Company Orientation & Marketing Task.
This is a presentation given at the UNIDO Conference in Manama, Bahrain on how to spur economic development in the region through the use of crowd funding.
How You Can Be a Change Agent: Learn from the Creators of Truckee’s New Maker...Tahoe Silicon Mountain
Tahoe Silicon Mountain, a network of technology professionals who live and work in the Tahoe-Truckee area, is pleased to welcome Morgan Goodwin and Stephen Hoyt to present: ”How You Can Be a Change Agent: Learn from the Creators of Truckee’s New Makerspace.”
A throw-away culture, our degrading environment, a competitive global economy, a lack of vocational educational opportunities, and a need for skills and tools to create the things that can bring vibrancy and prosperity to our area - these are just some of the reasons behind the creation of the Truckee Roundhouse, Truckee’s makerspace opening this summer.
Learn how the team identified a community need, brought people together to solve it, and why sometimes it just takes grit to make your idea a reality.
Morgan Goodwin, chair of the Truckee Roundhouse and vice mayor of the Town of Truckee, and Stephen Hoyt, a board member of the Roundhouse and owner of Imagitech will talk about their exciting experience of organizing a group of people around a goal by telling their story of starting the Truckee Roundhouse makerspace.
You can learn more about the Truckee Roundhouse here: truckeeroundhouse.org
The meeting will be on Monday, May 9th, 6-8 pm at Pizza on the Hill, in Tahoe Donner at 11509 Northwoods Blvd., Truckee. A $5 fee includes pizza and salad. Before and after the presentation, there will be time for networking with other technology professionals who live and work in the Tahoe-Truckee region.
The event will also be livestreamed and available online as it happens on YouTube: bit.ly/YouTubeTSM
This month’s event is sponsored by New Leaders, Clear Capital, and Holland & Hart LLP.
You can find us on LinkedIn and Facebook and at TahoeSiliconMountain.com or sign up for email meeting announcements here: bit.ly/14XGofL.
The document summarizes marketing research conducted by students of the 24th batch of DMS to launch a new product. It asks respondents about their monthly household income, how often they go outside hotels in a week, which product should be launched, what price point they would purchase the product at, where they would like to see the product, how to promote the product, and what color the serving cup should be.
This document discusses advertising as a form of mass communication. It notes that advertising aims to inform, persuade, and remind potential consumers to purchase products and services. The document outlines some key elements of effective advertising, including having a clear message, emotional appeal, originality, and using audio and visual elements when applicable. It also discusses important constituents like visual impact, great copy, perfect placement, timing, and a clear call to action. Overall, the document provides an overview of advertising as a communication tool and highlights factors that make advertising more effective.
1. The document discusses various socio-economic, cultural, and psychological aspects of advertising.
2. Economically, advertising helps increase product value and consumer demand by educating customers and differentiating products. It also affects business cycles and prices.
3. Socially, advertising can impact values and cause deception or offensiveness, though it also provides employment and information.
4. Culturally, advertising must consider factors like culture, social class, and symbols to be effective.
5. Psychologically, advertising influences consumer attitudes, perceptions, and motivations.
Team Extreme is a skatepark in the UK that focuses on making customers of all ages feel comfortable by offering age-based sessions. As a large nonprofit, it wants to remind the local community that any changes are for the benefit of customers, not financial gain. It will advertise upcoming ideas on social media, posters, and possibly the radio or website to educate and make the public aware, and may use raffles or other offers to persuade more people to support sharing messages.
This document discusses the role of user experience (UX) design in crowdsourcing innovation. It explains that crowdsourcing brings together ideas from different user communities and facilitates turning ideas into inventions through collaboration. UX design plays a key role in making inventions meaningful and useful for users. The document also describes some specific examples where UX design helped crowdsource ideas and facilitate collaboration between groups on projects around sustainability and mobile technology. It argues that UX should play a bigger role in the process of technological innovation.
Marketing Social Definition, Marketing AMA Definition & Kotler Definition of Marketing Management. Plus Marketing demand states, Marketing Concepts, Company Orientation & Marketing Task.
This is a presentation given at the UNIDO Conference in Manama, Bahrain on how to spur economic development in the region through the use of crowd funding.
How You Can Be a Change Agent: Learn from the Creators of Truckee’s New Maker...Tahoe Silicon Mountain
Tahoe Silicon Mountain, a network of technology professionals who live and work in the Tahoe-Truckee area, is pleased to welcome Morgan Goodwin and Stephen Hoyt to present: ”How You Can Be a Change Agent: Learn from the Creators of Truckee’s New Makerspace.”
A throw-away culture, our degrading environment, a competitive global economy, a lack of vocational educational opportunities, and a need for skills and tools to create the things that can bring vibrancy and prosperity to our area - these are just some of the reasons behind the creation of the Truckee Roundhouse, Truckee’s makerspace opening this summer.
Learn how the team identified a community need, brought people together to solve it, and why sometimes it just takes grit to make your idea a reality.
Morgan Goodwin, chair of the Truckee Roundhouse and vice mayor of the Town of Truckee, and Stephen Hoyt, a board member of the Roundhouse and owner of Imagitech will talk about their exciting experience of organizing a group of people around a goal by telling their story of starting the Truckee Roundhouse makerspace.
You can learn more about the Truckee Roundhouse here: truckeeroundhouse.org
The meeting will be on Monday, May 9th, 6-8 pm at Pizza on the Hill, in Tahoe Donner at 11509 Northwoods Blvd., Truckee. A $5 fee includes pizza and salad. Before and after the presentation, there will be time for networking with other technology professionals who live and work in the Tahoe-Truckee region.
The event will also be livestreamed and available online as it happens on YouTube: bit.ly/YouTubeTSM
This month’s event is sponsored by New Leaders, Clear Capital, and Holland & Hart LLP.
You can find us on LinkedIn and Facebook and at TahoeSiliconMountain.com or sign up for email meeting announcements here: bit.ly/14XGofL.
The document summarizes marketing research conducted by students of the 24th batch of DMS to launch a new product. It asks respondents about their monthly household income, how often they go outside hotels in a week, which product should be launched, what price point they would purchase the product at, where they would like to see the product, how to promote the product, and what color the serving cup should be.
This document discusses advertising as a form of mass communication. It notes that advertising aims to inform, persuade, and remind potential consumers to purchase products and services. The document outlines some key elements of effective advertising, including having a clear message, emotional appeal, originality, and using audio and visual elements when applicable. It also discusses important constituents like visual impact, great copy, perfect placement, timing, and a clear call to action. Overall, the document provides an overview of advertising as a communication tool and highlights factors that make advertising more effective.
1. The document discusses various socio-economic, cultural, and psychological aspects of advertising.
2. Economically, advertising helps increase product value and consumer demand by educating customers and differentiating products. It also affects business cycles and prices.
3. Socially, advertising can impact values and cause deception or offensiveness, though it also provides employment and information.
4. Culturally, advertising must consider factors like culture, social class, and symbols to be effective.
5. Psychologically, advertising influences consumer attitudes, perceptions, and motivations.
Team Extreme is a skatepark in the UK that focuses on making customers of all ages feel comfortable by offering age-based sessions. As a large nonprofit, it wants to remind the local community that any changes are for the benefit of customers, not financial gain. It will advertise upcoming ideas on social media, posters, and possibly the radio or website to educate and make the public aware, and may use raffles or other offers to persuade more people to support sharing messages.
This document discusses the role of user experience (UX) design in crowdsourcing innovation. It explains that crowdsourcing brings together ideas from different user communities and facilitates turning ideas into inventions through collaboration. UX design plays a key role in making inventions meaningful and useful for users. The document also describes some specific examples where UX design helped crowdsource ideas and facilitate collaboration between groups on projects around sustainability and mobile technology. It argues that UX should play a bigger role in the process of technological innovation.
How can we engage with large groups of people - often with complex and competing needs - to effect positive change? In this session Rob Wilmot, Crowdicity, will talk about the barriers to innovation and, by illustrating real life stories from government, health, business and the charitable sectors, will show how these barriers can be overcome by the crowdsourcing of innovation.
Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com
Different Types and Forms of InnovationMotaz Agamawi
The document discusses four different types of innovation:
1) Radical component: The USB flash drive, invented in 2000 by Trek Technology and IBM, which had a major impact by making file sharing easier.
2) Radical system: Xerography (photocopying), invented in 1938 by Chester Carlson. Commercialization in the 1960s by Xerox had a huge societal and economic impact by creating an entirely new market.
3) Incremental: Voice over IP (VoIP), developed gradually since the 1970s, with major commercialization in the 2000s. It provides more flexible and lower-cost telephone service.
4) Next generation: Wireless electricity transfer, theor
Cross-industry learning in the chemical sector.CREAX
The document discusses cross-industry learning in the chemical sector. It presents various existing solutions to the function of moving liquid without touching a glass, such as osmosis and capillary effects. The document advocates combining internal knowledge within an industry with external knowledge from other industries to solve problems. Analogies are provided of how other industries addressed challenges, such as using metal foams for LED cooling. The approach is to find solutions used in other domains that may apply to the desired function.
Bruno Pellegrini made a lesson in Bocconi about Crowdsourcing.
Bruno Pellegrini is one of the top Italian experts in new media and UGC, after graduating in business administration at the Bocconi University in Milan, he worked at Procter & Gamble and Bain & Co. He took his MBA at Insead, Paris, and joined Mediaset where he developed and produced multimedia projects including the web-TV during the first edition of Big Brother.
He was co-founder in 2001 of Offside, a company which produces several television programs and films for private cinema that won numerous international awards, including the Locarno Film Festival and David di Donatello.
In 2004 he conceived and founded the satellite channel, NessunoTV.
He is currently CEO of TheBlogTV, a media company he founded in 2006 specializing in user-generated production.
www.theblogtv.it/en
www.userfarm.com
This document outlines ten types of innovation across three categories: business model, network structure, and customer experience. It provides examples of companies that innovated their business model, such as Zara's fast fashion strategy and Nike+ expanding into a sports lifestyle brand. For network structure, it discusses working with external designers and alliances. Finally, for customer experience, it highlights Nespresso's membership club and Apple's developer conference. The conclusion emphasizes the importance of understanding your industry and innovating in a differentiated way.
The eighth annual Future of Open Source Survey results, presented by Black Duck and North Bridge, point toward the increased strategic role that open source plays in today’s enterprises, its crucial function within new technology development, and the growth of both first-time developers within the OSS community and the impact open source has in daily life.
Open Innovation with an example from P&GFahad Abbasi
Open innovation involves sharing risks and rewards of the innovation process with external partners. This document discusses Procter & Gamble's adoption of open innovation. P&G found that in-house R&D success rates were low and external ideas were underutilized. They launched external connections programs to source ideas from entrepreneurs. P&G evaluates ideas for alignment with business goals and technical feasibility before collaborating on cocreation. Key factors in P&G's open innovation success include culture change to accept external ideas and leadership support for external connections programs.
We pitched this presentation on 24 June 2016 in K22 in Ghent. It describes what W4P has become, our process in making it, what you can do with this Open Source template and a brief overview of the first pilots, including their wins and fails.
The document discusses how crowdsourcing and crowdfunding could revolutionize public participation in urban planning and real estate development. Traditional public participation methods often result in low attendance or domination by louder voices, failing to represent the complete community. The document explores how open crowdsourcing models could engage more of the community and obtain diverse input. It also examines how crowdfunding could democratize investment and reduce costs. The future may see greater use of these new approaches to make public participation more inclusive and effective.
The document provides an overview of the rise of crowdsourcing and related technological and sociological trends from 1993 to the present. It discusses the emergence of the World Wide Web in 1993 and its opening to the public. Key developments discussed include the rise of e-commerce, search engines, social media, cloud computing, big data, mobile technology, and the concept of collective intelligence. Models of crowdsourcing like cloud labor, crowd creativity, open innovation, distributed knowledge, and crowdfunding are explained.
This document provides an agenda for a guest lecture on open innovation including:
1. An overview of open innovation and real examples of companies adopting open innovation practices.
2. Insights into organizational readiness for open innovation and the human aspect based on research in academia and consulting.
3. Future aspects of open innovation.
4. A Q&A session.
The document discusses the shift to more open business models and collaboration with external partners to access new ideas and accelerate innovation. Open innovation can take various forms from sourcing ideas to joint development and commercialization of innovations.
A very basic presentation giving examples of crowdsourcing platforms and uses. Created in conjunction with the book "The Complete Idiot's Guide to Crowdsourcing."
August 2016 HUG: Open Source Big Data Ingest with StreamSets Data Collector Yahoo Developer Network
Big data tools such as Hadoop and Spark allow you to process data at unprecedented scale, but keeping your processing engine fed can be a challenge. Upstream data sources can 'drift' due to infrastructure, OS and application changes, causing ETL tools and hand-coded solutions to fail. StreamSets Data Collector (SDC) is an open source platform for building big data ingest pipelines that allows you to design, execute and monitor robust data flows. In this session we'll look at how SDC's "intent-driven" approach keeps the data flowing, whether you're processing data 'off-cluster', in Spark, or in MapReduce.
StreamSets software delivers performance management for data flows that feed the next generation of big data applications. Its mission is to bring operational excellence to the management of data in motion, so that data arrives on time and with quality, accelerating analysis and decision making. StreamSets Data Collector is in use at hundreds of companies where it brings unprecedented visibility into and control over data as it moves between an expanding variety of sources and destinations.
Speakers:
Pat Patterson has been working with Internet technologies since 1997, building software and working with communities at Sun Microsystems, Huawei, Salesforce and StreamSets. At Sun, Pat was the community lead for the OpenSSO open source project, while at Huawei he developed cloud storage infrastructure software. Part of the developer evangelism team at Salesforce, Pat focused on identity, integration and the Internet of Things. Now community champion at StreamSets, Pat is responsible for the care and feeding of the StreamSets open source community.
To increase the efficiency of your innovation process the way to go is to implement the concept of open innovation
We present the two most important open innovation principles.
August 2016 HUG: Better together: Fast Data with Apache Spark™ and Apache Ign...Yahoo Developer Network
Spark and Ignite are two of the most popular open source projects in the area of high-performance Big Data and Fast Data. But did you know that one of the best ways to boost performance for your next generation real-time applications is to use them together? In this session, Dmitriy Setrakyan, Apache Ignite Project Management Committee Chairman and co-founder and CPO at GridGain will explain in detail how IgniteRDD — an implementation of native Spark RDD and DataFrame APIs — shares the state of the RDD across other Spark jobs, applications and workers. Dmitriy will also demonstrate how IgniteRDD, with its advanced in-memory indexing capabilities, allows execution of SQL queries many times faster than native Spark RDDs or Data Frames. Don't miss this opportunity to learn from one of the experts how to use Spark and Ignite better together in your projects.
Speakers:
Dmitriy Setrakyan, is a founder and CPO at GridGain Systems. Dmitriy has been working with distributed architectures for over 15 years and has expertise in the development of various middleware platforms, financial trading systems, CRM applications and similar systems. Prior to GridGain, Dmitriy worked at eBay where he was responsible for the architecture of an add-serving system processing several billion hits a day. Currently Dmitriy also acts as PMC chair of Apache Ignite project.
This document discusses global trends in open innovation. It defines open innovation as using external ideas as well as internal ideas, and internal and external paths to market, to advance internal innovation and expand markets. The document outlines best practices companies use in open innovation, including Philips' high tech campus partnership network. It also discusses how companies are using web 2.0 tools like IdeaStorm, Innocentive, and Threadless to engage customers in innovation.
The document discusses open innovation and dynamic capabilities for industry growth. It argues that open innovation means valuable ideas can come from inside or outside a company. Dynamic capabilities refer to a company's ability to integrate, build and reconfigure resources to address changing environments. The document also discusses the importance of developing a portfolio of capabilities including operational, technological, open and dynamic capabilities. It emphasizes that business models mediate between technical and economic domains and must be innovated to drive growth.
This document presents an innovation map framework that defines and differentiates four main types of innovation: operational innovation, product and service innovation, strategic innovation, and management innovation. The map charts these according to whether they are internal or external focused and evolutionary or revolutionary. It provides descriptions of each innovation type and discusses how the map can be used to align innovation initiatives and focus discussions. The goal is to help organizations better define innovation objectives and outcomes.
Crowdsourcing is a method of obtaining ideas, content, or solutions from an online group of people. It allows companies to access a wide range of intellectual property and ideas from customers and others. The document discusses how crowdsourcing has been used successfully in product development, marketing, and other areas. It also outlines some challenges of crowdsourcing, such as defining problems clearly and incentivizing participation. The document provides tips on best practices when crowdsourcing, such as maintaining a diverse group of participants and recognizing contributions. It also gives examples of how companies like Coca-Cola, Unilever, Nokia, and Starbucks have utilized crowdsourcing.
Crowd sourcing is an invitation to all people in the crowd to create, discuss, refine and rank meaningful ideas or tasks or contributions via the web.
Today organizations are using crowd sourcing for a variety of purposes,
The presentation details, The crowd sourcing landscape, who can use crowd sourcing, when to use crowd sourcing, Why should an organization use crowd sourcing, The building blocks of crowd sourcing, The crowd sourcing process and success stories associated with crowd Sourcing
How can we engage with large groups of people - often with complex and competing needs - to effect positive change? In this session Rob Wilmot, Crowdicity, will talk about the barriers to innovation and, by illustrating real life stories from government, health, business and the charitable sectors, will show how these barriers can be overcome by the crowdsourcing of innovation.
Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com
Different Types and Forms of InnovationMotaz Agamawi
The document discusses four different types of innovation:
1) Radical component: The USB flash drive, invented in 2000 by Trek Technology and IBM, which had a major impact by making file sharing easier.
2) Radical system: Xerography (photocopying), invented in 1938 by Chester Carlson. Commercialization in the 1960s by Xerox had a huge societal and economic impact by creating an entirely new market.
3) Incremental: Voice over IP (VoIP), developed gradually since the 1970s, with major commercialization in the 2000s. It provides more flexible and lower-cost telephone service.
4) Next generation: Wireless electricity transfer, theor
Cross-industry learning in the chemical sector.CREAX
The document discusses cross-industry learning in the chemical sector. It presents various existing solutions to the function of moving liquid without touching a glass, such as osmosis and capillary effects. The document advocates combining internal knowledge within an industry with external knowledge from other industries to solve problems. Analogies are provided of how other industries addressed challenges, such as using metal foams for LED cooling. The approach is to find solutions used in other domains that may apply to the desired function.
Bruno Pellegrini made a lesson in Bocconi about Crowdsourcing.
Bruno Pellegrini is one of the top Italian experts in new media and UGC, after graduating in business administration at the Bocconi University in Milan, he worked at Procter & Gamble and Bain & Co. He took his MBA at Insead, Paris, and joined Mediaset where he developed and produced multimedia projects including the web-TV during the first edition of Big Brother.
He was co-founder in 2001 of Offside, a company which produces several television programs and films for private cinema that won numerous international awards, including the Locarno Film Festival and David di Donatello.
In 2004 he conceived and founded the satellite channel, NessunoTV.
He is currently CEO of TheBlogTV, a media company he founded in 2006 specializing in user-generated production.
www.theblogtv.it/en
www.userfarm.com
This document outlines ten types of innovation across three categories: business model, network structure, and customer experience. It provides examples of companies that innovated their business model, such as Zara's fast fashion strategy and Nike+ expanding into a sports lifestyle brand. For network structure, it discusses working with external designers and alliances. Finally, for customer experience, it highlights Nespresso's membership club and Apple's developer conference. The conclusion emphasizes the importance of understanding your industry and innovating in a differentiated way.
The eighth annual Future of Open Source Survey results, presented by Black Duck and North Bridge, point toward the increased strategic role that open source plays in today’s enterprises, its crucial function within new technology development, and the growth of both first-time developers within the OSS community and the impact open source has in daily life.
Open Innovation with an example from P&GFahad Abbasi
Open innovation involves sharing risks and rewards of the innovation process with external partners. This document discusses Procter & Gamble's adoption of open innovation. P&G found that in-house R&D success rates were low and external ideas were underutilized. They launched external connections programs to source ideas from entrepreneurs. P&G evaluates ideas for alignment with business goals and technical feasibility before collaborating on cocreation. Key factors in P&G's open innovation success include culture change to accept external ideas and leadership support for external connections programs.
We pitched this presentation on 24 June 2016 in K22 in Ghent. It describes what W4P has become, our process in making it, what you can do with this Open Source template and a brief overview of the first pilots, including their wins and fails.
The document discusses how crowdsourcing and crowdfunding could revolutionize public participation in urban planning and real estate development. Traditional public participation methods often result in low attendance or domination by louder voices, failing to represent the complete community. The document explores how open crowdsourcing models could engage more of the community and obtain diverse input. It also examines how crowdfunding could democratize investment and reduce costs. The future may see greater use of these new approaches to make public participation more inclusive and effective.
The document provides an overview of the rise of crowdsourcing and related technological and sociological trends from 1993 to the present. It discusses the emergence of the World Wide Web in 1993 and its opening to the public. Key developments discussed include the rise of e-commerce, search engines, social media, cloud computing, big data, mobile technology, and the concept of collective intelligence. Models of crowdsourcing like cloud labor, crowd creativity, open innovation, distributed knowledge, and crowdfunding are explained.
This document provides an agenda for a guest lecture on open innovation including:
1. An overview of open innovation and real examples of companies adopting open innovation practices.
2. Insights into organizational readiness for open innovation and the human aspect based on research in academia and consulting.
3. Future aspects of open innovation.
4. A Q&A session.
The document discusses the shift to more open business models and collaboration with external partners to access new ideas and accelerate innovation. Open innovation can take various forms from sourcing ideas to joint development and commercialization of innovations.
A very basic presentation giving examples of crowdsourcing platforms and uses. Created in conjunction with the book "The Complete Idiot's Guide to Crowdsourcing."
August 2016 HUG: Open Source Big Data Ingest with StreamSets Data Collector Yahoo Developer Network
Big data tools such as Hadoop and Spark allow you to process data at unprecedented scale, but keeping your processing engine fed can be a challenge. Upstream data sources can 'drift' due to infrastructure, OS and application changes, causing ETL tools and hand-coded solutions to fail. StreamSets Data Collector (SDC) is an open source platform for building big data ingest pipelines that allows you to design, execute and monitor robust data flows. In this session we'll look at how SDC's "intent-driven" approach keeps the data flowing, whether you're processing data 'off-cluster', in Spark, or in MapReduce.
StreamSets software delivers performance management for data flows that feed the next generation of big data applications. Its mission is to bring operational excellence to the management of data in motion, so that data arrives on time and with quality, accelerating analysis and decision making. StreamSets Data Collector is in use at hundreds of companies where it brings unprecedented visibility into and control over data as it moves between an expanding variety of sources and destinations.
Speakers:
Pat Patterson has been working with Internet technologies since 1997, building software and working with communities at Sun Microsystems, Huawei, Salesforce and StreamSets. At Sun, Pat was the community lead for the OpenSSO open source project, while at Huawei he developed cloud storage infrastructure software. Part of the developer evangelism team at Salesforce, Pat focused on identity, integration and the Internet of Things. Now community champion at StreamSets, Pat is responsible for the care and feeding of the StreamSets open source community.
To increase the efficiency of your innovation process the way to go is to implement the concept of open innovation
We present the two most important open innovation principles.
August 2016 HUG: Better together: Fast Data with Apache Spark™ and Apache Ign...Yahoo Developer Network
Spark and Ignite are two of the most popular open source projects in the area of high-performance Big Data and Fast Data. But did you know that one of the best ways to boost performance for your next generation real-time applications is to use them together? In this session, Dmitriy Setrakyan, Apache Ignite Project Management Committee Chairman and co-founder and CPO at GridGain will explain in detail how IgniteRDD — an implementation of native Spark RDD and DataFrame APIs — shares the state of the RDD across other Spark jobs, applications and workers. Dmitriy will also demonstrate how IgniteRDD, with its advanced in-memory indexing capabilities, allows execution of SQL queries many times faster than native Spark RDDs or Data Frames. Don't miss this opportunity to learn from one of the experts how to use Spark and Ignite better together in your projects.
Speakers:
Dmitriy Setrakyan, is a founder and CPO at GridGain Systems. Dmitriy has been working with distributed architectures for over 15 years and has expertise in the development of various middleware platforms, financial trading systems, CRM applications and similar systems. Prior to GridGain, Dmitriy worked at eBay where he was responsible for the architecture of an add-serving system processing several billion hits a day. Currently Dmitriy also acts as PMC chair of Apache Ignite project.
This document discusses global trends in open innovation. It defines open innovation as using external ideas as well as internal ideas, and internal and external paths to market, to advance internal innovation and expand markets. The document outlines best practices companies use in open innovation, including Philips' high tech campus partnership network. It also discusses how companies are using web 2.0 tools like IdeaStorm, Innocentive, and Threadless to engage customers in innovation.
The document discusses open innovation and dynamic capabilities for industry growth. It argues that open innovation means valuable ideas can come from inside or outside a company. Dynamic capabilities refer to a company's ability to integrate, build and reconfigure resources to address changing environments. The document also discusses the importance of developing a portfolio of capabilities including operational, technological, open and dynamic capabilities. It emphasizes that business models mediate between technical and economic domains and must be innovated to drive growth.
This document presents an innovation map framework that defines and differentiates four main types of innovation: operational innovation, product and service innovation, strategic innovation, and management innovation. The map charts these according to whether they are internal or external focused and evolutionary or revolutionary. It provides descriptions of each innovation type and discusses how the map can be used to align innovation initiatives and focus discussions. The goal is to help organizations better define innovation objectives and outcomes.
Crowdsourcing is a method of obtaining ideas, content, or solutions from an online group of people. It allows companies to access a wide range of intellectual property and ideas from customers and others. The document discusses how crowdsourcing has been used successfully in product development, marketing, and other areas. It also outlines some challenges of crowdsourcing, such as defining problems clearly and incentivizing participation. The document provides tips on best practices when crowdsourcing, such as maintaining a diverse group of participants and recognizing contributions. It also gives examples of how companies like Coca-Cola, Unilever, Nokia, and Starbucks have utilized crowdsourcing.
Crowd sourcing is an invitation to all people in the crowd to create, discuss, refine and rank meaningful ideas or tasks or contributions via the web.
Today organizations are using crowd sourcing for a variety of purposes,
The presentation details, The crowd sourcing landscape, who can use crowd sourcing, when to use crowd sourcing, Why should an organization use crowd sourcing, The building blocks of crowd sourcing, The crowd sourcing process and success stories associated with crowd Sourcing
The document discusses the Business Model Canvas, a tool developed by Alexander Osterwalder to help categorize the key components of a business model. The Business Model Canvas consists of 9 categories: value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. These categories represent the four main aspects of a business: customers, offer, infrastructure, and financial viability. The Business Model Canvas provides a simple and flexible way for businesses to visualize and iterate their strategy by mapping these key components.
The document discusses the Business Model Canvas, a tool developed by Alexander Osterwalder to help categorize the key components of a business model. The Business Model Canvas consists of 9 categories: value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. These categories represent the four main aspects of a business: customers, offer, infrastructure, and financial viability. The Business Model Canvas provides a simple and flexible way to visualize a business model, evaluate different strategic options, and communicate the model to others. It has helped many companies, like Apple, develop successful business strategies.
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
The power of crowd cannot be underestimated. It can be channelized to ideate, conceptualize and create solutions in a collaborative and participative manner.
Especially useful to individuals and small organizations to harness and leverage the skill sets and ideas in a collective manner
The Past, Present, and Future of Co-CreationChaordix
In this webinar, we explored what Co-Creation is, and how it differs from crowdsourcing and open innovation. We reviewed examples of customer participation from the past and present, like the LEGO Ideas community, and discussed how innovation experts, CX professionals, marketers, & insights specialists can use the power of customer Co-Creation to uncover consumer insights, create content, and bring new products to market.
The document discusses the five key concepts of marketing:
1) The production concept focuses on improving efficiency to increase production and profits.
2) The product concept emphasizes improving product quality, performance and features to attract customers.
3) The selling concept relies on aggressive promotion and selling efforts to move existing products.
4) The marketing concept aims to determine customer needs and satisfy them better than competitors through market research.
5) The societal marketing concept considers the interests of customers, businesses and society as a whole.
1) The document discusses governance for digital tools and content across an organization. It presents a 7 step process for establishing governance.
2) The 7 steps are: 1) decide on a governance model, 2) create a steering group, 3) establish a vision and measures of success, 4) define content ownership, 5) give people time and incentives to maintain tools, 6) regularly measure and improve, 7) train people on adding digital to their processes.
3) Good governance provides structure, direction and support to ensure digital tools and content are effectively managed and meet user needs. It requires change but saves money versus redesigns or poor user experiences.
The document provides information about female entrepreneurship and different types of businesses. It discusses small and medium enterprises (SMEs) which focus on meeting local needs with low risk, versus innovation-driven enterprises (IDEs) which commercialize inventions with higher risk but also global opportunity. It also outlines some common motivations for becoming an entrepreneur such as desire for independence, proving oneself, or utilizing one's skills. The document then discusses important steps for starting a business such as finding an idea, adjusting your strategy based on market research, building a minimum viable product, learning marketing fundamentals, developing a unique selling proposition, using personal branding, engaging audiences on social media, and designing your own business model.
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3. CrowdSourcing is nowadays extensively used to
describe a process, including methods and
techniques of Data collection and info generation,
that involves large group of users, who are not
organized centrally and generate shared content.
4.
5.
6.
7. THE OLD WAY THE NEW WAY
1. Maximize profit
2. Global Marketplaces
3. Standardize Offerings
4. Slow delivery of goods
5. Consumerism
6. Passive customers
1. Purposeful brands
2. Local (and Global)
3. Personalize
4. On-demand
5. People make & share
6. Empowered people
8. Companies Get
◦ Improved quality and
productivity
◦ Feedback
◦ Good Exposure
◦ Minimum of Cost
People Get
◦ Incentive
Cash Cash Cash
◦ Recognition
Sense of
accomplishment
among peers
◦ Make Life Better
9. Define your crowd
Sound and Clear
Describe the process
Deadline
Reward system
Give Credits
Involvement
Feedback
Let the crowd decide
One Central point
10. 8 tools that can help your business leverage on the
wisdom of crowds:
◦ Talenthouse - Art. Design. Fashion. Film. Music
◦ InnoCentive -- Solves Your Problems
◦ Poptent -- Crowdsourcing Your Ads?
◦ CrowdSpring -- Logos Designed By The Crowds
◦ Brand Tags -- See What People Think About Your Brand
◦ customAdart -- Get The Perfect Image!
◦ Aardvark -- Get Answers From The Crowd
◦ Namethis -- Come Up With The Perfect Name
11. • The market seeks purposeful brands, local, personalized, on-
demand models.
• The crowd is becoming like a company –bypassing inefficient
corporations.
• Corporations must use these same strategies and tools to regain
relevancy.
• To do this, companies must embrace a business model change.
• Corporations that partner with the empowered people become
resilient.
FINAL TAKEAWAYS
12.
13.
14.
15. https://www.techinasia.com/8-tools-to-crowdsource-business-solutions-and-ideas/
Empowered People & Resilient Brands for Shared Value- Jeremiah Owyang
http://www.innocentive.com/blog/2013/10/18/5-examples-of-companies-innovating-with-
crowdsourcing/
http://www.business-standard.com/article/management/crowdsourcing-cuts-down-unnecessary-
expenses-arun-mehra-112102200050_1.html
Jan Willem Alphenaar , International keynote Speaker and Trainer about ★ Marketing ★
Entrepreneurship ★ Trends ★ LinkedIn ★ Blogging at ExpertUpdate