SlideShare a Scribd company logo
Presented by Amit Khanna
 CrowdSourcing is nowadays extensively used to
describe a process, including methods and
techniques of Data collection and info generation,
that involves large group of users, who are not
organized centrally and generate shared content.
THE OLD WAY THE NEW WAY
1. Maximize profit
2. Global Marketplaces
3. Standardize Offerings
4. Slow delivery of goods
5. Consumerism
6. Passive customers
1. Purposeful brands
2. Local (and Global)
3. Personalize
4. On-demand
5. People make & share
6. Empowered people
 Companies Get
◦ Improved quality and
productivity
◦ Feedback
◦ Good Exposure
◦ Minimum of Cost
 People Get
◦ Incentive
 Cash Cash Cash
◦ Recognition
 Sense of
accomplishment
among peers
◦ Make Life Better
 Define your crowd
 Sound and Clear
 Describe the process
 Deadline
 Reward system
 Give Credits
 Involvement
 Feedback
 Let the crowd decide
 One Central point
 8 tools that can help your business leverage on the
wisdom of crowds:
◦ Talenthouse - Art. Design. Fashion. Film. Music
◦ InnoCentive -- Solves Your Problems
◦ Poptent -- Crowdsourcing Your Ads?
◦ CrowdSpring -- Logos Designed By The Crowds
◦ Brand Tags -- See What People Think About Your Brand
◦ customAdart -- Get The Perfect Image!
◦ Aardvark -- Get Answers From The Crowd
◦ Namethis -- Come Up With The Perfect Name
• The market seeks purposeful brands, local, personalized, on-
demand models.
• The crowd is becoming like a company –bypassing inefficient
corporations.
• Corporations must use these same strategies and tools to regain
relevancy.
• To do this, companies must embrace a business model change.
• Corporations that partner with the empowered people become
resilient.
FINAL TAKEAWAYS
 https://www.techinasia.com/8-tools-to-crowdsource-business-solutions-and-ideas/
 Empowered People & Resilient Brands for Shared Value- Jeremiah Owyang
 http://www.innocentive.com/blog/2013/10/18/5-examples-of-companies-innovating-with-
crowdsourcing/
 http://www.business-standard.com/article/management/crowdsourcing-cuts-down-unnecessary-
expenses-arun-mehra-112102200050_1.html
 Jan Willem Alphenaar , International keynote Speaker and Trainer about ★ Marketing ★
Entrepreneurship ★ Trends ★ LinkedIn ★ Blogging at ExpertUpdate

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Crowd sourcing (Innovation and Project Management)

  • 2.
  • 3.  CrowdSourcing is nowadays extensively used to describe a process, including methods and techniques of Data collection and info generation, that involves large group of users, who are not organized centrally and generate shared content.
  • 4.
  • 5.
  • 6.
  • 7. THE OLD WAY THE NEW WAY 1. Maximize profit 2. Global Marketplaces 3. Standardize Offerings 4. Slow delivery of goods 5. Consumerism 6. Passive customers 1. Purposeful brands 2. Local (and Global) 3. Personalize 4. On-demand 5. People make & share 6. Empowered people
  • 8.  Companies Get ◦ Improved quality and productivity ◦ Feedback ◦ Good Exposure ◦ Minimum of Cost  People Get ◦ Incentive  Cash Cash Cash ◦ Recognition  Sense of accomplishment among peers ◦ Make Life Better
  • 9.  Define your crowd  Sound and Clear  Describe the process  Deadline  Reward system  Give Credits  Involvement  Feedback  Let the crowd decide  One Central point
  • 10.  8 tools that can help your business leverage on the wisdom of crowds: ◦ Talenthouse - Art. Design. Fashion. Film. Music ◦ InnoCentive -- Solves Your Problems ◦ Poptent -- Crowdsourcing Your Ads? ◦ CrowdSpring -- Logos Designed By The Crowds ◦ Brand Tags -- See What People Think About Your Brand ◦ customAdart -- Get The Perfect Image! ◦ Aardvark -- Get Answers From The Crowd ◦ Namethis -- Come Up With The Perfect Name
  • 11. • The market seeks purposeful brands, local, personalized, on- demand models. • The crowd is becoming like a company –bypassing inefficient corporations. • Corporations must use these same strategies and tools to regain relevancy. • To do this, companies must embrace a business model change. • Corporations that partner with the empowered people become resilient. FINAL TAKEAWAYS
  • 12.
  • 13.
  • 14.
  • 15.  https://www.techinasia.com/8-tools-to-crowdsource-business-solutions-and-ideas/  Empowered People & Resilient Brands for Shared Value- Jeremiah Owyang  http://www.innocentive.com/blog/2013/10/18/5-examples-of-companies-innovating-with- crowdsourcing/  http://www.business-standard.com/article/management/crowdsourcing-cuts-down-unnecessary- expenses-arun-mehra-112102200050_1.html  Jan Willem Alphenaar , International keynote Speaker and Trainer about ★ Marketing ★ Entrepreneurship ★ Trends ★ LinkedIn ★ Blogging at ExpertUpdate