The document discusses crowdsourcing as a method for data collection and content generation through large, decentralized user groups. It contrasts traditional business models with modern approaches that prioritize purposeful branding, personalization, and customer empowerment. Companies can enhance quality, gain feedback, and reduce costs by leveraging crowdsourcing tools while adapting to evolving market demands.

1. Presented by Amit Khanna

3.  CrowdSourcing is nowadays extensively used to
describe a process, including methods and
techniques of Data collection and info generation,
that involves large group of users, who are not
organized centrally and generate shared content.

7. THE OLD WAY THE NEW WAY
1. Maximize profit
2. Global Marketplaces
3. Standardize Offerings
4. Slow delivery of goods
5. Consumerism
6. Passive customers
1. Purposeful brands
2. Local (and Global)
3. Personalize
4. On-demand
5. People make & share
6. Empowered people

8.  Companies Get
◦ Improved quality and
productivity
◦ Feedback
◦ Good Exposure
◦ Minimum of Cost
 People Get
◦ Incentive
 Cash Cash Cash
◦ Recognition
 Sense of
accomplishment
among peers
◦ Make Life Better

9.  Define your crowd
 Sound and Clear
 Describe the process
 Deadline
 Reward system
 Give Credits
 Involvement
 Feedback
 Let the crowd decide
 One Central point

10.  8 tools that can help your business leverage on the
wisdom of crowds:
◦ Talenthouse - Art. Design. Fashion. Film. Music
◦ InnoCentive -- Solves Your Problems
◦ Poptent -- Crowdsourcing Your Ads?
◦ CrowdSpring -- Logos Designed By The Crowds
◦ Brand Tags -- See What People Think About Your Brand
◦ customAdart -- Get The Perfect Image!
◦ Aardvark -- Get Answers From The Crowd
◦ Namethis -- Come Up With The Perfect Name

11. • The market seeks purposeful brands, local, personalized, on-
demand models.
• The crowd is becoming like a company –bypassing inefficient
corporations.
• Corporations must use these same strategies and tools to regain
relevancy.
• To do this, companies must embrace a business model change.
• Corporations that partner with the empowered people become
resilient.
FINAL TAKEAWAYS

15.  https://www.techinasia.com/8-tools-to-crowdsource-business-solutions-and-ideas/
 Empowered People & Resilient Brands for Shared Value- Jeremiah Owyang
 http://www.innocentive.com/blog/2013/10/18/5-examples-of-companies-innovating-with-
crowdsourcing/
 http://www.business-standard.com/article/management/crowdsourcing-cuts-down-unnecessary-
expenses-arun-mehra-112102200050_1.html
 Jan Willem Alphenaar , International keynote Speaker and Trainer about ★ Marketing ★
Entrepreneurship ★ Trends ★ LinkedIn ★ Blogging at ExpertUpdate