Soliciting contributions from large crowds has been proven to deliver better results than from experts alone, and has also saved time and money for businesses. Learn why crowdsourcing is so valuable to businesses, the various types of crowdsourcing, who is doing it right and what these businesses have in common. Full webinar at:
How to leverage social media data for crowdsourcing business insights
Kickoff presentation for the Development and Mapping Summit at the State Department on Oct. 27, 2010. Includes a number of slides from the vision presentation for Kanect.net, connecting open sources of data to help enable entrepreneurs working to impact local and global problems.
Finding a Foothold: How Nonprofit News Ventures Seek SustainabilityKnight Foundation
A new report offers an in-depth view into the nonprofit news industry, revealing the significant progress that news organizations have made toward sustainability and the challenges they still face. The report, “Finding a Foothold: How Nonprofit News Ventures Seek Sustainability,” provides data and analysis on 18 nonprofit news organizations between 2010 and 2012.
A follow-up to the 2011 Knight study, “Getting Local: How Nonprofit News Ventures Seek Sustainability,” the new report takes a deeper look, expanding the number of nonprofit sites included in the research. It also broadens the focus of the study from just local, to state and national organizations. Find out more at www.knightfoundation.org/features/nonprofitnews.
Kent Anderson's slides from his wrap-up of the 2010 PSP Electronic Information Committee (EIC) Pre-conference on "The Culture of Free: Publishing in an Era of Changing Expectations."
The Web has always been about people, but in a Web 2.0 world, this is taking on new meaning. Giving your users more control and influence over your site unveils a whole new set of opportunities — and a whole new set of challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you should be thinking about your site? How are sites dealing with negative user contributions? What does all of this mean for how you design and build your site? Come take an entertaining tour through the social wonderland of Web 2.0 and learn what it means for you. Presentation by Steve Mulder.
Kickoff presentation for the Development and Mapping Summit at the State Department on Oct. 27, 2010. Includes a number of slides from the vision presentation for Kanect.net, connecting open sources of data to help enable entrepreneurs working to impact local and global problems.
Finding a Foothold: How Nonprofit News Ventures Seek SustainabilityKnight Foundation
A new report offers an in-depth view into the nonprofit news industry, revealing the significant progress that news organizations have made toward sustainability and the challenges they still face. The report, “Finding a Foothold: How Nonprofit News Ventures Seek Sustainability,” provides data and analysis on 18 nonprofit news organizations between 2010 and 2012.
A follow-up to the 2011 Knight study, “Getting Local: How Nonprofit News Ventures Seek Sustainability,” the new report takes a deeper look, expanding the number of nonprofit sites included in the research. It also broadens the focus of the study from just local, to state and national organizations. Find out more at www.knightfoundation.org/features/nonprofitnews.
Kent Anderson's slides from his wrap-up of the 2010 PSP Electronic Information Committee (EIC) Pre-conference on "The Culture of Free: Publishing in an Era of Changing Expectations."
The Web has always been about people, but in a Web 2.0 world, this is taking on new meaning. Giving your users more control and influence over your site unveils a whole new set of opportunities — and a whole new set of challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you should be thinking about your site? How are sites dealing with negative user contributions? What does all of this mean for how you design and build your site? Come take an entertaining tour through the social wonderland of Web 2.0 and learn what it means for you. Presentation by Steve Mulder.
When citizens get involved : the power of online communities and crowdsourcingJorieke Vyncke
Thanks to our growing connectivity, it is now easier than ever for citizens to collectively contribute to a project or cause. From microtasking, over collective intelligence, to implicit crowdsourcing; the now widely available technologies and worldwide social networks have allowed for individuals to contribute their own knowledge and skills to a larger whole. But what is crowdsourcing exactly? What drives people to do it? And how is this collaboration exactly coordinated? During this talk all these points will be addressed, a lot of examples will be given, and of course we’ll discuss possible ways that crowdsourcing can be used in development and humanitarian aid.
Video of the talk : https://www.youtube.com/watch?v=joVNmGC30as
WIPO: Search Engines, User Generated Content (UGC) and Social Network Service...Shane Coughlan
A talk delivered at the WIPO Asia-Pacific Regional Symposium On Copyright Related Aspects Of Information And Communication Technologies (ICT) held in Hanoi, Viet Nam between July 29 to 31, 2009.
Laura Huddle, Senior Category Manager, Eventbrite
Twitter Handle: @LauraColtrin
Join Laura for this session to learn about the latest event technologies to leverage for your next event or fundraiser. She’ll cover top trends in the industry and cost-effective tools to immediately apply to your next event to save time and dollars, and even improve your event experience.
Get started today http://letswork.bossup2019.com
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How to Make Passive Income & Why You Should
Social Media & The Feedback Economy: Risks, Rewards & OpportunitiesDarren Sharp
Presentation to the Social Media Risk & Governance Forum 1-2 November 2012 Melbourne. This presentation explores how Big Data can be used to improve Social Listening & Customer Experience programs.
Presentation to the Web 3.0 conference Sydney 21 June 2011. How to create a sustained customer insight program that can become an ongoing asset to your brand.
With advent of the internet and global connectivity, the way business is done is changing, the way we utilize the people and their potential is changing, the way we interact with people is changing. Nobody is a stranger now and we are connected to one another with the network of networks.
Virtual Communities are interaction platforms for the new age millennials and beyond. The presentation explores different dimensions of establishing and fostering such Communities and the way their potential can be harnessed for the process of co-Creation.
When citizens get involved : the power of online communities and crowdsourcingJorieke Vyncke
Thanks to our growing connectivity, it is now easier than ever for citizens to collectively contribute to a project or cause. From microtasking, over collective intelligence, to implicit crowdsourcing; the now widely available technologies and worldwide social networks have allowed for individuals to contribute their own knowledge and skills to a larger whole. But what is crowdsourcing exactly? What drives people to do it? And how is this collaboration exactly coordinated? During this talk all these points will be addressed, a lot of examples will be given, and of course we’ll discuss possible ways that crowdsourcing can be used in development and humanitarian aid.
Video of the talk : https://www.youtube.com/watch?v=joVNmGC30as
WIPO: Search Engines, User Generated Content (UGC) and Social Network Service...Shane Coughlan
A talk delivered at the WIPO Asia-Pacific Regional Symposium On Copyright Related Aspects Of Information And Communication Technologies (ICT) held in Hanoi, Viet Nam between July 29 to 31, 2009.
Laura Huddle, Senior Category Manager, Eventbrite
Twitter Handle: @LauraColtrin
Join Laura for this session to learn about the latest event technologies to leverage for your next event or fundraiser. She’ll cover top trends in the industry and cost-effective tools to immediately apply to your next event to save time and dollars, and even improve your event experience.
Get started today http://letswork.bossup2019.com
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This video is a facebook live recording of 3-10-19 whereby I explain p2pProfit Crowdfunding and Impact 101 Crowdfunding impact101 crowdfunding and 5050 crowdfunding free training.
What is Impact101 Crowdfunding Business Opportunity I want to give special thanks to Planet M for releasing Impact101 Crowdfunding Plan In Hindi | Know Everything About Impact101 Plan In Hindi
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For this reason, the Impact 101 Crowdfunding platform includes digital products in the form of marketing tutorials for those using the service to raise money
Copyright @ 2 Crowdfunding
So I began researching how to make passive income a reality with impact101 crowdfunding.
introduction to the impact101 crowdfunding platform. impact101 is an amazing crowdfunding platform where anybody can get donations directly to his bank account without the interference of any third party...
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impact 101 crowdfunding fast review. 5050 crowdfunding is the world's initial crowdfunding system permits you to get fifty percent of whatever that occurs in your matrix permanently!.
p2pprofit membership is designed to help you succeed with your crowdfunding campaign..
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impact 101 crowdfunding review presentation q&a 21/02/2018.
Impact 101 Crowdfunding is the name impact101 crowdfunding and 5050 crowdfunding free training.
IBO member Dean Corbitt published a video titled: WHAT IS IMPACT101 CROWDFUNDING
Impact101 Crowdfunding Plan In Hindi | Know Everything About Impact101 Plan In Hindi
That's why you see a lot of posts/videos out there about Impact101 crowdfunding review and they compare it to 50/50 CF
539 Views · What do you think about the Impact 101 crowdfunding platform
How to Make Passive Income & Why You Should
Social Media & The Feedback Economy: Risks, Rewards & OpportunitiesDarren Sharp
Presentation to the Social Media Risk & Governance Forum 1-2 November 2012 Melbourne. This presentation explores how Big Data can be used to improve Social Listening & Customer Experience programs.
Presentation to the Web 3.0 conference Sydney 21 June 2011. How to create a sustained customer insight program that can become an ongoing asset to your brand.
With advent of the internet and global connectivity, the way business is done is changing, the way we utilize the people and their potential is changing, the way we interact with people is changing. Nobody is a stranger now and we are connected to one another with the network of networks.
Virtual Communities are interaction platforms for the new age millennials and beyond. The presentation explores different dimensions of establishing and fostering such Communities and the way their potential can be harnessed for the process of co-Creation.
A Global Perspective of Intensification in relation to food security and clim...Sri Lmb
Prof. Norman Uphoff
Professor of Government and International Agriculture
Cornell University, Ithaca, NY 14853
* Director, Cornell Institute for Public Affairs (CIPA), and
* Senior Advisor, SRI International Network and Resources Center (SRI-Rice), Cornell International Institute for Food, Agriculture and Development (CIIFAD)
http://www.scenic.com/ | Think you know everything about the Grand Canyon? You might be surprised. Here are some of the most fascinating facts you may not have known about this iconic travel destination.
Deel communicatiebudget FOD Justitie ging naar hotelThierry Debels
Via een parlementaire vraag krijgen we inzicht in de uitgaven voor communicatie van de FOF Justitie .
De meeste facturen slaan uiteraard op drukkerijen.
Maar voor het jaar 2015 valt ook een substantiële betaling aan Hostelaria Unida op. Het gaat om een bedrag van 21.631,25 euro.
Volgens het Staatsblad en juridische databases gaat het om een hotel.
De vraag is dan uiteraard waarom een grote uitgave voor een hotel in het communicatiebudget van de FOD Justitie terechtkomt.
A hitchhiker’s guide to neuroevolution in ErlangThoughtworks
Neuroevolution is subcategory of machine learning that applies evolutionary computation to generate artificial neural networks.
Most neural networks these days are trained using the backpropagation algorithm. Backpropagation isn’t always feasible, especially in scenarios where a training set of sufficient size is not available like artificial life or evolutionary robotics. Backpropagation also puts a lot of constraints on the topology of the network such as the number of hidden layers need to be known in advance, the activation function must be differentiable, the network must be fully connected and recurrent connections are not allowed.
In this talk, Jeroen Soeters takes you on a journey where we first explore the foundation of artificial neural networks and evolutionary computation. In the latter half we then learn how to combine the two and create a general-purpose platform for neural network based systems from cleaning robots to financial oracles.
So You Think You Can Tweet....in Multiple Languagescenter4edupunx
Global Education Conference Session 2015
The ISTE Games & Simulations Network, ISTE Mobile Learning Network and ISTE Global Collaboration Network are collaborating on a scheduled multilingual tweetchat that anyone can join. Come learn what we learned from putting on a 30 minute synchronous and 24 hour slow tweetchat that went out in 3 languages but grew to 8 languages. We will also discuss the threefold purpose of the #globalgamechat. Its purpose is to 1) have educators sharing information in the language of their choice 2) broaden the discussion of games for change, social action and global understanding 3) give educators and their students an opportunity to participate in a multilingual event.
Link to GlobalEdCon Session Proposal (full URL with http://): http://www.globaleducationconference.com/forum/topics/so-you-think-you-can-tweet-in-multiple-languages
Other Websites / URLs Associated with Your Session: ISTE Games and Simulations Network ISTE Global Collaboration Network ISTE Mobile Learning Network Global tweetchat https://globaltweetchat.wordpress.com/ Games for Change as a Resource (ISTE Metagame Book Club) https://sites.google.com/site/metagamebookclub/games-for-change-recap
Are you losing the drive to keep up with your goals?
Give yourself a favor and read these 36 motivational business quotes before you give up that venture. Don't let negative thinking get into the way! Divert your thoughts and find some inspiration.
In this seminar experts in different fields of law give a practical update on recent developments tailored specifically to in-house lawyers or general counsel working within the independent health and social care sector. The seminar covered:
- TUPE - does TUPE apply in short term/caretaker arrangements?
- inquests
- new care models update – MCP, PACS and EHCH frameworks and joint commissioning issues.
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
This is a presentation given at the UNIDO Conference in Manama, Bahrain on how to spur economic development in the region through the use of crowd funding.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Crowd sourcing is an invitation to all people in the crowd to create, discuss, refine and rank meaningful ideas or tasks or contributions via the web.
Today organizations are using crowd sourcing for a variety of purposes,
The presentation details, The crowd sourcing landscape, who can use crowd sourcing, when to use crowd sourcing, Why should an organization use crowd sourcing, The building blocks of crowd sourcing, The crowd sourcing process and success stories associated with crowd Sourcing
Guest lecture on crowdsourcing with a difference. Presentation aims to drive towards the convergence of crowdsourcing and machine learning.
Guest lecture at University of Western Sydney
Navigating Online Fundraising Platforms for Lasting Nonprofit ImpactiConnectXSolutions
Navigate the world of online fundraising platforms with insights on platform selection, security, branding, and compliance, ensuring effective campaigns that make a lasting difference.
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
5. What is it?
• Crowdsourcing is defined as soliciting
contributions from large crowds
• It has been around for many years, and
has evolved along with technology
• One of the most powerful platforms for
crowdsourcing is social media
Identifying Crowdsourcing
6. Before The Internet
• 1714 - The Longitude Prize
• The British Government offered the
public a monetary prize to come up
with a method for measuring a
ship’s longitude. John Harrison
succeeded.
• 1884 – The Oxford English Dictionary
• Created from an open call for
volunteers to contribute words in
the English language with
quotations that included examples
of their usage.
Early Examples of Crowdsourcing
7. The Internet has led to an explosion
of crowdsourcing opportunities.
• Open source software paved the way for
the types of crowdsourcing we see today
• Starting in 1991, Linus Torvalds
crowdsourced much of the
architecture behind the Linux OS,
which now powers roughly 40% of
the world’s servers.
• Widespread Internet adoption, in
particular social media, has eroded the
barriers to organizing without
organizations.
• Clay Shirky, Here Comes
Everybody: The Power of
Organizing Without Organizations.
Crowdsourcing Today
8. • Deeply impacts research and development
• Businesses better understand the needs of their
customers
• Cuts costs and breeds innovation
Crowdsourcing Purposes
9. • A group of people gets a higher sense of
belonging and becomes more active if it
works together on achieving a task
• Individuals within a group feed off each
other’s energy and conversation,
sparking engagement and the free
flowing of ideas
• Diverse minds do better than expert
minds when their decisions are
averaged*
Why Crowdsource
*In groups of 40 or more, the crowd response is better than 99% of participants.
http://www.wired.com/insights/2014/01/crowdsourcing-2014-great-power-comes-great-responsibility/
11. Crowdfunding
What is it?
• Crowdfunding is the result of
many people funding a project
with small amounts of money
• Kickstarter, a popular
crowdfunding platform, is a main
benefactor to the arts; 50% of
projects have been successfully
funded
• Crowdfunding platforms leverage
human desires to participate in a
common goal, and reduce the
costs associated with making a
concept a reality.
Types of Crowdsourcing
12. Crowdfunding Examples
• The ALS Association’s Ice Bucket Challenge; results: In six weeks, they raised
$112 million in donations, and over the course of one year, they amassed $2.5
million
• The movie Veronica Mars was the one of the highest grossing crowdfunded
projects with a goal of $2 million; results: 91,585 backers pledged over $5.5
million
Types of Crowdsourcing
13. Crowd Advertising
What is it?
• Sourcing an audience for TV spots or
creative for print ads, among other
forms of advertising or campaigns with
video
• Examples: Pepsi and Doritos, Super
Bowl commercials
• Gives full creative control to the
audience
• Cost-saving tactic
• Greatly engages audience/fans/
customers
Types of Crowdsourcing
14. Crowd Coding
What is it?
Crowdsourcing a coder community for
help to solve problems
• Harvard Clinical and Translational
Science Center collaborated with
Topcoder
• They crowdsourced coding that its own
scientists were challenged with
• Results: 122 solvers each submitted a
viable solution
• Many of the solutions outdid the ones
developed by Harvard scientists & the
National Institutes of Health
Types of Crowdsourcing
15. Crowd Labor
What is it?
Breaking down unwanted tasks into
smaller, micro-tasks, such as data entry,
transcribing, and taking surveys
• Pairs businesses with requesters who
compete for tasks at a defined price and
time frame
• Connects the collaborative nature of the
Internet
Types of Crowdsourcing
16. Crowd Labor Examples
• Fiverr: Sources digital tasks such as
logo design, and other graphics-oriented
jobs for only five dollars each
• CNN’s iReport: Citizen engagement
program in which people submit local
news (images, text, and video) and
happenings through utilizing #iReport
• Creatives like writers are becoming fed
up with the low pay, yet there are still
many who participate
Types of Crowdsourcing
“The value of transactions over platforms such as car services Lyft and Uber, grocery delivery service
Instacart, courier service Postmates, and others could grow as large as $10 billion this year,” reveals
reporter Sarah Kessler on Fast Company’s website.
18. Who’s Doing it Right?
Successful Crowdfunding
Starbucks: mystarbucksidea.com
• The platform allows for customers to work
with Starbucks employees called “Idea
Partners”, and polls them for feedback on
existing products or new product ideas
19. Who’s Doing it Right?
Successful Crowdfunding
IBM: used the incentive of money to get their employees to vote for ideas based
on their donations (money allocated from different departments)
• After applying the principle to various departments, they amassed an
enormous amount of data.
• Crowdsourcing has become a core strategy at IBM
20. Who’s Doing it Right?
Successful Crowdfunding
UBER: a form of crowd labor, the Uber
platform is a simple and easy to use
mobile application that allocated drivers
and their cars for a taxi service
• UBER doesn’t actually own their assets
• Anyone with a driver’s license and a
car can apply to be a driver (they are
then vetted)
• Customers are charged on their credit
card, avoiding any cash exchange and
saving time
21. Who’s Doing it Right?
Successful Crowdfunding
airbnb: sources crowds in over 190 countries to offer their home for rent, in lieu of
a hotel for travelers
• Pairs travelers and hosts, who earn extra income; travelers benefit by staying in
comfortable homes and interacting with locals
• 1.2 million listings and growing, the company has served over 35 million
travelers
23. Leveraging Social Data
• Crowds already exist; businesses don’t necessarily need to create
crowdsourcing campaigns
• Mining existing information as opposed to seeking it out is an option
• Existing information such as social data can reveal powerful intelligence
through the use of a social management and monitoring platform
How it’s Done
24. Leveraging Social Data
Monitoring social media conversations, reviews and comments can help
discover answers to questions that brands are asking about how their
customers use their product(s) and what can be better about it.
25. Crowd Insights
What is it?
Mining crowd data to learn valuable
information about a group.
• Made possible by the rise of digital and
social technology
• Rather than ask the crowd to provide a
specific answer or result, this process
seeks to learn new things from the
crowd’s organic activity.
• Data analyzed can be conversational,
behavioral, or related to how people
organize and connect.
A New Type of Crowdsourcing
26. Leveraging Social Data
• Social data allows businesses to measure messaging and ad performance helps
marketing to determine the efficacy of its efforts
• New product ideas and feedback can be applied through social data analysis and
insights
27. Leveraging Social Data
• Applying social data can help businesses identify missed opportunities, which can
reveal how they are faring compared to the competition
• Through sentiment analysis from social data, consumer preferences can be measured
• Social data goes beyond being a marketing tool, and should fall into the hands of
research and development teams as well as product managers
29. Right for All?
• Having a problem that cannot be solved internally?
• A need to create a buzz?
• Working against the clock?
• Are looking for diversity in ideas?
• Have budget constraints?
Questions to Ask
31. How?
• Dedicate resources
• Work with a trusted partner
• Stay humble – the crowd may have better ideas
• Choose an appropriate and relevant audience
32. How?
• Understand your audience to motivate participation
• Use video or imagery to capture the crowd’s attention
• If possible, offer an incentive – monetary or otherwise
• Be sure your task and goal are clearly conveyed
• Give feedback as the crowd submits responses – stay engaged