Content Marketing - Making the Challenge Easier - Edward Bate, Edward Bate Consulting
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Content marketing has been around forever, and yet businesses continue to struggle with getting it right. It's hard to be consistent, hard to do it well, and hard to measure success - so it's no wonder the allure and direct ROI of performance marketing often wins the lion's share of attention (and dollars!) In this talk Edward Bate will cover some of the core principles to help your content marketing efforts succeed, make your work life easier, and get the business results you're looking for.
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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- You don't need a large team to start a content marketing program
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
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5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
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With Regards
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
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Gokila digital marketer
Coimbatore
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Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Recently uploaded (20)
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Content Marketing - Making the Challenge Easier - Edward Bate, Edward Bate Consulting
- 1. KEYNOTE Edward Bate SEO CONSULTANT EDWARD BATE CONSULTING Content Marketing – Making the Challenge Easier SYDNEY, AUSTRALIA ~ SEPTEMBER 20 - 21, 2023 DIGIMARCONAUSTRALIA.COM | #DigiMarConAustralia
- 2. Content Marketing Making the Challenge Easier
- 3. Who am I? 7+ years in agencies and now running my own consultancy Spend all day Googling things & improving websites to rank higher & make more money Don’t have a magic button to boost you to #1 SEO Consultant.
- 4. Doing a stellar job Doing some things, but inconsistently Just want to get to lunch Doing well but standing on strong shoulders Daunted and not really doing much, or no $$ 01. 03. 02. 04. 05. Spectrum of Content Marketing
- 5. What to Create? Actually Creating It Is it working? 01. 02. 03. Core Challenges of Content Marketing
- 6. Webinars Videos White Papers eBooks Blogs Podcasts 1. What to create? UGC Memes Forums Conferences Events Influencers Emails Partnerships TV series Sponsored Content Interviews Social Media
- 7. What works well? Your Business Iterate over past successes - rework, update, revisit What do your customers tell you they appreciate / find value in? What are your customers constantly asking the helpdesk for?
- 8. What works well? Your Competitors What do they do so well that makes you jealous? What could you do better than them? What types of content is Google showing in search results for your industry?
- 9. What works well? Other Industries Take inspiration from elsewhere. Not - ‘Brand X is doing a podcast, they’re the ‘it’ thing, so we should do one too’ -> Brand X is doing a podcast because it helps show their expertise in XYZ. -> How could we showcase our testimonials and results better on our website?
- 10. Copywriter Videographer Graphic Designer Editor Podcast Producer Social Media Producer 2. Actually creating it
- 12. Copywriter Videographer Graphic Designer Editor Podcast Producer Social Media Producer Actually creating it
- 14. What can you repurpose for another medium? Turn long-form into video, podcast into 20x 60s clips, transcribe a video into a blog article. Don’t just consider the ROI of impressions / clicks for another platform or medium, but the ROI of the additional effort in time and management. Actually creating it
- 15. 3. Is it working? How do you prove ROI & justify investments to the business? How do you tackle attribution? How do you know if you’re making the right type of content?
- 18. Conversion Credit - 489 + 302 + 1081 = 1872 / 6141 = 30.5% of the total conversion value on the site ‘attributable’ to Organic
- 19. Content Marketing Performance Marketing Building Brand Capturing Demand Small overlap of content marketing efforts that have a direct action and attributable ROI
- 22. Content Marketing Performance Marketing Building Brand Capturing Demand $$$
- 24. The more you stay top of mind with your potential customers and be consistently present where they are, the more likely they are to seek you out when they need to solve their problem. Content in all forms will always have a marginal and accretive benefit to your brand presence and recognition. Go lo-fi and look for real-world qualitative insights and feedback from your ideal customers. Wrapping Up
- 25. Other Tips Launch a content marketing program
- 26. Thank You!