This edition features a handful of Influential women in marketing across several sectors that are forefront of leading us into a digital future Read More: https://ciolook.com/the-10-most-influential-women-in-marketing-2022-sept2022/

1. VOL 09 I ISSUE 02 I 2022
Focused and Tenacious Marketing Evangelist
GunjanAllen
The
Women
In Marketing,2022
Influential
Most
Head of Marke ng
and Experience
Ballis c Beer Co.

4. hen amalgamated with effective influential skills and
Wart of persuasion, marketing opens the doors to
increase sales, enhances interaction with influential
groups of people, and improves self-esteem through self-
expression. Persuasion, a vital part of communication, helps with
employee, customer, and community relations. Moreover, effective
argumentation leads to promotions, raises and positions that offer
power and influence.
To influence is to market your ideas and get people to “buy in” to
those ideas through persuasions. Comprehending this aspect
requires an underlying motivation, priorities, and a strong focus of
your target.
Influencing is a process. It needs a solid strategy with effective
tactics so that in presenting the world with the unique ideas or
proposals, it develops an emotional connection in a significant
manner and pace that the target audience seamlessly accepts.
However, Decisions are facts that are based on emotions. The
essential aspect of influencing is listening, being curious to
understand and speaking from a listener's perspective.
The one who has a command on these fundamentals understands
the process, framework and unique techniques of implementing
influencing skills to interact with the people in a better way.
Marketing is something that is reliant upon buyer habits. Primarily,
one of the most challenging buyer habits to overcome is resistance
EDITOR’S NOTE
A Blend of Outstanding
Traits and Distinctive Morals

5. to buying. Efficient persuasion can help buyers feel more comfortable with their purchases while boosting
sales. A critical factor in overcoming buyer resistance is showing the buyer that you empathize with the
difficulty of the purchase decision.
Telling the buyer, “I know this is a difficult purchase to make, and I understand how you are feeling,” can set
the buyer's mind at ease and open them up to a purchase that will satisfy them as well as the salesperson.
The key to effective persuasion and influence is transparency and honesty.
Factual persuasion does not attempt to trick the listener but instead provides a base of facts the listener
can use to support the decision. Learning to effectively influence others by providing solid persuasive
communication can improve self-esteem and lead to leadership positions in the community and the
workplace.
Embracing the journey of the personalities who have mastered these fundamentals, CIOLook presents the
enthralling stories of these starlets in its latest edition, “The 10 Most Influential Women in Marketing,
2022.”
Flip through the pages and indulge in the odyssey that amalgamates marketing with an exceptional
approach that exhibits remarkable qualities of the proficient leaders in the niche.
Have a delightful read!
Abhishek Joshi
Abhishek Joshi
The
Women
In Marketing,2022
Influential
Most

6. Focused and Tenacious Marketing Evangelist
GunjanAllen
08
C O V E R S T O R Y

7. Joanna
Robinsoon
Leading In The Marketing Niche
With Decades Of Expertise
14
Values & Ideals
Integrity the
foundation of
a leader
32
The Quality
Challenge
Your Backbone to
RPA Success
26
C O N T E N T S
The Trucking Industry
in the 21st Century
Leader’s
Viewpoint
Its all about
evolving
18
Industry Intel
Rethinking the products
of today
for a better tomorrow
The Trucking Industry
in the 21st Century
22
C X O

8. CONTENT
Senior Editor Alan Swann
Executive Editors Abhishek Joshi
Sakshi Shrivastava
DESIGN
Visualizer Dave Bates
Art & Design Director Revati Badkas
Associate Designer Sandeep Tikode
SALES
Vice President Operations Kshitij S.
Senior Sales Manager Prathamesh Tate
Sales Executives Rohit, John
TECHNICAL
Technical Head Amar Sawant
Technical Consultant Victor Collins
September, 2022
Copyright © 2022 CIOLOOK, All
rights reserved. The content
and images used in this
magazine should not be
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photocopying, recording or
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Reprint rights remain solely
with CIOLOOK.
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SEO Executive Ravindra Kadam

9. Brief
Company Name
Sandrine
Desbarbieux-Lloyd,
CMO
Yessenia Morales,
Head of Integrated
Marketing
Gunjan Allen,
Head of Marketing and
Experience
Karen Walker,
CMO
Ballistic has gained a well-earned reputation for making
approachable, innovative & well-balanced beers. After winning
four gold medals just a few months after opening,
Tesco is one of the world’s largest retailers of consumer goods
from food to fashion.
Samsung helps you discover a wide range of home electronics
with cutting-edge technology including smartphones, tablets,
TVs, home appliances and more.
Intel’s mission is to shape the future of technology to help
create a better future for the entire world. By pushing forward
in fields like AI, analytics and cloud-to-edge technology.
Banu Soyak,
CMO
Lenove is focused on a bold vision to deliver smarter
technology for all, Lenovo has built on its success as the
world’s largest PC company by further expanding into key
growth areas including server, storage, mobile, solutions and
services.
Lenovo
lenovo.com
Ballistic Beer
ballisticbeer.com.au
Intel
intel.com
Aubrie Corey-Nuñez,
Senior Director
Brand Marketing
Nike, Inc. is an American multinational corporation that is
engaged in the design, development, manufacturing, and
worldwide marketing and sales of footwear, apparel,
equipment, accessories, and services.
Nike
nike.com
Kelsey Jones,
Head of Marketing
With a global network of customers, partners, employees, and
thought leaders, SAP helps the world run better and improve
people’s lives.
Sap
sap.com
Samsung
samsung.com
Holly Richardson,
CMO
Microsoft Corporation is an American multinational technology
corporation which produces computer software, consumer
electronics, personal computers, and related services.
Microsoft
microsoft.com
Tesco
tesco.com
Joanna Robinson,
CMO
With nearly 20 years of industry experiences, Chatimegroup
has poured its heart and soul into every step of the way with the
vision of redefining the benchmark of world bubble tea
industry.
Chatimegroup
chatimegroup.com.au
Michelle Killebrew,
CMO
PWC aims to build trust in society and solve important
problems. It is a network of firms in 155 countries with over
284000 people.
PWC
pwc.com
Featured Person

10. Focused and Tenacious Marketing Evangelist
GunjanAllen
C o v e r S t o r y

11. Gunjan Allen,
Head of Marke ng
and Experience
Ballis c Beer Co.

12. rganizations and business leaders constantly
Ostrive for improvement to connect human
connection with commercial results from
traditional marketing methods through digital
marketing applications. This interest in people helps
businesses with the most significant value understand
the marketing models with creative thinking. Talking
about the bigger picture, making appropriate
connections, and bringing the right people together, a
marketing leader makes things happen and delivers
outcomes for your company.
Filling this role is Gunjan Allen, a skilled marketer
delivering real business outcomes at Ballistic Beer Co.
She is an empowering and strategic marketing leader
who brings the best results for the company with her
digital marketing efforts. She has the essence of
identifying opportunities and always strives to do
what's best for the organization. She is the Head of
Marketing and Experience, leading the organization to
create brand awareness with her sophisticated
marketing plans.
Commercial Savvy Career
Born in India, Gunjan studied Masters in Marketing
Communication in London, then in 2005, moved to
Sydney as NSW Marketing Executive for Drake
International. She organized industry networking
events to boost referrals. She moved to Horticulture
Australia as their Export Marketing Manager. She was
promoted to Marketing Manager – working with multi-
million-dollar budgets and large grower groups
targeting domestic and export markets. Later she
moved to Brisbane and consulted with franchise group
Mr. Rental, improving their Local Marketing, PR, and
Digital Marketing.
In August 2014, Gunjan joined Airtrain CitiLink as
Marketing and Partnerships Manager, initiating
ground-breaking customer research. She developed
strategic partnerships with organizations, cultivating
the visitor economy, and won 'Marketing Campaign of
the Year' at the 2016 Global AirRail awards for
Airtrain's "No Worries" campaign, which embedded the
brand transformation and drove awareness of a
redesigned responsive website with Australia's first
AirRail e-ticketing system.
Gunjan's career then diverged to specialize in
Customer Experience and joined Queensland
Government's TMR Translink Division to lead the
Customer Experience Journey Mapping Project, which
impacted wayfinding signage and the Next Gen
Ticketing System. At eHQ, she jointly led the Customer
Experience Transformation Process to develop and
deliver improved services and support to embed
Customer Centricity into service design and delivery
and was sought after by other departments to help with
this process.
Gunjan has been fortunate to work across diverse
industries, in both public and private companies, and to
be a co-owner of her family company, The Avolution
started off in a home office like any start-up, and
technology has played a huge role in always staying one
step ahead of competitors as has having a finger on the
pulse on customer needs - both B2B and B2C.

13. The Avolution has an annual T/O of $75M and markets
2.8M trays of avocados/year making it the largest
Australian avocado exporter and one of the four largest
domestic suppliers.
She wanted to return to B2C marketing and looked for
a role in FMCG where she would be ultimately
responsible for the brand, the customer experience,
and full marketing and digital implementation. She
found that as Ballistic Beer Company's Head of
Marketing. She actively sought out opportunities for
personal development and was selected for QLD Govt
Next Gen Leadership Program, completed the Women
in Technology (WiT) Board Readiness Program, and
then joined the WiT Board as Secretary for two years.
She is also proud to have been named in the "Top 30
women to follow in CX" and the 'Top influencers to follow
in 2022' by Engati.
Cut Through the Challenges
Gunjan has had challenges along the way. She has
worked in predominantly male-dominated industries
where women weren't seen at leadership levels.
Even though she was educated at the best schools in
India and did her Masters in London, getting the first
break was difficult for her. She had to overcome
workplace bullying, which seriously eroded her self-
confidence. Fortunately, she has strong personal values
and a strong belief in herself. She developed resilience
to reach out to coaches and mentors for help and has a
tremendously supportive partner.
Customer-centric Leader
Marketing is quite a technical field and moving to
specializations – SEO, SEM, PPC. Gunjan feels
fortunate to have had diversity in her roles. Since
Airtrain, she has advocated for Marketing to be seen as
an all-encompassing function. She tries to influence a
culture that automatically generates the customer
experience, which is pivotal for a great marketing
experience that brands can deliver back to customers.
She has a bird's-eye-view understanding of how
marketing impacts every aspect of the organization
including culture and the role of marketing and culture
in employee experience. The brand is not just the
product – it's all-encompassing – right to the people
who work for the company: to attract the right talent,
you have to market your brand to make it desirable.
Driving Positive Culture Change
Ballistic's work culture is casual, authentic and inclusive
– all its venues are inclusive, which came out strongly in
its customer research. Its customers don't feel they
need to be someone else – they're accepted for who
they are. This is true also for the staff. Diversity is
essential, and the company is not a clichéd beer brand –
with a surfie, beachy culture, which is very common. It's
a very family-oriented business with a family culture.
It's very 'real and natural,' which you can see in the tone
of voice and imagery, and the community is key.
She believes in 'the best person for the job' and changing
the culture of 'the table' in favor of diversity across
multiple factors, not just token efforts or meeting
quotas. She feels proud to work for Ballistic, where the
company is genuinely inclusive and diverse, giving an
opportunity to the people with the right skills and

14. Gunjan would love to see companies consolidate their
customer experience and marketing divisions into one,
rather than having separate and segregated structures
– e.g., a Head of Digital, a Head of Marketing – etc. Your
strategy – the person who heads it, needs to be across
all areas of marketing so that every element hangs
together, leverages where possible, and makes sense
across all channels. Then you have specialists in the
team who might delve deeper. Your department should
be able to own the strategy right across all channels.
She wants to help companies see and value the
outcome that marketing helps produce. Companies set
up marketing roles but then expect the marketing team
to justify their existence because marketing is seen as a
cost instead of an investment.
Future of Marketing
Growth in digital is here to stay – we've seen only the
tip of the iceberg with Web 3.0 and the Metaverse
coming. There's so much access to data now, which we
didn't have before – that change is continuing to deliver
'real-time data' about your customers. The issue is
understanding what data you should be mining and how
best to respond to that data in real-time. The other
change, which is already here, is an omnichannel
experience – people do not just interact with one
touchpoint; they interact with multiple touchpoints. For
the next generation, our next customers, everything is
instant gratification – how will marketing keep up with
this?
Ballistic is preparing for this change by keeping its
finger on the pulse of its customers, understanding
their needs and desires, and investing in research. The
organization will keep learning and responding. It will
also ensure that the processes are agile so that they can
pivot quickly, and that's all about being digital and using
integrated systems.

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