Join Mark Richardson- well-known keynote speaker and author and Tim Musch of MarketSharp on best practices for planning for the new year. Mark Richardson says, "Fail to plan then plan to fail." It is time begin to stretch you longer term planning muscles again. The stars and planets are showing positive times for growth in the remodeling industry. What are the key indicators to monitor? How do you begin an effective planning process? I'll give you 10 keys to a world class 2016 plan!
Tim Musch, Director of Business Development from MarketSharp, will detail the six basic phases of your marketing/sales process and provide tips on planning to help level out the peaks and valleys in your business and provide a steady flow of ‘ready to buy’ leads. And get this… Tim will show you a way to grow your business by 61% in 2016 while only getting 10% better at what you do! Sound impossible? It’s not! As a bonus for attending, you will receive three powerful planning and implementation tools (these are VERY cool) absolutely free that will help make achieving your 2016 goals a breeze.
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New Year's Business Planning: How to Set Goals & DOMINATE 2016
1. New Year Business Planning:
How to Set Goals & Dominate
2016
October 22nd, 2015
2. investor
presentation
Surefire Social
Surefire Social® began as an idea. Around 2007, the Internet changed in
several significant ways (think Web 2.0) and for the first time, local
businesses could compete with large companies for visibility. Content
and proximity signals became the two important “currencies” for visibility.
Everything you do in digital today needs to be “social”, and hence the
name, Surefire Social.
2
3. investor
presentation
Quick Facts About Surefire Social
• Founded in 2009
• 150 Experts Digital Marketers on staff
• Over 2000 locations managed
• Experienced leadership
• Provide guidance along with products
• High customer satisfaction
• Services and technology for successful local business
Among Top 35% of fastest
growing companies
4. Mark Richardson
• Columnist & Contributor at
Professional Remodeler
• Author of “How Fit is Your
Business” and “Fit to Grow”
• National educator & speaker
Tim Musch
• Director of Business
Development at MarketSharp
• 15 years experience working
in remodeling industry
• 25 years experience
developing & refining CRM
systems for remodelers
Meet today’s speakers
6. Up or Down
The Environment
Home Appreciation
Up or Down Interest Rates
Up or Down
Up or Down Employment
Homes Under Water
Up or Down Stock Market
Up or Down Consumer Confidence
????? Is it time to “grow” or “hunker down”?
7. By End of Year, Home Improvement Market Size
Expected to Approach Previous Market Peak
National home improvement market size estimates (billions $)
Source: JCHS tabulations and reweighting of the 2007-2013 AHS. Non-AHS years estimated using Census Bureau C-30 data and JCHS LIRA estimates.
$327.7
$306.4
$287.6 $278.6 $276.5 $285.0
$297.2
$314.3
$0
$50
$100
$150
$200
$250
$300
$350
2007 2008(e) 2009 2010(e) 2011 2012(e) 2013(p) 2014 (f)
8. Larger Contractors Reported Stronger Growth Last Year,
with K&B and Design/Build Firms Leading the Way
10.8%
18.0%
15.6%
12.7%
9.4%
8.6%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
All Kitchen &
Bath
Design/Build Insurance
Restoration
Full-Service Exterior
Replacement
Median annual rate of change in remodeling revenue, 2013
Note: Analysis uses firms reporting revenue in 2012 and 2013 that were ranked in the top 400 in at least one year.
Source: JCHS tabulations of Qualified Remodeler magazine’s Top 500 Remodelers.
9. Remodeling Industry Make Up
Business
Size
•Windows
•Siding
•Roofing
•Kitchen
•Bath
•Basements
•Deck
•Gutters
•Glass
•Garage
Doors
•Skylights
•Small
Products
Small Jobs
HM
Medium Jobs
Traditional
Larger
Jobs D/B
Insurance
Restoration
$250K to
$750K
X X X
$750K to
$2.5 mil
X X X
X X X
$2.5 mil to
$15 mil X X X X X
$15 mil and
Above
X A Couple One A Few A Couple
Franchising
Examples
Andersen
Other
•Dream Maker
•Owens Corning
•Archideck
Many
•Mr. HM
•House Dr.
•Others
Paul Davis
Others
Specialty Full Service Other
10. “Construction Categories are not created equal.”
Design/Build
Handyman
Bath
Kitchen
Level Economy
New Construction
11. Key D/B Business
Considerations
• Client demographics
• Specialty vs. Full Service
• Practice vs. Business (owner)
• Showroom vs. In Home Sales
• Size/type of remodeling projects
• Lead generation methods (marketing vs.
referrals)
• Size of business (sales/design team)
12. 2008-2012 2015 and beyondvs.
Industry Insights
Get the phone to ring
Cut Expenses
Average sale $ down
Land the planes
Build team
Average sale $ up
Brand Confusion
Energy/AIP a fad
Power of Brand
5% growth respectable
Manage
Energy/AIP viable bus.
20%+ growth realistic
Leadership
15. What does “Next Level” mean?
• Top Line Growth?
• Market share?
• Portfolio Blend?
• The Team?
• Profitability?
• Client Experience?
• Predictable or sustainable results?
• Strategic Alliances?
• Define “The Next Level” of Success!
25. “just do it”
“willing to take risk”
Clients found you
High touch marketing
“just discuss it”
Follow the fantasy
Focus on the “what”
“want to reduce risk”
You find the client
High tech marketing
Control the fantasy
Focus on the “how”
8 YEARS AGO TODAYvs.
YOUR CLIENT...YOUR MARKETING...YOUR SALES STRATEGIES
47. • Tweaking Your Offering (USP)
• Your Company Goals
• Your Marketing Program (based on goals)
• Your Ongoing Measurement
• Leveraging Technology Solutions To
Manage and Monitor Your Plan
5 Steps To Your
2016 Marketing Plan...
48.
49. 1. Have Something GOODTo Say
2. SayIt WELL
3. SayIt OFTEN
3 Step Marketing Plan for Success...
Jim Rohn
Business Philosopher
58. A Lesson In Knowing
Your Numbers...
UPS trucks drove 2.5 billion miles last year, but the company says
it’s research found by doing ONE THING saved driving 28,541,472
million miles, and three million gallons of fuel.
Any Idea What It Is?
60. The Lead
(generating inquiries)
The Call
(inbound/outbound)
Lead Warming
Activities
(pre-approach activities)
Presentation
Skills
Systematic
Lead Follow-up
(asset recovery)
Repeat/Referral
Strategies
(customer replication)
Leverage Your Business’ FLEX Points!
64. “At a certain level, what we
do at Disney is very simple.
We set our goals, aim for
perfection, inevitably fall short, try to
learn from our mistakes, and hope
that our successes will continue to
outnumber our failures.“
Michael Eisner
CEO, The Walt Disney Company
1984-2005
66. According to Michael Gerber (best
selling author of The E-Myth)…
“In order for any business to succeed,
it must first become a system,
so that the business functions
exactly the same way every
time… down to the very
last detail.”
70. 1. Work on solidifying your company’s USP and ‘re-
purposing’ your business
2. Schedule a staff meeting and utilize the tools/forms
discussed in this session to declare your goals, lay
out your marketing program, assign responsibilities
and commit to measuring results
3. Acquire the technology tools (industry specific CRM)
necessary to properly manage your business
4. Commit to improving your web strategies (get some
help)
5. Listen to your customers intently (consider 3rd party
tools)
6. Cherish and manage your online reputation
2016 Re-Solutions!
74. investor
presentation
Customers use different digital
channels before buying.
https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-us/home-and-
garden/medium/generic-paid-search
Are you part of the conversation to the left of the Direct? Have you influenced them?
You can win the click but not the sale. To get both you need a full digital footprint.
Customer Journey
Proprietary + Confidential 10-11-2015
75. Next Webinar
December 7th at 4 p.m.
Local Directory Listings
www.sfsoc.us/LocalListingsWebinar
Info@surefiresocial.com
76. investor
presentation
Get a free, professional analysis of your web presence,
and personal action-plan to improve your local visibility
in 2016 to generate more leads.