Doug Maloney discussed how ideas are good but innovation requires taking an idea and executing on it over time. He provided examples of innovations like the Fosbury Flop high jump technique that required persistence to be accepted. Maloney also explained how converging technologies like smartphones, mobile apps, and cloud computing enabled new innovations. Successful innovations are willing to be misunderstood initially and require nurturing ideas through testing and input until the right conditions emerge for an innovation to flourish.

1. Ideas=Good, Innovation=Better
Doug Maloney, VP Mobility
@dougmaloney

2. Introduction
Doug Maloney, VP Mobility, Cloud Sherpas
2012 VP Mobility, Cloud Sherpas
Heading up the global Mobility practice at Cloud Sherpas - reshaping Appland's experience
in Social, Mobile media for consumers into cutting edge design and development of mobile
cloud apps for Enterprise.
2010-2011 GM Innovation & New Business, 3 and
Vodafone
Introduced new internal innovation strategies and products. Recognised globally for product
innovation and for the creation of the Appland skunkworks
2001-2010 Devices and Products & Services 3 Australia
Created and deployed new strategies for device introduction centered around applications
and internet services.

3. Agenda
Ideas = Good, Innovation = Better
 Classic Innovations
Exploring how a great idea is not enough, it takes time and determination to actually
execute on an idea to claim that it's an innovation.
 Creating ideas
How can you get started with ideas. Where do they come from ?
 Disruptive Innovations
A few recent examples of disruptive innovations in Financial services

4. Classic
Innovations

5. Persisting in the
pursuit of
greatness
 High Jump has gone
through many evolutions
since its first introduction at
the Olympics
 Advancement from gravel
to inflated mats made new
jumping styles possible
 Initial attempts by Dick
Fosbury to introduce a new
style were ridiculed
 "Fosbury Flop" since 1968
 Source : Richard Pascale,
V.Govndrajan
creativity + timing + technology

6. On quality
We don’t get a chance to do that many
things, and every one should be really
excellent. Because this is our life. Life is
brief, and then you die, you know? And
we’ve all chosen to do this with our lives.
So it better be damn good. It'd better be
worth it.
Steve Jobs, Apple

7. Apple, Cloud
and mobile apps
 Smartphones and mobile
apps pre-date iPhone.
Surprise !
 Apps were available too,
from a jumble of different
distributors
 Finding what you wanted
was difficult, and the range
was very small.
 Global distribution and
payment through the
iTunes store created the
right conditions for apps. to
flourish
 The concurrent rise of
Cloud services allowed
developers to build with
infinite scale
Converging technologies made this happen

8. Ideas = Good

9. SUN
Suspend judgment, Understand, Nurture
Nurturing game
Commonwealth Bank is having a Christmas party

10. The great idea
generator turns
60
 The de-facto way for
groups to generate ideas
 Research shows that
brainstorming is less
effective than imagined.
 Brainstorms tend to
produce group-think or ego-
driven results
 There are many ways to
get groups working more
effectively. Research and
find some new ways
1953-2013

11. Random stimuli
 Identify the problem to be
addressed
 Pick a random word - from
anywhere
 List the attributes and
associations than spin off
from the word - color, time,
place, smell, sound ...
 Think of your problem in
terms of the list
providing stimulus

12. On being misunderstood
We start with the customer and work backwards. And,
very importantly, we are willing to be misunderstood for
long periods of time.
I believe if you don’t have that set of things in your
corporate culture, then you can’t do large-scale invention.
You can do incremental invention, which is critically
important for any company. But it is very difficult — if you
are not willing to be misunderstood. People will
misunderstand you
Jeff Bezos, Amazon

13. Innovation = Better

14. Networked
computer power
enables a new
currency
 Bitcoin is a new virtual
currency, born out of a
thesis, and the ready
availability of huge
computing power
 Democratised, distributed
and self perpetuating, it
flies in the face of
established norms
Bitcoin  It is not, however, easy to
understand bitcoin.org
peer-to-peer currency  Since 2009
 1 bitcoin = $11.50
Payments to :
1PUV66HSUj3eayYVABSdKBcPvVqeCRMPR9

15. Send and receive
money with a
tweet
 Pygg is making money fun,
social and less scary
 Transfer money to your
friends on twitter
 Cute, simple and low tech
 pygg.co
Pygg
 Since 2011
tweet to pay
Payments to :
@pygg pay @dougmaloney $10

16. Switching on
people power
 People Like U shares
anonymised spending data
in a highly visual
comparison tool
 Notions of personal privacy
are changing
 Personal comparison tool
compares your spending to
other locals
peoplelikeu  peoplelikeu.com.au
Private spending habits made public  Since November
U-Bank have reversed a fundamental banking attribute

17. Summary
.
 Work at generating ideas
Keep your mind open. Change your routine. Look for new inspiration in different
industries, the arts, sport ... Find new techniques for generating ideas. Drop your
assumptions and look for disruption.
 Ideas will have their time
Round out your ideas as much as possible. Test your ideas on colleagues, friends and
family. Expect them to not understand. Be persistent. Ask for positive input.
 Innovation takes effort
Moving from Idea to Innovation takes persistence. Keep your original vision and
excitement in place. Don't give up !

18. Ideas=Good, Innovation=Better
Doug Maloney, VP Mobility
@dougmaloney